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Leisure Venue Catering - UK - March 2011

Savings and rainy day funds are increasing in importance to consumers during a time when there is still great uncertainly over the economic outlook in 2011. However, consumers continue to prioritise ‘experience’ over commodities, with sectors such as books/DVDs/CDs struggling to maintain momentum whilst dining and going out continue to top the list of what consumers spend their money on after paying bills.

  • A major challenge to the cinema catering market is that it isn’t considered to be good value for money with around eight in ten visitors saying that the food/drink is overpriced. Premiumisation is one way in which cinemas could maintain margins but at the same time raise the value perception.
  • Cinema, theatres and other leisure venues should look to stock a broader range of retail products that are portable and convenient and can easily be accommodated by their existing seating layout, as 35% of cinema goers would like seating in cinemas that are better equipped for eating and drinking. Think of products such as Maltesers Shake ‘n’ Snack and Nutella & Go packs.
  • Cinemas and theatres could also upgrade their snacking offers in line with wider market trends eg Graze boxes, which is based on the principle of mix and match snacks and is easily customisable with varieties ranging from the saintly to the more sinful. This would appeal to nearly a fifth of cinema goers who have stated that they would to see more nibbles available in cinemas.
  • Cinemas could look to tap into the broader eating out market trend towards coffee shop-style offerings; especially as nearly 40% of respondents aged 16-24 who visit the cinema at least once a month would like to see a greater variety of drinks (eg lattes, smooties) on offer in these venues.
  • Historic venues need to better incorporate their catering offer into the overall personality of the venue in order to increase usage and drive sales. At present, a third of visitors to historic venues think that catering is all part of the experience, showing that there is considerable room for improvement.
  • Historic venues could also take inspiration from the emerging fast casual restaurant sector; the emphasis on outlets in this area tends to be on providing fast, ‘real’ fresh food that is easily customisable. This would help them tap into the third of visitors to historic venues who are looking for a quick bite/snack rather than a full meal.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Issues in the Market

            • What are consumers’ spending priorities?
              • How has the economic downturn affected consumers’ spending habits generally?
                • What has been the impact on leisure venues?
                  • What are the latest developments in the leisure venue catering market?
                    • Is catering a significant part of the leisure venue experience?
                      • What would consumers like to see in future on cinema menus?
                      • Executive Summary

                          • Market
                            • Figure 1: Market size and forecast of leisure venue catering, best- and worst-case scenarios, 2005-15
                          • Market factors
                            • Companies, brands and innovation
                              • Bingo
                                • Casinos
                                  • Cinemas
                                    • Historic venues
                                      • Museums/art galleries
                                        • Nightclubs
                                          • Tenpin bowling
                                            • Theatre
                                              • Theme parks
                                                • Zoos/wildlife sites
                                                  • The consumer
                                                    • Venues visited
                                                      • Catering at leisure venues
                                                        • Historic venues
                                                          • Figure 2: Attitudes towards eating/drinking at historic buildings, January 2011
                                                        • Cinemas
                                                          • Figure 3: Enticements for eating/drinking at cinemas, February 2011
                                                        • What we think?
                                                        • Future Opportunities

                                                            • Catering to reflect the attraction
                                                              • Slow food, fast service
                                                              • Internal Market Environment

                                                                • Key points
                                                                  • Consumers less adventurous and spontaneous
                                                                    • Figure 4: Trends in agreement with selected lifestyle statements on leisure habits, 2006-10
                                                                  • Impact of the recession
                                                                    • Figure 5: Eating out behaviour, August 2010
                                                                  • Snacking habits
                                                                    • Figure 6: Trends in agreement with selected lifestyle statements on food issues, 2006-10
                                                                • Broader Market Environment

                                                                  • Key points
                                                                    • Consumer confidence falls to its lowest level since March 2009
                                                                      • Figure 7: GDP quarterly percentage change, Q1 2004-Q4 2010
                                                                      • Figure 8: GfK NOP Consumer Confidence Index, January 2007-February 2011
                                                                      • Figure 9: Trends in how respondents would describe their financial situation, 2009 and 2010
                                                                      • Figure 10: Consumer spending priorities, December 2009-December 2010
                                                                    • Rising fuel prices
                                                                      • Figure 11: Monthly UK petrol, diesel and oil price trends, indexed (January 2009 = 100), January 2009-November 2010
                                                                    • Population trends
                                                                      • Figure 12: Forecast adult population trends, by lifestage, 2005-15
                                                                  • Strengths and Weaknesses

                                                                    • Strengths
                                                                      • Weaknesses
                                                                      • Who’s Innovating?

                                                                        • Key points
                                                                          • Health and nutrition
                                                                            • Heston’s Mission Impossible
                                                                              • Service formats
                                                                                • Food additions
                                                                                  • Drinks range
                                                                                  • Market Size and Forecast

                                                                                    • Key points
                                                                                      • Figure 13: UK leisure venue catering market size trends, 2005-15
                                                                                      • Figure 14: Market size and forecast of leisure venue catering, best- and worst-case scenarios, 2005-15
                                                                                    • Methodology
                                                                                    • Segment Performance

                                                                                      • Key points
                                                                                        • Figure 15: UK leisure venue catering market*, by sector, 2006-10
                                                                                      • Bingo
                                                                                        • Overview of the market
                                                                                          • Figure 16: Catering within the bingo market, 2005-10
                                                                                        • Gala Coral Group
                                                                                          • Mecca Bingo
                                                                                            • Casinos
                                                                                              • Overview of the market
                                                                                                • Figure 17: Consumer expenditure in casinos, by sector, 2006-10
                                                                                              • Genting UK
                                                                                                • Cinemas
                                                                                                  • Overview of the market
                                                                                                      • Figure 18: Catering within the cinema market, 2005-10
                                                                                                    • Odeon
                                                                                                      • Cineworld
                                                                                                          • Figure 19: Cineworld financial results, 2008 and 2009
                                                                                                        • Vue
                                                                                                          • Everyman Cinemas
                                                                                                            • Picturehouse Cinemas
                                                                                                              • Historic venues
                                                                                                                • Overview of the market
                                                                                                                    • Figure 20: Catering within the historic buildings market, 2005-10
                                                                                                                  • The National Trust
                                                                                                                    • English Heritage
                                                                                                                      • Historic Royal Palaces
                                                                                                                        • Museums and art galleries
                                                                                                                          • Overview of the market
                                                                                                                            • Figure 21: Catering within the museums and art galleries market, 2005-10
                                                                                                                          • The British Museum
                                                                                                                            • The Tate
                                                                                                                              • National Gallery
                                                                                                                                • Natural History Museum
                                                                                                                                  • Victoria and Albert Museum
                                                                                                                                    • Nightclubs
                                                                                                                                      • Overview of the market
                                                                                                                                        • Figure 22: Luminar Group Holdings Plc, revenue* by segment, 2008/09 and 2009/10
                                                                                                                                        • Figure 23: Luminar Group Holdings Plc, average spend per head*, by segment, 2008/09 and 2009/10
                                                                                                                                        • Figure 24: Catering within the nightclubs and discotheques market, 2005-10
                                                                                                                                      • Luminar Group Holdings
                                                                                                                                        • Tenpin bowling
                                                                                                                                          • Overview of the market
                                                                                                                                            • Figure 25: Tenpin bowling expenditure, by segment, 2006-10
                                                                                                                                            • Figure 26: Activities on last bowling visit, April 2010
                                                                                                                                          • Tenpin
                                                                                                                                            • The Original Bowling Company
                                                                                                                                              • Theatre
                                                                                                                                                • Overview of the market
                                                                                                                                                  • Figure 27: Performance art-goers’ spend on food, May 2010
                                                                                                                                                  • Figure 28: Catering within the theatres market, 2005-10
                                                                                                                                                • The Really Useful Group Theatres
                                                                                                                                                  • Delfont Mackintosh Theatres
                                                                                                                                                    • Theme parks
                                                                                                                                                      • Overview of the market
                                                                                                                                                        • Figure 29: Catering within the theme parks market, 2005-10
                                                                                                                                                      • Merlin Entertainments Group Ltd
                                                                                                                                                        • Zoos and wildlife sites
                                                                                                                                                          • Overview of the market
                                                                                                                                                            • Figure 30: Catering within the zoos and wildlife parks market, 2005-10
                                                                                                                                                          • Chester Zoo
                                                                                                                                                            • London Zoo
                                                                                                                                                              • Longleat House and Safari Park
                                                                                                                                                              • Companies and Products – Contract Caterers

                                                                                                                                                                • Key point
                                                                                                                                                                  • Figure 31: Leading operators in the leisure venue catering market, January 2011
                                                                                                                                                                • Compass Group Plc
                                                                                                                                                                    • Figure 32: Compass Group plc, leading leisure venue catering contracts, January 2011
                                                                                                                                                                    • Figure 33: Compass Group plc, Leith venues, January 2011
                                                                                                                                                                    • Figure 34: Financial performance of Compass Group, 2009 and 2010
                                                                                                                                                                  • Elior Group
                                                                                                                                                                      • Figure 35: Digby Trout Restaurants, leading leisure venue catering contracts, January 2011
                                                                                                                                                                    • Financial results
                                                                                                                                                                      • Figure 36: Financial performance of Digby Trout Restaurants, 2008 and 2009
                                                                                                                                                                    • Sodexo
                                                                                                                                                                        • Figure 37: Sodexo Prestige, leading leisure venue catering contracts, January 2011
                                                                                                                                                                        • Figure 38: Financial performance of Sodexo on-site solutions division, 2009 and 2010
                                                                                                                                                                      • Searcy Tansley & Company Ltd
                                                                                                                                                                          • Figure 39: Searcy, leading leisure venue catering contracts, January 2011
                                                                                                                                                                          • Figure 40: Financial performance of Searcy in the UK, 2008 and 2009
                                                                                                                                                                        • DO & CO Museum Catering Ltd
                                                                                                                                                                            • Figure 41: Financial performance of DO & CO Museum Catering Ltd in the UK, 2009 and 2010
                                                                                                                                                                          • Alfresco Services
                                                                                                                                                                            • Peyton and Byrne
                                                                                                                                                                                • Figure 42: Peyton Events, leading leisure venue catering contracts, January 2011
                                                                                                                                                                              • Rhubarb Food Design
                                                                                                                                                                                  • Figure 43: Rhubarb food design, leading leisure venue contracts, January 2011
                                                                                                                                                                                  • Figure 44: Financial performance of Rhubarb Food Design in the UK, 2008 and 2009
                                                                                                                                                                                • Harbour & Jones
                                                                                                                                                                                  • Figure 45: Harbour & Jones, leading leisure venue catering contracts, January 2011
                                                                                                                                                                                  • Figure 46: Financial performance of Harbour & Jones in the UK, 2008 and 2009
                                                                                                                                                                              • Where Do They Visit?

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Figure 47: Leisure venues visited in the past 12 months in the UK, January 2011
                                                                                                                                                                                • Trend data
                                                                                                                                                                                  • Figure 48: Trends in visits to exhibitions, outings and music festivals, 2006-10
                                                                                                                                                                                  • Figure 49: Trends in frequency of visiting cinema, 2006-10
                                                                                                                                                                                  • Figure 50: Trends in frequency of visiting theatre, concerts, art exhibitions, cultural events and music gigs, 2006-10
                                                                                                                                                                              • At Which Leisure Venues Do They Buy Food/Drink?

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Figure 51: Leisure venues from which food and drink bought in the past 12 months in the UK, January 2011
                                                                                                                                                                                • Key audiences
                                                                                                                                                                                • Attitudes Towards Eating at Historic Venues

                                                                                                                                                                                  • Key points
                                                                                                                                                                                      • Figure 52: Attitudes towards eating/drinking at historic buildings, January 2011
                                                                                                                                                                                  • Targeting Opportunities for Historic Venue Catering

                                                                                                                                                                                    • Key point
                                                                                                                                                                                      • Figure 53: Historic venue catering target groups, January 2011
                                                                                                                                                                                    • The Unengaged
                                                                                                                                                                                      • Critical Families
                                                                                                                                                                                        • Eating as Experience
                                                                                                                                                                                        • Catering at Cinemas

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Cinema visits
                                                                                                                                                                                              • Menu enticements for cinemas
                                                                                                                                                                                                • Figure 54: Enticements for eating/drinking at cinemas, February 2011
                                                                                                                                                                                              • Convenient catering
                                                                                                                                                                                                • Grazing trends versus substantial food
                                                                                                                                                                                                  • Popcorn trends
                                                                                                                                                                                                    • Cinemas – identifying core target groups
                                                                                                                                                                                                      • Figure 55: Target groups identified for cinema catering, February 2011
                                                                                                                                                                                                    • Hot drinks
                                                                                                                                                                                                      • Low-calorie options
                                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                                        • Snacking
                                                                                                                                                                                                          • Figure 56: Trends in snacking habits, 2009 and 2010
                                                                                                                                                                                                          • Figure 57: Snacking habits, by demographics, 2010
                                                                                                                                                                                                          • Figure 58: Trends in reasons for snacking, 2009 and 2010
                                                                                                                                                                                                          • Figure 59: Trends in frequency of snacking, 2009 and 2010
                                                                                                                                                                                                          • Figure 60: Frequency of snacking out of home, by demographics, 2010
                                                                                                                                                                                                          • Figure 61: Trends in spend per week on snacks, 2009 and 2010
                                                                                                                                                                                                          • Figure 62: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                          • Figure 63: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                          • Figure 64: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                          • Figure 65: Agreement with selected lifestyle statements on finance, by demographics, 2010
                                                                                                                                                                                                      • Appendix – Segment Performance

                                                                                                                                                                                                        • Trends in visits to exhibitions, outings and music festivals
                                                                                                                                                                                                          • Figure 66: Trends in visits to exhibitions, outings and music festivals, 2006-10
                                                                                                                                                                                                        • Cinemas
                                                                                                                                                                                                          • Figure 67: Trends in frequency of visiting cinema, 2006-10
                                                                                                                                                                                                          • Figure 68: Trends in number of times visited cinema in the last month, 2006-10
                                                                                                                                                                                                        • Theatre, concerts, art exhibitions, cultural events and music gigs
                                                                                                                                                                                                          • Figure 69: Trends in frequency of visiting theatre, concerts, art exhibitions, cultural events and music gigs, 2006-10
                                                                                                                                                                                                          • Figure 70: Frequency of visiting theatre, by demographics, 2010
                                                                                                                                                                                                          • Figure 71: Frequency of visiting plays, by demographics, 2010
                                                                                                                                                                                                          • Figure 72: Frequency of visiting opera, by demographics, 2010
                                                                                                                                                                                                          • Figure 73: Frequency of visiting ballet, by demographics, 2010
                                                                                                                                                                                                          • Figure 74: Frequency of visiting contemporary dance performances, by demographics, 2010
                                                                                                                                                                                                          • Figure 75: Frequency of visiting classical music concerts or recitals, by demographics, 2010
                                                                                                                                                                                                          • Figure 76: Frequency of visiting jazz concerts or performances, by demographics, 2010
                                                                                                                                                                                                          • Figure 77: Frequency of visiting other music concerts in stadia/arenas, by demographics, 2010
                                                                                                                                                                                                          • Figure 78: Frequency of visiting other music gigs, by demographics, 2010
                                                                                                                                                                                                          • Figure 79: Frequency of visiting art galleries or art exhibitions, by demographics, 2010
                                                                                                                                                                                                          • Figure 80: Frequency of visiting conferences and cultural events, by demographics, 2010
                                                                                                                                                                                                        • Bookmakers or betting exchanges
                                                                                                                                                                                                          • Figure 81: Trends in use of bookmakers or betting exchanges, 2006-10
                                                                                                                                                                                                          • Figure 82: Trends in betting, online bingo and gambling excluding the Lottery, 2007-10
                                                                                                                                                                                                          • Figure 83: Trends in frequency of betting, gambling or playing bingo via each of the following methods, 2009 and 2010
                                                                                                                                                                                                          • Figure 84: Trends in amount spent on gambling (excluding the Lottery), 2009 and 2010
                                                                                                                                                                                                      • Appendix – Where Do They Visit?

                                                                                                                                                                                                          • Figure 85: Most popular leisure venues visited in the past 12 months in the UK, by demographics, January 2011
                                                                                                                                                                                                          • Figure 86: Next most popular leisure venues visited in the past 12 months in the UK, by demographics, January 2011
                                                                                                                                                                                                          • Figure 87: Leisure venues visited in the past 12 months in the UK, by most popular leisure venues visited in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 88: Leisure venues visited in the past 12 months in the UK, by next most popular leisure venues visited in the past 12 months in the UK, January 2011
                                                                                                                                                                                                      • Appendix – Where Do They Buy Food/Drink?

                                                                                                                                                                                                          • Figure 89: Most popular leisure venues from which food and drink bought in the past 12 months in the UK, by demographics, January 2011
                                                                                                                                                                                                          • Figure 90: Next most popular leisure venues from which food and drink bought in the past 12 months in the UK, by demographics, January 2011
                                                                                                                                                                                                          • Figure 91: Leisure venues from which food and drink bought in the past 12 months in the UK, by most popular leisure venues from which food and drink bought in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 92: Leisure venues from which food and drink bought in the past 12 months in the UK, by next most popular leisure venues from which food and drink bought in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 93: Leisure venues visited in the past 12 months in the UK, by most popular leisure venues from which food and drink bought in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 94: Leisure venues visited in the past 12 months in the UK, by next most popular leisure venues from which food and drink bought in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 95: Leisure venues from which food and drink bought in the past 12 months in the UK, by most popular leisure venues visited in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 96: Leisure venues from which food and drink bought in the past 12 months in the UK, by next most popular leisure venues visited in the past 12 months in the UK, January 2011
                                                                                                                                                                                                      • Appendix – Attitudes Towards Eating at Historic Venues

                                                                                                                                                                                                          • Figure 97: Attitudes towards eating/drinking at historic buildings, by demographics, January 2011
                                                                                                                                                                                                          • Figure 98: Attitudes towards eating/drinking at historic buildings, by attitudes towards eating/drinking at historic buildings, January 2011
                                                                                                                                                                                                          • Figure 99: Historic venue target groups, by demographics, January 2011
                                                                                                                                                                                                          • Figure 100: Historic venue target groups, by leisure venues visited in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 101: Historic venue target groups, by leisure venues from which food and drink bought in the past 12 months in the UK, January 2011
                                                                                                                                                                                                          • Figure 102: Historic venue target groups, by attitudes towards eating/drinking at historic buildings, January 2011
                                                                                                                                                                                                      • Appendix – Catering at Cinemas

                                                                                                                                                                                                          • Figure 103: Eating habits at cinemas, by demographics, February 2011
                                                                                                                                                                                                          • Figure 104: Frequency of visiting cinema, by eating habits at cinemas, February 2011
                                                                                                                                                                                                          • Figure 105: Attitudes towards catering at cinemas, by eating habits at cinemas, February 2011
                                                                                                                                                                                                          • Figure 106: Improvements/innovations to the cinema experience, by eating habits at cinemas, February 2011
                                                                                                                                                                                                          • Figure 107: Agreement with the statement ‘Popcorn is an essential part of the cinema experience’, by demographics, February 2011
                                                                                                                                                                                                          • Figure 108: Agreement with the statement ‘The food/drink is overpriced’, by demographics, February 2011
                                                                                                                                                                                                          • Figure 109: Enticements for eating/drinking at cinemas, by eating habits at cinemas, February 2011
                                                                                                                                                                                                          • Figure 110: Most popular enticements for eating/drinking at cinemas, by demographics, February 2011
                                                                                                                                                                                                          • Figure 111: Next most popular enticements for eating/drinking at cinemas, by demographics, February 2011
                                                                                                                                                                                                          • Figure 112: Other enticements for eating/drinking at cinemas, by demographics, February 2011
                                                                                                                                                                                                          • Figure 113: Enticements for eating/drinking at cinemas, by frequency of visiting cinema, February 2011
                                                                                                                                                                                                          • Figure 114: Enticements for eating/drinking at cinemas, by most popular improvements/innovations to the cinema experience, February 2011
                                                                                                                                                                                                          • Figure 115: Enticements for eating/drinking at cinemas, by next most popular improvements/innovations to the cinema experience, February 2011
                                                                                                                                                                                                          • Figure 116: Enticements for eating/drinking at cinemas, by other improvements/innovations to the cinema experience, February 2011

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      • Alton Towers
                                                                                                                                                                                                      • Annabel Karmel
                                                                                                                                                                                                      • Barbican Centre
                                                                                                                                                                                                      • Burger King UK Ltd
                                                                                                                                                                                                      • Cameron MacKintosh Limited
                                                                                                                                                                                                      • Chessington World of Adventures
                                                                                                                                                                                                      • Cinema Advertising Association
                                                                                                                                                                                                      • Cineworld
                                                                                                                                                                                                      • Delfont Mackintosh Theatres Limited
                                                                                                                                                                                                      • Do & Co Restaurants & Catering AG
                                                                                                                                                                                                      • Essenden
                                                                                                                                                                                                      • Financial Services Authority (The)
                                                                                                                                                                                                      • Gambling Commission
                                                                                                                                                                                                      • Harbour & Jones Events
                                                                                                                                                                                                      • Historic Royal Palaces
                                                                                                                                                                                                      • Imperial War Museum
                                                                                                                                                                                                      • JD Wetherspoon
                                                                                                                                                                                                      • Kantar Media
                                                                                                                                                                                                      • LEGOLAND Windsor Park Ltd
                                                                                                                                                                                                      • London Aquarium
                                                                                                                                                                                                      • London's Transport Museum
                                                                                                                                                                                                      • Luminar plc
                                                                                                                                                                                                      • Marine Stewardship Council
                                                                                                                                                                                                      • Merlin Entertainments Group Limited
                                                                                                                                                                                                      • National Portrait Gallery
                                                                                                                                                                                                      • National Railway Museum
                                                                                                                                                                                                      • Natural History Museum 
                                                                                                                                                                                                      • Royal Academy of Arts
                                                                                                                                                                                                      • Royal Botanic Gardens, Kew
                                                                                                                                                                                                      • Royal Shakespeare Company
                                                                                                                                                                                                      • Sodexo
                                                                                                                                                                                                      • Tate Modern
                                                                                                                                                                                                      • The Chartered Insurance Institute
                                                                                                                                                                                                      • The Tussauds Group
                                                                                                                                                                                                      • Unilever Plc
                                                                                                                                                                                                      • Victoria and Albert Museum
                                                                                                                                                                                                      • Vue
                                                                                                                                                                                                      • Zoological Society of London

                                                                                                                                                                                                      Leisure Venue Catering - UK - March 2011

                                                                                                                                                                                                      £1,995.00 (Excl.Tax)