LSR: Burger, Chicken and Seafood Concepts - US - August 2014
“Limited service burger, chicken, and seafood restaurants face stiff competition among themselves and against other concepts. Often competing on price, these concepts rely on core offerings coupled with innovative items to draw attention. These operators have also overhauled their menus to add healthful options and ramped up their usage of technology to remain relevant to consumers.”
– Bethany Wall, Foodservice Analyst
This report looks at the following areas:
- Core offerings: What consumers are most concerned with at restaurants
- Healthfulness: How these concepts overcome unhealthy perception
- Innovation: How these concepts innovate to drive brand excitement
- Value: How these concepts provide value, while obtaining healthy margins
- Technology: How these concepts utilize technology to drive loyalty
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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