Lunchtime Eating - US - February 2009
This report explores the lunchtime eating market-identifying key developments that are changing consumer habits and perceptions about lunch. Value emerges as a key theme throughout the report and has been intensified by the unstable U.S. economy.
The report covers industry activity in and consumer attitudes and behavior towards full-service restaurants, fast casual restaurants and fast food restaurants, as well as the prepared food sections at supermarkets and convenience stores.
You will also find thoughtful discussion in topics that include:
Insight on how marketers could expand traditional lunch hours to capture breakfast skippers as well as target late afternoon diners from snackers to retirees
Opportunities to maximize the value proposition by pushing quality in the form of freshness
Key insights reveal that moving beyond freshness to progressive food options (i.e. organic) may not be necessary and could be overplayed
How the use of technology can advance a restaurants' convenience perception among the important 18-34 demographic as well as full time employees who have limited time for lunch
How consumers will react to price changes across foodservice sectors
The proliferation of breakfast options and the threat they pose to lunchtime eating as consumers may be forced to choose between dining out opportunities
How prepared meals ranging from ready-to-eat foods to supermarket delis have become an increasing threat as marketers tout convenience, reasonable price and customization-factors that foodservice have relied on to differentiate themselves
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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