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Managing Your Health - US - January 2017

"The US continues to experience significant growth among the older population, along with an increasing life expectancy, growing the demand for products and services to assist health-engaged consumers. In order to help consumers overcome barriers to living a healthy lifestyle, it will be essential to tap into their emotional motivators – such as being happy or feeling confident."

Marissa Gilbert, Senior Health and Wellness Analyst

This report will cover the following areas:

  • Older women have trouble controlling weight despite greater focus on nutrition
  • A lack of motivation is difficult for brands to overcome
  • Parents need assistance to lead a healthy life and set a good example

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Older women have trouble controlling weight despite greater focus on nutrition
            • Figure 1: Weight control self-perceptions, by age and gender, October 2016
          • A lack of motivation is difficult for brands to overcome
            • Figure 2: Challenges, October 2016
          • Parents need assistance to lead a healthy life and set a good example
            • Figure 3: Select challenges, by parental status, October 2016
          • The opportunities
            • Focus on improving outlook on life to cultivate healthy behaviors
              • Figure 4: Self-perceptions, by respondents with a positive outlook on life, October 2016
            • Help young adults overcome their hurdles to living a healthy lifestyle
              • Figure 5: Select challenges, by age, October 2016
            • Tap into consumer’s emotions to engage them in healthy behaviors
              • Figure 6: Reasons to be healthy, October 2016
            • What it means
            • The Market – What You Need to Know

              • Certain US populations are growing and Americans are living longer
                • Obesity and a lack of sleep are health risks
                  • Good health and positivity may go hand in hand
                  • Market Factors – Demographics

                    • The US population is aging; Seniors are paying attention to their health
                      • Figure 7: US population, by age, 2012-22
                    • Women account for a larger portion of older adults
                      • Figure 8: US population, by gender, 2017
                  • Market Factors – Other

                    • Americans are living longer; an incentive to live a healthy life
                      • Figure 9: Life expectancy at birth, by gender and race and Hispanic origin, 2006 and 2014
                    • The struggle to drop the weight persists
                      • Figure 10: Prevalence of obesity among US adults aged 20 and over, 1997-2015
                    • Catching ZZZ’s is essential for good health
                      • Figure 11: Percentage of adults who reported seven hours or more of sleep per 24-hour period, by age and race and Hispanic origin, 2014
                    • Two thirds of American believe they are in excellent or very good health
                      • Figure 12: Excellent/very good self-assessed health status, 1997-2015
                    • Most people are content with their life
                      • Figure 13: Agree a lot/agree a little: I’m very happy with my life as it is, 2008-16
                  • Key Players – What You Need to Know

                    • Expanding health information reach, disposing of the unwanted, and giving away medication
                      • Prescription drug use not linked to improved health and private employee health information is violated
                        • The future of the ACA (Affordable Care Act) remains unclear; mental health outreach gets social
                        • What’s Working?

                          • Social media is having an impact on heath
                            • Pharmacies highlight efforts to dispose of unwanted medications
                              • Free OTC medication and health screenings help those in need
                              • What’s Not Working?

                                • Prescription drug use doesn’t correlate with improved health
                                  • Figure 14: Health self-perceptions, by prescription medication use, October 2016
                                • AARP files lawsuit against EEOC
                                • What’s Next?

                                  • The future of the ACA is uncertain; but changes are imminent
                                    • Figure 15: 2016 elections perceived impact on health insurance, November 2016
                                  • Are social media platforms the key to mental health outreach?
                                  • The Consumer – What You Need to Know

                                    • Overall, consumers have modest self-perceptions of health
                                      • Managing health requires a number of approaches
                                        • People just want to feel good
                                          • Most adults encounter some challenges when trying to live healthy
                                            • The type of non-life-threatening illness determines the treatment
                                              • Adults are using a variety of methods to manage health
                                              • Self-Perceptions

                                                  • Health perceptions are tied to age
                                                    • Figure 16: Select health self-perceptions, by age, October 2016
                                                  • Positive outlook on life could be attributed to good health
                                                    • Figure 17: Self-perceptions, by respondents with a positive outlook on life, October 2016
                                                  • Older women challenged by weight; yet most focused on well-balanced diet
                                                    • Figure 18: Weight control self-perceptions, by age and gender, October 2016
                                                  • Gender and lifestage impacts control over stress
                                                    • Figure 19: Self-perception of stress control, by gender and age, household income, parental status by gender, and employment status, October 2016
                                                • Factors for Health

                                                    • Managing health requires an expansive proactive tool kit
                                                      • Figure 20: Factors for health, October 2016
                                                    • Older adults are doing more to manage their health
                                                      • Figure 21: Select factors for health, by age, October 2016
                                                    • Women’s age influences their focus when managing their health
                                                      • Figure 22: Select factors for health, by gender and age, October 2016
                                                    • Consumers taking action have healthier self-perceptions
                                                      • Figure 23: Select self-perceptions, by factors for health, October 2016
                                                  • Reasons to be Healthy

                                                      • People just want to feel good
                                                        • Figure 24: Reasons to be healthy, October 2016
                                                      • Women express more reasons to be healthy
                                                        • Figure 25: Select reasons to be healthy, by gender, October 2016
                                                      • Older adults motivated by healing and longevity; younger adults want confidence
                                                        • Figure 26: Select reasons to be healthy, by age, October 2016
                                                      • Black adults are motivated to manage ailments and live a long life
                                                        • Figure 27: Living longer and managing health conditions motivation for healthy lifestyle, by race and Hispanic origin, October 2016
                                                    • Challenges

                                                        • The majority of adults are faced with a challenge to live a healthy life
                                                          • Figure 28: Challenges, October 2016
                                                        • Young adults are faced with more challenges
                                                          • Figure 29: Select challenges, by age, October 2016
                                                          • Figure 30: Physical limitations and no challenges, by age, October 2016
                                                        • Parents need convenient, time-saving ways to be healthy
                                                          • Figure 31: Select challenges, by parental status, October 2016
                                                        • Work is a hurdle to health for full-time employees
                                                          • Figure 32: Job and time challenges, by employment status, October 2016
                                                      • Steps of Treatment

                                                          • A bodily injury requires medical treatment
                                                            • Figure 33: Steps of treatment for an injury, October 2016
                                                            • Figure 34: Select steps of treatment for an injury, by gender and age, October 2016
                                                          • Rest and OTC medications are key in managing the flu
                                                            • Figure 35: Steps of treatment for the flu, October 2016
                                                            • Figure 36: Select steps of treatment for the flu, by gender and age, October 2016
                                                          • OTC medications are the top choice for treating common ailments
                                                            • Figure 37: Select steps of treatment for a cold/cough, body pain, digestive health issues, October 2016
                                                            • Figure 38: Select steps of treatment for a cold/cough, body pain, digestive health issues, by gender and age, October 2016
                                                        • Methods of Managing Health

                                                            • More adults are working out at home than a gym
                                                              • Figure 39: Select fitness methods to manage health, October 2016
                                                            • Mindfulness programs have growth potential; interest in mental health programs more limited
                                                              • Figure 40: Select mental health programs to manage health, October 2016
                                                            • More consumers are eliminating certain foods than using a diet program
                                                              • Figure 41: Select diet related methods of managing health, October 2016
                                                            • Technology has a place in managing health
                                                              • Figure 42: Select technology related methods of managing health, October 2016
                                                          • Appendix – Data Sources and Abbreviations

                                                            • Data sources
                                                              • Consumer survey data
                                                                • Abbreviations and terms
                                                                  • Abbreviations

                                                                  Managing Your Health - US - January 2017

                                                                  US $3,995.00 (Excl.Tax)