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LSR: Coffee Houses and Donut Shops - US - December 2014

“Coffee house and donut shop consumers say they are worried about the lack of healthy options and the high caffeine content of their beverages. Operators can do a better job of providing a wider variety of foods that their consumers define as healthy and offering beverages with different levels of caffeine. This would help consumers tailor their caffeine needs for a particular day, helping them to take control of their energy needs. Furthermore, operators must heed consumers’ desire for better pricing and deals, as a significant number are happy to make their own coffee at home.”
– Julia Gallo-Torres, Sr. Foodservice Analyst

This report answers the following questions:

  • How to address consumer concerns about eating more healthfully?
  • How to cater to those worried about ingesting excess caffeine?
  • How to continue to appeal to price-sensitive consumers, as commodity prices rise?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Mintel Menu Insights
            • Consumer qualitative research
              • Consumer survey data
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total US sales and fan chart forecast of coffee houses and donut shops at current prices, 2009-19
                        • Market drivers
                          • Competitive context
                            • The consumer
                              • Consumers most enjoy BOGO options
                                • Figure 2: Coffee houses and donut shops – Deals, September 2014
                              • Affordable options most important consideration
                                • Figure 3: Coffee houses and donut shops – Drivers, September 2014
                              • Parents want a variety of healthier options, tying into Millennial values
                                • Figure 4: Coffee houses and donut shops – Consumer attitudes, by presence of children in household, September 2014
                              • What we think
                              • Issues and Insights

                                  • How to address consumer concerns about eating more healthfully?
                                    • The issues
                                      • The implications
                                        • How to cater to those worried about ingesting excess caffeine?
                                          • The issues
                                            • The implications
                                              • How to continue to appeal to price-sensitive consumers, as commodity prices rise?
                                                • The issues
                                                  • The implications
                                                  • Trend Application

                                                      • Trend: Mood to Order
                                                        • Trend: The Big Issue
                                                          • Trend: The Nouveau Poor
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Market size and forecast
                                                                • Figure 5: Total US revenues and forecast of coffee houses and donut shops, at current prices, 2009-19
                                                                • Figure 6: Total US sales and forecast of coffee houses and donut shops, at inflation-adjusted prices, 2009-19
                                                              • Fan chart forecast
                                                                  • Figure 7: Total US sales and fan chart forecast of coffee houses and donut shops at current prices, 2009-19
                                                              • Market Drivers

                                                                • Key points
                                                                  • Drought and dwindling coffee supplies results in rising prices
                                                                    • Figure 8: Monthly average price for raw coffee supplies, January 2014-September 2014
                                                                  • Consumers still cautious with spending
                                                                    • Figure 9: Consumer confidence index, January 2004-March 2014
                                                                  • Millennials love coffee, but are price-conscious
                                                                    • Figure 10: US population, by generation share, 2014
                                                                  • The US population is more multicultural, and Hispanics like coffee
                                                                    • Figure 11: Total US population growth trends, by race and Hispanic origin, 2009, 2014, and 2019
                                                                • Competitive Context

                                                                  • Key points
                                                                    • A wider choice of home-brewed coffees at home
                                                                      • Convenience stores improve freshly prepared foods and coffee
                                                                        • Consumers turning away from soda; seek interesting beverages
                                                                          • Coffee as a destination, not an afterthought
                                                                            • More supermarkets and other retailers offering in-house coffee bars
                                                                              • Overseas competition comes to the US
                                                                              • Marketing Strategies

                                                                                • Overview
                                                                                  • Selling foodservice coffee brands at retail
                                                                                    • Celebrating holidays with fun contests and freebies
                                                                                      • Tapping into consumer desire for yearly traditions and nostalgia
                                                                                        • Using technology to tailor the coffee house experience and cut down on wait times
                                                                                          • Focusing on corporate responsibility initiatives
                                                                                          • Menu Analysis

                                                                                            • Lattes lead as most popular coffee beverage type in all restaurant segments
                                                                                                • Figure 12: Top coffee beverage types on LSR restaurant menus, by incidence, Q3 2011-Q3 2014
                                                                                              • Consumers like seasonal flavors
                                                                                                  • Figure 13: Top coffee flavors on LSR restaurant menus, by incidence, Q3 2011-Q3 2014
                                                                                                • Increasingly educated consumers will focus on coffee calorie content
                                                                                                  • Figure 14: average number of calories in a medium-sized coffee on LSR menus, by type, Q3 2014
                                                                                                  • Figure 15: average number of calories in a medium-sized coffee on LSR menus, by flavor, Q3 2014
                                                                                                • International demand goes up while supplies dwindle, raising coffee prices
                                                                                                  • Figure 16: average price of a medium-sized coffee on LSR menus, by type, Q3 2011-Q3 2014
                                                                                              • Social Media – LSR Coffee Houses

                                                                                                  • Key findings
                                                                                                    • Market overview
                                                                                                      • Key social media metrics
                                                                                                        • Figure 17: Key social media metrics, Nov. 2014
                                                                                                      • Brand usage and awareness
                                                                                                        • Figure 18: Brand usage and awareness for select LSR coffee houses, Sept. 2014
                                                                                                      • Interactions with coffee houses
                                                                                                        • Figure 19: Interactions with select LSR coffee houses, Sept. 2014
                                                                                                      • Leading online campaigns
                                                                                                        • Seasonality and special events
                                                                                                          • Partnerships
                                                                                                            • Giveaways
                                                                                                              • What we think
                                                                                                                • Online conversations
                                                                                                                  • Figure 20: Online conversations for select coffee houses, by week, Nov. 17, 2013-Nov. 16,2014
                                                                                                                • Where are people talking about regarding coffee houses?
                                                                                                                  • Figure 21: Online conversations for select coffee houses, by page type, Nov. 17, 2013-Nov. 16, 2014
                                                                                                                • What are people talking about?
                                                                                                                  • Figure 22: Topics of conversation among select coffee house brands, Nov. 17, 2013-Nov. 16,2014
                                                                                                              • Correspondence Analysis – LSR: Coffee Houses – December 2014

                                                                                                                • Methodology
                                                                                                                  • Coffee houses and donut shops must focus on better pricing and healthier options in order to expand past breakfast
                                                                                                                    • The data
                                                                                                                      • The issues
                                                                                                                        • The implications
                                                                                                                          • Figure 23: Correspondence Analysis, December 2014
                                                                                                                          • Figure 24: Coffee Houses and Donut Shops Usage, by Daypart, December 2014
                                                                                                                      • Consumer Data – Overview

                                                                                                                          • Key points
                                                                                                                            • Coffee-house patrons preparing food at home more than previous year
                                                                                                                                • Figure 25: Coffee houses and donut shops – Changes in behavior, September 2014
                                                                                                                              • Consumers say they want healthier options and seek innovations in price
                                                                                                                                  • Figure 26: Coffee houses and donut shops – Consumer attitudes, September 2014
                                                                                                                                • Consumers want affordable options and BOGOs
                                                                                                                                    • Figure 27: Coffee houses and donut shops – Deals, September 2014
                                                                                                                                    • Figure 28: Coffee houses and donut shops – Drivers, September 2014
                                                                                                                                  • Most consumers still order in person
                                                                                                                                    • Figure 29: Coffee houses and donut shops – Ordering method, September 2014
                                                                                                                                  • Consumers more likely to consume fast food purchases outside the home
                                                                                                                                      • Figure 30: Coffee houses and donut shops usage, by Consumption place, September 2014
                                                                                                                                  • Consumer Data – By Daypart

                                                                                                                                    • Key points
                                                                                                                                      • Visits decline throughout the day; snacks offer an opportunity
                                                                                                                                          • Figure 31: Coffee houses and donut shops usage, by daypart, September 2014
                                                                                                                                        • Breakfast
                                                                                                                                          • Those aged 25-34 more likely to patronize coffee houses/donut shops at breakfast
                                                                                                                                              • Figure 32: Coffee houses and donut shops usage, – Breakfast, by age, September 2014
                                                                                                                                              • Figure 33: Coffee houses and donut shops usage, – Breakfast, by household income, September 2014
                                                                                                                                            • Those in Northeast prefer fast food coffee chains for breakfast, while those in rural locations least prefer them
                                                                                                                                                • Figure 34: Coffee houses and donut shops usage, – Breakfast, by region, September 2014
                                                                                                                                                • Figure 35: Coffee houses and donut shops usage, – Breakfast, by area, September 2014
                                                                                                                                              • Lunch
                                                                                                                                                • Men more likely to visit during lunch, while those 65+ less likely
                                                                                                                                                    • Figure 36: Coffee houses and donut shops usage, – Lunch, by gender, September 2014
                                                                                                                                                    • Figure 37: Coffee houses and donut shops usage, – Lunch, by age, September 2014
                                                                                                                                                    • Figure 38: Coffee houses and donut shops usage, – Lunch, by household income, September 2014
                                                                                                                                                  • Snacking
                                                                                                                                                    • Older groups snack least and iGeneration/Millennials like to snack in coffee house chains
                                                                                                                                                        • Figure 39: Coffee houses and donut shops usage, – Any snack, by generations, September 2014
                                                                                                                                                        • Figure 40: Coffee houses and donut shops usage, – Any snack, by age, September 2014
                                                                                                                                                      • Blacks and Hispanics have lowest usage rates for snacks
                                                                                                                                                        • Figure 41: Coffee houses and donut shops usage, – Any snack, by race/Hispanic origin, September 2014
                                                                                                                                                      • Visits to coffee houses for snacks highest in the West; Northeast likes fast food coffee chains
                                                                                                                                                          • Figure 42: Coffee houses and donut shops usage, – Any snack, by region, September 2014
                                                                                                                                                      • Consumer Data – By Order Types

                                                                                                                                                        • Key points
                                                                                                                                                          • Those who drive-thru want to save, and those who choose delivery want all restaurant options
                                                                                                                                                              • Figure 43: Coffee houses and donut shops – Drivers, by order types, September 2014
                                                                                                                                                              • Figure 44: Coffee houses and donut shops – Deals, by order types, September 2014
                                                                                                                                                            • iGeneration/Millennials use technology to order, while Baby Boomers order in person and use drive-thru
                                                                                                                                                                • Figure 45: Coffee houses and donut shops – Ordering method, by generations, September 2014
                                                                                                                                                              • Consumers seeking ways to save time during work day
                                                                                                                                                                  • Figure 46: Coffee houses and donut shops – Ordering method, by coffee houses and donut shops – Consumption place, September 2014
                                                                                                                                                                • Urbanites use a variety of ordering methods, while those in rural areas prefer drive-thru
                                                                                                                                                                    • Figure 47: Coffee houses and donut shops – Ordering method, by area, September 2014
                                                                                                                                                                • Consumer Data – By Gender

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Women on the go, while men eat at work and dine-in
                                                                                                                                                                        • Figure 48: Coffee houses and donut shops usage, by gender, September 2014
                                                                                                                                                                        • Figure 49: Coffee houses and donut shops – Consumption place, by gender, September 2014
                                                                                                                                                                      • Men interested in adding healthy ingredients, while women want more healthy options
                                                                                                                                                                          • Figure 50: Coffee houses and donut shops – Consumer attitudes, by gender, September 2014
                                                                                                                                                                          • Figure 51: Coffee houses and donut shops – Changes in behavior (more), by gender, September 2014
                                                                                                                                                                        • Women like coupons and rewards programs on mobile apps and smartphones
                                                                                                                                                                          • Figure 52: Coffee houses and donut shops – deals, by gender, September 2014
                                                                                                                                                                      • Consumer Data – By Age

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Donut chain usage increases with age, as does ordering to-go in person at the restaurant
                                                                                                                                                                              • Figure 53: Coffee houses and donut shops - usage, by age, September 2014
                                                                                                                                                                              • Figure 54: Coffee houses and donut shops – Ordering method, by age, September 2014
                                                                                                                                                                              • Figure 55: Coffee houses and donut shops – Consumption place, by age, September 2014
                                                                                                                                                                            • All age groups most interested in BOGOs; interest in health and customization declines with age
                                                                                                                                                                                • Figure 56: Coffee houses and donut shops – Deals, by age, September 2014
                                                                                                                                                                                • Figure 57: Coffee houses and donut shops – Drivers, by age, September 2014
                                                                                                                                                                              • Those in 25-34 age group show most concern about caffeine intake
                                                                                                                                                                                  • Figure 58: Coffee houses and donut shops – Consumer attitudes, by age, September 2014
                                                                                                                                                                                  • Figure 59: Coffee house and donut shop usage, by age, September 2014
                                                                                                                                                                              • Consumer Data – By Generation

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • iGeneration/Millennials most likely to be concerned about portion sizes
                                                                                                                                                                                      • Figure 60: Coffee houses and donut shops – Drivers, by generations, September 2014
                                                                                                                                                                                      • Figure 61: Coffee houses and donut shops – Consumer attitudes, by generations, September 2014
                                                                                                                                                                                    • Price a concern to iGeneration/Millennials
                                                                                                                                                                                      • Figure 62: Coffee houses and donut shops – Changes in behavior (more), by generations, September 2014
                                                                                                                                                                                  • Consumer Data – By Income

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Those in $75K-99.9K range are increasing visits and frequenting more sit-down restaurants
                                                                                                                                                                                          • Figure 63: Coffee houses and donut shops usage, by household income, September 2014
                                                                                                                                                                                          • Figure 64: Coffee houses and donut shops – Consumption place, by household income, September 2014
                                                                                                                                                                                          • Figure 65: Coffee houses and donut shops – Changes in behavior (more), by household income, September 2014
                                                                                                                                                                                          • Figure 66: Coffee houses and donut shops – Deals, by household income, September 2014
                                                                                                                                                                                      • Consumer Data – By Race and Hispanics

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Blacks prefer donut chains, while Hispanics visit fast food chains
                                                                                                                                                                                              • Figure 67: Coffee houses and donut shops usage, by race/Hispanic origin, September 2014
                                                                                                                                                                                              • Figure 68: Coffee houses and donut shops – Consumption place, by race/Hispanic origin, September 2014
                                                                                                                                                                                              • Figure 69: Coffee houses and donut shops – Ordering method, by race/Hispanic origin, September 2014
                                                                                                                                                                                            • Hispanics interested in healthy drinks and Blacks preparing more food at home
                                                                                                                                                                                                • Figure 70: Coffee houses and donut shops – Consumer attitudes, by race/Hispanic origin, September 2014
                                                                                                                                                                                                • Figure 71: Coffee houses and donut shops – Changes in behavior (more), by race/Hispanic origin, September 2014
                                                                                                                                                                                            • Consumer Data – By Parents

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Parents least likely to place to-go orders in person
                                                                                                                                                                                                    • Figure 72: Coffee houses and donut shops usage, by presence of children in household, September 2014
                                                                                                                                                                                                    • Figure 73: Coffee houses and donut shops – Consumption place, by presence of children in household, September 2014
                                                                                                                                                                                                    • Figure 74: Coffee houses and donut shops – Ordering method, by presence of children in household, September 2014
                                                                                                                                                                                                  • Those with kids want and need more incentives and variety
                                                                                                                                                                                                      • Figure 75: Coffee houses and donut shops – Consumer attitudes, by presence of children in household, September 2014
                                                                                                                                                                                                      • Figure 76: Coffee houses and donut shops – Changes in behavior (more), by presence of children in household, September 2014
                                                                                                                                                                                                    • Those without children want printed coupons and discounts for special groups
                                                                                                                                                                                                        • Figure 77: Coffee houses and donut shops – Deals, by presence of children in household, September 2014
                                                                                                                                                                                                        • Figure 78: Coffee houses and donut shops – Drivers, by presence of children in household, September 2014
                                                                                                                                                                                                    • Consumer Data – By Region

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Those in the West favor coffee-house chains, while those in the Northeast like fast food coffee chains
                                                                                                                                                                                                            • Figure 79: Coffee house and donut shop usage, by region, September 2014
                                                                                                                                                                                                            • Figure 80: Coffee houses and donut shops usage, by region, September 2014
                                                                                                                                                                                                          • Midwesterners like BOGOs
                                                                                                                                                                                                              • Figure 81: Coffee houses and donut shops – Deals, by region, September 2014
                                                                                                                                                                                                            • Those in West looking for freshness, while Northeast not as focused on price
                                                                                                                                                                                                                • Figure 82: Coffee houses and donut shops – Drivers, by region, September 2014
                                                                                                                                                                                                                • Figure 83: Coffee houses and donut shops – Consumer attitudes, by region, September 2014
                                                                                                                                                                                                            • Consumer Data – By Area

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Urbanites enjoy a wide variety of choices and those in rural areas most enjoy BOGOs
                                                                                                                                                                                                                    • Figure 84: Coffee houses and donut shops usage, by area, September 2014
                                                                                                                                                                                                                    • Figure 85: Coffee houses and donut shops – Consumption place, by area, September 2014
                                                                                                                                                                                                                    • Figure 86: Coffee houses and donut shops – Changes in behavior (more), by area, September 2014
                                                                                                                                                                                                                    • Figure 87: Coffee houses and donut shops – Deals, by area, September 2014
                                                                                                                                                                                                                  • Those in rural areas want affordable options, urbanites want special dietary options
                                                                                                                                                                                                                    • Figure 88: Coffee houses and donut shops – Drivers, by area, September 2014
                                                                                                                                                                                                                • Consumer Data – By Repertoire Analysis

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • The more types of ordering methods consumers use, the more likely they visit a variety of coffee houses/donut shops
                                                                                                                                                                                                                        • Figure 89: Coffee houses and donut shops usage, by repertoire of ordering method in coffee houses and donut shops, September 2014
                                                                                                                                                                                                                        • Figure 90: Coffee houses and donut shops – Deals, by repertoire of ordering method in coffee houses and donut shops, September 2014
                                                                                                                                                                                                                        • Figure 91: Coffee houses and donut shops – Consumption place, by repertoire of ordering method in coffee houses and donut shops, September 2014
                                                                                                                                                                                                                    • Appendix – By Consumption Place

                                                                                                                                                                                                                        • Figure 92: Coffee houses and donut shops usage, – Breakfast, by coffee houses and donut shops – Consumption place, September 2014
                                                                                                                                                                                                                    • Appendix – By Ordering Method

                                                                                                                                                                                                                        • Figure 93: Coffee houses and donut shops – Consumer Attitudes, by order types, September 2014
                                                                                                                                                                                                                    • Appendix – By Gender

                                                                                                                                                                                                                        • Figure 94: Coffee houses and donut shops usage, – Breakfast, by gender, September 2014
                                                                                                                                                                                                                        • Figure 95: Coffee houses and donut shops usage, – Daytime snack, by gender, September 2014
                                                                                                                                                                                                                        • Figure 96: Coffee houses and donut shops usage, – Any snack, by gender, September 2014
                                                                                                                                                                                                                        • Figure 97: Coffee houses and donut shops usage, – Dinner, by gender, September 2014
                                                                                                                                                                                                                        • Figure 98: Coffee houses and donut shops – Drivers, by gender, September 2014
                                                                                                                                                                                                                    • Appendix – By Age/Generation

                                                                                                                                                                                                                        • Figure 99: Coffee houses and donut shops – Changes in behavior (more), by age, September 2014
                                                                                                                                                                                                                        • Figure 100: Coffee houses and donut shops usage, by generations, September 2014
                                                                                                                                                                                                                        • Figure 101: Coffee houses and donut shops usage, – Breakfast, by generations, September 2014
                                                                                                                                                                                                                        • Figure 102: Coffee houses and donut shops – Deals, by household income, September 2014
                                                                                                                                                                                                                    • Appendix – By Income

                                                                                                                                                                                                                        • Figure 103: Coffee house and donut shop usage, by household income, September 2014
                                                                                                                                                                                                                        • Figure 104: Coffee houses and donut shops – Ordering method, by household income, September 2014
                                                                                                                                                                                                                        • Figure 105: Coffee houses and donut shops – Drivers, by household income, September 2014
                                                                                                                                                                                                                        • Figure 106: Coffee houses and donut shops – Consumer Attitudes, by household income, September 2014
                                                                                                                                                                                                                    • Appendix – By Race/Hispanic Origin

                                                                                                                                                                                                                        • Figure 107: Coffee houses and donut shops usage, – Breakfast, by race/Hispanic origin, September 2014
                                                                                                                                                                                                                        • Figure 108: Coffee houses and donut shops usage, – Lunch, by race/Hispanic origin, September 2014
                                                                                                                                                                                                                        • Figure 109: Coffee houses and donut shops – Deals, by race/Hispanic origin, September 2014
                                                                                                                                                                                                                        • Figure 110: Coffee houses and donut shops – Deals, by Hispanic origin, September 2014
                                                                                                                                                                                                                        • Figure 111: Coffee houses and donut shops – Drivers, by race/Hispanic origin, September 2014
                                                                                                                                                                                                                    • Appendix – By Area

                                                                                                                                                                                                                        • Figure 112: Coffee houses and donut shops usage, – Daytime snack, by area, September 2014
                                                                                                                                                                                                                        • Figure 113: Coffee houses and donut shops usage, – Lunch, by area, September 2014
                                                                                                                                                                                                                        • Figure 114: Coffee houses and donut shops usage, – Any snack, by area, September 2014
                                                                                                                                                                                                                        • Figure 115: Coffee houses and donut shops – Consumer Attitudes, by area, September 2014
                                                                                                                                                                                                                    • Appendix – By Region

                                                                                                                                                                                                                        • Figure 116: Coffee houses and donut shops usage, – Daytime snack, by region, September 2014
                                                                                                                                                                                                                        • Figure 117: Coffee houses and donut shops – Ordering method, by region, September 2014
                                                                                                                                                                                                                        • Figure 118: Coffee houses and donut shops – Consumption place, by region, September 2014
                                                                                                                                                                                                                    • Appendix – By Parents

                                                                                                                                                                                                                        • Figure 119: Coffee houses and donut shops usage, – Breakfast, by presence of children in household, September 2014
                                                                                                                                                                                                                        • Figure 120: Coffee houses and donut shops usage, – Daytime snack, by presence of children in household, September 2014
                                                                                                                                                                                                                        • Figure 121: Coffee house and donut shop usage, by presence of children in household, September 2014
                                                                                                                                                                                                                    • Appendix – By Usage

                                                                                                                                                                                                                        • Figure 122: Coffee house and donut shop usage, September 2014
                                                                                                                                                                                                                    • Appendix – Social Media

                                                                                                                                                                                                                      • Brand usage or awareness
                                                                                                                                                                                                                        • Figure 123: Brand usage or awareness, September 2014
                                                                                                                                                                                                                        • Figure 124: Starbucks, September 2014
                                                                                                                                                                                                                        • Figure 125: Dunkin’ Donuts, September 2014
                                                                                                                                                                                                                        • Figure 126: Krispy Kreme, September 2014
                                                                                                                                                                                                                        • Figure 127: McDonald’s McCafé, September 2014
                                                                                                                                                                                                                        • Figure 128: Peet’s, September 2014
                                                                                                                                                                                                                        • Figure 129: Tim Hortons, September 2014
                                                                                                                                                                                                                      • Activities done
                                                                                                                                                                                                                        • Figure 130: Activities done, September 2014
                                                                                                                                                                                                                        • Figure 131: Starbucks – Activities done – I have looked up/talked about this brand online on social media, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 132: Starbucks – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 133: Starbucks – Activities done – I follow/like the brand on social media because, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 134: Starbucks – Activities done – I have researched the brand on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 135: Dunkin’ Donuts – Activities done – I have looked up/talked about this brand online on social media, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 136: Dunkin’ Donuts – Activities done –I have contacted/interacted with the brand online on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 137: Dunkin’ Donuts – Activities done – I follow/like the brand on social media because, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 138: Dunkin’ Donuts – Activities done – I have researched the brand on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 139: Krispy Kreme – Activities done – I have looked up/talked about this brand online on social media, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 140: Krispy Kreme – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 141: Krispy Kreme – Activities done – I follow/like the brand on social media because, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 142: Krispy Kreme – Activities done – I have researched the brand on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 143: McDonald’s McCafé – Activities done – I have looked up/talked about this brand online on social media, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 144: McDonald’s McCafé – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 145: McDonald’s McCafé – Activities done – I follow/like the brand on social media because, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 146: McDonald’s McCafé – Activities done – I have researched the brand on social media to, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 147: Tim Hortons – Activities done – I have looked up/talked about this brand online on social media, by demographics, September 2014
                                                                                                                                                                                                                        • Figure 148: Tim Hortons – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, September 2014
                                                                                                                                                                                                                      • Key social media metrics
                                                                                                                                                                                                                        • Figure 149: Key social media metrics for select coffee houses, Nov. 2014
                                                                                                                                                                                                                      • Online conversations
                                                                                                                                                                                                                        • Figure 150: Online conversations for select coffee houses, by week, Nov. 17, 2013-Nov. 16,2014
                                                                                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                      LSR: Coffee Houses and Donut Shops - US - December 2014

                                                                                                                                                                                                                      £3,174.67 (Excl.Tax)