Marketing to Mums - UK - September 2015
"The lives of British mothers have changed to a great extent over the past several decades, however marketing has been much slower to catch up to and acknowledge the changing realities of what it means to be a parent in modern Britain. Treating and addressing mothers as a homogenous group doesn't do justice to the complex lives and diversity of experiences of women with children."
– Ina Mitskavets, Senior Consumer and Lifestyles Analyst
This report covers the following areas:
- Attracting the interest of today's mums
- Addressing mums' concerns in marketing and advertising
- Promoting more realistic parenting images in advertising campaigns
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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