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Living and Dining Room Furniture - UK - January 2013

“The vast majority of households struggle with storage issues. Furthermore, two fifths (42%) find it difficult to source the right size furniture for their home, while over a third (36%) struggle to
store/display their possessions. This frustration with lack of space creates significant scope for
new clever and flexible storage innovations in living/dining room furniture.”

– Neil Mason, Head of Retail Research

Some questions answered in this report include:

  • How does smaller housing stock affect demand for living/dining room furniture?
  • How are companies leveraging the ‘stay at home’ trend?
  • How important is property churn to the living/dining room market?
  • How important is multichannel retailing to living/dining room furniture?
  • What are retailers doing to reduce consumer preoccupation with price?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Trend Application

            • Trend: Prove It
              • Trend: Why Buy?
                • 2015 Trend: Brand Intervention
                • Executive Summary

                    • The market
                      • Living room furniture
                        • Figure 1: Consumer spending on living room furniture, 2007-17
                      • Dining room furniture
                        • Figure 2: Consumer spending on dining room furniture, 2007-17
                      • Future outlook
                        • Market factors
                          • Population trends dictate changing household needs
                            • Consumers reluctant to cover the costs of green initiatives
                              • Companies, brands and innovation
                                • Broadening competitive landscape
                                  • Figure 3: Estimated retail shares of living/dining room furniture sales, %, 2007 and 2011
                                • Adspend cutbacks in 2011, but greater focus on online media
                                  • Trends in innovation
                                    • The consumer
                                      • Ownership and purchasing
                                        • Figure 4: Trends in purchasing of new lounge/living room and dining room furniture in the last 12 months, 2008-12
                                        • Figure 5: Types of living/dining rooms in home, November 2012
                                      • Motivations to buy
                                        • Figure 6: Motivations to buy or replace living/dining room furniture, November 2012
                                      • Choice of retailer
                                        • Figure 7: Retailers used for purchasing upholstered and other types of living/dining room furniture, November 2012
                                      • Factors influencing choice of retailer
                                        • Figure 8: Factors which are likely to influence choice of living/dining room furniture retailer, November 2012
                                      • Factors influencing choice of living/dining room furniture
                                        • Figure 9: Attitudes towards living/dining room furniture, November 2012
                                      • Cluster analysis identifies three key target groups for kitchens
                                        • Figure 10: Target groups, November 2012
                                      • What we think
                                      • Issues in the Market

                                          • How does smaller housing stock affect demand for living/dining room furniture?
                                            • How are companies leveraging the ‘stay at home’ trend?
                                              • How important is property churn to the living/dining room market?
                                                • How important is multichannel retailing to living/dining room furniture?
                                                  • What are retailers doing to reduce consumer preoccupation with price?
                                                  • Market Environment

                                                    • Key points
                                                      • Reduction in mortgage lending impacts furniture sales as well as other homewares
                                                          • Figure 11: UK housing market – number of transactions (seasonally adjusted), UK dwelling stock and average completion price, 2008-11
                                                        • Cautious spending habits prevail
                                                          • Figure 12: Mintel’s tracker survey: Trends in activities done and consider to do, July-October 2012
                                                        • Rising raw material costs help to fuel inflation
                                                          • Figure 13: Coniferous Standing Sales Price Index for Great Britain, year ending March 2005 to year ending September 2012
                                                        • Adapting to smaller living spaces
                                                          • Figure 14: UK households, by size, 2007-17
                                                        • Shrinking households mean more cross-purpose living spaces
                                                          • Figure 15: Trends in number of living rooms (including dining rooms) in home, 2008-12
                                                        • The Come Dine with Me effect
                                                          • Figure 16: Selected popular occasions in the home when food and drink has been purchased, by gender, age and socio-economic group, December 2011
                                                        • Consumers prefer to delegate ethical responsibility to companies
                                                          • Green initiatives
                                                            • Growing ‘Buy British’ momentum in furniture
                                                            • Strengths and Weaknesses

                                                              • Strengths
                                                                • Weaknesses
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Augmented reality apps allow consumers to ‘try before they buy’
                                                                      • Syncing furniture and technology in the home becomes more accessible
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Consumer spend on living/dining room furniture
                                                                            • Figure 17: Consumer spending on living/dining room furniture, at current and constant 2012 prices, 2007-17
                                                                          • Furniture as a whole outperforms other homewares spend
                                                                            • Figure 18: Consumer spending on furniture and furnishings, household appliances and floorcoverings, 2010-12
                                                                          • Living room furniture
                                                                            • Figure 19: Consumer spending on living room furniture, at current and constant 2012 prices, 2007-17
                                                                            • Figure 20: Consumer spending on living room furniture, 2007-17
                                                                          • Dining room furniture
                                                                            • Figure 21: Consumer spending on dining room furniture, at current and constant 2012 prices, 2007-17
                                                                            • Figure 22: Consumer spending on dining room furniture, 2007-17
                                                                          • Market outlook
                                                                          • Segment Performance

                                                                            • Key points
                                                                              • Living room furniture
                                                                                • Figure 23: UK retail sales of living room furniture, by type, 2007-11
                                                                              • Fabric closes the gap with leather
                                                                                • Figure 24: UK retail sales of upholstered furniture, by type, 2007-11
                                                                              • Ready-assembled remains the preferred option
                                                                                • Figure 25: Non-upholstered living room furniture, by type of assembly, 2007-11
                                                                              • Dining room furniture
                                                                                • Figure 26: Dining room furniture, by type of assembly, 2007-11
                                                                                • Figure 27: Dining room furniture, by piece, 2007-11
                                                                            • Companies and Products

                                                                              • Furniture specialists
                                                                                • CSL Sofas
                                                                                    • Figure 28: CSL financial performance, 2010 and 2011
                                                                                  • DFS
                                                                                      • Figure 29: DFS financial performance, 2007-11
                                                                                    • Furniture Village
                                                                                        • Figure 30: Furniture Village financial performance, 2007-11
                                                                                      • Harveys Furniture
                                                                                          • Figure 31: Steinhoff UK Holdings Ltd financial performance, 2007-11
                                                                                        • IKEA
                                                                                            • Figure 32: IKEA financial performance, 2007-11
                                                                                          • Multiyork
                                                                                              • Figure 33: Multiyork financial performance, 2010 and 2011
                                                                                            • Oak Furniture Land
                                                                                                • Figure 34: JB Global Ltd financial performance, 2010 and 2011
                                                                                              • ScS Upholstery
                                                                                                  • Figure 35: ScS financial performance, 2007-11
                                                                                                • Non-specialists
                                                                                                  • B&Q
                                                                                                    • Argos
                                                                                                      • Homebase
                                                                                                          • Figure 36: Homebase Ltd financial performance, 2006/07-2010/11
                                                                                                        • John Lewis
                                                                                                            • Figure 37: John Lewis Plc Group financial performance, 2007/08-2011/12
                                                                                                          • Next
                                                                                                            • Laura Ashley
                                                                                                              • Marks & Spencer
                                                                                                                • Supermarkets
                                                                                                                  • Furniture manufacturers
                                                                                                                    • Corndell Furniture Co. Ltd
                                                                                                                        • Figure 38: Cordell Furniture Company financial performance, 2010 and 2011
                                                                                                                      • Dwell
                                                                                                                        • Figure 39: Dwell financial performance, 2007-11
                                                                                                                      • Ekornes
                                                                                                                          • Figure 40: Ekornes Limited financial performance, 2010 and 2011
                                                                                                                        • Ercol Furniture Ltd
                                                                                                                            • Figure 41: Ercol Furniture Limited financial performance, 2010 and 2011
                                                                                                                          • Halo
                                                                                                                            • JDP Furniture
                                                                                                                                • Figure 42: JDP Furniture Group Limited financial performance, 2010 and 2011
                                                                                                                              • La-Z-Boy Incorporated
                                                                                                                                • Morris Furniture Group
                                                                                                                                  • Natuzzi
                                                                                                                                    • Sofa Brands International
                                                                                                                                        • Figure 43: Sofa Brands International financial performance, 2010 and 2011
                                                                                                                                      • SofaSofa
                                                                                                                                        • Sofa Workshop
                                                                                                                                          • Figure 44: The Sofa Workshop Limited financial performance, 2010 and 2011
                                                                                                                                        • Vale Bridgecraft
                                                                                                                                          • Wesley-Barrell
                                                                                                                                            • Figure 45: Wesley-Barrell (Witney) Ltd financial performance, 2010 and 2011
                                                                                                                                          • Willowbrook
                                                                                                                                            • Figure 46: Willowbrook Limited financial performance, 2010 and 2011
                                                                                                                                        • Channels to Market

                                                                                                                                          • Key points
                                                                                                                                            • Non-specialists represent growing threat
                                                                                                                                              • Figure 47: Estimated retail shares of living/dining room furniture sales, 2007-11
                                                                                                                                              • Figure 48: Leading UK living/dining room furniture retailers, by number of UK outlets, 2011-12
                                                                                                                                            • Retail casualties on the high street
                                                                                                                                              • Multichannel marketing is the focus for 2013
                                                                                                                                                • 2012 has seen market leaders rebound with confidence
                                                                                                                                                  • Figure 49: Estimated shares for living/dining room furniture sales, by selected retailers, 2007-11
                                                                                                                                                • DFS invests in store expansion and UK manufacturing base
                                                                                                                                                  • IKEA embarks on a new growth phase
                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                    • Key points
                                                                                                                                                      • Adspend on living/dining room furniture cut back in 2011
                                                                                                                                                        • Figure 50: Main media advertising expenditure on living/dining room furniture, 2008-12
                                                                                                                                                      • Adspend patterns reflect peak seasons for furniture sales
                                                                                                                                                        • Figure 51: Average monthly main media advertising expenditure on living/dining room furniture, 2008-11
                                                                                                                                                      • DFS continues to invest heavily in above-the-line support
                                                                                                                                                        • Figure 52: Main media advertising expenditure on living/dining room furniture, by top ten advertisers, 2008-12
                                                                                                                                                        • Figure 53: Main media advertising expenditure on living/dining room furniture, 2008-11
                                                                                                                                                      • Press most popular advertising medium
                                                                                                                                                        • Figure 54: Main media advertising expenditure on living/dining room furniture, 2008-12
                                                                                                                                                      • Examples of recent advertising campaigns
                                                                                                                                                        • DFS targets a more upmarket consumer base
                                                                                                                                                          • IKEA celebrates family mealtimes
                                                                                                                                                            • Oak Furniture supports its store expansion by raising brand awareness
                                                                                                                                                              • BFM campaign capitalises on British patriotism
                                                                                                                                                              • The Consumer – Ownership and Purchasing of Living/Dining Room Furniture

                                                                                                                                                                • Key points
                                                                                                                                                                  • Trends in ownership and purchasing of living/dining room furniture
                                                                                                                                                                    • Declining ownership levels
                                                                                                                                                                      • Declining purchase levels
                                                                                                                                                                        • Figure 55: Trends in purchasing of new lounge/living room and dining room furniture in the last 12 months, 2008-12
                                                                                                                                                                      • Dining room trends show a less dramatic fall, albeit from a much lower base
                                                                                                                                                                        • Evidence of consumer confidence slowly rebuilding
                                                                                                                                                                          • Figure 56: Trends in amount spent on living room furniture, % point change, 2008-12 and 2011-12
                                                                                                                                                                          • Figure 57: Trends in amount spent on dining room furniture, % point change, 2008-12 and 2011-12
                                                                                                                                                                      • The Consumer – Motivations to Buy New Living/Dining Room Furniture

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Separate living/dining space is a luxury for many households
                                                                                                                                                                              • Figure 58: Types of living/dining rooms in home, November 2012
                                                                                                                                                                              • Figure 59: Separate dining room in home, by age, gender and working status, % point +/- average, November 2012
                                                                                                                                                                            • Less adherence to set rooms for set activities
                                                                                                                                                                              • Wear and tear is the primary motivation for purchase
                                                                                                                                                                                  • Figure 60: Motivations to buy or replace living/dining room furniture, November 2012
                                                                                                                                                                                • Recession takes its toll
                                                                                                                                                                                  • Replacing old or worn-out items is the main trigger
                                                                                                                                                                                      • Figure 61: Motivations to buy or replace living/dining room furniture, response to the statement ‘I only buy when old items are worn out or broken’, by age, November 2012
                                                                                                                                                                                    • Change is good
                                                                                                                                                                                      • Virtual browsing is an important form of background research
                                                                                                                                                                                        • Try before you buy
                                                                                                                                                                                        • The Consumer – Choice of Living/Dining Room Furniture Retailer

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • IKEA is first choice in a fragmented marketplace
                                                                                                                                                                                                • Figure 62: Retailers used for purchasing upholstered and other types of living/dining room furniture, November 2012
                                                                                                                                                                                              • The majority of consumers stick to just one retailer
                                                                                                                                                                                                • Figure 63: Repertoire of retailers used for purchasing upholstered or other types of living room and dining room furniture, November 2012
                                                                                                                                                                                                • Figure 64: Top four retailers used for purchasing upholstered furniture, by repertoire of retailers used for purchasing upholstered furniture, November 2012
                                                                                                                                                                                            • The Consumer – Factors Influencing Choice of Furniture Retailer

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Key selling points for their next purchase
                                                                                                                                                                                                    • Figure 65: Factors which are likely to influence choice of living/dining room furniture retailer, November 2012
                                                                                                                                                                                                  • It’s not all about price
                                                                                                                                                                                                    • A physical store presence matters
                                                                                                                                                                                                      • In-store experience is high on consumers’ list of demands
                                                                                                                                                                                                        • British-made momentum
                                                                                                                                                                                                            • Figure 66: Important of stocking British-made furniture to choice of living/dining room furniture retailer, by age, November 2012
                                                                                                                                                                                                            • Figure 67: Factors which are likely to influence 16-24-year-olds’ choice of living/dining room furniture retailer, compared to average, November 2012
                                                                                                                                                                                                          • Is interest-free losing its appeal in the current climate?
                                                                                                                                                                                                              • Figure 68: Top three retailers used for purchasing upholstered furniture, by ‘very important’ factors which are likely to influence choice of living/dining room furniture retailer, November 2012
                                                                                                                                                                                                            • Trading in could lead to trading up
                                                                                                                                                                                                              • Self-assembly fails to tick everyone’s box
                                                                                                                                                                                                              • The Consumer – Factors Influencing Choice of Living/Dining Room Furniture

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Attitudes towards living/dining room furniture
                                                                                                                                                                                                                      • Figure 69: Attitudes towards living/dining room furniture, November 2012
                                                                                                                                                                                                                    • Quality vs affordability
                                                                                                                                                                                                                      • Style is important
                                                                                                                                                                                                                        • Customisation targets the hard to please
                                                                                                                                                                                                                          • Storage limitations demand creative solutions
                                                                                                                                                                                                                              • Figure 70: Attitudes towards living/dining room furniture, according to presence of children in the household, according to % point +/- average, November 2012
                                                                                                                                                                                                                            • Dining habits
                                                                                                                                                                                                                                • Figure 71: Agreement with the statements ‘I would rather eat my meals on the sofa’ and ‘It’s important to sit down and eat meals at the dining room table’, by gender and age, November 2012
                                                                                                                                                                                                                            • The Consumer – Target Groups

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Four target groups
                                                                                                                                                                                                                                    • Figure 72: Target groups, November 2012
                                                                                                                                                                                                                                  • Online Browsers (17%)
                                                                                                                                                                                                                                    • Disinterested (22%)
                                                                                                                                                                                                                                      • Shrewd Shoppers (40%)
                                                                                                                                                                                                                                        • Furniture Enthusiasts (21%)
                                                                                                                                                                                                                                        • Appendix – Market Environment

                                                                                                                                                                                                                                            • Figure 73: Trends in agreement with attitudinal statements relating to the home, 2007-12
                                                                                                                                                                                                                                            • Figure 74: Ownership and purchasing trends in home extensions, 2008-12
                                                                                                                                                                                                                                            • Figure 75: Employment and unemployment, by gender, 2007-17
                                                                                                                                                                                                                                            • Figure 76: Structure of the UK population, by age, 2007-17
                                                                                                                                                                                                                                        • Appendix – The Consumer – Ownership and Purchasing of Living/Dining Room Furniture

                                                                                                                                                                                                                                            • Figure 77: Trends in ownership and purchasing of lounge/living room furniture, 2008-12
                                                                                                                                                                                                                                            • Figure 78: Trends in amount spent on lounge/living room furniture, 2008-12
                                                                                                                                                                                                                                            • Figure 79: Trends in ownership and purchasing of dining room furniture, 2008-12
                                                                                                                                                                                                                                            • Figure 80: Trends in amount spent on dining room furniture, 2008-12
                                                                                                                                                                                                                                            • Figure 81: Trends in number of living rooms (including dining rooms) in home, 2008-12
                                                                                                                                                                                                                                            • Figure 82: Trends in agreement with selected lifestyle statements, 2008-12
                                                                                                                                                                                                                                            • Figure 83: Ownership and purchasing of lounge/living room furniture, by demographics, 2012
                                                                                                                                                                                                                                            • Figure 84: Ownership and purchasing of dining room furniture, by demographics, 2012
                                                                                                                                                                                                                                        • Appendix – The Consumer – Motivations to Buy New Living/Dining Room Furniture

                                                                                                                                                                                                                                            • Figure 85: Types of living/dining rooms in home, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 86: Most popular motivations to buy or replace living/dining room furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 87: Next most popular motivations to buy or replace living/dining room furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 88: Most important factors influencing choice of living/dining room furniture, by most popular factors which are likely to influence choice of living/dining room furniture retailer (important), November 2012
                                                                                                                                                                                                                                            • Figure 89: Most important factors influencing choice of living/dining room furniture, by next most popular factors which are likely to influence choice of living/dining room furniture retailer (important), November 2012
                                                                                                                                                                                                                                            • Figure 90: Most important factors influencing choice of living/dining room furniture, by other factors which are likely to influence choice of living/dining room furniture retailer (important), November 2012
                                                                                                                                                                                                                                        • Appendix – The Consumer – Where They Bought Living/Dining Room Furniture

                                                                                                                                                                                                                                            • Figure 91: Most popular retailers used for purchasing upholstered furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 92: Next most popular retailers used for purchasing upholstered furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 93: Other retailers used for purchasing upholstered furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 94: Most popular retailers used for purchasing other types of living room and dining room furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 95: Next most popular retailers used for purchasing other types of living room and dining room furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 96: Repertoire of retailers used for purchasing upholstered furniture, November 2012
                                                                                                                                                                                                                                            • Figure 97: Repertoire of retailers used for purchasing other types of living room and dining room furniture, November 2012
                                                                                                                                                                                                                                            • Figure 98: Retailers used for purchasing upholstered furniture, by repertoire of retailers used for purchasing upholstered furniture, November 2012
                                                                                                                                                                                                                                            • Figure 99: Retailers used for purchasing other types of living room and dining room furniture, by repertoire of retailers used for purchasing upholstered furniture, November 2012
                                                                                                                                                                                                                                            • Figure 100: Repertoire of retailers used for purchasing upholstered furniture, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 101: Repertoire of retailers used for purchasing other types of living room and dining room furniture, by demographics, November 2012
                                                                                                                                                                                                                                        • Appendix – The Consumer – Factors Influencing Choice of Living/Dining Room Furniture

                                                                                                                                                                                                                                            • Figure 102: Attitudes towards living/dining room furniture, November 2012
                                                                                                                                                                                                                                        • Appendix – The Consumer – Factors Influencing Choice of Furniture Retailer

                                                                                                                                                                                                                                            • Figure 103: Factors which are likely to influence choice of living/dining room furniture retailer, November 2012
                                                                                                                                                                                                                                            • Figure 104: Factors on good quality product range and generous discounts, sales or promotions likely to influence choice of living/dining room furniture retailer, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 105: Factors on wide choice of styles and helpful and knowledgeable staff likely to influence choice of living/dining room furniture retailer, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 106: Factors on inspiring in-store displays and British-made product range likely to influence choice of living/dining room furniture retailer, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 107: Factors on self-assembly range of products and can see/try out product in-store likely to influence choice of living/dining room furniture retailer, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 108: Factors on easy payment/finance plan and quick/flexible delivery likely to influence choice of living/dining room furniture retailer, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 109: Factors on option to trade in old furniture and easy-to-use website likely to influence choice of living/dining room furniture retailer, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 110: Agreement with the statements ‘Comfort is more important than style’ and ‘It’s worth paying more for quality that will last’, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 111: Agreement with the statements ‘I find it difficult to find furniture that I like’ and ‘The look/style of my living/dining room is important’, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 112: Agreement with the statements ‘I like furniture that is flexible and can be rearranged’ and ‘I’m interested in clever and flexible storage options’, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 113: Agreement with the statements ‘It is difficult to find the right size furniture’ and ‘I find it difficult to store/display my possessions’, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 114: Agreement with the statements ‘I would rather eat my meals on the sofa’ and ‘It’s important to sit down and eat meals at the dining room table’, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 115: Agreement with the statement ‘I prefer to buy more affordable furniture which can be replaced more often’, by demographics, November 2012
                                                                                                                                                                                                                                        • Appendix – The Consumer – Target Groups

                                                                                                                                                                                                                                            • Figure 116: Target groups, by demographics, November 2012
                                                                                                                                                                                                                                            • Figure 117: Types of living/dining rooms in home, by target groups, November 2012
                                                                                                                                                                                                                                            • Figure 118: Retailers used for purchasing upholstered furniture, by target groups, November 2012
                                                                                                                                                                                                                                            • Figure 119: Retailers used for purchasing other types of living room and dining room furniture, by target groups, November 2012
                                                                                                                                                                                                                                            • Figure 120: Factors which are likely to influence choice of living/dining room furniture retailer, by target groups, November 2012
                                                                                                                                                                                                                                            • Figure 121: Most important factors influencing choice of living/dining room furniture, by target groups, November 2012

                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                        • Argos
                                                                                                                                                                                                                                        • Bauhaus
                                                                                                                                                                                                                                        • Bridgecraft Furniture Ltd
                                                                                                                                                                                                                                        • Corndell Furniture Co Ltd
                                                                                                                                                                                                                                        • Divani Mail Order Ltd
                                                                                                                                                                                                                                        • Duresta Upholstery Ltd
                                                                                                                                                                                                                                        • Ekornes Ltd
                                                                                                                                                                                                                                        • Ercol Furniture Ltd
                                                                                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                                                                                        • G Plan Upholstery Ltd
                                                                                                                                                                                                                                        • Google UK
                                                                                                                                                                                                                                        • Halo Living Ltd
                                                                                                                                                                                                                                        • IKEA
                                                                                                                                                                                                                                        • JDP Furniture Group
                                                                                                                                                                                                                                        • John Lewis Partnership
                                                                                                                                                                                                                                        • Kirkdale Mail Order Ltd
                                                                                                                                                                                                                                        • La-Z-Boy Incorporated
                                                                                                                                                                                                                                        • Natuzzi
                                                                                                                                                                                                                                        • Oakridge Direct Ltd
                                                                                                                                                                                                                                        • Odeon Furniture Company Ltd
                                                                                                                                                                                                                                        • Parker Knoll
                                                                                                                                                                                                                                        • Sofa Brands International Limited
                                                                                                                                                                                                                                        • The Morris Furniture Group
                                                                                                                                                                                                                                        • The Sofa Workshop Ltd
                                                                                                                                                                                                                                        • Thomas Lloyd Mail Order Ltd
                                                                                                                                                                                                                                        • Wade Furniture
                                                                                                                                                                                                                                        • Wesley-Barrell (Witney) Ltd
                                                                                                                                                                                                                                        • Willowbrook Limited

                                                                                                                                                                                                                                        Living and Dining Room Furniture - UK - January 2013

                                                                                                                                                                                                                                        US $2,583.33 (Excl.Tax)