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Managing a Healthy Lifestyle - UK - November 2017

"Only 15% of people thinking that they are unhealthy for a person of their age contrasts sharply with more than six in 10 people being overweight or obese. Consumers recognise the importance of getting enough sleep, having a healthy diet and exercising, but the majority are falling short on recommendations. This highlights a vast array of opportunities for brands to support NHS initiatives to improve the health of the nation.”

- Richard Caines, Senior Food & Drink Analyst

This report will look at the following areas:

  • Room for more help from brands to encourage healthy eating habits
  • Role for technology and benchmarking in increasing daily exercise
  • Untapped space for brands to help people with anxiety and stress

 

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Table of contents

  1. Overview

    • What you need to know
    • Executive Summary

        • The market
          • Government looking to tackle obesity problem
            • Figure 1: Trends in body mass index (BMI), England, 1995-2015
          • Evidence of moderation in drinking alcohol
            • Campaigns raising awareness of issue of mental health
              • ‘This Girl Can’ campaign helps to get females more active
                • Ageing population increases pressure on NHS budgets
                  • Income squeeze could impact on healthy lifestyles
                    • The consumer
                      • Half of people think they are healthy for their age
                        • Figure 2: State of people’s health, 2014-17
                      • One in 12 take a strict approach to being healthy
                        • Only a fifth getting 5-a-day every day
                          • Figure 3: Frequency of health-related behaviours, August 2017
                        • Only a third of people relax every day
                          • Abstention and moderation in drinking alcohol
                            • Young people the most anxious or stressed
                              • Figure 4: How people deal with feeling anxious or stressed, August 2017
                            • Sleep, diet and exercise most important for staying healthy
                              • Figure 5: Habits seen as important for staying healthy, August 2017
                            • Strong interest in apps with healthy eating ideas
                              • Fifth of people track their number of steps
                                • Figure 6: Measuring/tracking electronically and interest in measuring/tracking electronically aspects of health and lifestyles, August 2017
                              • What we think
                              • Issues and Insights

                                • Room for more help from brands to encourage healthy eating habits
                                  • The facts
                                    • The implications
                                      • Role for technology and benchmarking in increasing daily exercise
                                        • The facts
                                          • The implications
                                            • Untapped space for brands to help people with anxiety and stress
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Obesity levels still increasing
                                                    • Government looking to tackle obesity problem
                                                      • Evidence of moderation in drinking alcohol
                                                        • Campaigns raising awareness of mental health
                                                          • ‘This Girl Can’ campaign helps to get females more active
                                                            • Ageing population increases pressure on NHS budgets
                                                              • Income squeeze could impact on healthy lifestyles
                                                                • Social media having a big influence
                                                                  • Wearable technology helping with health and fitness
                                                                  • Market Drivers

                                                                    • Health and weight management drive healthy food habits
                                                                      • Figure 7: Reasons for eating healthily, November 2016
                                                                    • Obesity levels still increasing
                                                                      • Figure 8: Trends in body mass index (BMI), England, 1995-2015
                                                                    • Government looks to tackle obesity problem
                                                                      • Soft Drinks Industry Levy details announced
                                                                        • Government outlines its plan to tackle childhood obesity
                                                                          • New Change4Life app targets parents’ health concerns
                                                                            • PHE’s ‘One You’ campaign
                                                                              • Evidence of moderation in drinking alcohol
                                                                                • Figure 9: Limiting or reducing the amount of alcohol drunk in the last 12 months, November 2016
                                                                              • Campaigns raising awareness of mental health issues
                                                                                • Theresa May pledges to champion mental health
                                                                                  • Celebrities go public about mental health
                                                                                    • Businesses look to offer solutions
                                                                                      • ‘This Girl Can’ campaign helps to get females more active
                                                                                        • Ageing population increases pressure on NHS budgets
                                                                                          • Figure 10: Trends in age structure of the UK population, 2012-22
                                                                                        • Income squeeze could impact on healthy lifestyles
                                                                                          • Social media and technology having big influence
                                                                                          • The Consumer – What You Need to Know

                                                                                            • Half of people think they are healthy for their age
                                                                                              • One in 12 take a strict approach to being healthy
                                                                                                • Only a fifth getting 5-a-day every day
                                                                                                  • Only a third of people relax every day
                                                                                                    • Abstention and moderation in drinking alcohol
                                                                                                      • Young people the most anxious or stressed
                                                                                                        • Sleep, diet and exercise deemed most important for staying healthy
                                                                                                          • Strong demand for food catering for healthy diets
                                                                                                            • Strong interest in apps with healthy eating ideas
                                                                                                              • Fifth of people track their number of steps
                                                                                                              • State of Nation’s Health

                                                                                                                • Half of people think they are healthy for their age
                                                                                                                    • Figure 11: State of people’s health, 2014-17
                                                                                                                  • Age-specific benchmarking gives people something to work on
                                                                                                                    • “Biological age” harnessed by BBC and Fitness First
                                                                                                                      • Higher-income households see themselves in best health
                                                                                                                        • Figure 12: State of people’s health, by age and gender, August 2017
                                                                                                                    • Amount of Effort People Put into Staying Healthy

                                                                                                                      • One in 12 take a strict approach to staying healthy
                                                                                                                        • Figure 13: Amount of effort people put into staying healthy, 2015-17
                                                                                                                      • For most people staying healthy takes effort
                                                                                                                        • Over-65s put the most effort into leading a healthy lifestyle
                                                                                                                          • Figure 14: Amount of effort people put into staying healthy, by gender and age, August 2017
                                                                                                                        • Emphasis on health but also enjoyment
                                                                                                                        • Frequency of Health-Related Behaviours

                                                                                                                          • Only a fifth of people getting 5-a-day every day
                                                                                                                            • Industry steps up efforts to boost veg intake
                                                                                                                              • Figure 15: Frequency of health-related behaviours, August 2017
                                                                                                                            • Majority of people never keep track of calories
                                                                                                                              • Apps offer convenient calorie counting
                                                                                                                                • Only a third of people relax every day
                                                                                                                                  • Relaxation embraced as a selling point from tea to tech
                                                                                                                                    • Evidence of abstention and moderation in drinking alcohol
                                                                                                                                      • Mental stimulation in short supply for many
                                                                                                                                        • Opportunities for employers and brain games to embrace mental stimulation
                                                                                                                                        • Dealing with Anxiety or Stress

                                                                                                                                          • Young people the most anxious or stressed
                                                                                                                                            • Listening to music most common means to deal with stress
                                                                                                                                              • Figure 16: How people deal with feeling anxious or stressed, August 2017
                                                                                                                                            • Going for a walk another popular way of dealing with stress
                                                                                                                                              • A third of people eat comfort food when stressed
                                                                                                                                                • Exercise a boost to physical and mental health
                                                                                                                                                • Habits Seen as Important for Staying Healthy

                                                                                                                                                  • Sleep, diet and exercise seen as most important for staying healthy
                                                                                                                                                      • Figure 17: Habits seen as important for staying healthy, August 2017
                                                                                                                                                    • Middle-aged get the least sleep
                                                                                                                                                      • Strong demand for foods catering for healthy diets
                                                                                                                                                        • Keeping well hydrated also seen as important
                                                                                                                                                        • Usage of and Interest in Using Mobile/Tablet Apps

                                                                                                                                                          • Strong interest in apps with healthy eating ideas
                                                                                                                                                            • Figure 18: Usage and interest in using mobile/tablet apps for healthy recipes, healthy meal swaps and help with anxiety/stress management and mindfulness/meditation techniques, August 2017
                                                                                                                                                          • Strong interest in apps to help manage and relieve stress
                                                                                                                                                            • Under-35s, mums and affluent households show most interest in anti-stress apps
                                                                                                                                                            • Interest in Electronic Measuring or Tracking Aspects of Health and Lifestyles

                                                                                                                                                              • A fifth of people track their number of steps
                                                                                                                                                                • Figure 19: Measuring/tracking electronically and interest in measuring/tracking electronically aspects of health and lifestyles, August 2017
                                                                                                                                                              • Strong interest in tracking key health statistics and sleep
                                                                                                                                                                • Interest in tracking a number of aspects of health and lifestyles
                                                                                                                                                                    • Figure 20: Number of aspects of health and lifestyles people are interested in measuring or tracking electronically, August 2017
                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                    • Abbreviations
                                                                                                                                                                      • Consumer research methodology

                                                                                                                                                                      Managing a Healthy Lifestyle - UK - November 2017

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