Made to Order: Smoothies - US - March 2015
“Foodservice operators who focus primarily on smoothies are experiencing competition from brands that are not smoothie-centric, retail products, and consumers preparing their own smoothies at home. Operators need to show consumers their products have value, by offering fresh ingredients, produce that consumers may find hard to source, or items that are more expensive at home. Further, they have the advantage that their freshly made, easily customizable beverages retain the taste and nutritional properties only available in fresh produce.
– Julia Gallo-Torres, Sr. Food and Drink/Foodservice Analyst
This report looks at the following areas:
- Making customized smoothies at home helps consumers save money and time
- Consumers need to eat more nutrient-dense foods
- Older consumers miss out on smoothies for energy and better health
Consumers are turning to smoothies for a variety of reasons; as an indulgent treat, a healthy meal replacement, and as a refreshing snack. Smoothies are easy to eat on-the-go, fitting in with today’s consumer’s busy lifestyle. One of the biggest appeals about smoothies is that they are highly customizable. They can feature a variety of bases and flavors and be tailored with a variety of ingredients, such as yogurt, ice cream, fruit, nuts, vegetables, herbs, ingredients for energy, vitamins, minerals, candy, and other inclusions that add excitement and variety to this versatile beverage.
As consumers increasingly snack on-the-go, their interest in smoothies and shakes has increased. Smoothies and shakes can help consumers reach their nutritional and weight goals, or they can be indulgent. It’s this flexibility, coupled with portability, that has made them so popular. This report explores opportunities that smoothies and shakes present within the foodservice space, such as smoothie shops, juice bars, and restaurants. It offers information about the current marketplace, competitive influences, nutritional concerns, consumer behaviors and attitudes toward smoothies, opportunities to reach new consumers, retail products, and smoothie trends on the menu.
The report also focuses on smoothie and shake menu trends, flavors consumers like by season, and associated consumer survey analysis of smoothie purchase behavior at restaurants and corresponding attitudes. Menu analysis of smoothie and shake items specific to the restaurant industry is provided using Mintel Menu Insights.
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