Magazines - UK - December 2016
“Consumers are more likely than ever to be accessing content one article at a time via social media or search, weakening the appeal of printed collections of content. The popularity of digital channels is pushing publishers towards multimedia content as users of digital channels expect video, interactive polls and other interactive media as part of the experience.”
– Mark Flowers, Consumer Technology Analyst
This report is looking at the following areas:
- Shift to digital channels pushes magazines to re-invent themselves as multimedia brands
- Price drops and free issues are not the only way to increase the value proposition of print magazines
In light of this, the idea of a magazine as a standalone publication has become much less sustainable. Future success depends on diversification of content and rapid adoption of new media formats as they become available. In addition to distributing content across a variety of channels in a variety of formats, publications have tried to move beyond content into running events and branding products.
Meanwhile, machine-learning technology has opened the door for future developments in automated curation of digital content. With such an abundance of content available, the ability to filter out content that individual readers are not interested in is likely to become a key differentiating feature for digital content platforms in the near future.
This Report covers the full spectrum of consumer magazine segments including interest-specific, women’s glossy monthly, women’s weekly, women’s general interest, celebrity, news and current affairs, free, men’s monthly lifestyle and men’s weekly lifestyle.
The scope of this Report covers both print and digital magazines. Digital magazines can be purchased and read through a subscription management service such as Apple Newsstand, Google Play Newsstand and Kindle Magazines through dedicated title-specific apps or through a web browser.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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