Marketing to Millennials - US - August 2012
Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government officials who are growing more cognizant of these young consumers’ preferences and overall market potential. Millennials are in large part the driving force behind incorporating more mobile and internet technology into every facet of American life, and push for a variety of social issues to become widely accepted into the mainstream. Yet, their specific areas of interest vary by demographics.
This report attempts to explain Millennials’ point of view and desired position in the workplace and market by exploring their current living situations, as well as their attitudes about technology and advertising. Opinions about retail and grocery shopping are also covered, as well as the relative importance of a variety of social issues. These issues are all matters that marketers, retailers, employers, and even government officials should consider in determining how best to address Millennials’ needs and preferences.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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