Lifestyles of the Over-55s - UK - April 2012
“Today’s over-55s feel relatively sheltered from the economic turmoil as high home and asset ownership as well as absence of dependents afford more financial freedom. The over-55 consumers don’t mind paying a premium price for products of genuine quality. However brands’ marketing strategies need to be more inclusive of this demographic, as 2.3 million adults aged 55+ feel that companies and stores don’t cater to the tastes of their age group.”
– Ina Mitskavets, Consumer and Lifestyles Analyst
Some questions answered in this report include:
- What are the future plans of retired and non-retired over-55s?
- What is the current financial situation of those who are retired vs those working?
- What is the technology use of the over-55s?
- How do finances dictate shopping choices?
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