Luxury Cars - US - November 2013
“Domestic luxury carmakers Cadillac and Lincoln are attempting to reclaim their former glory. Unfortunately, neither will get very far without the help of Millennial luxury car buyers who, as it stands now, seem more inclined to purchase European luxury makes.”
– Colin Bird, Automotive Analyst
This report looks at the following areas:
- How to get more Millennial buyers to consider domestic luxury vehicles?
- How can all luxury carmakers attract more women?
This report explores the luxury car market in the US. It provides insight into the external and internal factors affecting sales and what this may mean for future sales, promotional campaigns, and industry innovations.
This report provides an in-depth examination of the luxury vehicle market for automotive companies, dealerships, and marketers interested in pursuing opportunities, exploring segment trends, and to evaluate the competition. Sales cover traditional luxury automakers but also include upscale players active in the luxury market, such as Buick, Volvo, and the Hyundai Genesis and Hyundai Equus.
Important themes covered in this report include how environmental regulations are affecting the types of vehicles luxury carmakers can produce and how consumers perceive this; the increasing accessibility of certain types of luxury models, or makes, through more affordable entry-level offerings; competition from Korean and American carmakers Cadillac, Buick, Lincoln, and Hyundai in the luxury space; and how the luxury car intender perceives these brands.
This report covers the sale of new domestic and imported luxury vehicles, and consumer attitudes and activity around luxury vehicles. Vehicle segments represent those involving both traditional luxury vehicle makers and nontraditional luxury vehicle makers.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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