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Long-haul Holidays - UK - October 2015

“With as many as four in ten long-haul holidaymakers booking more than five months in advance, this provides a great opportunity for holiday companies to make the most of the relationship with consumers, not just through the booking experience but also in the lead-up to the holiday itself, which allows plenty of opportunities for upgrades or add-on experiences such as transport extras or additional cultural visits.”
– Matt King, Head of Leisure, Tourism, Technology and Media Research

This report discusses the following key topics:

  • Consumers want to be more adventurous on their long-haul holidays
  • Price-conscious mind-set means tough market conditions despite predicted volume growth

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • Long-haul holidays forecast to grow 12% in the next five years
            • Figure 1: Forecast volume of long-haul holidays taken by UK residents, 2010-20
            • Figure 2: Forecast value of long-haul holidays taken by UK residents, 2010-20
          • Lower jet fuel prices will deliver higher long-haul capacity
            • Figure 3: Jet fuel prices, GBP per gallon, August 2010-August 2015
          • Nearly 20% of all holidays are long-haul
            • Figure 4: Long-haul vs. short-haul holidays, by volume, 2009-14
          • The US takes a 28% share
            • Figure 5: Top 10 long-haul holiday destinations, by volume, 2013-14
          • 25-34s and the over-55s are the most likely to be long-haul holidaymakers
            • Figure 6: Percentage of the UK population who have taken a long-haul holiday in the last 5 years, June 2015
          • Consumers would like to go further afield on their long-haul holidays
            • Figure 7: Next and ideal long-haul holiday destinations for UK residents who have taken a long-haul holiday in the last 5 years, June 2015
          • Nearly 40% book their long-haul holidays over five months in advance
            • Figure 8: How far in advance the last long-haul holiday was booked, June 2015
          • Cost of flights the main reason more consumers don’t go long-haul
            • Figure 9: Attitudes to long-haul travel by those who have taken a long-haul holiday in the last 5 years, June 2015
          • What we think
          • Issues and Insights

            • Consumers want to be more adventurous on their long-haul holidays
              • The facts
                • The implications
                  • Price-conscious mind-set means tough market conditions despite predicted volume growth
                    • The facts
                      • The implications
                      • The Market – What You Need to Know

                        • Long-haul market set to grow 12% to 8.7 million holidays by 2020
                          • Favourable market conditions provide higher margin opportunities for travel companies
                            • The US and Caribbean are the fastest growing destinations for long-haul holidays
                            • Market Size and Forecast

                              • The long-haul market will grow to 8.7 million holidays by 2020
                                • Figure 10: Forecast volume of long-haul holidays taken by UK residents, 2010-20
                                • Figure 11: Forecast value of long-haul holidays taken by UK residents, 2010-20
                              • Pent-up demand for long-haul holidays is likely to peak in 2016
                                • Figure 12: Forecast volume of long-haul holidays taken by UK residents, 2010-20
                              • Low-cost long-haul holidays will dampen value growth over time
                                • Figure 13: Forecast value of long-haul holidays taken by UK residents, 2010-20
                            • Segment Performance

                              • Long-haul holidays take a growing share compared to short-haul
                                • Figure 14: Long-haul vs. short-haul holidays, by volume, 2009-14
                              • Long-haul package holidays gained share during 2014
                                • Figure 15: Independent vs. non-independent long-haul holidays, by volume, 2009-14
                              • No-fly cruises to long-haul destinations are growing
                                • Figure 16: Long-haul holiday trips taken, by transport type, 2009-14
                              • Jamaica and the UAE were the fastest growing destinations for 2014
                                • Figure 17: Top 10 long-haul holiday destinations, by volume, 2013-14
                              • The US takes £1 out of every £3 spent on long-haul holidays
                                • Figure 18: Top 10 long-haul holiday destinations, by value, 2013-14
                              • Caribbean destinations saw just under 90% volume growth in 2014
                                • Figure 19: Best- and worst-performing destinations, by volume change, 2013-14
                            • Market Drivers

                              • Fuel prices at the lowest level since 2009
                                • Figure 20: Jet fuel prices, GBP per gallon, September 2010-August 2015
                              • Long-haul family holidays are likely to rise as APD fees fall
                                • Figure 21: Air passenger duty rates, 2013-16
                              • Sterling performs well against most long-haul destination currencies
                                • Figure 22: Foreign exchange rate index, GBP against key long-haul destination currencies, January 2013-August 2015
                              • The ten most expensive destinations are all long-haul
                                • Figure 23: Post office worldwide holiday costs barometer, January 2015
                            • Launch Activity and Innovation

                              • Long-haul route expansion through locally based joint ventures
                                • New aircraft bring luxury to consumers and efficiency to airlines
                                • The Consumer – What You Need to Know

                                  • 40% of UK holidaymakers have taken a long-haul holiday in the last five years
                                    • Consumers would like to head off to more exotic locations on long-haul holidays
                                      • Nearly 40% book long-haul holidays over five months in advance
                                      • Who are the Long-haul Holidaymakers?

                                        • 40% of UK holidaymakers have travelled long-haul in the last five years
                                          • Figure 24: Percentage of the UK population who have taken a long-haul holiday in the last 5 years, June 2015
                                        • Mid-income households and empty nesters are the most likely long-haul holidaymakers
                                          • Figure 25: Profile of long-haul holidaymakers in the last 5 years, June 2015
                                      • Long-haul Holiday Destinations and Types

                                        • Transatlantic destinations are the most popular for long-haul holidays
                                          • Figure 26: Destinations been to on long-haul holidays in the last 5 years, June 2015
                                        • Consumers would like to go further afield for long-haul holidays
                                          • Figure 27: Next and ideal long-haul holiday destinations, June 2015
                                        • A quarter of long-haul holidaymakers opt for experiential holidays
                                          • Figure 28: Type of long-haul holiday taken in the last 5 years
                                      • Long-haul Holiday Booking

                                        • Half of consumers book through one company
                                          • Figure 29: How last long-haul holiday was booked, June 2015
                                        • Nearly 40% book long-haul holidays over five months in advance
                                          • Figure 30: How far in advance the last long-haul holiday was booked, June 2015
                                        • Middle-income households are the most likely to book far in advance
                                          • Figure 31: How far in advance the last long-haul holiday was booked, by household income, June 2015
                                      • Attitudes to Long-haul Holidays

                                        • Accommodation quality is a high priority for long-haul holidaymakers
                                          • Figure 32: Attitudes to long-haul travel by those who have taken a long-haul holiday in the last 5 years, June 2015
                                        • Peer recommendations have the biggest influence on destination choice
                                          • Figure 33: What influenced holidaymakers to choose their last long-haul destination, June 2015
                                        • A third of holidaymakers use price comparison sites before they book
                                          • Figure 34: How long-haul holidaymakers use holiday related digital services, June 2015
                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                        • Data sources
                                          • Definitions
                                            • Abbreviations
                                              • Fan chart forecast

                                              Companies Covered

                                              To learn more about the companies covered in this report please contact us.

                                              Long-haul Holidays - UK - October 2015

                                              £1,995.00 (Excl.Tax)