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Living Online - US - July 2012

Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.

The propensity of consumers to view the internet as their go-to source for an increasing array of daily activities, and spend more of their free time online, is the result of not only the proliferation of internet-capable devices (mobile devices such as smartphones and tablets, in particular) and internet connectivity, but also from improving technology which has increased data transfer speed. Easy connection from an increasing number of access points, faster downloads, and more sophisticated content all combine to make logging into the internet part of consumers’ daily routines. As a result, many are, indeed, “living” online.

This report explores the external factors that increase online use, consumer attitudes and motivations for going online and their typical online habits, and how this differs across key demographics. Readers of this report will have a deeper understanding of how online content impacts offline behavior and how different demographic groups incorporate the internet into their daily lives.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Living online: the numbers
                        • Figure 1: World internet penetration, by geographic region, 2011
                      • Time online increases, internet traffic explodes
                        • Living online drivers
                          • Equipment
                            • Figure 2: Ownership of computers, smartphones, and tablets, April 2012
                          • Connection
                            • Figure 3: Where online/internet service is accessed, October 2010-November and 2011 vs. 2005
                          • Speed
                            • Figure 4: Method of accessing internet at home, 2005-11
                          • The consumer
                            • Mobile device owners most likely to go online as part of their daily routine
                              • Figure 5: Typical online behavior during weekdays, by internet-enabled device ownership, April 2012
                            • News- and transaction-related websites are most popular
                              • Figure 6: Types of websites visited in the past 30 days, April 2012
                            • Most go online to research unfamiliar venues/services
                              • Figure 7: Process for gathering information online for an unfamiliar venue or service, April 2012
                            • Millennial-aged internet users most likely to go online when bored
                              • Figure 8: Online activities and resulting actions, by age, April 2012
                            • Smartphones more prevalent than feature phones, owners increasingly attached
                              • A majority say that they prefer in-person/live conversation over online communication
                                • Figure 9: Preferred channel for different types of communication/activities, April 2012
                              • Wasting time is common, one in five still want to spend more time on the internet
                                • Figure 10: Attitudes toward time spent online, by age, April 2012
                              • Compared with other race groups, Asians are most likely to be living online
                                • What we think
                                • Issues with Living Online

                                    • Will we run out of online life support? Is there enough bandwidth for all?
                                      • Will the pros of living online outweigh the cons? Or vice versa?
                                        • Do we need a break from living online?
                                          • Will privacy concerns drive some users to delete Facebook accounts?
                                              • Figure 11: Delete Facebook 2012
                                          • Insights and Opportunities

                                            • From e-commerce to F- to s- to m-, online shopping continues to evolve
                                              • Avatars create a more personalized travel service in person and online
                                                • OneTrueFan (BigDoor)—the Foursquare of websites
                                                • Inspire Insights

                                                    • Inspire Trend: Life Hacking
                                                      • Inspire Trend: Why Buy
                                                      • Indicators of Living Online

                                                        • Key points
                                                          • Number of internet users worldwide quadrupled over the past 10 years
                                                            • Figure 12: Global internet use with various technology introductions noted, December 1995-March 2012
                                                          • Nearly eight in 10 North Americans use the internet
                                                            • Figure 13: World internet penetration, by geographic region, 2011
                                                            • Figure 14: Any online/internet computer services use in the U.S., 2005-11
                                                          • Americans of all ages are online
                                                            • More than half of older adults online, more than eight in 10 adults online daily
                                                                • Figure 15: Internet use in the U.S., by age, April 2000-April 2012
                                                              • Average time online per week increases by nearly 2½ hours since 2005
                                                                • Figure 16: Time spent on the internet in the last seven days, at home vs. at work, 2005-11
                                                              • Internet traffic explosion reflects increase in mobile, data-heavy uses
                                                                • Figure 17: Global mobile traffic data, by region, 2011-16
                                                              • Consumers increasingly mobile, using multiple devices
                                                                • Figure 18: Number of mobile devices owned by mobile users, 2011-16
                                                            • Living Online Drivers

                                                              • Key points
                                                                • Desktops connect nearly eight in 10, tablet adoption rate is unprecedented
                                                                  • Figure 19: Ownership of computers, smartphones, and tablets, April 2012
                                                                • Age and affluence drive mobile device ownership
                                                                  • Figure 20: Ownership of computers, smartphones, and tablets, by gender, age, and household income, April 2012
                                                                • Accessing is growing across all points
                                                                    • Figure 21: Where online/internet service is accessed, 2005-11
                                                                  • Broadband use at home doubled over last five years
                                                                    • Figure 22: Method of accessing internet at home, 2005-11
                                                                  • Increasing mobile network connection speed drives greater data use
                                                                    • Figure 23: Projected average mobile Network connection speeds (in kbps), by region, 2010-16
                                                                • Innovations and Innovators

                                                                    • Expanding infrastructure of charging stations caters to digital consumer
                                                                      • Innovative hotspot deployment: vending and sharing
                                                                        • Inventive vending—would you like WiFi with that?
                                                                          • Hey, buddy, could you spare some megabytes?
                                                                            • Companies produce original content, high-quality video for the internet
                                                                              • Facebook is the hub…spokes multiply in all directions
                                                                                • Facebook’s timeline of your life
                                                                                  • Nike+ shows that online and offline can coexist
                                                                                    • Figure 24: Nike+ GPS App, June 2012
                                                                                  • On heels of Nike+ popularity, Nike creates a new currency
                                                                                    • Advocates of time off(line) provide suggestions, mandates to cut the power
                                                                                      • TV advertising: “Unplug” as a marketing message
                                                                                        • Figure 25: Ad Council/discovertheforest.org, “Unplug” TV ad, 2012
                                                                                    • Time Spent Online Per Week

                                                                                      • Key points
                                                                                        • Adults aged 18-24 spend more than 10 hours a week online
                                                                                          • Figure 26: Time spent on the internet in the last seven days at home vs. at work, by gender and age, October 2010-November 2011
                                                                                      • Typical Online Behavior During Weekdays

                                                                                        • Key points
                                                                                          • Checking in with news and social connections is a daily routine for many
                                                                                            • Figure 27: Typical online behavior during weekdays, April 2012
                                                                                          • Nine in 10 tablet, smartphone owners go online as part of daily routine
                                                                                            • Figure 28: Typical online behavior during weekdays, by internet-enabled device ownership, April 2012
                                                                                          • Men more likely to review the news, women to check social networks
                                                                                            • Figure 29: Typical online behavior during weekdays, by gender, April 2012
                                                                                        • Types of Websites Visited in the Past 30 Days

                                                                                          • Key points
                                                                                            • Overview
                                                                                              • Nearly all respondents visit websites at least monthly
                                                                                                • News- and transaction-related websites are most popular
                                                                                                  • Entertainment viewing most often related to videos, music use predicted to increase
                                                                                                    • SNS visits—particularly Facebook—more likely to be done on mobile devices
                                                                                                      • Reference and travel/leisure site visits are less frequent
                                                                                                        • Figure 30: Types of websites visited in the past 30 days, April 2012
                                                                                                      • Regardless of type of website, vast majority access via home PCs
                                                                                                        • Figure 31: Which device is typically used to access specific websites, by type of site, April 2012
                                                                                                      • Reasons to visit website driven by content type and needs
                                                                                                        • Figure 32: Reasons for visiting websites, by type of site, April 2012
                                                                                                      • News-related websites
                                                                                                        • Figure 33: Visited news-related website (news, sports, and weather) in past 30 days, by gender, age, and household income, April 2012
                                                                                                        • Figure 34: Reasons for visiting news-related websites, by internet-enabled device ownership, April 2012
                                                                                                        • Figure 35: Reasons for visiting news-related websites (news, sports, and weather), by age, April 2012
                                                                                                      • Transaction-related websites
                                                                                                        • Figure 36: Visited transaction-related websites (shopping and finance) in past 30 days, by gender, age, and household income, April 2012
                                                                                                      • Online purchasing incidence remains relatively steady since 2008
                                                                                                        • Figure 37: Any online shopping in past year, 2008-11
                                                                                                        • Figure 38: Reasons for visiting transaction-related websites, by internet-enabled device ownership, April 2012
                                                                                                        • Figure 39: Reasons for visiting transaction-related websites (shopping and finance), by gender, April 2012
                                                                                                      • Entertainment-related websites
                                                                                                        • Figure 40: Visited entertainment-related websites (music, video, and games) in past 30 days, by gender, age, and household income, April 2012
                                                                                                        • Figure 41: Reasons for visiting entertainment-related websites, by internet-enabled device ownership, April 2012
                                                                                                        • Figure 42: Reasons for visiting entertainment-related websites (music, video, and games), by gender, April 2012
                                                                                                      • TV advertising: streaming video as a marketing message
                                                                                                        • Figure 43: Comcast Cable/Xfinity StreamPix, “Stream, stream, stream” TV ad, 2012
                                                                                                        • Figure 44: Hulu Plus, “Hulu nation: an evil plot to destroy the world” TV ad, 2012
                                                                                                        • Figure 45: Hulu Plus, “Alien forces: an eviler plot to destroy the world” TV ad, 2012
                                                                                                      • Social networking websites
                                                                                                          • Figure 46: Visited social networking website in past 30 days, by gender, age, and household income, April 2012
                                                                                                          • Figure 47: Reasons for visiting social networking websites, by internet-enabled device ownership, April 2012
                                                                                                          • Figure 48: Reasons for visiting social networking websites, by gender, April 2012
                                                                                                        • Usage of social networks
                                                                                                          • Figure 49: Social networking websites visited in past 30 days, April 2010-December 2010 vs. April 2011-November 2011
                                                                                                        • Reference-related websites
                                                                                                          • Figure 50: Visited reference-related website (health and educational) in past 30 days, by gender, age, and household income, April 2012
                                                                                                          • Figure 51: Reasons for visiting reference-related websites, by internet-enabled device ownership, April 2012
                                                                                                          • Figure 52: Reasons for visiting reference-related websites (health and educational), by gender, April 2012
                                                                                                        • Travel/leisure-related websites
                                                                                                          • Figure 53: Visited travel/leisure-related website in past 30 days (travel research, booking, and leisure planning), by gender, age, and household income, April 2012
                                                                                                          • Figure 54: Reasons for visiting travel/leisure-related websites, by internet-enabled device ownership, April 2012
                                                                                                      • Online Research for Unfamiliar Venues/Services

                                                                                                        • Key points
                                                                                                          • Three quarters go online to research unfamiliar venues/services
                                                                                                              • Figure 55: Process for gathering information online for an unfamiliar venue or service, by service, April 2012
                                                                                                            • Women more likely than men to engage in online research
                                                                                                              • Figure 56: Process for gathering information online for an unfamiliar venue or service, by gender, April 2012
                                                                                                            • Oldest—and surprisingly, youngest—adults least likely to research online
                                                                                                              • Figure 57: Process for gathering information online for an unfamiliar venue or service, by age, April 2012
                                                                                                          • Online Activities and Resulting Actions

                                                                                                            • Key points
                                                                                                              • What do you do when you’re bored? Go online…and buy something
                                                                                                                • Figure 58: Online activities and resulting actions, by gender, April 2012
                                                                                                              • Online activities and actions reflect general age-related technology trends
                                                                                                                • Figure 59: Online activities and resulting actions, by age, April 2012
                                                                                                              • Mobility encourages browsing and buying
                                                                                                                • Figure 60: Online activities and resulting actions, by internet-enabled device ownership, April 2012
                                                                                                            • Smartphone Owners and Online Behavior

                                                                                                              • Key points
                                                                                                                • Smartphones account for more than half of mobile phones
                                                                                                                  • Figure 61: U.S. sales of smartphones and feature phones, at current prices, 2006-12
                                                                                                                • Women more attached to their smartphone
                                                                                                                  • Figure 62: Smartphone owners’ online behavior, by gender, April 2012
                                                                                                                • Lower-income respondents have strongest bond with their smartphones
                                                                                                                  • Figure 63: Smartphone owners’ online behavior, by household income, April 2012
                                                                                                              • Preference for Online vs. Offline

                                                                                                                • Key points
                                                                                                                  • For most activities, in-person/live conversations preferred over online
                                                                                                                    • Figure 64: Preferred channel for social interaction, shopping, movies, and news, by those who do the activity, April 2012
                                                                                                                  • Majority prefer to socialize in person…online looks to be a substitute
                                                                                                                    • Figure 65: Preferred channel for social interaction, by gender, April 2012
                                                                                                                  • More adults aged 65+ than younger adults say they prefer online communication
                                                                                                                      • Figure 66: Preferred channel for social interaction, by age, April 2012
                                                                                                                    • For shopping, about half have “no preference for online/offline” or prefer online
                                                                                                                      • Figure 67: Preferred channel for shopping, online vs. offline, by gender, April 2012
                                                                                                                    • Gifts, electronics, purchases for kids compete with in-store for purchasing
                                                                                                                      • Figure 68: Any online purchase by category (net of PC, phone, and tablet) vs. in-person purchase, December 2011
                                                                                                                    • As household income increases, preference for shopping online also increases
                                                                                                                      • Figure 69: Preferred channel for shopping, online vs. offline, by household income, April 2012
                                                                                                                    • Watching movies and news preferred live, reading—online
                                                                                                                      • Figure 70: Preferred channel for watching movies/news, reading news articles, online vs. offline, by gender, April 2012
                                                                                                                    • Movie and news consumption by age reflects technology-related adoption trends
                                                                                                                      • Figure 71: Preferred channel for watching movies/news, reading news articles, online vs. offline, by age, April 2012
                                                                                                                  • Attitudes Toward Living Online

                                                                                                                    • Key points
                                                                                                                      • Attitudes toward time spent online
                                                                                                                        • Internet addiction? One in five want to spend more time online
                                                                                                                          • Figure 72: Attitudes toward time spent online, by gender, April 2012
                                                                                                                        • Youngest adults always connected, wasting time…still wanting more
                                                                                                                          • Figure 73: Attitudes toward time spent online, by age, April 2012
                                                                                                                        • Attitudes toward offline needs
                                                                                                                          • When offline and online meet…time to disconnect or time to multitask?
                                                                                                                            • Figure 74: Attitudes toward need to disconnect, by gender, April 2012
                                                                                                                          • TV advertising: “Online anywhere anytime” as a marketing message
                                                                                                                            • Figure 75: AT&T/Apple Computer iPhone 4S, “The Summoner” TV ad, 2012
                                                                                                                          • Younger adults more accepting of concomitant offline/online interaction
                                                                                                                            • Figure 76: Attitudes toward need to disconnect, by age, April 2012
                                                                                                                          • Attitudes toward social networks
                                                                                                                            • Women more positive than men toward social networking
                                                                                                                              • Figure 77: Attitudes toward social networking, by gender, April 2012
                                                                                                                            • Engagement with social networking declines with age
                                                                                                                              • Figure 78: Attitudes toward social networking, by age, April 2012
                                                                                                                          • Attitudes and Opinions About the Internet

                                                                                                                            • Key points
                                                                                                                              • Positive feelings toward the internet continue to grow
                                                                                                                                • Traditional offline tasks—reading news and shopping—show greatest online increase
                                                                                                                                  • Privacy, search functionality, and locally tailored sites are most important
                                                                                                                                    • Word-of-mouth increases trust in websites, but most return to familiar sites
                                                                                                                                      • Email marketing acceptance increases…but majority still say they don’t want it
                                                                                                                                        • Figure 79: Attitudes and opinions about the internet, January 2005-November 2011
                                                                                                                                    • Impact of Race and Hispanic Origin

                                                                                                                                      • Key points
                                                                                                                                        • Age and household income of online sample impact online behavior
                                                                                                                                          • Figure 80: Age groups of online sample, by race/Hispanic origin, April 2012
                                                                                                                                          • Figure 81: Household income groups of online sample, by race/Hispanic origin, April 2012
                                                                                                                                        • Living online drivers: computer type ownership and internet connections
                                                                                                                                            • Figure 82: Computer type ownership, by race/Hispanic origin, April 2012
                                                                                                                                            • Figure 83: Use of any online/internet computer services and where service is accessed, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                          • Typical online behavior during weekdays
                                                                                                                                            • Figure 84: Typical online behavior during weekdays, by race/Hispanic origin, April 2012
                                                                                                                                          • Types of websites visited in the past 30 days
                                                                                                                                            • Figure 85: Types of websites visited in the past 30 days, by race/Hispanic origin, April 2012
                                                                                                                                          • Online activities and resulting actions
                                                                                                                                            • Figure 86: Online activities and resulting actions, by race/Hispanic origin, April 2012
                                                                                                                                          • Smartphone owners and online behavior
                                                                                                                                            • Figure 87: Smartphone owners’ online behavior, by race/Hispanic origin, April 2012
                                                                                                                                          • Attitudes toward living online
                                                                                                                                            • Attitudes toward time spent online
                                                                                                                                              • Figure 88: Attitudes toward time spent online, by race/Hispanic origin, April 2012
                                                                                                                                              • Figure 89: Time spent on the internet in the last seven days, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                            • Attitudes toward offline needs
                                                                                                                                              • Figure 90: Attitudes toward need to disconnect, by race/Hispanic origin, April 2012
                                                                                                                                            • Attitudes and opinions about the internet
                                                                                                                                              • Figure 91: Attitudes and opinions about the internet, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                          • Appendix: Other Useful Consumer Tables

                                                                                                                                            • Typical online behavior during weekdays
                                                                                                                                              • Figure 92: Typical online behavior during weekdays, by age, April 2012
                                                                                                                                              • Figure 93: Typical online behavior during weekdays, by household income, April 2012
                                                                                                                                            • Types of websites visited in the past 30 days
                                                                                                                                              • News-related websites
                                                                                                                                                • Figure 94: How news-related websites are typically accessed, by gender, age, and household income, April 2012
                                                                                                                                                • Figure 95: How news-related websites are typically accessed, by race/Hispanic origin, April 2012
                                                                                                                                                • Figure 96: Reasons for visiting news-related websites (news, sports, and weather), by gender, April 2012
                                                                                                                                                • Figure 97: Reasons for visiting news-related websites (news, sports, and weather), by household income, April 2012
                                                                                                                                                • Figure 98: Reasons for visiting news-related websites (news, sports, and weather), by race/Hispanic origin, April 2012
                                                                                                                                              • Transaction-related websites
                                                                                                                                                • Figure 99: How transaction-related websites are typically accessed, by gender, age, and household income, April 2012
                                                                                                                                                • Figure 100: How transaction-related websites are typically accessed, by race/Hispanic origin, April 2012
                                                                                                                                                • Figure 101: Reasons for visiting transaction-related websites (shopping and finance), by age, April 2012
                                                                                                                                                • Figure 102: Reasons for visiting transaction-related websites (shopping and finance), by household income, April 2012
                                                                                                                                                • Figure 103: Reasons for visiting transaction-related websites (shopping and finance), by race/Hispanic origin, April 2012
                                                                                                                                              • Entertainment-related websites
                                                                                                                                                • Figure 104: How entertainment-related websites are typically accessed, by gender, age, and household income, April 2012
                                                                                                                                                • Figure 105: How entertainment-related websites are typically accessed, by race/Hispanic origin, April 2012
                                                                                                                                                • Figure 106: Reasons for visiting entertainment-related websites (music, video, and games), by race/Hispanic origin, April 2012
                                                                                                                                              • Social networking websites
                                                                                                                                                • Figure 107: How social networking websites are typically accessed, by gender, age, and household income, April 2012
                                                                                                                                                • Figure 108: How social networking websites are typically accessed, by race/Hispanic origin, April 2012
                                                                                                                                              • Reference-related websites
                                                                                                                                                • Figure 109: How reference-related websites are typically accessed, by gender, age, and household income, April 2012
                                                                                                                                                • Figure 110: Reasons for visiting reference-related websites, by internet-enabled device ownership, April 2012
                                                                                                                                                • Figure 111: How reference-related websites are typically accessed, by race/Hispanic origin, April 2012
                                                                                                                                                • Figure 112: Reasons for visiting reference-related websites (health and education), by age, April 2012
                                                                                                                                                • Figure 113: Reasons for visiting reference-related websites (health and education), by household income, April 2012
                                                                                                                                                • Figure 114: Reasons for visiting reference-related websites (health and education), by race/Hispanic origin, April 2012
                                                                                                                                              • Travel/leisure-related websites
                                                                                                                                                • Figure 115: How travel/leisure-related websites are typically accessed, by gender, age, and household income, April 2012
                                                                                                                                                • Figure 116: How travel/leisure-related websites are typically accessed, by race/Hispanic origin, April 2012
                                                                                                                                                • Figure 117: Reasons for visiting travel/leisure-related websites (travel research, booking, and leisure planning), by gender, April 2012
                                                                                                                                              • Online research for unfamiliar venues/services
                                                                                                                                                • Figure 118: Process for gathering information online for an unfamiliar venue or service, by household income, April 2012
                                                                                                                                                • Figure 119: Process for gathering information online for an unfamiliar venue or service, by race/Hispanic origin, April 2012
                                                                                                                                              • Online activities and resulting actions
                                                                                                                                                • Figure 120: Online activities and resulting actions, by household income, April 2012
                                                                                                                                              • Smartphone owners and online behavior
                                                                                                                                                • Figure 121: Smartphone owners’ online behavior, by age, April 2012
                                                                                                                                              • Preference for online vs. offline
                                                                                                                                                • Figure 122: Preferred channel for different activities, online vs. offline, April 2012
                                                                                                                                              • Social interaction
                                                                                                                                                • Figure 123: Preferred channel for social interaction, online vs. offline, by household income, April 2012
                                                                                                                                                • Figure 124: Preferred channel for social interaction, online vs. offline, by race/Hispanic origin, April 2012
                                                                                                                                              • Shopping
                                                                                                                                                • Figure 125: Preferred channel for shopping, online vs. offline, by age, April 2012
                                                                                                                                                • Figure 126: Preferred channel for shopping, online vs. offline by race/Hispanic origin, April 2012
                                                                                                                                              • Movies and news
                                                                                                                                                • Figure 127: Preferred channel for watching movies/news, reading news articles, online vs. offline, by household income, April 2012
                                                                                                                                                • Figure 128: Preferred channel for watching movies/news, reading news articles, online vs. offline, by household income, April 2012
                                                                                                                                              • Attitudes toward living online
                                                                                                                                                • Attitudes toward time spent online
                                                                                                                                                  • Figure 129: Attitudes toward time spent online, by household income, April 2012
                                                                                                                                                • Attitudes toward offline needs
                                                                                                                                                  • Figure 130: Attitudes toward need to disconnect, by household income, April 2012
                                                                                                                                                • Attitudes toward social networks
                                                                                                                                                  • Figure 131: Attitudes toward social networking, by age, April 2012
                                                                                                                                                  • Figure 132: Attitudes toward social networking, by household income, April 2012
                                                                                                                                                  • Figure 133: Attitudes toward social networking, by race/Hispanic origin, April 2012
                                                                                                                                                • Attitudes and opinions about the internet
                                                                                                                                                  • Figure 134: Attitudes and opinions about the internet, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                              • Appendix: Trade Associations

                                                                                                                                                Companies Covered

                                                                                                                                                • Cellular Telecommunications and Internet Association (CTIA)
                                                                                                                                                • Consumer Electronics Association
                                                                                                                                                • Delta Air Lines, Inc.
                                                                                                                                                • Electronic Industries Alliance
                                                                                                                                                • Facebook, Inc.
                                                                                                                                                • Google, Inc.
                                                                                                                                                • GSM Association (GSMA)
                                                                                                                                                • ICICI Bank Limited
                                                                                                                                                • LinkedIn
                                                                                                                                                • McDonald's U.S.A.
                                                                                                                                                • National Retail Federation (NRF)
                                                                                                                                                • Netflix, Inc.
                                                                                                                                                • Nike
                                                                                                                                                • Rural Cellular Association (RCA)
                                                                                                                                                • Sony Pictures Entertainment
                                                                                                                                                • Starbucks Corporation
                                                                                                                                                • Telecommunications Industry Association (TIA)
                                                                                                                                                • Twitter, Inc.
                                                                                                                                                • US Airways Group Inc.
                                                                                                                                                • Virgin America
                                                                                                                                                • Yahoo! Inc
                                                                                                                                                • YouTube, Inc.

                                                                                                                                                Living Online - US - July 2012

                                                                                                                                                US $3,995.00 (Excl.Tax)