London Olympics: What the Games Mean for Business - UK - July 2011
This report assesses London’s preparations for the 2012 Olympic Games, outlines their anticipated impact on a range of leisure and retail sectors and examines consumers’ expectations of and attitudes towards our staging of the world’s biggest sporting event.
"A broader range of consumers are willing to expand their interest horizons around the Games than they are around other sporting mega-events, but are less committed to appointment viewing and communal watching out of home. London 2012 presents an opportunity for brands to tap into these trends so long as consumers remain engaged with the event despite being limited in their opportunities to physically connect with it."
– Matt King, Head of Leisure, Tourism, Technology and Media Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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