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LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014

“The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich operators should focus on what makes their sandwiches different from the rest of their competitors, and how their menu can adapt to consumers’ lifestyles as well.”
– Katrina Fajardo, Foodservice Analyst

This report deals with the following issues:

  • The sandwich, sub, and wrap category is popular with Americans, but has stiff competition
  • Consumers expect fresh ingredients, healthy options, and the ability to customize at sandwich, sub, and wrap locations
  • Improvements in ordering methods and where consumers are eating their sandwiches lead the way to new menu options
Sandwiches are a staple in the American diet and are menued throughout the nation.
The best brands in the LSR sandwich, sub, and wrap category are not serving traditional subs or wraps; they are listening to current consumers’ need for more exciting flavors, ethical products, and unique flavors, all of which are packaged and ready to go where consumers need to eat.
 
The consumer:
 
  • Breakfast and snacking dayparts are where sandwich operators can grow their brands.
  • Online/mobile ordering is an important medium for consumers to order sandwiches, and for operators to target core demographics.
  • Hispanics are not only an opportunity, but they are also a moving target for sandwich, sub, and wrap operators.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Mintel Menu Insights
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Figure 1: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19
                      • Market drivers
                        • Competitive context
                          • The consumer
                            • Breakfast and snacking dayparts are where sandwich operators can grow their brands
                              • Figure 2: Correspondence Analysis, October 2014
                            • Online/mobile ordering is an important medium for consumers to order sandwiches, and for operators to target core demographics
                              • Figure 3: LSR sandwich, sub, wrap concept ordering method, July 2014
                            • Hispanics are not only an opportunity, but they are also a moving target for sandwich, sub, and wrap operators
                              • Figure 4: LSR sandwich, sub, wrap concept changes in behavior – More, by race/Hispanic origin, July 2014
                            • What we think
                            • Issues and Insights

                                • The sandwich, sub, and wrap category is popular with Americans, but has stiff competition
                                  • The issues
                                    • The implications
                                      • Consumers expect fresh ingredients, healthy options, and the ability to customize at sandwich, sub, and wrap locations
                                        • The issues
                                          • The implications
                                            • Improvements in ordering methods and where consumers are eating their sandwiches lead the way to new menu options
                                              • The issues
                                                • The implications
                                                • Trend Application

                                                    • Trend: Life Hacking
                                                      • Trend: Patriot Games
                                                        • Trend: Locavore
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Market size and forecast
                                                              • Figure 5: Total US sales and forecast of limited service restaurants, at current prices, 2009-19
                                                              • Figure 6: Total US sales and forecast of limited service restaurants, at inflation-adjusted prices, 2009-19
                                                            • Fan chart forecast
                                                              • Figure 7: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19
                                                          • Market Drivers

                                                            • Key points
                                                              • Consumer confidence
                                                                • Figure 8: Consumer confidence index, January 2004-March 2014
                                                              • Unemployment
                                                                • Figure 9: US unemployment and underemployment rates, January 2007-July 2014
                                                              • Rising food costs
                                                                • Figure 10: Consumer Price Index – average price data: beef and chicken
                                                              • Sandwich shops are popular in America, but messaging could be lost among the crowd
                                                                • Figure 11: LSR sandwich, sub, wrap concept usage, July 2014
                                                              • Obesity rates
                                                                • Figure 12: American adults, by weight category, as determined by body mass index (BMI), 2008-14
                                                              • Gluten-free
                                                                • Figure 13: Other reasons for eating gluten-free foods, top 10, by percentage of respondents, June 2014
                                                            • Innovations and Innovators

                                                              • Quality
                                                                • Figure 14: Jersey Mike’s, A Sub Above ad, April 2014
                                                              • Online and smartphone presence
                                                                • Value
                                                                  • Figure 15: Subway, SUBtember, September 2013
                                                              • Competitive Context

                                                                • Key points
                                                                  • LSR hamburgers
                                                                    • LSR salads
                                                                      • At-home sandwiches
                                                                      • Marketing Strategies

                                                                        • Overview
                                                                          • Healthy and holistic
                                                                            • Breads are no longer sandwiching sandwiches
                                                                              • Subway’s new ads remind Americans that its brand is focused on health
                                                                                • Figure 16: Subway, Tried CropFit? ad, September 2014
                                                                              • Firehouse Subs launches new menu with sandwiches under 500 calories
                                                                                • Panera makes its move to expand past whole wheat breads
                                                                                  • Customization
                                                                                    • Condiments are getting the customizable treatment
                                                                                      • Arby’s Meat Mountain is love at first ad
                                                                                        • Bread Zeppelin gives new life to wraps, salads, and wrapped salads
                                                                                          • Ethnic and authentic sandwiches
                                                                                            • Indian flavors are poised to make it big in the US through wraps
                                                                                              • Which Wich launched US regional sandwiches
                                                                                                • Grilled cheese proves to be authentic and adventurous
                                                                                                • Menu Analysis

                                                                                                  • Although sandwiches are menued on hundreds of menus, sandwich incidence has decreased
                                                                                                    • Figure 17: Top 10 sandwiches, by incidence, Q2 2011-Q2 2014
                                                                                                  • Flatbreads and other healthy-perceived breads are gaining traction on menus
                                                                                                    • Figure 18: Top 20 sandwich breads, by incidence, Q2 2011-Q2 2014
                                                                                                  • Sausage and chicken were the only proteins to post growth over the last three years
                                                                                                    • Figure 19: Top 10 sandwich proteins, by incidence, Q2 2011-Q2 2014
                                                                                                    • Figure 20: Top 10 sandwich sauces, by incidence, Q2 2011-Q2 2014
                                                                                                  • Subs have fared better than sandwiches, as they have increased incidence on menus
                                                                                                    • Figure 21: Top 10 sandwiches, by incidence, Q2 2011-Q2 2014
                                                                                                  • Increase in sub menu mentions accounts for fewer decreases in ingredients
                                                                                                    • Figure 22: Top 20 sub ingredients, by incidence, Q2 2011-Q2 2014
                                                                                                  • As more subs appear on menus, both meats and sauces are increasing as well
                                                                                                    • Figure 23: Top 10 sub proteins, by incidence, Q2 2011-Q2 2014
                                                                                                    • Figure 24: Top 5 sub sauces, by incidence, Q2 2011-Q2 2014
                                                                                                  • Wrap
                                                                                                    • Figure 25: Top 5 wrap types, by incidence, Q2 2011-Q2 2014
                                                                                                • Social Media

                                                                                                    • Key points
                                                                                                      • Market overview
                                                                                                        • Key social media metrics
                                                                                                          • Figure 26: Key Performance indicators, selected sandwich, sub, and wrap brands, Sept, 15, 2013-Sept, 14, 2014
                                                                                                        • Brand usage and awareness
                                                                                                          • Figure 27: Brand usage and awareness of sandwich, sub, and wrap brands, July 2014
                                                                                                        • Interaction with brands
                                                                                                          • Figure 28: Interaction with sandwich, sub, and wrap brands, July 2014
                                                                                                        • Leading online campaigns
                                                                                                          • Social giving for social good
                                                                                                            • Social voting
                                                                                                              • What we think
                                                                                                                • Online conversations
                                                                                                                  • Figure 29: Online mentions, selected sandwich, sub, and wrap brands, Sept. 15, 2013-Sept. 14, 2014
                                                                                                                • Where are people talking about sandwich, sub, and wrap brands?
                                                                                                                  • Figure 30: Mentions by page type, selected sandwich, sub, and wrap brands, Sept. 15, 2013-Sept. 14, 2014
                                                                                                                • What are people talking about online?
                                                                                                                  • Figure 31: Mentions by topic of conversation, selected sandwich, sub, and wrap brands, Sept. 15, 2013-Sept. 14, 2014
                                                                                                              • Correspondence Analysis – LSR: Sandwich, Sub, and Wrap Concepts – October 2014

                                                                                                                • Methodology
                                                                                                                  • Sandwich, sub, and wrap restaurants that can expand the reach beyond just lunch and dinner can attract a larger customer base
                                                                                                                    • The data
                                                                                                                      • The issues
                                                                                                                        • The implications
                                                                                                                          • Figure 32: Correspondence Analysis, October 2014
                                                                                                                          • Figure 33: LSR sandwich, sub, wrap concept dayparts, October 2014
                                                                                                                      • Consumer Data – Overview

                                                                                                                          • LSR sandwich, sub, and wrap visits are prevalent among US consumers
                                                                                                                            • Figure 34: LSR sandwich, sub, wrap concept usage, July 2014
                                                                                                                          • Consumers are dining in at sandwich restaurants, but utilize service modes to get their food while on the go
                                                                                                                            • Figure 35: LSR sandwich, sub, wrap concept ordering method, July 2014
                                                                                                                            • Figure 36: LSR sandwich, sub, wrap concept consumption place, July 2014
                                                                                                                          • Sandwich category consumers are looking for more healthful items, as well as sandwiches at a good price
                                                                                                                              • Figure 37: LSR sandwich, sub, wrap concept changes in behavior, July 2014
                                                                                                                            • Buy one, get one and value menus are desired at sandwich restaurants
                                                                                                                              • Figure 38: LSR sandwich, sub, wrap concept deals, July 2014
                                                                                                                            • Affordable and fresh drive consumers when deciding what sandwich restaurant to visit
                                                                                                                              • Figure 39: LSR sandwich, sub, wrap concept drivers, July 2014
                                                                                                                            • Health has stronger ties to sandwich shops; customization and more options are top desires among customers
                                                                                                                                • Figure 40: LSR sandwich, sub, wrap concept attitudes, July 2014
                                                                                                                            • Consumer Data – By Segment

                                                                                                                              • Key points
                                                                                                                                • Consumers are more likely to sit down and eat at fast casual, as well as use mobile and online technology to order
                                                                                                                                    • Figure 41: LSR sandwich, sub, wrap concept consumption place, by restaurant segments, July 2014
                                                                                                                                    • Figure 42: LSR sandwich, sub, wrap concept ordering method, by restaurant segments, July 2014
                                                                                                                                  • Customers who visited fast casual sandwich restaurants are visiting and spending more versus last year
                                                                                                                                      • Figure 43: LSR sandwich, sub, wrap concept changes in behavior – More, by restaurant segments, July 2014
                                                                                                                                      • Figure 44: LSR sandwich, sub, wrap concept drivers, by restaurant segments, July 2014
                                                                                                                                    • Fast casual restaurant users desire mobile and online deals
                                                                                                                                      • Figure 45: LSR sandwich, sub, wrap concept deals, by restaurant segments, July 2014
                                                                                                                                    • Fast casual users still seek more than the status quo when it comes to sandwiches
                                                                                                                                        • Figure 46: LSR sandwich, sub, wrap concept attitudes – Any agree, by restaurant segments, July 2014
                                                                                                                                    • Consumer Data – By Restaurant Cuisine

                                                                                                                                      • Key points
                                                                                                                                        • Wrap restaurants are enticing customers to eat in the restaurant, as well as order their foods online or via mobile
                                                                                                                                            • Figure 47: LSR sandwich, sub, wrap concept consumption place, by restaurant types, July 2014
                                                                                                                                            • Figure 48: LSR sandwich, sub, wrap concept ordering method, by restaurant types, July 2014
                                                                                                                                          • Health is a prevalent need at all sandwich restaurants, but more so at wrap
                                                                                                                                              • Figure 49: LSR sandwich, sub, wrap concept changes in behavior – More, by restaurant types, July 2014
                                                                                                                                            • Dealing preferences differ by sandwich restaurant type
                                                                                                                                                • Figure 50: LSR sandwich, sub, wrap concept deals, by restaurant types, July 2014
                                                                                                                                              • All restaurant types can benefit from expanding and innovating their menus
                                                                                                                                                  • Figure 51: LSR sandwich, sub, wrap concept attitudes – Any agree, by restaurant types, July 2014
                                                                                                                                              • Consumer Data – By Daypart

                                                                                                                                                • Key points
                                                                                                                                                  • Consumers snack on sandwiches everywhere, thus restaurants need to cater to these customers
                                                                                                                                                    • Figure 52: LSR sandwich, sub, wrap concept consumption place, by daypart, July 2014
                                                                                                                                                  • Growth opportunities lie within snacking
                                                                                                                                                    • Figure 53: LSR sandwich, sub, wrap concept changes in behavior – More, by daypart, July 2014
                                                                                                                                                  • Consumers are less likely to use technologically advanced dealing during lunch or dinner
                                                                                                                                                      • Figure 54: LSR sandwich, sub, wrap concept deals, by daypart, July 2014
                                                                                                                                                    • Consumers have different needs by daypart
                                                                                                                                                      • Figure 55: LSR sandwich, sub, wrap concept drivers, by daypart, July 2014
                                                                                                                                                    • Sandwich/subs/wraps can offer variety during the snacking daypart
                                                                                                                                                      • Figure 56: LSR sandwich, sub, wrap concept attitudes – Any agree, by daypart, July 2014
                                                                                                                                                  • Consumer Data – By Order Placing

                                                                                                                                                    • Key points
                                                                                                                                                      • Quick order placing allows for customers to eat their foods anywhere
                                                                                                                                                        • Figure 57: LSR sandwich, sub, wrap concept consumption place, by order placing, July 2014
                                                                                                                                                      • Mobile users spend more and visit sandwich shops more often versus year ago
                                                                                                                                                        • Figure 58: LSR sandwich, sub, wrap concept changes in behavior – More, by order placing, July 2014
                                                                                                                                                      • Affordable is not always the top attribute when it comes to how consumers order their food
                                                                                                                                                          • Figure 59: LSR sandwich, sub, wrap concept drivers, by order placing, July 2014
                                                                                                                                                      • Consumer Data – By Gender

                                                                                                                                                        • Key points
                                                                                                                                                          • Men are more likely to order sandwiches through delivery, mobile, and online
                                                                                                                                                              • Figure 60: LSR sandwich, sub, wrap concept consumption place, by gender, July 2014
                                                                                                                                                              • Figure 61: LSR sandwich, sub, wrap concept ordering method, by gender, July 2014
                                                                                                                                                            • Men are visiting and spending more at sandwich/sub/wrap locations; women are preparing more food at home
                                                                                                                                                                • Figure 62: LSR sandwich, sub, wrap concept changes in behavior – More, by gender, July 2014
                                                                                                                                                                • Figure 63: LSR sandwich, sub, wrap concept drivers, by gender, July 2014
                                                                                                                                                                • Figure 64: LSR sandwich, sub, wrap concept attitudes – Any agree, by gender, July 2014
                                                                                                                                                              • Men would like to see more limited-time offers at sandwich/sub/wrap restaurants
                                                                                                                                                                  • Figure 65: LSR sandwich, sub, wrap concept deals, by gender, July 2014
                                                                                                                                                              • Consumer Data – By Generation

                                                                                                                                                                • Key points
                                                                                                                                                                  • Millennials are more apt to eat sandwiches in different locales
                                                                                                                                                                      • Figure 66: LSR sandwich, sub, wrap concept consumption place, by generations, July 2014
                                                                                                                                                                      • Figure 67: LSR sandwich, sub, wrap concept ordering method, by generations, July 2014
                                                                                                                                                                    • Baby Boomers are preparing more food at home; Millennials are visiting, spending, and customizing more at sandwich/sub/wrap shops
                                                                                                                                                                        • Figure 68: LSR sandwich, sub, wrap concept changes in behavior – More, by generations, July 2014
                                                                                                                                                                      • Older generations enjoy traditional deals, younger generations look for loyalty programs and online discounts
                                                                                                                                                                          • Figure 69: LSR sandwich, sub, wrap concept deals, by generations, July 2014
                                                                                                                                                                        • Baby Boomers and Swing Generation consider affordability and freshness; Millennials look for ethical, portable, and dietary options
                                                                                                                                                                            • Figure 70: LSR sandwich, sub, wrap concept drivers, by generations, July 2014
                                                                                                                                                                            • Figure 71: LSR sandwich, sub, wrap concept attitudes – Any agree, by generations, July 2014
                                                                                                                                                                        • Consumer Data – By Income

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Affluent consumers eat their sandwiches in the restaurant at a higher rate than other income groups
                                                                                                                                                                              • Figure 72: LSR sandwich, sub, wrap concept consumption place, by household income, July 2014
                                                                                                                                                                              • Figure 73: LSR sandwich, sub, wrap concept ordering method, by household income, July 2014
                                                                                                                                                                            • Consumers with incomes of $100K+ are visiting and spending more at sandwich shops, but are also visiting other restaurants more often as well
                                                                                                                                                                                • Figure 74: LSR sandwich, sub, wrap concept changes in behavior – More, by household income, July 2014
                                                                                                                                                                                • Figure 75: LSR sandwich, sub, wrap concept changes in behavior – More, by household income, July 2014
                                                                                                                                                                              • Dealing preferences also differ by income
                                                                                                                                                                                • Figure 76: LSR sandwich, sub, wrap concept deals, by household income, July 2014
                                                                                                                                                                              • Affluent consumers place importance on ethical, health, and authentic
                                                                                                                                                                                • Figure 77: LSR sandwich, sub, wrap concept drivers, by household income, July 2014
                                                                                                                                                                            • Consumer Data – By Race

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Where consumers eat their sandwich purchases differs by race
                                                                                                                                                                                    • Figure 78: LSR sandwich, sub, wrap concept consumption place, by race/Hispanic origin, July 2014
                                                                                                                                                                                    • Figure 79: LSR sandwich, sub, wrap concept ordering method, by race/Hispanic origin, July 2014
                                                                                                                                                                                  • Health is important to other race consumers
                                                                                                                                                                                    • Figure 80: LSR sandwich, sub, wrap concept drivers, by race/Hispanic origin, July 2014
                                                                                                                                                                                    • Figure 81: LSR sandwich, sub, wrap concept attitudes – Any agree, by race/Hispanic origin, July 2014
                                                                                                                                                                                • Consumer Data – By Hispanic/Non-Hispanic

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Hispanics are heavier users of sandwich/sub/wrap restaurants and utilize other ordering methods
                                                                                                                                                                                        • Figure 82: LSR sandwich, sub, wrap concept usage, by race/Hispanic origin, July 2014
                                                                                                                                                                                        • Figure 83: LSR sandwich, sub, wrap concept ordering method, by race/Hispanic origin, July 2014
                                                                                                                                                                                      • Hispanics are another moving target for sandwich/sub/wrap restaurants
                                                                                                                                                                                        • Figure 84: LSR sandwich, sub, wrap concept changes in behavior – More, by race/Hispanic origin, July 2014
                                                                                                                                                                                      • Hispanics seek innovation on sandwich/sub/wrap menus
                                                                                                                                                                                        • Figure 85: LSR sandwich, sub, wrap concept drivers, by race/Hispanic origin, July 2014
                                                                                                                                                                                        • Figure 86: LSR sandwich, sub, wrap concept attitudes – Any agree, by race/Hispanic origin, July 2014
                                                                                                                                                                                    • Consumer Data – By Region

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Coupons are being utilized in the Northeast and Midwest, while the West has been increasing its customized sandwich/sub/wrap items
                                                                                                                                                                                          • Figure 87: LSR sandwich, sub, wrap concept changes in behavior – More, by region, July 2014
                                                                                                                                                                                        • Consumers in the Northeast and the West are interested in upscale, ethical, authentic sandwich offerings
                                                                                                                                                                                          • Figure 88: LSR sandwich, sub, wrap concept drivers, by region, July 2014
                                                                                                                                                                                          • Figure 89: LSR sandwich, sub, wrap concept attitudes – Any agree, by region, July 2014
                                                                                                                                                                                      • Appendix – Mintel Menu Insights

                                                                                                                                                                                          • Figure 90: Top 20 sandwich ingredients, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                          • Figure 91: Top 20 sub breads, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                          • Figure 92: Top 5 sub claims, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                          • Figure 93: Top 20 wrap ingredients, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                          • Figure 94: Top 5 wrap sauces, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                      • Appendix – By Segment

                                                                                                                                                                                          • Figure 95: LSR sandwich, sub, wrap concept ordering method, by restaurant segments, July 2014
                                                                                                                                                                                      • Appendix – By Restaurant Type

                                                                                                                                                                                          • Figure 96: LSR sandwich, sub, wrap concept usage, by restaurant types, July 2014
                                                                                                                                                                                      • Appendix – By Restaurant Cuisine

                                                                                                                                                                                          • Figure 97: LSR sandwich, sub, wrap concept ordering method, by restaurant types, July 2014
                                                                                                                                                                                          • Figure 98: LSR sandwich, sub, wrap concept changes in behavior – More, by restaurant types, July 2014
                                                                                                                                                                                          • Figure 99: LSR sandwich, sub, wrap concept deals, by restaurant types, July 2014
                                                                                                                                                                                          • Figure 100: LSR sandwich, sub, wrap concept attitudes – Any agree, by restaurant types, July 2014
                                                                                                                                                                                      • Appendix – By Daypart

                                                                                                                                                                                          • Figure 101: LSR sandwich, sub, wrap concept ordering method, by daypart, July 2014
                                                                                                                                                                                          • Figure 102: LSR sandwich, sub, wrap concept changes in behavior – More, by daypart, July 2014
                                                                                                                                                                                          • Figure 103: LSR sandwich, sub, wrap concept deals, by daypart, July 2014
                                                                                                                                                                                          • Figure 104: LSR sandwich, sub, wrap concept attitudes – Any agree, by daypart, July 2014
                                                                                                                                                                                      • Appendix – By Ordering Method

                                                                                                                                                                                          • Figure 105: LSR sandwich, sub, wrap concept usage, by order placing, July 2014
                                                                                                                                                                                          • Figure 106: LSR sandwich, sub, wrap concept changes in behavior – More, by order placing, July 2014
                                                                                                                                                                                          • Figure 107: LSR sandwich, sub, wrap concept deals, by order placing, July 2014
                                                                                                                                                                                          • Figure 108: LSR sandwich, sub, wrap concept attitudes – Any agree, by order placing, July 2014
                                                                                                                                                                                      • Appendix – By Gender

                                                                                                                                                                                          • Figure 109: LSR sandwich, sub, wrap concept usage, by gender, July 2014
                                                                                                                                                                                          • Figure 110: LSR sandwich, sub, wrap concept ordering method, by gender, July 2014
                                                                                                                                                                                          • Figure 111: LSR sandwich, sub, wrap concept drivers, by gender, July 2014
                                                                                                                                                                                          • Figure 112: LSR sandwich, sub, wrap concept attitudes – Any agree, by gender, July 2014
                                                                                                                                                                                      • Appendix – By Generation

                                                                                                                                                                                          • Figure 113: LSR sandwich, sub, wrap concept usage, by generations, July 2014
                                                                                                                                                                                          • Figure 114: LSR sandwich, sub, wrap concept ordering method, by generations, July 2014
                                                                                                                                                                                      • Appendix – By Income

                                                                                                                                                                                          • Figure 115: LSR sandwich, sub, wrap concept usage, by household income, July 2014
                                                                                                                                                                                          • Figure 116: LSR sandwich, sub, wrap concept ordering method, by household income, July 2014
                                                                                                                                                                                          • Figure 117: LSR sandwich, sub, wrap concept changes in behavior – more, by household income, July 2014
                                                                                                                                                                                          • Figure 118: LSR sandwich, sub, wrap concept deals, by household income, July 2014
                                                                                                                                                                                          • Figure 119: LSR sandwich, sub, wrap concept attitudes – Any agree, by household income, July 2014
                                                                                                                                                                                      • Appendix – By Race

                                                                                                                                                                                          • Figure 120: LSR sandwich, sub, wrap concept usage, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 121: LSR sandwich, sub, wrap concept ordering method, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 122: LSR sandwich, sub, wrap concept changes in behavior – More, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 123: LSR sandwich, sub, wrap concept deals, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 124: LSR sandwich, sub, wrap concept drivers, by race/Hispanic origin, July 2014
                                                                                                                                                                                      • Appendix – By Hispanic/Non-Hispanic

                                                                                                                                                                                          • Figure 125: LSR sandwich, sub, wrap concept usage, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 126: LSR sandwich, sub, wrap concept consumption place, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 127: LSR sandwich, sub, wrap concept ordering method, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 128: LSR sandwich, sub, wrap concept deals, by race/Hispanic origin, July 2014
                                                                                                                                                                                          • Figure 129: LSR sandwich, sub, wrap concept attitudes – Any agree, by race/Hispanic origin, July 2014
                                                                                                                                                                                      • Appendix – By Region

                                                                                                                                                                                          • Figure 130: LSR sandwich, sub, wrap concept usage, by region, July 2014
                                                                                                                                                                                          • Figure 131: LSR sandwich, sub, wrap concept consumption place, by region, July 2014
                                                                                                                                                                                          • Figure 132: LSR sandwich, sub, wrap concept ordering method, by region, July 2014
                                                                                                                                                                                          • Figure 133: LSR sandwich, sub, wrap concept deals, by region, July 2014
                                                                                                                                                                                          • Figure 134: LSR sandwich, sub, wrap concept attitudes – Any agree, by region, July 2014
                                                                                                                                                                                      • Appendix – By Parents

                                                                                                                                                                                          • Figure 135: LSR sandwich, sub, wrap concept usage, by parents with children in household, July 2014
                                                                                                                                                                                          • Figure 136: LSR sandwich, sub, wrap concept consumption place, by parents with children in household, July 2014
                                                                                                                                                                                          • Figure 137: LSR sandwich, sub, wrap concept ordering method, by parents with children in household, July 2014
                                                                                                                                                                                          • Figure 138: LSR sandwich, sub, wrap concept changes in behavior – More, by parents with children in household, July 2014
                                                                                                                                                                                          • Figure 139: LSR sandwich, sub, wrap concept deals, by parents with children in household, July 2014
                                                                                                                                                                                          • Figure 140: LSR sandwich, sub, wrap concept drivers, by parents with children in household, July 2014
                                                                                                                                                                                          • Figure 141: LSR sandwich, sub, wrap concept attitudes – Any agree, by parents with children in household, July 2014
                                                                                                                                                                                      • Appendix – Social Media

                                                                                                                                                                                        • Key brand metrics
                                                                                                                                                                                          • Figure 142: Key social media indicators of selected sandwich, sub, and wrap brands, September 2014
                                                                                                                                                                                        • Online conversations
                                                                                                                                                                                          • Figure 143: Online mentions, selected sandwich, sub, and wrap brands, Sept. 15, 2013-Sept.14, 2014
                                                                                                                                                                                        • Brand usage or awareness
                                                                                                                                                                                          • Figure 144: Brand usage or awareness, July 2014
                                                                                                                                                                                          • Figure 145: Firehouse Subs usage or awareness, by demographics, July 2014
                                                                                                                                                                                          • Figure 146: Einstein Bros Bagels usage or awareness, by demographics, July 2014
                                                                                                                                                                                          • Figure 147: Jersey Mike’s usage or awareness, by demographics, July 2014
                                                                                                                                                                                          • Figure 148: Penn Station East Coast Subs usage or awareness, by demographics, July 2014
                                                                                                                                                                                          • Figure 149: Pita Pit usage or awareness, by demographics, July 2014
                                                                                                                                                                                          • Figure 150: Which Wich usage or awareness, by demographics, July 2014
                                                                                                                                                                                        • Activities done
                                                                                                                                                                                          • Figure 151: Activities done, July 2014
                                                                                                                                                                                          • Figure 152: Firehouse Subs – Activities done – I have looked up/talked about this brand online on social media, by demographics, July 2014
                                                                                                                                                                                          • Figure 153: Firehouse Subs – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 154: Firehouse Subs – Activities done – I follow/like the brand on social media because, by demographics, July 2014
                                                                                                                                                                                          • Figure 155: Firehouse Subs – Activities done – I have researched the brand on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 156: Einstein Bros Bagels – Activities done – I have looked up/talked about this brand online on social media, by demographics, July 2014
                                                                                                                                                                                          • Figure 157: Einstein Bros Bagels – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 158: Einstein Bros Bagels – Activities done – I follow/like the brand on social media because, by demographics, July 2014
                                                                                                                                                                                          • Figure 159: Einstein Bros Bagels – Activities done – I have researched the brand on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 160: Jersey Mike’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, July 2014
                                                                                                                                                                                          • Figure 161: Jersey Mike’s – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 162: Jersey Mike’s – Activities done – I follow/like the brand on social media because, by demographics, July 2014
                                                                                                                                                                                          • Figure 163: Jersey Mike’s – Activities done – I have researched the brand on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 164: Penn Station East Coast Subs – Activities done – I have looked up/talked about this brand online on social media, by demographics, July 2014
                                                                                                                                                                                          • Figure 165: Penn Station East Coast Subs – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 166: Penn Station East Coast Subs – Activities done – I follow/like the brand on social media because, by demographics, July 2014
                                                                                                                                                                                          • Figure 167: Penn Station East Coast Subs – Activities done – I have researched the brand on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 168: Pita Pit – Activities done – I have looked up/talked about this brand online on social media, by demographics, July 2014
                                                                                                                                                                                          • Figure 169: Pita Pit – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 170: Pita Pit – Activities done – I follow/like the brand on social media because, by demographics, July 2014
                                                                                                                                                                                          • Figure 171: Pita Pit – Activities done – I have researched the brand on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 172: Which Wich – Activities done – I have looked up/talked about this brand online on social media, by demographics, July 2014
                                                                                                                                                                                          • Figure 173: Which Wich – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, July 2014
                                                                                                                                                                                          • Figure 174: Which Wich – Activities done – I follow/like the brand on social media because, by demographics, July 2014
                                                                                                                                                                                          • Figure 175: Which Wich – Activities done – I have researched the brand on social media to, by demographics, July 2014
                                                                                                                                                                                      • Appendix – Trade Associations

                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                        • Burger King Corporation
                                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                                        • Fuddruckers, Inc.
                                                                                                                                                                                        • McDonald's Corporation
                                                                                                                                                                                        • Monterey Gourmet Foods Inc.
                                                                                                                                                                                        • Smashburger Master LLC
                                                                                                                                                                                        • Tumaro's Gourmet Tortillas
                                                                                                                                                                                        • Walmart Stores (USA)
                                                                                                                                                                                        • Whataburger Restaurants LP

                                                                                                                                                                                        LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014

                                                                                                                                                                                        £3,174.67 (Excl.Tax)