Marketing to Hispanic Moms - US - September 2016
"Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be mentally ready to handle them; as Hispanic moms become more acculturated and their expectations change, Hispanic moms are more open to express frustration, which can open the door for brands to offer convenient solutions and shortcuts to make their lives more manageable."
- Juan Ruiz, Director of Hispanic Insights
This report discusses the following key topics:
- Hispanic moms trust their own mothers deeply
- Hispanic moms have positive view of themselves and other moms
- Main concerns are related to long-term wellbeing of their children
Hispanic moms are who they are thanks to their own moms; they trust them and consider them the most value source of information for their success as mothers. This significant influence is the foundation for why the Hispanic market will continue gravitating toward biculturalism, which puts pressure on brands to look at Hispanic moms through a different lens and incorporate cultural nuances to achieve relevance.
This Report discusses Hispanic moms’ perceptions of parenting resources, attitudes, and investigates the challenges and concerns Hispanic moms face.
For the purposes of this Report, moms are defined as female parents or guardians of children younger than 18 living in the home. Where noted, the definition also includes children younger than 25.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.