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Mainland South East Asia Outbound Tourism - September 2012

Across the region, mass outbound travel is a relatively new trend. Even for the wealthier nations, short- and medium-haul intra-Asia-Pacific tourism remains significant – and tourism boards collate only very basic data, if at all, about outbound travel. This, in part, is because flourishing, highly profitable inbound tourism arrivals outweigh departures. The Pacific Asia Travel Association (PATA) reported in March that South East Asia was the “fastest growing subregion in Asia Pacific”, with international arrivals up 13.3% year on year in the first quarter of 2012.

Mintel also have a selection of outbound travel reports for other countries in Asia.

 

Report Description:

Mainland South East Asia – comprising Burma, Cambodia, Laos, Malaysia, Singapore, Thailand and Vietnam – includes both established and fast-emerging destinations on the world stage, but their own citizens are also moving more firmly onto the radar of global tourism. The ITB World Travel Trends Report 2011/12 noted that, “one of the key factors driving travel demand across Asia is the rise of large, relatively well-off middle classes in the region. In contrast to the continuing uncertainty in Europe and the USA, Asia is still booming in economic terms. China, South Korea, South East Asia and India have all grown well.” In general terms, salaries are gradually rising in South East Asia, and as people have greater disposable income, their desire and ability to travel abroad is increasing.

Across the region, mass outbound travel is a relatively new trend. Even for the wealthier nations, short- and medium-haul intra-Asia-Pacific tourism remains significant – and tourism boards collate only very basic data, if at all, about outbound travel. This, in part, is because flourishing, highly profitable inbound tourism arrivals outweigh departures. The Pacific Asia Travel Association (PATA) reported in March that South East Asia was the “fastest growing subregion in Asia Pacific”, with international arrivals up 13.3% year on year in the first quarter of 2012.

Vastly differentiated economic conditions apply throughout the region, however. In addition, Mainland South East Asia has a diverse ethnic and cultural mix, and attitudes to lifestyle and travel vary considerably both within countries and across the region. The gap in living standards is highlighted by 2011 per-capita gross domestic product (GDP) figures, with Singapore – South East Asia’s pillar economy – recording US$63,050.00 (according to the Department of Statistics Singapore), compared to US$1,845.61 (according to Bloomberg) in Burma, South Asia’s poorest nation. Burma’s GDP per capita is skewed by state-owned natural resource revenues, which do not filter down to the public. Singaporeans are the region’s wealthiest citizens, and the most likely to travel. However, given its geographical size, it counts a small population, and tourism-board marketers are also focusing their attentions on the potentially larger outbound markets of Malaysia, Thailand and Vietnam.

Enhanced air connectivity is a key driver in the growth of outbound travel. Singapore’s Changi Airport is a global hub for both short- and long-haul travel. Malaysia and Thailand are also fast diversifying air hubs, especially for South East Asia’s burgeoning low-cost carrier (LCC) sector. Consequently, Singaporeans, Malaysians and Thais are taking more flights for both business and leisure purposes. These three countries have the largest number of operating airlines, and the most departures per 100 population of the ten-member Association of South East Asian Nations (ASEAN), except Brunei Darussalam.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Mid-year population growth in Mainland South East Asia, 2000-50
        • Economy
            • Figure 2: Projected GDP growth in South East Asia, 2011-13
            • Figure 3: Predicted per-capita growth in Mainland South East Asia’s top economies, 2010-50
          • Exchange rates
            • Figure 4: Mainland South East Asia’s currency exchange rates versus the US Dollar, 2005-12
          • Tourism balance
          • Outbound Tourism

            • Arrivals
              • Destinations
                • Australia
                  • Figure 5: Visitors to Australia from key Mainland South East Asia markets, 2001-12
                • Cambodia
                  • China
                    • Hong Kong
                      • Figure 6: Visitors to Hong Kong from key mainland South East Asian markets, January-May, 2011-12
                    • Indonesia
                      • Japan
                        • Figure 7: Visitors to Japan from key markets of Mainland South East Asia, 2000-11
                      • Korea (Republic of)
                        • Figure 8: Visitors* to Korea from key markets of Mainland South East Asia, 2003-12
                      • Malaysia
                        • New Zealand
                          • Figure 9: Visitors to New Zealand from key markets of Mainland South East Asia, July 2011-June 2012
                        • Philippines
                          • Figure 10: Visitors to the Philippines from Mainland South East Asia, 2011-12
                        • Singapore
                          • Figure 11: Mainland South East Asian visitors to Singapore, 2005-12
                          • Figure 12: Mode of travel to Singapore from mainland South East Asia, 2011
                        • Taiwan
                          • Thailand
                            • Figure 13: Mainland South East Asian visitors to Thailand, Jan-Nov 2010 and Jan-Nov 2011
                          • US
                            • Figure 14: Visitors to the US from Mainland South East Asia, 2011-12
                          • Vietnam
                            • Emerging destinations
                              • Macao
                                • Maldives
                                  • Figure 15: Tourism arrivals to the Maldives from key Mainland South East Asia markets*, 2010-11
                                • Burma
                                  • Nepal
                                    • Sri Lanka
                                      • Figure 16: Visitors to Sri Lanka from key markets of Mainland South East Asia, 2008-12
                                  • Market Characteristics

                                    • Pre-booking behaviour and booking methods
                                      • Agoda
                                        • AirAsiaExpedia
                                          • AsiaRooms
                                            • Zuji
                                              • Demographics
                                                • Purpose of visit
                                                    • Figure 17: Visitors to Taiwan by purpose of visit from key Mainland South East Asian markets, 2011
                                                  • Expenditure
                                                    • Length of stay
                                                      • Seasonality
                                                      • Transport

                                                        • Air
                                                          • Low-cost carriers
                                                            • AirAsia and AirAsia X
                                                              • Cebu Pacific
                                                                • Jetstar
                                                                  • Lion Air
                                                                    • Scoot
                                                                      • Tiger Airways
                                                                        • Road
                                                                          • Rail
                                                                            • Sea
                                                                                • Figure 18: Outbound mode of transport, air versus sea, from Singapore, 2000-12
                                                                            • Accommodation

                                                                              • Tour Operators and Travel Agencies

                                                                                • What Next?

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  Mainland South East Asia Outbound Tourism - September 2012

                                                                                  £295.00 (Excl.Tax)