Marketing to Hispanic Moms - US - February 2013
“From figuring out how to provide nutritional meals on a budget or determining what is ‘nutritional,’ Latina moms want additional information from the media. Whether it is editorial content or branded advertising, brand messages are not influencing Hispanic moms’ purchasing decisions. This begs the question: Do brands understand how Latina moms think and feel and are they delivering the right message, in the right place and in the right language?”
– Leylha Ahuile, Senior Multicultural Analyst
Some questions answered in this report include:
- “Am I providing nutritional meals for my child?”
- Why are some marketing campaigns still not influencing Latina moms?
- Have the finances of Latina moms improved?
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