Marketing to Over-55s - Brazil - September 2016
“Seniors like to spend their time with family and friends. Therefore, many companies in different industries could benefit from combining the needs of older and younger consumers.
The number of seniors who are working beyond retirement is also increasing. This not only has implications for the future of the workforce, but also creates greater opportunities for brands to target seniors as they continue to work, earn, and spend.
Brands could also partner with seniors and let them have a say in the ideation process. Companies could host events to listen to them and adapt their products and services for this demographic.”
– Andre Euphrasio, Research Analyst
This report discusses the following key topics:
- Designing food and drink products for seniors
- Seniors will benefit from budget-friendly options
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