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Magazines - UK - June 2012

“Digital expansion offers clear attractions for publishers, including the opportunity to reach new (often younger) customers and international markets. The pace of digitalisation is likely to remain very uneven, with a concentration of resources in areas where interest is already proven: urban ABC1s, especially men, under the age of 35. Some groups of readers may require a complete redesign for tablet magazines, with the full complement of interactivity and gimmicks, bells and whistles and may be prepared to pay more; others may prefer replica versions (at lower prices than the print version).”

– John Worthington, Senior Analyst

Some questions answered in this report include:

  • What are the prospects for digital magazines?
  • Is it time to rethink traditional notions of women’s and men’s magazines?
  • Are magazines catering for the needs of older readers?
  • How can magazines cater for readers who want a more customised approach?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Volume forecast of UK magazines distributed, 2007-17
              • Figure 2: Estimated volume of UK magazines, by percentage share of magazine type, 2011
              • Figure 3: Estimated volume of UK magazines, percentage change by type of magazine, 2006-11
            • Market factors
              • Figure 4: UK consumer magazines advertising spend, 2006-13
            • Companies, brands and innovation
              • The consumer
                • Figure 5: Types of magazine read (print version only), either regularly or occasionally, March 2012
                • Figure 6: Preferred types of magazine content, March 2012
                • Figure 7: Magazine reading habits, March 2012
                • Figure 8: Attitudes towards magazines, March 2012
              • What we think
              • Issues in the Market

                  • What are the prospects for digital magazines?
                    • Is it time to rethink traditional notions of women’s and men’s magazines?
                      • Are magazines catering for the needs of older readers?
                        • How can magazines cater for readers who want a more customised approach?
                        • Future Opportunities

                            • Trend: Sense Of the Intense
                              • Trend: Collective Intelligence
                                • 2015 Trend: East Meets West
                                • Internal Market Environment

                                  • Key points
                                    • Ad revenues stabilising
                                      • Figure 9: UK consumer magazines advertising spend, 2006-13
                                    • Mag ads unobtrusive
                                      • Figure 10: Opinions on media and advertising, 2011
                                    • Revenue mix 2012
                                      • Figure 11: Consumer magazines, estimated revenue mix, December 2011 and projected mix, December 2013
                                    • Tablet rise
                                      • Figure 12: Electronic devices in the home, November 2009-January 2012
                                    • Apple versus Android
                                      • Figure 13: Worldwide sales of media tablets to end users, by operating system, 2010-15
                                    • Newsstand catalyst
                                      • Surge in magazine apps
                                        • Figure 14: Magazine app releases worldwide, January 2011-January 2012
                                      • ABC digital data
                                        • Figure 15: Top ten monthly digital edition paid-for average circulation figures, July-December 2011
                                    • Broader Market Environment

                                      • Key points
                                        • Double dipping
                                          • Figure 16: GDP quarterly percentage change, Q1 2004-Q1 2012
                                          • Figure 17: UK Consumer Confidence Index, June 2011-May 2012
                                        • Age opportunities
                                          • Figure 18: Trends in the age structure of the UK population, 2007-17
                                        • C2 growth
                                          • Figure 19: Forecast adult population trends, by socio-economic group, 2007-17
                                        • Over-65 digital growth
                                          • Figure 20: Broadband penetration, by demographics, 2004-11
                                      • Competitive Context

                                        • Key points
                                          • Leisure winners and losers
                                            • Figure 21: Trends in participation in leisure activities, 2008-11
                                        • Who’s Innovating?

                                          • Key points
                                            • Print/digital hybrids
                                              • Multichannel launches
                                                • Digital archive
                                                  • User-generated
                                                    • e-commerce
                                                      • Tablet innovation
                                                        • Brand extensions
                                                          • Magazine aid
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Magazine volume down over a quarter in five years
                                                                • Figure 22: Estimated volume of UK magazines distributed, 2006-17
                                                              • Subs doing better than news trade
                                                                • Forecast
                                                                  • Figure 23: Volume forecast of UK magazines distributed, 2007-17
                                                                • Forecast methodology
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Women’s and home titles dominate
                                                                      • Figure 24: Estimated volume of UK magazines distributed and percentage share, by type of magazine, 2011
                                                                      • Figure 25: Estimated volume of UK magazines distributed, by type of magazine, 2006-11
                                                                    • Women’s weeklies/celebrity
                                                                      • Figure 26: Leading women’s weekly/monthly titles, 2010 and 2011
                                                                    • Women’s monthlies
                                                                      • Figure 27: Leading women’s monthly titles, 2010 and 2011
                                                                    • Men’s magazines
                                                                      • Figure 28: Leading men’s weekly/celebrity titles, 2010 and 2011
                                                                    • TV listings
                                                                      • Figure 29: Leading TV listings titles, 2010 and 2011
                                                                    • News and current affairs
                                                                      • Figure 30: Leading news and current affairs titles, 2010 and 2011
                                                                    • Children’s and teens' magazines
                                                                      • Figure 31: Leading children’s and teens’ titles, 2010 and 2011
                                                                    • Sport, leisure, hobbies and entertainment/other
                                                                      • Figure 32: Leading sports titles, 2010 and 2011
                                                                      • Figure 33: Leading music and film titles, 2010 and 2011
                                                                      • Figure 34: Leading motoring titles, 2010 and 2011
                                                                      • Figure 35: Leading other titles, 2010 and 2011
                                                                  • Market Share

                                                                    • Key points
                                                                      • Supermarket titles top rankings
                                                                        • Figure 36: Top 20 UK magazines, by total average net distribution, July-December 2011
                                                                      • IPC has leading market share
                                                                        • Figure 37: Top 20 UK magazine publishers, by total average net distribution, July-December 2011
                                                                    • Companies and Products

                                                                      • IPC Media Limited
                                                                          • Figure 38: Financial performance of IPC Media Ltd, 2009 and 2010
                                                                          • Figure 39: IPC Media Ltd: circulation figures, July-December 2010 and 2011
                                                                        • The National Magazine Company Limited
                                                                            • Figure 40: Financial performance of The National Magazine Company, 2009 and 2010
                                                                            • Figure 41: The National Magazine Company: circulation figures, July-December 2010 and 2011
                                                                          • Immediate Media Company Limited
                                                                            • Figure 42: Immediate Media Company: circulation figures, July-December 2010 and 2011
                                                                          • Bauer Consumer Media Limited
                                                                            • Figure 43: Financial performance of Bauer Consumer Media, 2009 and 2010
                                                                            • Figure 44: Breakdown of turnover of Bauer Consumer Media, 2009 and 2010
                                                                            • Figure 45: Bauer Consumer Media: circulation figures, July-December 2010 and 2011
                                                                          • Condé Nast International Limited
                                                                            • Figure 46: Financial performance of Condé Nast International Ltd, 2009 and 2010
                                                                            • Figure 47: Condé Nast International Ltd: circulation figures, July-December 2010 and 2011
                                                                          • ShortList Media Limited
                                                                            • Figure 48: Financial performance of ShortList Media Ltd, 2009 and 2010
                                                                            • Figure 49: ShortList Media Ltd: circulation figures, July-December 2010 and 2011
                                                                          • Dennis Publishing (UK) Limited
                                                                            • Figure 50: Financial performance of Dennis Publishing (UK) Ltd, 2009 and 2010
                                                                            • Figure 51: Dennis Publishing (UK) Ltd: circulation figures, July-December 2010 and 2011
                                                                          • DC Thomson & Company Limited
                                                                            • Figure 52: Financial performance of DC Thomson & Company Ltd, 2010 and 2011
                                                                            • Figure 53: DC Thomson & Company Ltd: circulation figures, July -December 2010 and 2011
                                                                          • Haymarket Group Limited
                                                                            • Figure 54: Financial performance of Haymarket Group Ltd, 2009 and 2010
                                                                            • Figure 55: Haymarket Group Ltd: circulation figures, July-December 2010 and 2011
                                                                          • Egmont UK Limited
                                                                            • Figure 56: Financial performance of Egmont UK Ltd, 2009 and 2010
                                                                            • Figure 57: Egmont UK Ltd: circulation figures, July-December 2010 and 2011
                                                                          • Panini UK Limited
                                                                              • Figure 58: Financial performance of Panini UK Ltd, 2009 and 2010
                                                                              • Figure 59: Panini UK Ltd: circulation figures, July-December 2010 and 2011
                                                                          • Brand Research – Women’s Magazines

                                                                            • Brand map
                                                                                • Figure 60: Attitudes towards and usage of brands in the women’s magazine sector, March 2012
                                                                              • Correspondence analysis
                                                                                • Brand attitudes
                                                                                  • Figure 61: Attitudes, by women’s magazine brand, March 2012
                                                                                • Brand personality
                                                                                  • Figure 62: Women’s magazine brand personality – macro image, March 2012
                                                                                  • Figure 63: Women’s magazine brand personality – micro image, March 2012
                                                                                • Brand experience
                                                                                  • Figure 64: Women’s magazine brand usage, March 2012
                                                                                  • Figure 65: Satisfaction with various women’s magazine brands, March 2012
                                                                                  • Figure 66: Consideration of women’s magazine brands, March 2012
                                                                                  • Figure 67: Consumer perceptions of current women’s magazine brand performance, March 2012
                                                                                  • Figure 68: Women’s magazine brand recommendation – Net Promoter Score, March 2012
                                                                                • Brand index
                                                                                  • Figure 69: Women’s magazine brand index, March 2012
                                                                                  • Figure 70: Women’s magazine brand index vs. recommendation, March 2012
                                                                                • Target group analysis
                                                                                  • Figure 71: Target groups, March 2011
                                                                                  • Figure 72: Women’s magazine brand usage, by target groups, March 2012
                                                                                • Group One – Conformists
                                                                                  • Group Two – Simply the Best
                                                                                    • Group Three – Shelf Stalkers
                                                                                      • Group Four – Habitual Shoppers
                                                                                        • Group Five – Individualists
                                                                                        • Brand Research – Men’s Magazines

                                                                                          • Brand map
                                                                                              • Figure 73: Attitudes towards and usage of brands in the men’s magazine sector, March 2012
                                                                                            • Correspondence analysis
                                                                                              • Brand attitudes
                                                                                                • Figure 74: Attitudes, by men’s magazine brand, March 2012
                                                                                              • Brand personality
                                                                                                • Figure 75: Men’s magazine brand personality – macro image, March 2012
                                                                                                • Figure 76: Men’s magazine brand personality – micro image, March 2012
                                                                                              • Brand experience
                                                                                                • Figure 77: Men’s magazine brand usage, March 2012
                                                                                                • Figure 78: Satisfaction with various men’s magazine brands, March 2012
                                                                                                • Figure 79: Consideration of men’s magazine brands, March 2012
                                                                                                • Figure 80: Consumer perceptions of current men’s magazine brand performance, March 2012
                                                                                                • Figure 81: Men’s magazine brand recommendation – Net Promoter Score, March 2012
                                                                                              • Brand index
                                                                                                • Figure 82: Men’s magazine brand index, March 2012
                                                                                                • Figure 83: Men’s magazine brand index vs. recommendation, March 2012
                                                                                              • Target group analysis
                                                                                                • Figure 84: Target groups, March 2012
                                                                                                • Figure 85: Men’s magazine brand usage, by target groups, March 2012
                                                                                              • Group One – Conformists
                                                                                                • Group Two – Simply the Best
                                                                                                  • Group Three – Shelf Stalkers
                                                                                                    • Group Four – Habitual Shoppers
                                                                                                      • Group Five – Individualists
                                                                                                      • Magazine Consumption

                                                                                                        • Key points
                                                                                                          • Print-only consumption declines 8 percentage points
                                                                                                            • Figure 86: Types of magazine read by consumers, March 2012
                                                                                                          • Special interest is most popular segment
                                                                                                            • Who’s reading what?
                                                                                                              • Women’s weeklies
                                                                                                                • Women’s monthlies
                                                                                                                  • Celebrity magazines
                                                                                                                    • Women’s general interest
                                                                                                                      • Men’s weeklies
                                                                                                                        • Men’s monthlies
                                                                                                                          • Interest-specific magazines
                                                                                                                            • News and current affairs
                                                                                                                              • Other general interest
                                                                                                                                • Free magazines
                                                                                                                                  • Magbooks
                                                                                                                                    • Tablet magazine potential
                                                                                                                                      • Figure 87: Types of magazines (either print or digital format) read by tablet internet users, social networkers and all consumers, March 2012
                                                                                                                                  • Magazine Content Preferences

                                                                                                                                    • Key points
                                                                                                                                      • Health and fitness grows in popularity
                                                                                                                                        • Figure 88: Preferred types of magazine content, 2011 and 2012
                                                                                                                                      • Content preferences split strongly along gender lines
                                                                                                                                        • Older appetite for travel
                                                                                                                                          • Other key demographic preferences
                                                                                                                                          • Magazine Reading Habits

                                                                                                                                            • Key points
                                                                                                                                              • Over a third now buying their favourite titles less
                                                                                                                                                • Figure 89: Magazine reading habits, March 2012
                                                                                                                                              • Where people read
                                                                                                                                                • Immersive and social female readers
                                                                                                                                                  • Men and over-55s most likely subscribers
                                                                                                                                                    • Multipackers and freebie hunters
                                                                                                                                                      • Social media followers
                                                                                                                                                      • Attitudes Towards Magazines

                                                                                                                                                        • Key points
                                                                                                                                                          • Good value perception falls
                                                                                                                                                            • Figure 90: Attitudes towards magazines, March 2012
                                                                                                                                                          • Older readers feel under-represented
                                                                                                                                                            • Digital escape
                                                                                                                                                              • Live event potential
                                                                                                                                                                • Collectors’ items
                                                                                                                                                                • Attitudes Towards Digital Magazines

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Print-only decline?
                                                                                                                                                                      • Figure 91: Attitudes towards online/electronic magazines, March 2012
                                                                                                                                                                    • Willingness to pay for digital still in doubt
                                                                                                                                                                      • Male print loyalty has declined 8 percentage points
                                                                                                                                                                        • Geographical divide
                                                                                                                                                                          • Under-35s lead digital interest
                                                                                                                                                                            • Consumers most likely to pay for value-added apps
                                                                                                                                                                              • Digital advertising demand
                                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                                  • Figure 92: Forecasts for magazines volume, 2012-17
                                                                                                                                                                              • Appendix – Brand Research – Women’s Magazines

                                                                                                                                                                                  • Figure 93: Brand usage, March 2012
                                                                                                                                                                                  • Figure 94: Brand commitment, March 2012
                                                                                                                                                                                  • Figure 95: Brand momentum, March 2012
                                                                                                                                                                                  • Figure 96: Brand diversity, March 2012
                                                                                                                                                                                  • Figure 97: Brand satisfaction, March 2012
                                                                                                                                                                                  • Figure 98: Brand recommendation, March 2012
                                                                                                                                                                                  • Figure 99: Brand attitude, March 2012
                                                                                                                                                                                  • Figure 100: Brand image – macro image, March 2012
                                                                                                                                                                                  • Figure 101: Brand image – micro image, March 2012
                                                                                                                                                                                  • Figure 102: Profile of target groups, by demographics, March 2012
                                                                                                                                                                                  • Figure 103: Psychographic segmentation, by target group, March 2012
                                                                                                                                                                                  • Figure 104: Brand usage, by target group, March 2012
                                                                                                                                                                                  • Figure 105: Brand index, March 2012
                                                                                                                                                                              • Appendix – Brand Research – Men’s Magazines

                                                                                                                                                                                  • Figure 106: Brand usage, March 2012
                                                                                                                                                                                  • Figure 107: Brand commitment, March 2012
                                                                                                                                                                                  • Figure 108: Brand momentum, March 2012
                                                                                                                                                                                  • Figure 109: Brand diversity, March 2012
                                                                                                                                                                                  • Figure 110: Brand satisfaction, March 2012
                                                                                                                                                                                  • Figure 111: Brand recommendation, March 2012
                                                                                                                                                                                  • Figure 112: Brand attitude, March 2012
                                                                                                                                                                                  • Figure 113: Brand image – macro image, March 2012
                                                                                                                                                                                  • Figure 114: Brand image – micro image, March 2012
                                                                                                                                                                                  • Figure 115: Profile of target groups, by demographics, March 2012
                                                                                                                                                                                  • Figure 116: Psychographic segmentation, by target groups, March 2012
                                                                                                                                                                                  • Figure 117: Brand usage, by target groups, March 2012
                                                                                                                                                                                  • Figure 118: Brand index, March 2012
                                                                                                                                                                              • Appendix – Magazine Consumption

                                                                                                                                                                                  • Figure 119: Social networking sites visited and frequency, by most popular types of magazines read on printed and online/electronic version, March 2012
                                                                                                                                                                                  • Figure 120: Social networking sites visited and frequency, by next most popular types of magazines read on printed and online/electronic version, March 2012
                                                                                                                                                                                  • Figure 121: Social networking sites visited and frequency, by other types of magazines read on printed and online/electronic version, March 2012
                                                                                                                                                                                  • Figure 122: Any magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 123: Any men's magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 124: Any women's magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 125: Men’s monthly lifestyle magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 126: Men’s weekly lifestyle magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 127: Women’s weekly magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 128: Women’s glossy/style/fashion/beauty monthly magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 129: Women’s general-interest magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 130: Celebrity magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 131: Free magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 132: Interest-specific magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 133: News and current affairs magazines read by consumers, by demographics, March 2012
                                                                                                                                                                                  • Figure 134: Other general-interest magazines read by consumers, by demographics, March 2012
                                                                                                                                                                              • Appendix – Magazine Content Preferences

                                                                                                                                                                                  • Figure 135: Social networking sites visited and frequency, by most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 136: Social networking sites visited and frequency, by next most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 137: Social networking sites visited and frequency, by other preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 138: Preferred types of magazine content, by most popular types of magazines read on printed and online/electronic version, March 2012
                                                                                                                                                                                  • Figure 139: Preferred types of magazine content, by next most popular types of magazines read on printed and online/electronic version, March 2012
                                                                                                                                                                                  • Figure 140: Preferred types of magazine content, by other types of magazines read on printed and online/electronic version, March 2012
                                                                                                                                                                                  • Figure 141: Preferred types of magazine content, by most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 142: Preferred types of magazine content, by next most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 143: Preferred types of magazine content, by other preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 144: Most popular preferred types of magazine content, by demographics, March 2012
                                                                                                                                                                                  • Figure 145: Next most popular preferred types of magazine content, by demographics, March 2012
                                                                                                                                                                                  • Figure 146: Other preferred types of magazine content, by demographics, March 2012
                                                                                                                                                                              • Appendix – Magazine Reading Habits

                                                                                                                                                                                  • Figure 147: Social networking sites visited and frequency, by most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 148: Social networking sites visited and frequency, by next most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 149: Social networking sites visited and frequency, by other magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 150: Preferred types of magazine content, by most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 151: Preferred types of magazine content, by next most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 152: Preferred types of magazine content, by other magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 153: Magazine reading habits, by most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 154: Magazine reading habits, by next most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 155: Magazine reading habits, by other magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 156: Most popular magazine reading habits, by demographics, March 2012
                                                                                                                                                                                  • Figure 157: Next most popular magazine reading habits, by demographics, March 2012
                                                                                                                                                                                  • Figure 158: Other magazine reading habits, by demographics, March 2012
                                                                                                                                                                              • Appendix – Attitudes Towards Magazines

                                                                                                                                                                                  • Figure 159: Social networking sites visited and frequency, by most popular attitudes towards magazines, March 2012
                                                                                                                                                                                  • Figure 160: Social networking sites visited and frequency, by next most popular attitudes towards magazines, March 2012
                                                                                                                                                                                  • Figure 161: Preferred types of magazine content, by most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 162: Preferred types of magazine content, by next most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 163: Preferred types of magazine content, by other magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 164: Attitudes towards magazines, by most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 165: Attitudes towards magazines, by next most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 166: Attitudes towards magazines, by other preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 167: Attitudes towards magazines, by most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 168: Attitudes towards magazines, by next most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 169: Attitudes towards magazines, by other magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 170: Most popular attitudes towards magazines, by demographics, March 2012
                                                                                                                                                                                  • Figure 171: Next most popular attitudes towards magazines, by demographics, March 2012
                                                                                                                                                                              • Appendix – Attitudes Towards Digital Magazines

                                                                                                                                                                                  • Figure 172: Social networking sites visited and frequency, by most popular attitudes towards magazines, March 2012
                                                                                                                                                                                  • Figure 173: Social networking sites visited and frequency, by next most popular attitudes towards magazines, March 2012
                                                                                                                                                                                  • Figure 174: Attitudes towards online/electronic magazines, by most popular types of magazine read by consumers, March 2012
                                                                                                                                                                                  • Figure 175: Attitudes towards online/electronic magazines, by next most popular types of magazine read by consumers, March 2012
                                                                                                                                                                                  • Figure 176: Attitudes towards online/electronic magazines, by other types of magazine read by consumers, March 2012
                                                                                                                                                                                  • Figure 177: Attitudes towards online/electronic magazines, by most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 178: Attitudes towards online/electronic magazines, by next most popular preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 179: Attitudes towards online/electronic magazines, by other preferred types of magazine content, March 2012
                                                                                                                                                                                  • Figure 180: Attitudes towards online/electronic magazines, by most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 181: Attitudes towards online/electronic magazines, by next most popular magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 182: Attitudes towards online/electronic magazines, by other magazine reading habits, March 2012
                                                                                                                                                                                  • Figure 183: Attitudes towards online/electronic magazines, by most popular attitudes towards magazines, March 2012
                                                                                                                                                                                  • Figure 184: Attitudes towards online/electronic magazines, by next most popular attitudes towards magazines, March 2012
                                                                                                                                                                                  • Figure 185: Most popular attitudes towards online/electronic magazines, by demographics, March 2012
                                                                                                                                                                                  • Figure 186: Next most popular attitudes towards online/electronic magazines, by demographics, March 2012

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              • Audit Bureau of Circulations
                                                                                                                                                                              • Bauer Consumer Media
                                                                                                                                                                              • BBC Worldwide Ltd
                                                                                                                                                                              • Beano (The)
                                                                                                                                                                              • Condé Nast Publications Inc.
                                                                                                                                                                              • Dandy (The)
                                                                                                                                                                              • DC Thomson & Co Ltd
                                                                                                                                                                              • Dennis Publishing Ltd
                                                                                                                                                                              • Egmont International Holding A/S
                                                                                                                                                                              • Empire Magazine
                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                              • Fédération Internationale de Football Association
                                                                                                                                                                              • FHM Magazine
                                                                                                                                                                              • FourFourTwo
                                                                                                                                                                              • FriendsReunited
                                                                                                                                                                              • Good Housekeeping
                                                                                                                                                                              • Google UK
                                                                                                                                                                              • Grazia
                                                                                                                                                                              • Hachette Filipacchi UK
                                                                                                                                                                              • Haymarket Group (The)
                                                                                                                                                                              • Hearst Magazines
                                                                                                                                                                              • Immediate Media
                                                                                                                                                                              • IPC Media Ltd.
                                                                                                                                                                              • Lagardère SCA
                                                                                                                                                                              • Land Rover UK
                                                                                                                                                                              • Lonely Planet Publications
                                                                                                                                                                              • National Magazine Company Ltd
                                                                                                                                                                              • NME
                                                                                                                                                                              • Panini UK Ltd
                                                                                                                                                                              • Rodale
                                                                                                                                                                              • Scots Magazine (The)
                                                                                                                                                                              • Shortlist Media
                                                                                                                                                                              • Time Warner Inc.
                                                                                                                                                                              • Twitter, Inc.
                                                                                                                                                                              • Vanity Fair Corporation
                                                                                                                                                                              • Walt Disney Company, The
                                                                                                                                                                              • Warner Bros. Entertainment Inc.

                                                                                                                                                                              Magazines - UK - June 2012

                                                                                                                                                                              £1,995.00 (Excl.Tax)