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Managing Your Health - US - January 2015

“How people manage their personal health is rapidly changing, due to advances in technology, a proactive mentality on the part of consumers, and a wide range of sources where people can get professional treatment.”
– Emily Krol, Health and Wellness Analyst

This report looks at the following issues:

  • Retail health clinics are changing the healthcare landscape
  • Innovations in technology impact how people manage their health
  • Consumers are more proactive about their personal health

Personal health management is taking on a new role. Several factors are impacting healthcare, resulting in an increased focus on consumers being proactive about their own health. The ACA (Affordable Care Act) has changed nearly every aspect of healthcare. Meanwhile, diseases such as diabetes and obesity have become more prevalent in recent years. This comes at a time when the US population is experiencing significant growth among the older population, resulting in an increased demand for healthcare. Furthermore, innovations in technology have made it easier for people to keep track of and manage their own health, as well as interact with a professional.

This report will explore consumer attitudes and behaviors toward managing personal health as well as usage of professional healthcare services.

Consumer research for this report focuses on attitudes and behaviors toward managing one’s health. Players in the healthcare space will be able to better market offerings to consumers.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • Demographic shifts affect healthcare market
                      • Other factors that affect healthcare
                        • Figure 1: Visitation to healthcare provider past 12 months, November 2014
                      • Healthful habits
                        • Selecting a healthcare provider
                          • Figure 2: Importance of factors when selecting a healthcare provider (top three), November 2014
                        • Using technology to manage health
                          • Figure 3: Usage and interest in tools to manage health, November 2014
                        • What we think
                        • Issues and Insights

                            • Retail health clinics are changing the healthcare landscape
                              • The issues
                                • The implications
                                  • Innovations in technology impact how people manage their health
                                    • The issues
                                      • The implications
                                        • Consumers are more proactive about their personal health
                                          • The issues
                                            • The implications
                                            • Trend Applications

                                                • Trend: Prepare for the Worst
                                                  • Trend: Help Me Help Myself
                                                    • Trend: Data Creators
                                                    • Market Drivers – Demographic Factors

                                                      • Key points
                                                        • Aging population affects need for healthcare services
                                                          • Figure 4: US population, by age, 2014-19
                                                        • US population becoming more diverse
                                                          • Figure 5: Population, by race and Hispanic origin, 2009-19
                                                        • Fewer households with kids
                                                          • Figure 6: Households, by presence of children, 2003-13
                                                        • Population density
                                                        • Market Drivers – Other Factors

                                                          • Key points
                                                            • Incidence of health insurance
                                                              • Figure 7: Percentage of uninsured Americans, 2002-12
                                                            • Affordable Care Act
                                                              • Household income stabilizing, remains weak
                                                                • Figure 8: Median household income, in inflation-adjusted dollars, 2002-12
                                                              • Obesity rates continue to increase
                                                                • Figure 9: Percentage of people aged 20 or older who are of healthful weight, overweight, or obese, 2001-12
                                                              • Government and community initiatives
                                                                • Healthcare scares
                                                                • Innovations and Innovators

                                                                    • Retailization of healthcare
                                                                      • Apps
                                                                        • Technology
                                                                          • Wearables
                                                                          • Marketing Strategies

                                                                            • Overview of the brand landscape
                                                                              • Health insurance companies take consumer approach
                                                                                • Figure 10: Cigna Health Matters, October 2014
                                                                                • Figure 11: Humana: Partners in Health, September 2014
                                                                              • Wearables promote motivation
                                                                                • Figure 12: Nike+ FuelBand SE | What It Is: LED Lights, February 2014
                                                                              • CVS Health becomes a healthcare provider
                                                                                • Figure 13: Raise A Glass - CVS Health TV Commercial 2014
                                                                                • Figure 14: Tick Tock - CVS Health TV Commercial 2014
                                                                              • Healthcare providers become personal
                                                                                • Figure 15: Northwestern Medicine: Our breakthroughs are your breakthroughs
                                                                            • Personal Health Management

                                                                              • Key points
                                                                                • Healthful habits are prevalent
                                                                                    • Figure 16: Health habits, April 2013-June 2014
                                                                                  • Exercise most important to managing health, but other factors also noted
                                                                                      • Figure 17: Factors important to health management, November 2014
                                                                                    • Confusion about healthcare options
                                                                                      • Figure 18: Attitudes toward health management, by suffer from nonlife-threatening condition, November 2014
                                                                                    • Self-treatment motivates approach to health
                                                                                      • Figure 19: Attitudes and opinions about health and medicine, by age, April 2013-June 2014
                                                                                  • Professional Care Visits

                                                                                    • Key points
                                                                                      • Primary care physician trumps other healthcare sources
                                                                                          • Figure 20: Visitation to healthcare provider, November 2014
                                                                                        • Women, older consumers more likely to visit primary care physician
                                                                                            • Figure 21: Attitudes toward doctors, by age, January 2013-March 2014
                                                                                            • Figure 22: Visited primary care physician in past year, by demographics, November 2014
                                                                                          • Visits to hospitals more prevalent among younger, lower income
                                                                                            • Figure 23: Visited hospital in past year, by demographics, November 2014
                                                                                          • Urgent care clinics growing
                                                                                              • Figure 24: Visited urgent care in past year, by demographics, November 2014
                                                                                            • Retail health clinics provide convenience
                                                                                                • Figure 25: Visited retail health clinic in past year, by demographics, November 2014
                                                                                              • Alternative health management
                                                                                                • Figure 26: Attitudes toward health management, by gender, November 2014
                                                                                              • More personalized services
                                                                                              • Selecting a Healthcare Provider

                                                                                                • Key points
                                                                                                  • Consumers have limited control over healthcare providers
                                                                                                    • Figure 27: Importance of factors when selecting a healthcare provider (top three), November 2014
                                                                                                  • Differences by demographics
                                                                                                    • Important factors by healthcare provider type
                                                                                                        • Figure 28: Correspondence Analysis, visits to healthcare provider and important factors when choosing a healthcare provider, November 2014
                                                                                                        • Figure 29: Description of healthcare providers, November 2014
                                                                                                    • Prescription Drugs and Health Conditions

                                                                                                      • Key points
                                                                                                        • Prevalence of health conditions and prescription drug usage
                                                                                                          • Health conditions and prescription drug usage more prevalent among women and older respondents
                                                                                                            • Figure 30: Healthcare conditions, by age, November 2014
                                                                                                          • Health conditions suffered
                                                                                                            • Figure 31: Ailments suffered from, by age, April 2013-June 2014
                                                                                                          • Attitudes toward prescription drugs
                                                                                                            • Doctor plays a strong role in recommendation
                                                                                                              • Drug costs are concerning
                                                                                                                  • Figure 32: Attitudes toward prescription drugs, by age, April 2013-June 2014
                                                                                                              • Role Technology Plays

                                                                                                                • Key points
                                                                                                                  • Technology lends itself to self-diagnosis
                                                                                                                    • An app a day
                                                                                                                      • Fitness trackers key for motivation
                                                                                                                        • Sharing information
                                                                                                                          • Interacting with doctor
                                                                                                                            • Figure 33: Usage and interest in tools to manage health, November 2014
                                                                                                                          • Technology can be especially useful to parents
                                                                                                                            • Figure 34: Usage and interest in tools to manage health – Any usage, by presence of children in household, November 2014
                                                                                                                          • Health monitoring tools help measure results
                                                                                                                            • Figure 35: Types of health monitoring devices used, by age, April 2013-June 2014
                                                                                                                        • Impact of Race and Hispanic Origin

                                                                                                                          • Key points
                                                                                                                            • Black Americans interested in learning about health
                                                                                                                              • Newly insured Hispanic Americans more engaged with health
                                                                                                                                • Asian Americans adopt healthful habits
                                                                                                                                  • Figure 36: Health habits, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                  • Figure 37: Healthcare coverage, by race/Hispanic origin, November 2014
                                                                                                                                  • Figure 38: Visited healthcare provider past 12 months, by race/Hispanic origin, November 2014
                                                                                                                                  • Figure 39: Importance of factors when selecting a healthcare provider (top three), by race/Hispanic origin, November 2014
                                                                                                                                  • Figure 40: Usage and interest in tools to manage health – Would use in the future, by race/Hispanic origin, November 2014
                                                                                                                                  • Figure 41: Attitudes toward health management, by race/Hispanic origin, November 2014
                                                                                                                              • Appendix – Other Useful Consumer Tables

                                                                                                                                • Prevalence of obesity
                                                                                                                                  • Figure 42: Prevalence of obesity by race and Hispanic origin, among adults aged 20 and over, US 2011-12
                                                                                                                                  • Figure 43: Percentage of people aged 20 or older who are of healthful weight, overweight, or obese, by gender, 2009-12
                                                                                                                                • Personal health management
                                                                                                                                  • Figure 44: Healthful habits, by demographics, January 2013-March 2014
                                                                                                                                  • Figure 45: Attitudes and opinions about health and medicine, by gender, April 2013-June 2014
                                                                                                                                  • Figure 46: Attitudes and opinions about health and medicine, by age, April 2013-June 2014
                                                                                                                                  • Figure 47: Attitudes and opinions about diet and health, by gender, April 2013-June 2014
                                                                                                                                  • Figure 48: Attitudes and opinions about diet and health, by age, April 2013-June 2014
                                                                                                                                  • Figure 49: Attitudes and opinions about diet and health, by household income, April 2013-June 2014
                                                                                                                                  • Figure 50: Factors important to health management, by gender, November 2014
                                                                                                                                  • Figure 51: Factors important to health management, by age, November 2014
                                                                                                                                  • Figure 52: Factors important to health management, by household income, November 2014
                                                                                                                                  • Figure 53: Factors important to health management, by education level, November 2014
                                                                                                                                  • Figure 54: Factors important to health management, by race/Hispanic origin, November 2014
                                                                                                                                • Professional care visits
                                                                                                                                  • Figure 55: Visitation to healthcare provider past 12 months, November 2014
                                                                                                                                  • Figure 56: Visitation to any healthcare provider, by take prescription drugs, November 2014
                                                                                                                                  • Figure 57: Any primary care physician visitation, by gender, November 2014
                                                                                                                                  • Figure 58: Any primary care physician visitation, by age, November 2014
                                                                                                                                  • Figure 59: Any hospital visitation, by age, November 2014
                                                                                                                                  • Figure 60: Any retail health visitation, by gender, November 2014
                                                                                                                                  • Figure 61: Any retail health visitation, by age, November 2014
                                                                                                                                  • Figure 62: Any urgent care visitation, by gender, November 2014
                                                                                                                                  • Figure 63: Any urgent care visitation, by age, November 2014
                                                                                                                                  • Figure 64: Professionals consulted with, by gender, April 2013-June 2014
                                                                                                                                  • Figure 65: Professionals consulted with, by age, April 2013-June 2014
                                                                                                                                  • Figure 66: Professionals consulted with, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                • Selecting a healthcare provider
                                                                                                                                  • Figure 67: Importance of factors when selecting a healthcare provider (top three), by gender, November 2014
                                                                                                                                  • Figure 68: Importance of factors when selecting a healthcare provider (top three), by age, November 2014
                                                                                                                                • Correspondence analysis methodology
                                                                                                                                  • Figure 69: Visitation to healthcare provider, November 2014
                                                                                                                                • Prescription drugs and health conditions
                                                                                                                                  • Figure 70: Healthcare coverage, by age, November 2014
                                                                                                                                  • Figure 71: Healthcare coverage, by region, November 2014
                                                                                                                                  • Figure 72: Healthcare coverage, by household income, November 2014
                                                                                                                                  • Figure 73: Ailments suffered from, by age, April 2013-June 2014
                                                                                                                                  • Figure 74: Ailments suffered from, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                  • Figure 75: Prescription drugs used past 12 month, by age/gender, April 2013-June 2014
                                                                                                                                  • Figure 76: Attitudes toward prescription drugs, by household income, April 2013-June 2014
                                                                                                                                • Role technology plays
                                                                                                                                  • Figure 77: Usage and interest in tools to manage health – Would use in the future, by age, November 2014
                                                                                                                                  • Figure 78: Types of health monitoring devices used, by household income, April 2013-June 2014
                                                                                                                              • Appendix – Trade Associations

                                                                                                                                  • American Medical Association (AMA)
                                                                                                                                    • American Pharmacists Association (APhA)
                                                                                                                                      • American Society of Consultant Pharmacists (ASCP)
                                                                                                                                        • Consumer Healthcare Products Association (CHPA)
                                                                                                                                          • The Kaiser Family Foundation

                                                                                                                                          Companies Covered

                                                                                                                                          • Apple, Inc
                                                                                                                                          • CVS Caremark Corporation
                                                                                                                                          • Microsoft Corporation
                                                                                                                                          • Rite Aid Corporation
                                                                                                                                          • Samsung Electronics (USA)

                                                                                                                                          Managing Your Health - US - January 2015

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