Lifestyles of Young Families - US - January 2017
"Work-life balance is something that all families strive for, but it is a particular challenge for families with kids under the age of 12. With young kids in the household, parents spend a lot of hands-on time making meals, helping with homework, and coordinating activities. As kids gain independence and parents gain experience, they may find their workload lessens, but young families have yet to reach this tipping point. However, even though they may feel overwhelmed with household activities, young parents want nothing more than to spend time together as a family, have bonding experiences, and create strong relationships with their kids."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This Report discusses the following key topics:
- Young families struggle to do it all
- Family food fight
- Parents want to pull the plug
For the purposes of this Report, Mintel has used the following definitions:
- Young families are defined as parents aged 18-39 with children younger than age 12 living in the household.
- Older families are defined as parents aged 40+ with children aged 12+ living in the household.
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