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Managing Your Health - US - January 2016

"Several factors are impacting healthcare, including an anticipated shortage of primary care physicians, resulting in an increased focus on managing one’s own health, as well as growing reliance on retail health clinics and pharmacists. At a time when the US population is experiencing significant growth among the older population, a demand for products and services to assist aging in place will become increasingly more important."

This report covers the following areas:

  • Obesity continues to be a concern
  • Aging US population will put significant demand on healthcare resources
  • Shortage of doctors could increase demand for other medical professionals

For the purposes of this Report, Mintel has used the following definitions:

This report will explore consumer attitudes and behaviors toward managing personal health as well as usage of professional healthcare services. Companies and brands in healthcare will be able to better understand and market to consumers.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Obesity continues to be a concern
            • Figure 1: Self-perception of body weight, by calculated BMI, October 2015
          • Aging US population will put significant demand on healthcare resources
            • Figure 2: US population, by age, 2010-20
          • Shortage of doctors could increase demand for other medical professionals
            • Figure 3: Projecting the supply and demand for US primary care practitioners, 2010-20
          • The opportunities
            • Most adults have health insurance; insurers can help guide health management
              • Figure 4: Health insurance coverage status, 2013-14
            • Aging in place provides seniors comfortable care; a growth opportunity for healthcare
              • Telemedicine is growing and its potential is strong, especially for parents
                • Figure 5: Any use or interest in virtual health coach, by number of children in household, October 2015
              • What it means
              • The Market - What You Need to Know

                • The US population is changing
                  • More US adults have health insurance, yet there’s a shortage of doctors
                    • Obesity and stress are concerning health issues
                    • Market Factors – Demographic

                      • The aging population will require increased senior healthcare
                        • Figure 6: US population, by age, 2010-20
                      • The US is becoming more diversified
                        • Figure 7: Percent of total US population and growth, by race and Hispanic origin, 2010-20
                      • Urban population increasing, rural decreasing, impacting health choices
                        • Figure 8: Important factors to personal wellness, rank 1st-3rd, by area, October 2015
                      • More women are delaying childbirth; can lead to increased health risks
                        • Figure 9: Annual births, by age of mother, 2009 and 2014*
                    • Market Factors – Other

                      • More people have health insurance
                        • Figure 10: Health insurance coverage status, 2013-14
                      • Affordable Care Act impacting how consumers gain health insurance
                        • Projected shortage of doctors puts a strain on quality of care
                          • Figure 11: Projecting the supply and demand for US primary care practitioners, 2010-20
                        • Surviving cancer doesn’t end the need for care
                          • Obesity rates continue to be of concern
                            • Figure 12: Self-perception of body weight, by calculated BMI, October 2015
                          • Stress is a concern and so are the health effects
                          • Key Players – What You Need to Know

                            • Telehealth and campaigns promoting healthy lifestyles are working
                              • Costs, lack of transparency, and security concern consumers
                                • Up next – Aging in place, rewarding health, and utilizing pharmacists
                                • What’s Working?

                                  • Telemedicine continuing to grow
                                    • AARP’s youthful and active partnership with Bob Harper
                                      • Health is Primary campaign collaborates with CVS Health
                                      • What’s Struggling?

                                        • Rising costs of prescription medication
                                          • Theranos blood testing questioned; partnership with Walgreens on hold
                                            • Security concerns over health information
                                            • What’s Next?

                                              • Aging in place products and services
                                                • Rewarding healthy behaviors
                                                  • Pharmacists underused yet gaining more authorization to prescribe
                                                  • The Consumer – What You Need to Know

                                                    • Physical wellbeing is most important to adults
                                                      • Primary care physicians are top source for health information
                                                        • A small majority are able to access their health records online
                                                          • Body weight satisfaction is directly tied to certain characteristics
                                                            • Attitudes toward managing health are strong
                                                              • Technology has a notable place in helping adults manage their health
                                                              • Important Factors to Personal Wellness

                                                                • Physical wellness is most important to adults
                                                                  • Figure 13: Important factors to personal wellness, ranked first, October 2015
                                                                  • Figure 14: Importance of physical wellness, ranked first, by age, area, and BMI (calculation), October 2015
                                                                • Half of adults rank mental health in the top two
                                                                  • Figure 15: Importance of mental wellness, Ranked 1st/2nd, by generation, race, age/income, body weight self-rating, October 2015
                                                                • Nutritional health rounds out the top three
                                                                  • Figure 16: Importance of nutritional, intellectual, social and occupational wellness, ranked 1st/2nd, by gender and age, October 2015
                                                              • Sources of Information

                                                                • Adults who experience unexpected illness turn to primary physician
                                                                  • Figure 17: Unexpected health illness healthcare sources, October 2015
                                                                • Chronic sufferers turn to primary physician or a specialist for care
                                                                  • Figure 18: Chronic health illness healthcare sources, October 2015
                                                                • Adults seek various mental and nutritional healthcare sources
                                                                  • Figure 19: Mental and nutritional healthcare sources, October 2015
                                                              • Managing Health Records

                                                                • One third of adults able to access their personal health records online
                                                                  • Figure 20: Accessing and importance of managing personal health record, by generations, October 2015
                                                                • Married parents and Millennials independently managing PHR
                                                                  • Figure 21: Maintain own record online (not affiliated with medical provider), by generations, household income, marital status by presence of children, October 2015
                                                                • Parents and Hispanics see the benefits of tracking fitness and weight
                                                                  • Figure 22: Important to track weight, fitness, nutrition in personal health record, by Hispanic origin, race, marital status by presence of children, by October 2015
                                                              • Satisfaction and Assessment of Body Weight

                                                                • Satisfaction with body weight is tied to BMI
                                                                  • Figure 23: Satisfaction with body weight, by BMI calculation, October 2015
                                                                • Age and gender influences satisfaction
                                                                  • Figure 24: Satisfaction with body weight, by age and gender, October 2015
                                                                • Household income influences satisfaction with weight
                                                                  • Figure 25: Satisfaction with body weight, by household income, October 2015
                                                                • Black adults express least satisfaction with body weight
                                                                  • Figure 26: Satisfaction with body weight, by race and Hispanic origin, October 2015
                                                              • Attitudes toward Health Management

                                                                • Adults agree increased body weight can negatively impact health
                                                                  • Figure 27: Attitudes toward weight and health, agree, by generations, Hispanic origin, race, and BMI calculation, October 2015
                                                                • Health diagnosis is best from a doctor
                                                                  • Figure 28: Attitudes toward diagnosis and health information on social media, agree, by generations, Hispanic origin, race, and parental status, October 2015
                                                                • Drug costs are concerning, yet many agree on importance for treatment
                                                                  • Figure 29: Attitudes toward high cost of drugs and treatment, agree, October 2015
                                                              • Managing Health with Technology

                                                                • Managing health with technology is appealing to larger families
                                                                  • Figure 30: Any usage or interest in technology to manage health, by number of children in household, October 2015
                                                                • Wearables have strong interest, but low usage
                                                                  • Figure 31: Any usage or interest in wearable technology, by gender/income and area, October 2015
                                                                • Mobile apps to manage health are appealing
                                                                  • Figure 32: Any usage or interest in mobile app to manage health, by age and income, October 2015
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Consumer survey data
                                                                    • Abbreviations and terms
                                                                      • Abbreviations
                                                                        • Terms
                                                                        • Appendix – Market

                                                                            • Figure 33: Health insurance coverage status and type of coverage, 2013-14

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Managing Your Health - US - January 2016

                                                                        £3,199.84 (Excl.Tax)