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Long-haul Holidays - UK - March 2013

“Private sector investment at Heathrow will likely see passenger charges rise from £19.33 in 2012/13 to as much as £27.30 in 2018/19, pending approval from the Civil Aviation Authority. Landmark rulings by the European Court of Justice in favour of passengers receiving compensation from airlines for delayed flights could also push the price of air travel up, as airlines seek to recover the cost of claims through ticket price hikes.”

– Harry Segal, Research Analyst

Some questions answered in this report include:

  • How will increases in the cost of flying affect the long-haul holiday market?
  • How can brands increase the attractiveness of packaged products?
  • How can rewards programmes make long-haul holidays more accessible?
  • How have economic conditions affected the youth backpacker market?

 

Ongoing weak economic conditions continue to depress the long-haul holiday market. UK residents took an estimated 6.9 million long-haul holidays in 2012, down 5% against 2011 and down 19% on five years previously. This is roughly in line with the 20% contraction experienced by the total overseas market over the last five years, but represents a weaker performance than the wider overseas market in 2012, which declined by just 1.4%.

The long-haul market has struggled to remain competitive in the post-recession economic climate. Weak economic conditions have fuelled growth in the domestic segment, and holidaymakers have also flocked to the short-haul destinations of Greece and Italy. The long-haul holiday market continues to be shaped by unrest in Egypt, as well as shifts in youth sentiment away from Australia and New Zealand and towards South America and the Far East.

This report examines long-haul holidays taken by UK residents, and forecasts what the market will look like over the next five years. It explores the challenges and opportunities that operators will face in 2013 and investigates the core drivers behind changes in the market. The report also examines consumer attitudes towards long-haul holidays.

This report examines the market for long-haul holidays taken by UK residents. Long-haul refers to all holidays outside Europe, including holidays involving cruises. A holiday must include a stay of at least one night. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.

The standard travel and tourism definitions used in the terminology of this report are as follows:

  • Tourism is any travel, which involves an overnight stay away from home.
  • A holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such As the IPS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.
  • A long holiday is a holiday of four nights or more away from home; a short break is a holiday that involves one to three nights away from home.
  • Short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts but including the Canaries, which are treated as a part of the Spanish market. Long-haul, therefore, refers to holidays outside Europe. Turkey is considered to be a short-haul destination, but Egypt, Tunisia and Morocco are considered to be long-haul destinations.
  • An inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.
  • An independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).
  • Seat- or flight-only is a type of independent holiday, and the terms are used to denote holidays in which travellers only purchase a return fare and thereafter book their own accommodation, car hire etc.

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Fan charts
                • Figure 1: Long-haul holiday market volume, 2007-17
                • Figure 2: Long-haul holiday market value, 2007-17
              • Market factors
                • Pound offers strong performance against key long-haul currencies
                  • Figure 3: Foreign exchange rate index, GBP against key long-haul destination currencies, 2011-13
                • High fuel prices have depressed the long-haul sector
                  • Figure 4: Jet fuel prices, GBP per gallon, December 2007-December 2012
                • EU compensation ruling and Heathrow investment to further increase the cost of flying
                  • Long-haul dominates the ten most expensive holiday destinations
                    • Figure 5: Best- and worst-value destinations, as measured by Post Office Holiday Costs Barometer, January 2013
                  • Market share
                    • USA overwhelmingly the most popular long-haul destination
                      • Figure 6: Top ten long-haul holiday destinations, by volume of trips taken, Q1-Q3 2011 and Q1-Q3 2012
                    • USA accounts for 30% of long-haul holiday market value
                      • Figure 7: Top ten long-haul holiday destinations, by value, Q1-Q3 2011 and Q1-Q3 2012
                    • The consumer
                      • Three in five adults have taken a long-haul holiday in the past five years
                        • Figure 8: Long-haul holidays taken in the past five years, December 2012
                      • USA dominates as destination of choice for long-haul holidays
                        • Figure 9: Destination travelled to on last long-haul holiday, December 2012
                      • 53% of holidaymakers’ last long-haul holidays were booked independently
                        • Figure 10: Type of holiday taken, December 2012
                      • 71% of adults intend to take a long-haul holiday in the future
                        • Figure 11: Next long-haul holiday type, December 2012
                      • 11% don’t know where they want to take their next long-haul holiday
                        • Figure 12: Next long-haul holiday destination, December 2012
                      • Two thirds of adults are deterred by long-haul airfares
                        • Figure 13: Attitudes towards long-haul holidays, December 2012
                      • A quarter of adults are planning a long-haul holiday in 2013
                        • Figure 14: Long-haul holiday behaviour, December 2012
                      • What we think
                      • Issues in the Market

                          • How will increases in the cost of flying affect the long-haul holiday market?
                            • How can brands increase the attractiveness of packaged products?
                              • How can rewards programmes make long-haul holidays more accessible?
                                • How have economic conditions affected the youth backpacker market?
                                • Trend Application

                                    • Return to the Experts
                                      • Carnivore, Herbivore…Locavore
                                        • Mintel Futures: Generation Next?
                                        • Market Drivers

                                          • Key points
                                            • Pound offers strong performance against key long-haul currencies
                                              • Figure 15: Foreign exchange rate index, GBP against key long-haul destination currencies, 2011-13
                                            • High fuel prices increase cost of flying and depress the long-haul sector
                                              • Figure 16: Jet fuel prices, GBP per gallon, December 2007-December 2012
                                            • Study finds that APD may be damaging to the UK economy
                                              • EU compensation ruling may further inflate the cost of flying
                                                • Surcharge levying down against 2012
                                                  • Figure 17: ABTA-registered travel companies levying surcharges, January 2013
                                                • Heathrow charges expected to rise following £3 billion investment
                                                  • CAA’s Pack Peace of Mind campaign to improve awareness of ATOL
                                                    • Long-haul dominates the ten most expensive holiday destinations
                                                      • Figure 18: Best- and worst-value destinations, as measured by Post Office Holiday Costs Barometer, January 2013
                                                    • IAG boosts long-haul capacity with BMI acquisition
                                                      • Boeing Dreamliners grounded pending a safety investigation
                                                        • India relaxes tourist visa restrictions, but costs soar
                                                          • David Attenborough’s Africa documentary to fuel interest in African safaris
                                                            • Brand USA launches Land of Dreams advertising campaign
                                                            • Who’s Innovating?

                                                              • Key points
                                                                • Delta launches glass-bottom plane app
                                                                  • Kayak offers seven-day airfare price forecast
                                                                    • Cruise ships cater for sports lovers with dedicated 24/7 sports channel
                                                                      • Travelocity introduces free concierge service
                                                                        • United Airlines offers baggage delivery service
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • The number of long-haul holidays taken fell 5% in 2012
                                                                              • Figure 19: Long-haul holiday market, by volume and value, 2007-12
                                                                            • Value falls by just 2%, as the market becomes the preserve of the wealthy
                                                                              • Forecast
                                                                                • Figure 20: Long-haul holiday market, by volume and value, 2007-17
                                                                              • Fan charts
                                                                                • Figure 21: Long-haul holiday market volume, 2007-17
                                                                                • Figure 22: Long-haul holiday market value, 2007-17
                                                                              • Forecast methodology
                                                                              • Segment Performance

                                                                                • Key points
                                                                                  • Independent segment held 50% of the long-haul market in 2012
                                                                                    • Figure 23: Independent vs. non-independent long-haul holidays, by volume, 2007-12
                                                                                  • Sea travel up 38% against pre-recession levels
                                                                                    • Figure 24: Long-haul holiday trips taken, by transport type, 2007-12
                                                                                  • Market dominated by 45-54s in 2012
                                                                                    • Figure 25: Long-haul holiday trips taken, by age, 2011 and 2012
                                                                                  • Long-haul expenditure by 45-54s increased by 18% 2012
                                                                                    • Figure 26: Long-haul holiday expenditure, by age, 2011 and 2012
                                                                                  • Over-65s spent the most per trip in 2012
                                                                                    • Figure 27: Average expenditure per trip, by age, 2011 and 2012
                                                                                  • 16-24s cut back on the length of their long-haul holidays in 2012
                                                                                    • Figure 28: Average nights per trip, by age, 2011 and 2012
                                                                                • Market Share

                                                                                  • Key points
                                                                                    • USA overwhelmingly the most popular long-haul destination
                                                                                      • Figure 29: Top ten long-haul holiday destinations, by volume of trips taken, Q1-Q3 2011 and Q1-Q3 2012
                                                                                    • USA accounts for 30% of long-haul holiday market value
                                                                                      • Figure 30: Top ten long-haul holiday destinations, by value, Q1-Q3 2011 and Q1-Q3 2012
                                                                                    • Australia and New Zealand boast the highest expenditure per trip
                                                                                      • Figure 31: Top five and bottom five long-haul holiday destinations, by average expenditure per trip, Q1-Q3 2011 and Q1-Q3 2012
                                                                                    • Japan boasts the highest expenditure per night
                                                                                      • Figure 32: Top five and bottom five long-haul holiday destinations, by average expenditure per night, Q1-Q3 2011 and Q1-Q3 2012
                                                                                    • Australia and New Zealand attract extended holidays
                                                                                      • Figure 33: Top five and bottom five long-haul holiday destinations, by average nights per trip, Q1-Q3 2011 and Q1-Q3 2012
                                                                                  • Companies and Products

                                                                                    • Cosmos Holidays
                                                                                      • Background
                                                                                        • Financial performance
                                                                                          • Figure 34: Key financials for Cosmos Holidays Limited, 2010 and 2011
                                                                                        • Recent activity
                                                                                          • Expedia
                                                                                            • Background
                                                                                              • Financial performance
                                                                                                • Figure 35: Key financials for Expedia.com Ltd, 2010 and 2011
                                                                                              • Recent activity
                                                                                                • Kuoni Travel Limited
                                                                                                  • Background
                                                                                                    • Financial performance
                                                                                                      • Figure 36: Key financials Kuoni Travel Limited, 2010 and 2011
                                                                                                    • Recent activity
                                                                                                      • Thomas Cook Group Plc
                                                                                                        • Background
                                                                                                          • Financial performance
                                                                                                            • Figure 37: Key financials for Thomas Cook Group Plc, 2010-12
                                                                                                          • Recent activity
                                                                                                            • Trailfinders
                                                                                                              • Background
                                                                                                                • Financial performance
                                                                                                                  • Figure 38: Key financials for Trailfinders Limited, 2010-12
                                                                                                                • Travel Republic
                                                                                                                  • Background
                                                                                                                    • Financial performance
                                                                                                                      • Figure 39: Key financials for Travel Republic Limited, 2011 and 2012
                                                                                                                    • TUI Travel Plc
                                                                                                                      • Background
                                                                                                                        • Financial performance
                                                                                                                          • Figure 40: Key financials of TUI Travel Plc, 2010-12
                                                                                                                        • Recent activity
                                                                                                                          • Virgin Holidays Limited
                                                                                                                            • Background
                                                                                                                              • Financial performance
                                                                                                                                • Figure 41: Key financials of Virgin Holidays Limited, 2011 and 2012
                                                                                                                              • Recent activity
                                                                                                                              • Long-haul Holidays Taken in the Past Five Years

                                                                                                                                • Key points
                                                                                                                                  • Three in five adults have taken a long-haul holiday in the past five years
                                                                                                                                    • Figure 42: Long-haul holidays taken in the past five years, December 2012
                                                                                                                                  • Under-35s have been a key demographic over the past five years
                                                                                                                                    • Figure 43: Most popular long-haul holiday types taken in the past five years, by age, December 2012
                                                                                                                                  • Affordable destinations grant low-income households entry to the market
                                                                                                                                    • Figure 44: Most popular long-haul holiday types taken in the past five years, by household income, December 2012
                                                                                                                                  • Long-haul beach and all-inclusive holidays are dominated by families
                                                                                                                                    • Figure 45: Most popular long-haul holiday types taken in the past five years, by presence of children in the home, December 2012
                                                                                                                                • Destination Travelled to on Last Long-haul Holiday

                                                                                                                                  • Key points
                                                                                                                                    • USA dominates as destination of choice for long-haul holidays
                                                                                                                                      • Figure 46: Destination travelled to on last long-haul holiday, December 2012
                                                                                                                                    • Older holidaymakers prefer established long-haul destinations like the USA
                                                                                                                                      • Figure 47: Most popular destinations travelled to on last long-haul holiday, by age, December 2012
                                                                                                                                    • The USA and North Africa are equally attractive to all income brackets
                                                                                                                                      • Figure 48: Most popular destinations travelled to on last long-haul holiday, by annual household income, December 2012
                                                                                                                                    • A quarter of long-haul holidaymakers without children travelled to the USA
                                                                                                                                      • Figure 49: Most popular destinations travelled to on last long-haul holiday, by presence of children in the home, December 2012
                                                                                                                                    • USA strongly associated with city breaks, theme parks and weddings
                                                                                                                                    • Independent vs. Package Long-haul Holidays

                                                                                                                                      • Key points
                                                                                                                                        • 53% of holidaymakers’ last long-haul holidays were booked independently
                                                                                                                                          • Figure 50: Type of holiday taken, December 2012
                                                                                                                                        • Honeymoons buck the trend and are more likely booked as packages
                                                                                                                                          • Figure 51: Type of holiday taken, by long-haul holidays taken in the past five years, December 2012
                                                                                                                                        • Independent segment fuelled by holidays to the USA
                                                                                                                                          • Figure 52: Type of holiday taken, by most popular destinations travelled to on last long-haul holiday, December 2012
                                                                                                                                        • Online dominates as the method of choice for booking independently
                                                                                                                                          • Figure 53: Independent holiday booking method, December 2012
                                                                                                                                        • A third of long-haul package holidays are booked in travel agent shops
                                                                                                                                          • Figure 54: Package holiday booking method, December 2012
                                                                                                                                      • Next Long-haul Holiday Type

                                                                                                                                        • Key points
                                                                                                                                          • 71% of adults intend to take a long-haul holiday in the future
                                                                                                                                            • Figure 55: Next long-haul holiday type, December 2012
                                                                                                                                          • Growth in the market to be driven by under-35s
                                                                                                                                            • Figure 56: Most popular next long-haul holiday type, by age, December 2012
                                                                                                                                          • Adventure and escorted group holidays fail to attract repeat business
                                                                                                                                          • Next Long-haul Holiday Destination

                                                                                                                                            • Key points
                                                                                                                                              • 11% don’t know where they want to take their next long-haul holiday
                                                                                                                                                • Figure 57: Next long-haul holiday destination, December 2012
                                                                                                                                              • Australia and New Zealand are failing to attract 16-24s
                                                                                                                                                • Figure 58: Most popular next long-haul holiday destinations, by age, December 2012
                                                                                                                                                • Figure 59: Select long-haul holidays taken by 16-24s, change Q1-Q3 2011-Q1-Q3 2012
                                                                                                                                              • Half of holidaymakers to the USA are planning a second visit
                                                                                                                                              • Attitudes towards Long-haul Holidays

                                                                                                                                                • Key points
                                                                                                                                                  • Two thirds of adults are deterred by long-haul airfares
                                                                                                                                                    • Figure 60: Attitudes towards long-haul holidays, December 2012
                                                                                                                                                  • A third of under-35s are concerned about the environmental impact of flying
                                                                                                                                                    • Families are more concerned about safety than those without children
                                                                                                                                                    • Long-haul Holiday Behaviour

                                                                                                                                                      • Key points
                                                                                                                                                        • A quarter of adults are planning a long-haul holiday in 2013
                                                                                                                                                          • Figure 61: Long-haul holiday behaviour, December 2012
                                                                                                                                                        • Economic conditions have influenced long-haul holiday decision-making
                                                                                                                                                          • Just 7% use rewards programmes to save for long-haul holidays
                                                                                                                                                            • 28% of adults pay attention to exchange rates when booking long-haul
                                                                                                                                                              • Daily deal websites have failed to gain a foothold in the long-haul sector
                                                                                                                                                              • Appendix – Market Drivers

                                                                                                                                                                  • Figure 62: Post Office Holiday Costs Barometer, January 2011 and January 2013
                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                  • Figure 63: Long-haul holiday market value forecast, best- and worst-case scenario, 2007-17
                                                                                                                                                                  • Figure 64: Long-haul holiday market volume forecast, best- and worst-case scenario, 2007-17
                                                                                                                                                              • Appendix – Segment Performance

                                                                                                                                                                  • Figure 65: Long-haul holiday market volume and value, by holiday type and transport method, 2007-12
                                                                                                                                                                  • Figure 66: Long-haul holiday market, volume and value, by age, 2011 and 2012
                                                                                                                                                              • Appendix – Market Share

                                                                                                                                                                  • Figure 67: Long-haul destinations, by number of trips, Q1-Q3 2011 and Q1-Q3 2012
                                                                                                                                                                  • Figure 68: Long-haul holiday destinations, by number of nights, Q1-Q3 2011 and Q1-Q3 2012
                                                                                                                                                                  • Figure 69: Long-haul holiday destinations, by expenditure, Q1-Q3 2011 and Q1-Q3 2012
                                                                                                                                                                  • Figure 70: Long-haul holiday destinations, by average expenditure per visit, Q1-Q3 2011 and Q1-Q3 2012
                                                                                                                                                                  • Figure 71: Long-haul holiday destinations, by average nights per visit, Q1-Q3 2011 and Q1-Q3 2012
                                                                                                                                                              • Appendix – Long-haul Holidays Taken in the Past Five Years

                                                                                                                                                                  • Figure 72: Long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 73: Most popular long-haul holidays taken in the past five years, by demographics, December 2012
                                                                                                                                                                  • Figure 74: Next most popular long-haul holidays taken in the past five years, by demographics, December 2012
                                                                                                                                                                  • Figure 75: Other long-haul holidays taken in the past five years, by demographics, December 2012
                                                                                                                                                                  • Figure 76: Last holiday taken in the past five years, by demographics, December 2012
                                                                                                                                                              • Appendix – Destination Travelled to on Last Long-haul Holiday

                                                                                                                                                                  • Figure 77: Destination travelled to on last long-haul holiday, December 2012
                                                                                                                                                                  • Figure 78: Destination travelled to on last long-haul holiday, December 2012
                                                                                                                                                                  • Figure 79: Destination travelled to on last long-haul holiday, December 2012
                                                                                                                                                                  • Figure 80: Destination travelled to on last long-haul holiday, by demographics, December 2012
                                                                                                                                                              • Appendix – Independent vs. Package Long-haul Holidays

                                                                                                                                                                  • Figure 81: Type of holiday taken, December 2012
                                                                                                                                                                  • Figure 82: Type of holiday taken, by most popular long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 83: Type of holiday taken, by next most popular long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 84: Type of holiday taken, by other long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 85: Type of holiday taken, by destination travelled to on last long-haul holiday, December 2012
                                                                                                                                                                  • Figure 86: Type of holiday taken, by demographics, December 2012
                                                                                                                                                                  • Figure 87: Package holiday booking method, December 2012
                                                                                                                                                                  • Figure 88: Package holiday booking method, by demographics, December 2012
                                                                                                                                                                  • Figure 89: Independent holiday booking method, December 2012
                                                                                                                                                                  • Figure 90: Independent holiday booking method, by demographics, December 2012
                                                                                                                                                              • Appendix – Next Long-haul Holiday Type

                                                                                                                                                                  • Figure 91: Next long-haul holiday type, December 2012
                                                                                                                                                                  • Figure 92: Next long-haul holiday type, by most popular long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 93: Next long-haul holiday type, by next most popular long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 94: Next long-haul holiday type, by other long-haul holidays taken in the past five years, December 2012
                                                                                                                                                                  • Figure 95: Most popular long-haul holiday type, by demographics, December 2012
                                                                                                                                                                  • Figure 96: Next most popular long-haul holiday type, by demographics, December 2012
                                                                                                                                                              • Appendix – Next Long-haul Holiday Destination

                                                                                                                                                                  • Figure 97: Next long-haul holiday destination, December 2012
                                                                                                                                                                  • Figure 98: Next long-haul holiday destination, December 2012
                                                                                                                                                                  • Figure 99: Next long-haul holiday destination, December 2012
                                                                                                                                                                  • Figure 100: Next long-haul holiday destination, by destination travelled to on last long-haul holiday, December 2012
                                                                                                                                                                  • Figure 101: Next long-haul holiday destination, by demographics, December 2012
                                                                                                                                                                  • Figure 102: Select long-haul holidays taken by 16-24s, Q1-Q3 2011 and Q1-Q3 2012
                                                                                                                                                              • Appendix – Attitudes towards Long-haul Holidays

                                                                                                                                                                  • Figure 103: Attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 104: Long-haul holidays taken in the past five years, by most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 105: Long-haul holidays taken in the past five years, by next most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 106: Destination travelled to on last long-haul holiday, by most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 107: Destination travelled to on last long-haul holiday, by next most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 108: Next long-haul holiday type, by most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 109: Next long-haul holiday type, by next most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 110: Next long-haul holiday destination, by most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 111: Next long-haul holiday destination, by next most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 112: Behavioural attitudes towards long-haul holidays, by most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 113: Behavioural attitudes towards long-haul holidays, by next most popular attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 114: Agreement with the statements ‘Long-haul travel is great for fresh cultural experiences’ and ‘Long-haul travel is great for fresh landscapes/wildlife’, by demographics, December 2012
                                                                                                                                                                  • Figure 115: Agreement with the statements ‘It’s important that long-haul holidays benefit the local people and economy’ and ‘I prefer to experience the ‘real country’ on long-haul holidays’, by demographics, December 2012
                                                                                                                                                                  • Figure 116: Agreement with the statements ‘Long-haul travel is great for guaranteed hot weather’ and ‘A high degree of comfort/luxury would be important to me on a long-haul holiday’, by demographics, December 2012
                                                                                                                                                                  • Figure 117: Agreement with the statements ‘Expert advice is important when travelling to an unfamiliar long-haul destination’ and ‘I would prefer to travel on a package holiday to a country I’m not familiar with’, by demographics, December 2012
                                                                                                                                                                  • Figure 118: Agreement with the statements ‘Expensive airfares put me off travelling long-haul’ and ‘I wouldn’t feel safe holidaying in a lot of countries outside Europe’, by demographics, December 2012
                                                                                                                                                                  • Figure 119: Agreement with the statement ‘I’m concerned about the environmental impact of flying long-haul’, by demographics, December 2012
                                                                                                                                                              • Appendix –Long-haul Holiday Behaviour

                                                                                                                                                                  • Figure 120: Behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 121: Long-haul holidays taken in the past five years, by most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 122: Long-haul holidays taken in the past five years, by next most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 123: Destination travelled to on last long-haul holiday, by most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 124: Destination travelled to on last long-haul holiday, by next most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 125: Next long-haul holiday type, by most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 126: Next long-haul holiday type, by next most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 127: Next long-haul holiday destination, by most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 128: Next long-haul holiday destination, by next most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 129: Behavioural attitudes towards long-haul holidays, by most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 130: Behavioural attitudes towards long-haul holidays, by next most popular behavioural attitudes towards long-haul holidays, December 2012
                                                                                                                                                                  • Figure 131: Most popular behavioural attitudes towards long-haul holidays, by demographics, December 2012
                                                                                                                                                                  • Figure 132: Next most popular behavioural attitudes towards long-haul holidays, by demographics, December 2012

                                                                                                                                                              Companies Covered

                                                                                                                                                              • Air Travel Organisers' Licensing (ATOL)
                                                                                                                                                              • Archers Direct
                                                                                                                                                              • Association of British Travel Agents (The)
                                                                                                                                                              • Bales Worldwide
                                                                                                                                                              • Civil Aviation Authority
                                                                                                                                                              • Cosmos Group (Globus group of companies)
                                                                                                                                                              • Expedia.co.uk
                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                              • First Choice Holidays & Flights Ltd
                                                                                                                                                              • Kirker Travel Ltd
                                                                                                                                                              • Kuoni Travel Ltd
                                                                                                                                                              • London Stock Exchange plc
                                                                                                                                                              • Monarch Airlines
                                                                                                                                                              • Thomas Cook Airlines
                                                                                                                                                              • Thomas Cook Group PLC
                                                                                                                                                              • Thomson Holidays
                                                                                                                                                              • Trailfinders Travel
                                                                                                                                                              • Travel Republic
                                                                                                                                                              • TUI Travel PLC
                                                                                                                                                              • Twitter, Inc.
                                                                                                                                                              • Virgin Atlantic Airways Limited
                                                                                                                                                              • Virgin Group Ltd.
                                                                                                                                                              • Virgin Holidays
                                                                                                                                                              • Virgin Trains

                                                                                                                                                              Long-haul Holidays - UK - March 2013

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