Live Entertainment Venues - US - December 2016
"As streaming music subscriptions replace album sales, recording artists hit the road to generate income from touring. This has led to an abundance of exciting live shows to choose from in the past few years, including record-breaking concert tours. Fans continue to show their enthusiasm for the live entertainment experience by attending, recording, and sharing their event experiences. Although ticket resale sites give fans a second chance to see their favorite performers, the prevalence of ticket bots and service fees discourage some from attending."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report will cover the following areas:
- High ticket prices limit audience potential
- Nearly half reluctant to spend on extras
- Reaching key consumers may be challenging
Live entertainment is defined as a form of entertainment that requires consumers to travel outside the home and purchase a ticket to attend. Online streaming is discussed as it relates to events that are performed for a live audience and may be streamed to online viewers as well.
For the purposes of this Report, Mintel has defined live entertainment venues to include theaters, clubs, arenas, amphitheatres, and outdoor/festival venues. Sports are excluded from the market size and consumer data and are only discussed in relation to marketing strategies, innovations, and leading companies.
Throughout the Report, those who have attended live entertainment events in the last 12 months are referred to as “attendees,” “fans,” “eventgoers,” and “guests.”
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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