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Lip Care - Europe - December 2010

The lip care category shares many characteristics of two other beauty categories – lip make-up and sun care.

Like sun care products, lip care items have a seasonal aspect and sales tend to spike in the winter, when consumers feel the need to protect their lips from harsh conditions and to repair the chaps that can result from the weather and from colds and flu. However, sales are growing of lip care products developed as an adjunct to the sun care regime. More products carry SPF ratings and claims of UV protection and anti-oxidant activity.

From lip make-up, lip care products take the characteristics of portability and frequent touch-ups. It is no coincidence that the lip care category is at its strongest where usage of lip make-up is at its highest. Take the UK and French markets, for example. Three quarters of UK women regularly wear lipstick or lipgloss and the country enjoys the second largest of the ‘Big 5’ lip product markets. In contrast, only six in ten French women use lip make-up, and the French lip care market languishes last among the ‘Big 5’.

However, lip care is firmly entrenched in the skincare category, and has absorbed many of its characteristics – segmentation, anti-ageing claims and a drive towards measurable results.

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Table of contents

  1. Issues in the Market

      • Major issues
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

                • Lip care – a young person’s game
                  • The price is right…
                    • …but it is rising thanks to cosmeceuticals
                      • Total lip service
                        • Funky formats
                          • Appealing to men
                            • Retail opportunities
                            • European Market Size

                              • Key points
                                • Figure 1: Retail value sales of lip care, by country, 2007-10
                                • Figure 2: Year-on-year growth in retail value sales of lip care, by country, 2007-10
                            • Market Segmentation

                              • Key points
                                • France
                                  • Figure 3: Lip care market segmentation, by value, France, 2009
                                • Italy
                                  • Figure 4: Lip care market segmentation, by value, Italy, 2009
                                • UK
                                  • Figure 5: Lip care market segmentation, by value, UK, 2009
                              • Companies and Product Innovation

                                • Key points
                                    • Figure 6: New product launches in lip care, % by region, 2009
                                    • Figure 7: New product launches in lip care, by top ten European countries, 2009
                                    • Figure 8: Trends in number of new product launches in lip care, by the big five European countries, 2006-10
                                    • Figure 9: New product launches in lip care, by claim, by the ‘Big 5’ countries, 2009
                                    • Figure 10: Trends in new product launches in lip care, by claim, in the ‘Big 5’ European countries, 2006-10
                                  • France – Lip care
                                    • Figure 11: Trends in new product launches in lip care, % by positioning, France, 2006-10
                                    • Figure 12: Top ten claims in new product development in lip care, France, 2006-010
                                  • Innovative products
                                    • Germany – Lip care
                                      • Figure 13: Top ten claims in new product development in lip care, Germany, 2006-10
                                    • Most innovative products
                                      • Italy – Lip care
                                        • Figure 14: Top ten claims in new product development in lip care, Italy, 2006-10
                                      • Most innovative products
                                        • Spain – Lip care
                                          • Figure 15: Top ten claims in new product development in lip care, Spain, 2006-10
                                        • Most innovative products
                                          • UK – Lip care
                                            • Figure 16: New product launches in lip care, % by positioning, UK, 2006-10
                                            • Figure 17: Top ten claims in new product development in lip care, UK, 2006-10
                                          • Most innovative products
                                          • The Consumer – Use of Lip Care Products

                                            • Key points
                                              • Lip care
                                                • Figure 18: Use of lip balm, by country, 2009
                                                • Figure 19: Use of other ointments, by country, 2009
                                                • Figure 20: Frequency of using lip balm, by country, 2009
                                                • Figure 21: Frequency of usiing other ointments by country, 2009
                                                • Figure 22: Trends in frequency using lip balm, France, 2009
                                                • Figure 23: Trends in frequency of using other ointments, France, 2009
                                                • Figure 24: Trends in frequency of using lip balm, Germany, 2009
                                                • Figure 25: Trends in frequency of using other ointments, Germany, 2009
                                                • Figure 26: Trends in use of lip balm and other ointments, Spain, 2005-09
                                                • Figure 27: Trends in frequency of using lip balm and other ointments, Spain, 2005-09
                                                • Figure 28: Trends in frequency of using lip balm, Spain, 2008-09
                                                • Figure 29: Trends in frequency of using other ointments, Spain, 2008-09
                                                • Figure 30: Trends in frequency of using lip balm, GB, 2009
                                                • Figure 31: Trends in frequency of using other ointments, GB, 2009
                                              • Lip colour cosmetics
                                                • Figure 32: Use of lipstick/lipgloss, by country, 2009
                                                • Figure 33: Types of lipstick/lipgloss used, by country, 2009
                                            • Attitudes Towards Added Benefit in Lip Colour

                                              • Key points
                                                  • Figure 34: Use of lip make-up products in the last six months, by type, France, March 2010
                                                  • Figure 35: Use of lip make-up products in the last six months, by type, Germany, March 2010
                                                  • Figure 36: Use of lip make-up products in the last six months, by type, Italy, March 2010
                                                  • Figure 37: Use of lip make-up products in the last six months, by type, Spain, March 2010
                                                  • Figure 38: Use of lip make-up products in the last six months, by type, UK, March 2010
                                              • Where Consumers Apply Lip Colour

                                                • Key points
                                                    • Figure 39: Usage and application of make-up, by type and by country, March 2010
                                                • Attitudes Towards Colour in Lip Make-up

                                                  • Key points
                                                    • Figure 40: Attitudes towards make-up colours, March 2010
                                                • Attitudes Towards Grooming, Cosmetics and Toiletries

                                                  • Key points
                                                    • France
                                                      • Figure 41: Trends in attitudes towards appearance, France, 2005-09
                                                    • Germany
                                                      • Figure 42: Trends in attitudes towards appearance, Germany, 2005-09
                                                    • Spain
                                                      • Figure 43: Trends in attitudes towards appearance, Spain, 2005-09
                                                    • GB
                                                      • Figure 44: Trends in attitudes towards appearance, GB, 2005-09
                                                  • Appendix – Use of Lip Care Products

                                                      • Figure 45: Use of lip balm, by demographics, France, 2009
                                                      • Figure 46: Use of other ointments, by demographics, France, 2009
                                                      • Figure 47: Use of lip balm, by demographics, Germany, 2009
                                                      • Figure 48: Use of other ointments, by demographics, Germany, 2009
                                                      • Figure 49: Use of lip balm and other ointments, by demographics, Spain, 2009
                                                      • Figure 50: Use of lip balm, by demographics, GB, 2009
                                                      • Figure 51: Use of other ointments, by demographics, GB, 2009
                                                      • Figure 52: Frequency of use of lip balm, by demographics, France, 2009
                                                      • Figure 53: Frequency of use of other ointments, by demographics, France, 2009
                                                      • Figure 54: Frequency of use of lip balm, by demographics, Germany, 2009
                                                      • Figure 55: Frequency of use of other ointments, by demographics, Germany, 2009
                                                      • Figure 56: Frequency of use of lip balm and other ointments, by demographics, Spain, 2009
                                                      • Figure 57: Frequency of use of lip balm, by demographics, Spain, 2009
                                                      • Figure 58: Frequency of use of other ointments, by demographics, Spain, 2009
                                                      • Figure 59: Frequency of use of lip balm, by demographics, GB, 2009
                                                      • Figure 60: Frequency of use of other ointments, by demographics, GB, 2009
                                                  • Appendix – Attitudes towards Grooming, Cosmetics and Toiletries

                                                      • Figure 61: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                      • Figure 62: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                      • Figure 63: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                      • Figure 64: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                      • Figure 65: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                      • Figure 66: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                      • Figure 67: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                      • Figure 68: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                      • Figure 69: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                      • Figure 70: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                      • Figure 71: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                      • Figure 72: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                      • Figure 73: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                      • Figure 74: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                      • Figure 75: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                      • Figure 76: Agreement with selected lifestyle statements, by demographics, GB, 2009

                                                  Lip Care - Europe - December 2010

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