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Made to Order: Smoothies - US - March 2015

“Foodservice operators who focus primarily on smoothies are experiencing competition from brands that are not smoothie-centric, retail products, and consumers preparing their own smoothies at home. Operators need to show consumers their products have value, by offering fresh ingredients, produce that consumers may find hard to source, or items that are more expensive at home. Further, they have the advantage that their freshly made, easily customizable beverages retain the taste and nutritional properties only available in fresh produce.
– Julia Gallo-Torres, Sr. Food and Drink/Foodservice Analyst

This report looks at the following areas:

  • Making customized smoothies at home helps consumers save money and time
  • Consumers need to eat more nutrient-dense foods
  • Older consumers miss out on smoothies for energy and better health

Consumers are turning to smoothies for a variety of reasons; as an indulgent treat, a healthy meal replacement, and as a refreshing snack. Smoothies are easy to eat on-the-go, fitting in with today’s consumer’s busy lifestyle. One of the biggest appeals about smoothies is that they are highly customizable. They can feature a variety of bases and flavors and be tailored with a variety of ingredients, such as yogurt, ice cream, fruit, nuts, vegetables, herbs, ingredients for energy, vitamins, minerals, candy, and other inclusions that add excitement and variety to this versatile beverage.

As consumers increasingly snack on-the-go, their interest in smoothies and shakes has increased. Smoothies and shakes can help consumers reach their nutritional and weight goals, or they can be indulgent. It’s this flexibility, coupled with portability, that has made them so popular. This report explores opportunities that smoothies and shakes present within the foodservice space, such as smoothie shops, juice bars, and restaurants. It offers information about the current marketplace, competitive influences, nutritional concerns, consumer behaviors and attitudes toward smoothies, opportunities to reach new consumers, retail products, and smoothie trends on the menu.

The report also focuses on smoothie and shake menu trends, flavors consumers like by season, and associated consumer survey analysis of smoothie purchase behavior at restaurants and corresponding attitudes. Menu analysis of smoothie and shake items specific to the restaurant industry is provided using Mintel Menu Insights.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Market data
            • Mintel Menu Insights
              • Consumer survey data
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Sales of “other” limited service restaurants, which include specialty beverage bars, are growing
                            • Market drivers
                              • Figure 1: Restaurant/Food outlet usage, by age, October 2014
                            • Competitive context
                              • Figure 2: Consumer use of selected beverages, at home and away- from-home, December 2014
                            • The consumer
                              • Figure 3: Motivations for drinking smoothies, December 2014
                              • Figure 4: Smoothie concept usage – Any usage, by gender and age, December 2014
                              • Figure 5: Motivations for drinking smoothies – by age, December 2014
                              • Figure 6: Vegetables preferred in smoothies, any usage, by race/Hispanic origin, December 2014
                            • What we think
                            • Issues and Insights

                                • Making customized smoothies at home helps consumers save money and time
                                  • The issues
                                    • The implications
                                      • Consumers need to eat more nutrient-dense foods
                                        • The issues
                                          • The implications
                                            • Older consumers miss out on smoothies for energy and better health
                                              • The issues
                                                • The implications
                                                • Trend Application

                                                    • Trend: Transumers
                                                      • Trend: Secret, Secret
                                                        • Trend: Mood to Order
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Sales of limited service restaurants, by type
                                                              • Figure 7: Total U.S. sales and forecast of Other limited-service eating places, at current prices, 2009-19
                                                              • Figure 8: Total U.S. sales and forecast of Other limited-service eating places, at inflation-adjusted prices, 2009-19
                                                            • Fan chart forecast
                                                              • Fan chart forecast
                                                                • Figure 9: Total U.S. sales and forecast of Other limited-service eating places, 2009-19
                                                            • Market Drivers

                                                              • Key points
                                                                • New 2015 dietary guidelines link Americans’ lack of vitamins/minerals to a rise in chronic diseases
                                                                  • Those in the 24-34 age most interested in visiting smoothie shops
                                                                    • Figure 10: Restaurant/Food outlet usage, by age, October 2014
                                                                  • Consumers use smoothies to increase fresh vegetable intake
                                                                    • Figure 11: US Per capita availability of fresh vegetables, 1970-2012
                                                                  • Consumers are also eating more fruit
                                                                    • Figure 12: US Per capita availability of fresh fruits, 1970-2012
                                                                  • Households with children use smoothies to achieve health goals
                                                                    • Figure 13: Motivations for drinking smoothies – Health, by presence of children in household, December 2014
                                                                  • Fight against obesity motivates parents to make better choices
                                                                  • Competitive Context

                                                                    • Key points
                                                                      • Fruits and vegetables are affordable, meaning competition at home is strong
                                                                        • Figure 14: Changes in consumer food price indexes, 2012-15
                                                                      • Consumers enjoy smoothies away from home as much as at home
                                                                        • Figure 15: Consumer use of selected beverages, at home and away- from-home, December 2014
                                                                      • Ready-made, retail smoothies also offer competition
                                                                        • Figure 16: Percentage of new products launched as smoothies, January 2010 - December 2014
                                                                      • Ready-made smoothies appeal to many desires
                                                                      • Marketing Strategies

                                                                        • Overview
                                                                          • Spotlight on items with natural, healthy, BFY ingredients
                                                                            • Figure 17: Planet Smoothie: “Planet Smoothie Penn Station and Blendtec”
                                                                          • Encouraging consumers to drink to their health
                                                                            • Figure 18: Jamba Juice: “The Truth About Kale!”
                                                                            • Figure 19: Dunkin’ Donuts TV Commercial: “Coolatta – Office Sunburn”
                                                                          • Packaging as a messenger of corporate values and fun
                                                                            • Partnerships and secret menus help gain attention and expand the brand
                                                                              • Figure 20: “Maria Sharapova candy line Sugarpova teams up with Pinkberry”
                                                                            • There is also still room for indulgence
                                                                              • Expanding the menu to gain market share
                                                                              • Menu Analysis – Smoothies

                                                                                  • Smoothies showing up on more types of restaurant menus
                                                                                    • Figure 21: Numbers of smoothies menued, by restaurant segment, Q4 2011-14
                                                                                    • Figure 22: Top 10 ingredients in smoothies, by menu incidence, Q4 2011-14
                                                                                • Correspondence Analysis – Made to Order Smoothies – March 2015

                                                                                    • Smoothies allow consumers to enjoy fresh produce year-round
                                                                                      • Figure 23: Correspondence Analysis, December 2014
                                                                                      • Figure 24: Smoothie concept usage - Any Usage, by Fruits/Vegetables preferred in smoothies, December 2014
                                                                                  • Consumer Data – Overview

                                                                                    • 25-34-year-old’s are most interested in smoothie shops
                                                                                      • Figure 25: Restaurant/Food outlet usage - Snack, beverage or dessert shop, by age, October 2014
                                                                                    • Taste and refreshment is more important than health
                                                                                      • Figure 26: Motivations for drinking smoothies, December 2014
                                                                                    • Preferred fruits and vegetables, by season
                                                                                        • Figure 27: Leading fruits preferred in smoothies, by season, December 2014
                                                                                        • Figure 28: Leading vegetables preferred in smoothies, by season, December 2014
                                                                                      • Consumers like indulgence and portability in smoothies
                                                                                          • Figure 29: Ingredients preferred in smoothies, December 2014
                                                                                          • Figure 30: Considerations in choosing smoothie shops, December 2014
                                                                                          • Figure 31: Smoothie concept usage – Any usage, by considerations in choosing smoothie shops – Considerations, December 2014
                                                                                          • Figure 32: Smoothie concept usage – Any usage, by considerations in choosing smoothie shops – Considerations, December 2014
                                                                                      • Consumer Data – By Gender

                                                                                        • Key points
                                                                                          • Men aged 18-34 have highest usage of smoothies
                                                                                              • Figure 33: Smoothie concept usage – Any usage, by gender and age, December 2014
                                                                                            • Those aged 55+ do not view smoothies as a good source of nutrition
                                                                                                • Figure 34: Ingredients preferred in smoothies, by gender and age, December 2014
                                                                                                • Figure 35: Motivations for drinking smoothies – Health, by gender and age, December 2014
                                                                                              • Men want more variety in smoothies, while women focus on price
                                                                                                  • Figure 36: Considerations in choosing smoothie shops, by gender, December 2014
                                                                                                  • Figure 37: Fruits preferred in smoothies, any usage, by gender, December 2014
                                                                                                  • Figure 38: Vegetables preferred in smoothies, any usage, by gender, December 2014
                                                                                                • Fruits and vegetables preferred in smoothies, by season, by gender
                                                                                                    • Figure 39: Fruits and vegetables preferred in smoothies, by winter, by gender, December 2014
                                                                                                    • Figure 40: Fruits and vegetables preferred in smoothies, by spring, by gender, December 2014
                                                                                                    • Figure 41: Fruits and vegetables preferred in smoothies, by summer, by gender, December 2014
                                                                                                    • Figure 42: Fruits and vegetables preferred in smoothies, by fall, by gender, December 2014
                                                                                                • Consumer Data – By Age

                                                                                                  • Key points
                                                                                                    • Young see smoothies as refreshing; older groups see them as unhealthy
                                                                                                        • Figure 43: Motivations for drinking smoothies – by age, December 2014 
                                                                                                        • Figure 44: Smoothie concept usage – High usage (3 or more times a week), by age, December 2014
                                                                                                      • Fruits and vegetables preferred in smoothies, by season, by age groups
                                                                                                          • Figure 45: Fruits and vegetables preferred in smoothies, by winter, by age, December 2014
                                                                                                          • Figure 46: Fruits and vegetables preferred in smoothies, by spring, by age, December 2014
                                                                                                          • Figure 47: Fruits and vegetables preferred in smoothies, by summer, by age, December 2014
                                                                                                          • Figure 48: Fruits and vegetables preferred in smoothies, by fall, by age, December 2014
                                                                                                      • Consumer Data – By Generation

                                                                                                        • Key points
                                                                                                          • A shift towards health occurs between Younger and Older Millennials
                                                                                                              • Figure 49: Considerations in choosing smoothie shops, by generation, December 2014
                                                                                                              • Figure 50: Smoothie concept usage – Any usage, by generation, December 2014
                                                                                                              • Figure 51: Motivations for drinking smoothies – by generation, December 2014
                                                                                                              • Figure 52: Ingredients preferred in smoothies, by generation, December 2014
                                                                                                            • In the fall, Younger Millennials take the lead in ordering a variety of fruits
                                                                                                                • Figure 53: Fruits and vegetables preferred in smoothies, by winter, by generation, December 2014
                                                                                                                • Figure 54: Fruits and vegetables preferred in smoothies, by spring, by generation, December 2014
                                                                                                                • Figure 55: Fruits and vegetables preferred in smoothies, by summer, by generation, December 2014
                                                                                                                • Figure 56: Fruits and vegetables preferred in smoothies, by fall, by generation, December 2014
                                                                                                            • Consumer Data – By Income

                                                                                                              • Key points
                                                                                                                • Those in the lowest income group view smoothies as indulgences
                                                                                                                    • Figure 57: Motivations for drinking smoothies – by household income, December 2014 
                                                                                                                    • Figure 58: Smoothie concept usage – Any usage, by household income, December 2014
                                                                                                                  • Those in highest income bracket focus less on indulgence, more on healthy ingredients
                                                                                                                      • Figure 59: Ingredients preferred in smoothies, by household income, December 2014
                                                                                                                      • Figure 60: Fruits preferred in smoothies, any usage, by household income, December 2014
                                                                                                                      • Figure 61: Vegetables preferred in smoothies, any usage, by household income, December 2014
                                                                                                                    • Fruits and vegetables preferred in smoothies, by season, by household income
                                                                                                                        • Figure 62: Fruits and vegetables preferred in smoothies, by winter, by household income, December 2014
                                                                                                                        • Figure 63: Fruits and vegetables preferred in smoothies, by spring, by household income, December 2014
                                                                                                                        • Figure 64: Fruits and vegetables preferred in smoothies, by summer, by household income, December 2014
                                                                                                                        • Figure 65: Fruits and vegetables preferred in smoothies, by fall, by household income, December 2014
                                                                                                                    • Consumer Data – By Race and Hispanics

                                                                                                                      • Key points
                                                                                                                        • Hispanics are regular customers, and non-Hispanics focus on eating on-the-go
                                                                                                                            • Figure 66: Vegetables preferred in smoothies, any usage, by race/Hispanic origin, December 2014
                                                                                                                            • Figure 67: Smoothie concept usage – High usage (3 or more times a week), by race and Hispanic origin, December 2014
                                                                                                                            • Figure 68: Motivations for drinking smoothies – Others, by race and Hispanic origin, December 2014
                                                                                                                            • Figure 69: Considerations in choosing smoothie shops, by race/Hispanic origin, December 2014
                                                                                                                            • Figure 70: Fruits preferred in smoothies, any usage, by race/Hispanic origin, December 2014
                                                                                                                          • Hispanics enjoy a wide variety of vegetables and fruits
                                                                                                                              • Figure 71: Fruits and vegetables preferred in smoothies, by winter, by race/Hispanic origin, December 2014
                                                                                                                              • Figure 72: Fruits and vegetables preferred in smoothies, by spring, by race and Hispanic origin, December 2014
                                                                                                                              • Figure 73: Fruits and vegetables preferred in smoothies, by summer, by race/Hispanic origin, December 2014
                                                                                                                              • Figure 74: Fruits and vegetables preferred in smoothies, by fall, by race/Hispanic origin, December 2014
                                                                                                                          • Consumer Data – By Parents

                                                                                                                            • Key points
                                                                                                                              • Parents use smoothies to enhance nutrition
                                                                                                                                  • Figure 75: Motivations for drinking smoothies – by presence of children in household, December 2014
                                                                                                                                • Parents seek vitamins, fiber, and portability for their kids
                                                                                                                                    • Figure 76: Ingredients preferred in smoothies, by presence of children in household, December 2014
                                                                                                                                    • Figure 77: Considerations in choosing smoothie shops, by presence of children in household, December 2014
                                                                                                                                  • Households with children visit more smoothie concepts; usage of vegetables drops with older children, 12-17
                                                                                                                                      • Figure 78: Vegetables preferred in smoothies, any usage, by presence of children in household, December 2014
                                                                                                                                      • Figure 79: Fruits preferred in smoothies, any usage, by presence of children of any age in household, December 2014
                                                                                                                                      • Figure 80: Smoothie concept usage – Any usage, by presence of children in household, December 2014
                                                                                                                                    • Fruits and veggies preferred in smoothies, by season, by parents and children
                                                                                                                                        • Figure 81: Fruits and vegetables preferred in smoothies, by winter, by presence of children in household, December 2014
                                                                                                                                        • Figure 82: Fruits and vegetables preferred in smoothies, by spring, by presence of children in household, December 2014
                                                                                                                                        • Figure 83: Fruits and vegetables preferred in smoothies, by summer, by presence of children in household, December 2014
                                                                                                                                        • Figure 84: Fruits and vegetables preferred in smoothies, by fall, by presence of children in household, December 2014
                                                                                                                                    • Consumer Data – By Region

                                                                                                                                      • Key points
                                                                                                                                        • Midwesterners are not very keen on herbs, sprouts, and wheatgrass
                                                                                                                                            • Figure 85: Fruits preferred in smoothies, any usage, by region, December 2014
                                                                                                                                            • Figure 86: Vegetables preferred in smoothies, any usage, by region, December 2014
                                                                                                                                            • Figure 87: Ingredients preferred in smoothies, by region, December 2014
                                                                                                                                          • The West focuses on health, while Midwest focuses on refreshment
                                                                                                                                              • Figure 88: Motivations for drinking smoothies – Health, by region, December 2014
                                                                                                                                              • Figure 89: Motivations for drinking smoothies – Weight, by region, December 2014
                                                                                                                                              • Figure 90: Motivations for drinking smoothies – Others, by region, December 2014
                                                                                                                                            • Those in Northeast most likely to visit Dunkin’ Donuts, while the West is most likely to visit Jamba Juice
                                                                                                                                              • Figure 91: Smoothie concept usage – Any usage, by region, December 2014
                                                                                                                                            • Fruits and vegetables preferred in smoothies, by season, by region
                                                                                                                                                • Figure 92: Fruits and vegetables preferred in smoothies, by winter, by region, December 2014
                                                                                                                                                • Figure 93: Fruits and vegetables preferred in smoothies, by spring, by region, December 2014
                                                                                                                                                • Figure 94: Fruits and vegetables preferred in smoothies, by summer, by region, December 2014
                                                                                                                                                • Figure 95: Fruits and vegetables preferred in smoothies, by fall, by region, December 2014
                                                                                                                                            • Consumer Data – By Area

                                                                                                                                              • Key points
                                                                                                                                                • Urban respondents visit more smoothie brands than those who live in rural areas
                                                                                                                                                    • Figure 96: Considerations in choosing smoothie shops, by area, December 2014
                                                                                                                                                    • Figure 97: Smoothie concept usage – Any usage, by area, December 2014
                                                                                                                                                    • Figure 98: Ingredients preferred in smoothies, by area, December 2014
                                                                                                                                                  • Urbanites most open to all types of fruits and vegetables and the group most focused on weight
                                                                                                                                                    • Figure 99: Fruits preferred in smoothies, any usage, by area, December 2014
                                                                                                                                                    • Figure 100: Vegetables preferred in smoothies, any usage, by area, December 2014
                                                                                                                                                    • Figure 101: Motivations for drinking smoothies – Weight, by area, December 2014
                                                                                                                                                    • Figure 102: Motivations for drinking smoothies – Others, by area, December 2014
                                                                                                                                                  • Fruits and vegetables preferred in smoothies, by season, by area
                                                                                                                                                      • Figure 103: Fruits and vegetables preferred in smoothies, by winter, by area, December 2014
                                                                                                                                                      • Figure 104: Fruits and vegetables preferred in smoothies, by spring, by area, December 2014
                                                                                                                                                      • Figure 105: Fruits and vegetables preferred in smoothies, by summer, by area, December 2014
                                                                                                                                                      • Figure 106: Fruits and vegetables preferred in smoothies, by fall, by area, December 2014
                                                                                                                                                  • Appendix – Consumer Overview

                                                                                                                                                      • Figure 107: Motivations for drinking smoothies, December 2014
                                                                                                                                                      • Figure 108: Fruits preferred in smoothies, by season, December 2014
                                                                                                                                                      • Figure 109: Vegetables preferred in smoothies, by season, December 2014
                                                                                                                                                      • Figure 110: Smoothie concept usage – Any usage, by fruits preferred in smoothies, December 2014
                                                                                                                                                      • Figure 111: Smoothie concept usage – Any usage, by fruits preferred in smoothies, December 2014
                                                                                                                                                      • Figure 112: Smoothie concept usage – Any usage, by vegetables preferred in smoothies, December 2014
                                                                                                                                                      • Figure 113: Smoothie concept usage – Any usage, by vegetables preferred in smoothies, December 2014
                                                                                                                                                      • Figure 114: Smoothie concept usage – Any usage, by ingredients preferred in smoothies, December 2014
                                                                                                                                                      • Figure 115: Smoothie concept usage – Any usage, by ingredients preferred in smoothies, December 2014
                                                                                                                                                      • Figure 116: Smoothie concept usage – Any usage, by ingredients preferred in smoothies, December 2014
                                                                                                                                                  • Appendix – By Gender

                                                                                                                                                      • Figure 117: Smoothie concept usage – High usage (3 or more times a week), by gender and age, December 2014
                                                                                                                                                      • Figure 118: Smoothie concept usage – High usage (3 or more times a week), by gender, December 2014
                                                                                                                                                      • Figure 119: Smoothie concept usage – Any usage, by gender and age, December 2014
                                                                                                                                                  • Appendix – By Age

                                                                                                                                                      • Figure 120: Motivations for drinking smoothies – Others, by gender and age, December 2014
                                                                                                                                                      • Figure 121: Smoothie concept usage – Any usage, by age, December 2014
                                                                                                                                                      • Figure 122: Smoothie concept usage – High usage (3 or more times a week), by age, December 2014
                                                                                                                                                      • Figure 123: Considerations in choosing smoothie shops, by age, December 2014
                                                                                                                                                      • Figure 124: Fruits preferred in smoothies, any usage, by age, December 2014
                                                                                                                                                      • Figure 125: Vegetables preferred in smoothies, any usage, by age, December 2014
                                                                                                                                                      • Figure 126: Motivations for drinking smoothies – by age, December 2014 
                                                                                                                                                  • Appendix – By Generation

                                                                                                                                                      • Figure 127: Fruits and vegetables preferred in smoothies, by winter, by generation, December 2014
                                                                                                                                                      • Figure 128: Motivations for drinking smoothies – Health, by generation by parent status, December 2014
                                                                                                                                                      • Figure 129: Motivations for drinking smoothies – Others, by generation by parent status, December 2014
                                                                                                                                                      • Figure 130: Considerations in choosing smoothie shops, by generation, December 2014
                                                                                                                                                  • Appendix – By Income

                                                                                                                                                      • Figure 131: Considerations in choosing smoothie shops, by household income, December 2014
                                                                                                                                                      • Figure 132: Motivations for drinking smoothies – by household income, December 2014
                                                                                                                                                  • Appendix – By Race and Hispanics

                                                                                                                                                      • Figure 133: Vegetables preferred in smoothies, any usage, by race/Hispanic origin, December 2014
                                                                                                                                                      • Figure 134: Smoothie concept usage – Any usage, by race/Hispanic origin, December 2014
                                                                                                                                                      • Figure 135: Fruits and vegetables preferred in smoothies, by spring, by race/Hispanic origin, December 2014
                                                                                                                                                      • Figure 136: Motivations for drinking smoothies – Weight, by race/Hispanic origin, December 2014
                                                                                                                                                      • Figure 137: Motivations for drinking smoothies – Health, by race/Hispanic origin, December 2014
                                                                                                                                                      • Figure 138: Smoothie concept usage – High usage (3 or more times a week), by race and Hispanic origin, December 2014
                                                                                                                                                      • Figure 139: Motivations for drinking smoothies – Others, by race and Hispanic origin, December 2014
                                                                                                                                                      • Figure 140: Ingredients preferred in smoothies, by race/Hispanic origin, December 2014
                                                                                                                                                  • Appendix – By Parents

                                                                                                                                                      • Figure 141: Motivations for drinking smoothies – Health, by presence of children in household, December 2014
                                                                                                                                                      • Figure 142: Motivations for drinking smoothies – Weight, by presence of children of any age in household, December 2014
                                                                                                                                                      • Figure 143: Motivations for drinking smoothies – Convenience, by generation by parent status, December 2014
                                                                                                                                                      • Figure 144: Fruits and vegetables preferred in smoothies, by winter, by presence of children of any age in household, December 2014
                                                                                                                                                      • Figure 145: Considerations in choosing smoothie shops, by presence of children in household, December 2014
                                                                                                                                                      • Figure 146: Fruits and vegetables preferred in smoothies, by summer, by presence of children in household, December 2014
                                                                                                                                                      • Figure 147: Fruits and vegetables preferred in smoothies, by fall, by presence of children in household, December 2014
                                                                                                                                                      • Figure 148: Fruits preferred in smoothies, any usage, by presence of children in household, December 2014
                                                                                                                                                      • Figure 149: Motivations for drinking smoothies – by presence of children in household, December 2014
                                                                                                                                                      • Figure 150: Vegetables preferred in smoothies, any usage, by presence of children in household, December 2014
                                                                                                                                                      • Figure 151: Ingredients preferred in smoothies, by presence of children in household, December 2014
                                                                                                                                                      • Figure 152: Fruits and vegetables preferred in smoothies, by winter, by presence of children in household, December 2014
                                                                                                                                                      • Figure 153: Fruits preferred in smoothies, any usage, by presence of children in household, December 2014
                                                                                                                                                      • Figure 154: Fruits preferred in smoothies, any usage, by generation by parent status, December 2014
                                                                                                                                                      • Figure 155: Vegetables preferred in smoothies, any usage, by generation by parent status, December 2014
                                                                                                                                                      • Figure 156: Smoothie concept usage – High usage (3 or more times a week), by millennial parents, December 2014
                                                                                                                                                  • Appendix – By Region

                                                                                                                                                      • Figure 157: Fruits preferred in smoothies, any usage, by region, December 2014
                                                                                                                                                  • Appendix – By Area

                                                                                                                                                      • Figure 158: Motivations for drinking smoothies – Health, by area, December 2014
                                                                                                                                                      • Figure 159: Considerations in choosing smoothie shops, by area, December 2014
                                                                                                                                                  • Correspondence analysis – Methodology

                                                                                                                                                    • Appendix – Menu Analysis

                                                                                                                                                        • Figure 160: Top 10 ingredients in smoothies, by menu incidence, Q4 2011-14
                                                                                                                                                        • Figure 161: Numbers of smoothies menued, by restaurant segment, Q4 2011-14
                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                        • Council for Responsible Nutrition
                                                                                                                                                          • Food Marketing Institute (FMI)
                                                                                                                                                            • International Food Information Council (IFIC)
                                                                                                                                                              • International Food Service Executives Association (IFSEA)
                                                                                                                                                                • International Foodservice Distributors Association (IFDA)
                                                                                                                                                                  • International Foodservice Manufacturers Association (IFMA)
                                                                                                                                                                    • International Franchi4se Association (IFA)
                                                                                                                                                                      • National Council of Chain Restaurants (NCCR)
                                                                                                                                                                        • National Nutritional Foods Association (NNFA)
                                                                                                                                                                          • National Restaurant Association (NRA)

                                                                                                                                                                          Companies Covered

                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                          Made to Order: Smoothies - US - March 2015

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