Marketing to Hispanic Parents - US - November 2011
With swelling growth in both raw numbers and buying power, Hispanics have become a key focus for U.S. marketers in virtually all industries. More than 50 million Hispanics are living in the U.S. today, and by 2015 the Hispanic audience is projected to grow to close to 59 million—or 18% of the U.S. population. This large and influential group is estimated to have more than $1 trillion in buying power today, growing to $1.3 trillion by 2015.
Parents and families are a particularly important force within the Hispanic market: Close to 50% of Hispanic households include children, as compared to only 30% of non-Hispanic households, indicating there is a high number of young families in this group. Parenthood is also a particularly critical lifestage for consumer purchasing, with expanding families more likely to move to new homes, purchase new cars, and buy other products needed to support their changing lifestyles.
This report provides deep insights into Hispanic parents and their purchasing and consumption behavior, including:
- Demographics and buying power
- Attitudes and motivations
- Technology and media usage
- Purchasing behavior
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.