Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Lunch Meat - US - June 2013

“The lunch meat category enjoys high household penetration rates but is now grappling with the challenge of decreasing personal usage due to consumer price and health concerns.”

– Sarah Day Levesque, Food Analyst

 Some questions answered in this report include:

  • How can companies increase usage in an already saturated market?
  • How can companies overcome price increases and drive sales?
  • How can lunch meat brands address consumer health concerns?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • Lunch meat sales creep higher, fueled by inflation
                          • Figure 1: Total U.S. sales and fan chart forecast of lunch meat market, at current prices, 2007-17
                        • Lunch meat segment performance
                          • Figure 2: Total retail sales of lunch meat, segmented by type, at current prices, 2010 and 2012
                        • Health concerns and higher prices squelch demand
                          • Figure 3: Reasons consumers might eat more lunch meat, by change in lunch meat eating habit in past 12 months, February 2013
                        • Kraft Foods’ Oscar Mayer leads market but loses sales along with others
                          • Figure 4: MULO sales of refrigerated sliced lunch meat, by leading companies, 52 weeks ending March 24, 2013
                        • Expanding the ways consumers use lunch meat may grow sales
                          • Figure 5: Household usage by type of meat, June 2013
                        • Nearly one in four consumers are eating less lunch meat this year
                          • Figure 6: Lunch meat usage, February 2013
                        • Consumers most interested in natural, nutritional attributes
                          • Figure 7: Important lunch meat attributes, February 2013
                        • What we think
                        • Issues and Insights

                            • How can companies increase usage in an already saturated market?
                              • Insight: Redefine lunch meat for more varied usage
                                • How can companies overcome price increases and drive sales?
                                  • Insight: Enhance consumers’ perception of lunch meat value
                                    • How can lunch meat brands address consumer health concerns?
                                      • Insights: Create a better-for-you image
                                      • Trend Applications

                                          • Trend: Factory Fear
                                            • Trend: Extend My Brand
                                              • Mintel Futures: Old Gold
                                              • Market Size and Forecast

                                                • Key points
                                                  • Meat consumption down; availability, price, and health concerns to blame
                                                    • Widespread health concerns encourage meat reduction
                                                      • Economic recovery could stifle growth prospects
                                                        • Sales and forecast of lunch meat market
                                                          • Figure 8: Total U.S. retail sales and forecast of lunch meat, at current prices, 2007-17
                                                          • Figure 9: Total U.S. retail sales and forecast of lunch meat, at inflation-adjusted prices, 2007-17
                                                        • Fan chart forecast
                                                            • Figure 10: Total U.S. sales and fan chart forecast of lunch meat market, at current prices, 2007-17
                                                        • Market Drivers

                                                          • Key points
                                                            • Higher retail prices discourage lunch meat usage
                                                              • Figure 11: Consumer Price Index for all urban consumers: Meats, poultry, fish, and eggs, March 2008-13
                                                            • Negative health perceptions may discourage increased usage
                                                              • Figure 12: Consumer attitudes on lunch meat, by age, February 2013
                                                              • Figure 13: Reasons consumers might eat more lunch meat, by age, February 2013
                                                              • Figure 14: Reasons cosumers might eat more lunch meat, by household income, February 2013
                                                            • “Brown bag it” trend motivates some to bring lunch from home
                                                            • Competitive Context

                                                              • Eating out presents a convenient alternative to homemade lunch
                                                                • Meals, frozen and homemade, offer more food at competitive price
                                                                  • Figure 15: Lunch meat competition, February 2013
                                                                • Snacking culture eats into lunch meat usage
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Prepackaged lunch meats show biggest growth during 2010-12
                                                                      • Sales of lunch meat, by segment
                                                                        • Figure 16: Total retail sales of lunch meat, segmented by type, at current prices, 2010 and 2012
                                                                    • Segment Performance—Deli Counter Lunch Meat

                                                                      • Key points
                                                                        • Deli counter lunch meat sales recover from dip in 2011
                                                                          • Sales and forecast of deli counter lunch meat
                                                                            • Figure 17: Total U.S. retail sales and forecast for deli counter lunch meat, at current prices, 2007-17
                                                                        • Segment Performance – Refrigerated Sliced Lunch Meat

                                                                          • Key points
                                                                            • Refrigerated sliced lunch meat sales driven by price increases
                                                                              • Improving economy may have negative effect, innovation needed
                                                                                • Sales and forecast of refrigerated sliced lunch meat
                                                                                  • Figure 18: Total U.S. retail sales and forecast for refrigerated sliced lunch meat, at current prices, 2007-17
                                                                              • Segment Performance – Refrigerated Unsliced Lunch Meat

                                                                                • Key points
                                                                                  • Refrigerated unsliced lunch meat floundering
                                                                                    • Sales and forecast of refrigerated unsliced lunch meat
                                                                                      • Figure 19: Total U.S. retail sales and forecast for refrigerated unsliced lunch meat, at current prices, 2007-17
                                                                                  • Retail Channels

                                                                                    • Key points
                                                                                      • Supermarkets dominate sales but small drug store channel growing
                                                                                        • Sales of lunch meat, by channel
                                                                                          • Figure 20: Sales of lunch meat, by channel, 2010 and 2012
                                                                                      • Retail Channels – Supermarkets

                                                                                        • Key points
                                                                                          • Supermarket sales struggle for volume sales growth
                                                                                            • Supermarket sales of lunch meat
                                                                                              • Figure 21: Supermarket sales of lunch meat, at current prices, 2007-12
                                                                                          • Retail Channels – Drug Stores

                                                                                            • Key points
                                                                                              • Drug stores’ share of lunch meat market tiny but growing
                                                                                                • Drug store sales of lunch meat
                                                                                                  • Figure 22: Drug store sales of lunch meat, at current prices, 2007-12
                                                                                              • Retail Channels – Other Channels

                                                                                                • Key points
                                                                                                  • Value sales growth sluggish in other channels
                                                                                                    • Figure 23: Other channels sales of lunch meat, at current prices, 2007-12
                                                                                                • Retail Channels – Natural Supermarkets

                                                                                                  • Key points
                                                                                                    • Insights
                                                                                                      • Sales of lunch meats in the natural channel
                                                                                                        • Figure 24: Natural supermarket sales of lunch meats, at current prices, 2010-12*
                                                                                                        • Figure 25: Natural supermarket sales of lunch meats, at inflation-adjusted prices, 2010-12*
                                                                                                      • Natural channel sales of lunch meats by segment
                                                                                                        • Figure 26: Natural supermarket sales of lunch meats, by segment, 2010 and 2012*
                                                                                                      • Natural channel sales of lunch meats by organic
                                                                                                        • Figure 27: Natural supermarket sales of lunch meats, by organic, 2010 and 2012*
                                                                                                    • Leading Companies and Brands

                                                                                                      • Key points
                                                                                                        • Two of top three companies lose sales in 2012 to 2013
                                                                                                          • Private label remains relevant but not gaining market share
                                                                                                            • Figure 28: Lunch meat launches, by private label, 2008-13*
                                                                                                          • Manufacturer sales of refrigerated lunch meat
                                                                                                            • Figure 29: MULO sales of refrigerated lunch meat, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                          • Manufacturer sales of refrigerated sliced lunch meat
                                                                                                            • Figure 30: MULO sales of refrigerated sliced lunch meat, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                          • Manufacturer sales of refrigerated unsliced lunch meat
                                                                                                            • Figure 31: MULO sales of refrigerated non-sliced lunch meat, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                        • Innovations and Innovators

                                                                                                          • Lunch meat innovation down from five-year high in 2011
                                                                                                            • Figure 32: New lunch meat product introductions, 2008-13*
                                                                                                          • Bold flavors may ignite sales
                                                                                                            • New product claims targeting a variety of consumer needs
                                                                                                              • Figure 33: New lunch meat product claims, according to number of launches, 2008-13*
                                                                                                          • Marketing Strategies

                                                                                                            • Overview of brand landscape
                                                                                                              • Brand analysis: Oscar Mayer (Kraft Foods)
                                                                                                                • Figure 34: Brand analysis of Oscar Mayer, 2013
                                                                                                              • Online initiatives
                                                                                                                • Figure 35: Oscar Mayer Facebook Cover Photo, 2013
                                                                                                                • Figure 36: Oscar Mayer YouTube Channel, 2013
                                                                                                              • TV presence
                                                                                                                • Figure 37: Oscar Mayer TV ad, “Transparency,” 2013
                                                                                                                • Figure 38: Oscar Mayer TV ad, “Secret Recipe,” 2013
                                                                                                              • Print and other
                                                                                                                • Figure 39: Oscar Mayer Print Ad, 2012
                                                                                                              • Brand analysis: Boar’s Head
                                                                                                                • Figure 40: Brand analysis of Boar’s Head, 2013
                                                                                                              • Online initiatives
                                                                                                                • Figure 41: Boar’s Head Facebook Post, 2013
                                                                                                              • TV presence
                                                                                                                • Figure 42: Boar’s Head TV ad, “International Flavor,” 2012
                                                                                                              • Print and other
                                                                                                                • Figure 43: Boar’s Head Ad, 2012
                                                                                                              • Brand analysis: Hillshire Farm (Hillshire Brands Co.—formerly Sara Lee Corp.)
                                                                                                                • Figure 44: Brand analysis of Hillshire Farm, 2013
                                                                                                              • Online initiatives
                                                                                                                • Figure 45: Hillshire Farm Facebook Post, 2013
                                                                                                              • TV presence
                                                                                                                • Figure 46: Hillshire Farm TV ad, “Timing Is Everything,” 2013
                                                                                                                • Figure 47: Hillshire Farm Facebook Post, 2012
                                                                                                              • Brand analysis: Land O’Frost
                                                                                                                • Figure 48: Brand analysis of Land O’Frost, 2013
                                                                                                              • Online initiatives
                                                                                                                • Figure 49: Land O’Moms Website, 2013
                                                                                                              • TV presence
                                                                                                                • Figure 50: Land O’Frost TV ad, “Wrapped Convenience,” 2011
                                                                                                              • Print and other
                                                                                                                • Figure 51: Land O’Frost Website, 2013
                                                                                                            • Social Media – Lunch Meat

                                                                                                              • Key points
                                                                                                                • Key social media metrics
                                                                                                                  • Figure 52: Key performance indicators, May 2013
                                                                                                                • Market overview
                                                                                                                  • Brand usage and awareness
                                                                                                                    • Figure 53: Usage and awareness of selected lunch meat brands, February 2013
                                                                                                                  • Interaction with lunch meat brands
                                                                                                                    • Figure 54: Interaction with selected lunch meat brands, February 2013
                                                                                                                  • Online conversations
                                                                                                                    • Figure 55: Online conversations on selected lunch meat brands, Feb. 23-May 22, 2013
                                                                                                                    • Figure 56: Online conversations on selected lunch meat brands, by day, Feb. 23-May 22, 2013
                                                                                                                  • Where are people talking about lunch meat brands?
                                                                                                                    • Figure 57: Online conversations on selected lunch meat brands, by page type, Feb. 23-May 22, 2013
                                                                                                                  • What are people talking about?
                                                                                                                  • Lunch Meat Usage by Type of Meat

                                                                                                                    • Key points
                                                                                                                      • High penetration means growth relies on increasing frequency of usage
                                                                                                                        • Figure 58: Household usage by type of meat, February 2013
                                                                                                                      • Potential to encourage more varied usage of lunch meat
                                                                                                                        • Figure 59: Usage of lunch meat/deli meat in household, by age, February 2013
                                                                                                                    • Correspondence Analysis

                                                                                                                      • Methodology
                                                                                                                        • Recipe sharing, new product innovation may attract more diverse use
                                                                                                                            • Figure 60: Correspondence analysis, June 2013
                                                                                                                            • Figure 61: Household usage by type of meat, June 2013
                                                                                                                        • Change in Lunch Meat Usage

                                                                                                                          • Key points
                                                                                                                            • Almost a quarter of consumers using less lunch meat in 2013
                                                                                                                              • Figure 62: Changes in lunch meat usage, February 2013
                                                                                                                            • Family households increase their usage of lunch meats
                                                                                                                              • Figure 63: Lunch meat usage—Eating more, by presence of children in household, February 2013
                                                                                                                            • Low-income households are more inclined to have cut back
                                                                                                                              • Figure 64: Lunch meat usage—Eating less, by household income, February 2013
                                                                                                                              • Figure 65: Consumer lunch meat purchase behavior, by household income, February 2013
                                                                                                                            • Health concerns discourage usage
                                                                                                                              • Figure 66: Reasons consumers might eat more lunch meat, by any lunch meat, February 2013
                                                                                                                            • Lunch meat is losing appeal to its older audience
                                                                                                                              • Figure 67: Lunch meat usage—Eating less, by age, February 2013
                                                                                                                          • Important Lunch Meat Attributes

                                                                                                                            • Key points
                                                                                                                              • Nutritional attributes and transparency top consumers’ priorities
                                                                                                                                • Figure 68: Important lunch meat attributes, February 2013
                                                                                                                              • Consumers eating less lunch meat prioritize nutritional attributes
                                                                                                                                • Figure 69: Important lunch meat attributes, by change in lunch meat eating habits, February 2013
                                                                                                                            • Consumer Lunch Meat Purchase Behavior

                                                                                                                              • Key points
                                                                                                                                • Value for money is a key purchase trigger for men
                                                                                                                                    • Figure 70: Consumer lunch meat purchase behavior, by gender, February 2013
                                                                                                                                  • Women more concerned with nutrition, low processing
                                                                                                                                    • Figure 71: Reasons consumers might eat more lunch meat, by gender, February 2013
                                                                                                                                  • Older consumers engage more with deli counter meat
                                                                                                                                    • Figure 72: Consumer lunch meat purchase behavior, by age, February 2013
                                                                                                                                  • Younger consumers less likely to trust private label
                                                                                                                                  • Positioning Opportunities for Lunch Meat

                                                                                                                                    • Key points
                                                                                                                                      • Position lunch meat as valuable protein source for older consumers
                                                                                                                                        • Figure 73: Consumer attitudes toward lunch meat, by age, February 2013
                                                                                                                                      • Snacking is popular among those eating more lunch meat
                                                                                                                                        • Larger households use lunch meat for entertaining
                                                                                                                                          • Figure 74: Consumer attitudes toward lunch meat, by household size, February 2013
                                                                                                                                      • Impact of Race and Hispanic Origin

                                                                                                                                        • Key points
                                                                                                                                          • Poor nutritional perceptions, cost concerns dissuade Asian consumers
                                                                                                                                            • Figure 75: Any usage, by race, February 2013
                                                                                                                                            • Figure 76: Reasons consumers might eat more lunch meat, by race, February 2013
                                                                                                                                          • High prices prove offputting to Asian or Pacific Islander consumers
                                                                                                                                            • Figure 77: Consumer lunch meat purchase behavior, by race, February 2013
                                                                                                                                          • Black consumers less concerned about most product attributes
                                                                                                                                            • Figure 78: Important lunch meat attributes, by race, February 2013
                                                                                                                                          • Yet, snacking and child-friendly concepts should appeal
                                                                                                                                            • Figure 79: Consumer attitudes toward lunch meat, by race and presence of children, February 2013
                                                                                                                                        • IRI/Builders – Key Household Purchase Measures

                                                                                                                                            • Overview of luncheon meats
                                                                                                                                              • Refrigerated sliced lunchmeat
                                                                                                                                                • Consumer insights on key purchase measures – refrigerated sliced lunchmeat
                                                                                                                                                  • Brand map
                                                                                                                                                    • Figure 80: Brand map, selected brands of refrigerated sliced lunchmeat, by household penetration, 2012*
                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                    • Key purchase measures
                                                                                                                                                      • Figure 81: Key purchase measures for the top brands of refrigerated sliced lunchmeat, by household penetration, 2012*
                                                                                                                                                    • Refrigerated non-sliced lunchmeat
                                                                                                                                                      • Consumer insights on key purchase measures – refrigerated non-sliced lunchmeat
                                                                                                                                                        • Brand map
                                                                                                                                                          • Figure 82: Brand map, selected brands of refrigerated non-sliced lunchmeat buying rate, by household penetration, 2012*
                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                          • Key purchase measures
                                                                                                                                                            • Figure 83: Key purchase measures for the top brands of refrigerated non-sliced lunchmeat, by household penetration, 2012*
                                                                                                                                                        • Appendix – Food and Drink Market Drivers

                                                                                                                                                          • Consumer confidence
                                                                                                                                                            • Figure 84: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                          • Unemployment
                                                                                                                                                            • Figure 85: U.S. Unemployment Rate, by month, 2002-13
                                                                                                                                                            • Figure 86: U.S. Unemployment and underemployment rates, 2007-13
                                                                                                                                                            • Figure 87: Number of employed civilians in U.S., in thousands, 2007-13
                                                                                                                                                          • Food cost pressures
                                                                                                                                                            • Figure 88: Changes in USDA Food Price Indexes, 2011 through April 25, 2013
                                                                                                                                                          • Obesity
                                                                                                                                                            • Figure 89: U.S. Obesity, by age group, 2008 and 2012
                                                                                                                                                          • Childhood and teen obesity—highest in decades
                                                                                                                                                            • Figure 90: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                          • Racial, ethnic population growth
                                                                                                                                                            • Figure 91: Population, by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                            • Figure 92: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                          • Shifting U.S. demographics
                                                                                                                                                            • Figure 93: Population, by age, 2008-18
                                                                                                                                                            • Figure 94: Households, by presence of own children, 2002-12
                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                            • Figure 95: Change in lunch meat usage—More, by age, February 2013
                                                                                                                                                            • Figure 96: Change in lunch meat usage—More, by household income, February 2013
                                                                                                                                                            • Figure 97: Change in lunch meat usage—More, by race, February 2013
                                                                                                                                                            • Figure 98: Change in lunch meat usage—Less, by race, February 2013
                                                                                                                                                            • Figure 99: Change in lunch meat usage—Less, by presence of children in household, February 2013
                                                                                                                                                            • Figure 100: Change in lunch meat usage—Less, by employment, February 2013
                                                                                                                                                            • Figure 101: Important lunch meat attributes, by age, February 2013
                                                                                                                                                            • Figure 102: Important lunch meat attributes, by household income, February 2013
                                                                                                                                                            • Figure 103: Household usage—Ham, by age, February 2013
                                                                                                                                                            • Figure 104: Household usage—Ham, by race, February 2013
                                                                                                                                                            • Figure 105: Household usage—Ham, by presence of children in household, February 2013
                                                                                                                                                            • Figure 106: Household usage—Turkey, by age, February 2013
                                                                                                                                                            • Figure 107: Household usage—Turkey, by household income, February 2013
                                                                                                                                                            • Figure 108: Household usage—Turkey, by race, February 2013
                                                                                                                                                            • Figure 109: Household usage—Beef, by gender, February 2013
                                                                                                                                                            • Figure 110: Household usage—Beef, by age, February 2013
                                                                                                                                                            • Figure 111: Household usage—Beef, by household income, February 2013
                                                                                                                                                            • Figure 112: Household usage—Beef, by race, February 2013
                                                                                                                                                            • Figure 113: Household usage—Salami, by age, February 2013
                                                                                                                                                            • Figure 114: Household usage—Salami, by household income, February 2013
                                                                                                                                                            • Figure 115: Household usage—Salami, by race, February 2013
                                                                                                                                                            • Figure 116: Household usage—Pastrami, by gender, February 2013
                                                                                                                                                            • Figure 117: Household usage—Pastrami, by age, February 2013
                                                                                                                                                            • Figure 118: Household usage—Pastrami, by race, February 2013
                                                                                                                                                            • Figure 119: Household usage—Bologna, Wursts, and Loaves, by gender, February 2013
                                                                                                                                                            • Figure 120: Household usage—Bologna, Wursts, and Loaves, by age, February 2013
                                                                                                                                                            • Figure 121: Household usage—Bologna, Wursts, and Loaves, by household income, February 2013
                                                                                                                                                            • Figure 122: Household usage—Bologna, Wursts, and Loaves, by race and age, February 2013
                                                                                                                                                            • Figure 123: Household usage—Chicken, by gender, February 2013
                                                                                                                                                            • Figure 124: Household usage—Chicken, by age, February 2013
                                                                                                                                                            • Figure 125: Household usage—Chicken, by race and age, February 2013
                                                                                                                                                            • Figure 126: Household usage—Corned beef, by gender, February 2013
                                                                                                                                                            • Figure 127: Household usage—Corned beef, by age, February 2013
                                                                                                                                                            • Figure 128: Household usage—Corned beef, by race, February 2013
                                                                                                                                                            • Figure 129: Any type, by age, February 2013
                                                                                                                                                            • Figure 130: Any type, by household income, February 2013
                                                                                                                                                            • Figure 131: Any type, by presence of children in household, February 2013
                                                                                                                                                            • Figure 132: Any usage, by gender, February 2013
                                                                                                                                                            • Figure 133: Any usage, by gender and age, February 2013
                                                                                                                                                            • Figure 134: Any usage, by household income, February 2013
                                                                                                                                                            • Figure 135: Any usage, by race, February 2013
                                                                                                                                                            • Figure 136: Any usage, by presence of children in household, February 2013
                                                                                                                                                            • Figure 137: Reasons consumers might eat more lunch meat, February 2013
                                                                                                                                                            • Figure 138: Reasons consumers might eat more lunch meat, by gender, February 2013
                                                                                                                                                            • Figure 139: Reasons consumers might eat more lunch meat, by age, February 2013
                                                                                                                                                            • Figure 140: Reasons consumers might eat more lunch meat, by household income, February 2013
                                                                                                                                                            • Figure 141: Lunch meat competition, by gender, February 2013
                                                                                                                                                            • Figure 142: Lunch meat competition, by gender and age, February 2013
                                                                                                                                                            • Figure 143: Lunch meat competition, by household income, February 2013
                                                                                                                                                            • Figure 144: Lunch meat competition, by race, February 2013
                                                                                                                                                            • Figure 145: Consumer lunch meat purchase behavior, by race, February 2013
                                                                                                                                                            • Figure 146: Consumer lunch meat purchase behavior, by presence of children in household, February 2013
                                                                                                                                                            • Figure 147: Consumer attitudes toward lunch meat, by gender, February 2013
                                                                                                                                                            • Figure 148: Consumer attitudes toward lunch meat, by household income, February 2013
                                                                                                                                                            • Figure 149: Consumer attitudes toward lunch meat, February 2013
                                                                                                                                                            • Figure 150: Consumer attitudes toward lunch meat, by age, February 2013
                                                                                                                                                            • Figure 151: Consumer attitudes toward lunch meat, by household income, February 2013
                                                                                                                                                            • Figure 152: Consumer attitudes toward lunch meat, by race, February 2013
                                                                                                                                                            • Figure 153: Consumer attitudes toward lunch meat, by any lunch meat, February 2013
                                                                                                                                                        • Appendix: Social Media – Lunch Meat

                                                                                                                                                          • Brand usage and awareness
                                                                                                                                                            • Figure 154: Oscar Mayer usage or awareness, by demographics, February 2013
                                                                                                                                                            • Figure 155: Hillshire Farm usage or awareness, by demographics, February 2013
                                                                                                                                                            • Figure 156: Land O’Frost usage or awareness, by demographics, February 2013
                                                                                                                                                            • Figure 157: Hebrew National usage or awareness, by demographics, February 2013
                                                                                                                                                          • Interaction with lunch meat brands
                                                                                                                                                            • Figure 158: Activities done, February 2013
                                                                                                                                                            • Figure 159: Oscar Mayer—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 160: Oscar Mayer—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 161: Hillshire Farm—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 162: Hillshire Farm—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 163: Land O’Frost—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 164: Land O’Frost—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 165: Hebrew National—Activities done, by demographics, February 2013
                                                                                                                                                            • Figure 166: Hebrew National—Activities done, by demographics, February 2013
                                                                                                                                                          • Online conversations
                                                                                                                                                            • Figure 167: Online conversations on selected lunch meat brands, Feb. 23-May 22, 2013
                                                                                                                                                            • Figure 168: Online conversations on selected lunch meat brands, by day, Feb. 23-May 22, 2013
                                                                                                                                                            • Figure 169: Online conversations on selected lunch meat brands, by page type, Feb. 23-May 22, 2013
                                                                                                                                                            • Figure 170: Types of conversations around selected lunch meat brands, Feb. 23 14-May 22
                                                                                                                                                            • Figure 171: Types of conversations around selected lunch meat brands, by day, Feb. 23-May 22, 2013
                                                                                                                                                            • Figure 172: Types of conversations around selected lunch meat brands, by page type, Feb. 23-May 22, 2013
                                                                                                                                                        • Appendix – SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                            • SymphonyIRI Consumer Network Metrics
                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                              Companies Covered

                                                                                                                                                              • American Association of Meat Processors (AAMP)
                                                                                                                                                              • American Meat Institute (AMI)
                                                                                                                                                              • Bar-S Foods Co.
                                                                                                                                                              • Cargill Incorporated
                                                                                                                                                              • ConAgra Foods, Inc
                                                                                                                                                              • Eastern Perishable Products Association (EPPA)
                                                                                                                                                              • Fiorucci Foods
                                                                                                                                                              • Food Marketing Institute
                                                                                                                                                              • Grocery Manufacturers Association (GMA)
                                                                                                                                                              • Grocery Manufacturers of America (GMA)
                                                                                                                                                              • Hormel
                                                                                                                                                              • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                              • National Hot Dog and Sausage Council
                                                                                                                                                              • Natural Products Association
                                                                                                                                                              • Smithfield Foods Inc.
                                                                                                                                                              • Tyson Foods Inc.

                                                                                                                                                              Lunch Meat - US - June 2013

                                                                                                                                                              £3,199.84 (Excl.Tax)