Marketing Financial Services to Millennials - US - August 2013
“In some ways the Millennial market is the biggest challenge for marketers in financial services. For one thing, they don’t respond as well to traditional financial marketing strategies, so marketers need to work hard to develop campaigns that are fun and engaging. They are also the most fickle customers, so keeping them engaged in order to retain them as customers can be just as important.”
– Susan Menke, Senior Financial Services Analyst
Some questions answered in this report include:
- What are the financial priorities of Millennials?
- What do they think about financial advertising and which type of advertising is most likely to lead to a response?
- What are Millennial attitudes toward finances in general and how optimistic are they about the future?
- How is the living situation of Millennials impacting their ability to save and invest?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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