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Marketing to Singles - Brazil - January 2015

“The segment of products and services focused on singles has become quite attractive for brands, services, and supermarkets, as the number of singletons keep growing, reaching nearly half the population. Luxury items, travel, spa services, and upgrades of any sort should be marketed heavily to singles, utilizing ‘you deserve it’ messaging, as they like to pamper themselves. They also want smaller packages when it comes to grocery shopping, as a way to prevent food wastage.”
– Andre Euphrasio, Research Analyst

This report looks at the following areas:

  • Specific products for singles
  • Dining alone

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market drivers
              • Companies, Brands, and Innovation
                • The consumer
                  • What we think
                  • Issues and Insights

                    • Specific products for singles
                      • The facts
                        • The implications
                          • Dining alone
                            • The facts
                              • The implications
                              • Trend Applications

                                  • Click and Connect
                                    • The Power of One
                                      • Old Gold
                                      • Market Drivers

                                        • Key points
                                          • More and more singles
                                            • Figure 1: Civil status, Brazil, 2013
                                          • Brazilians are getting married later
                                            • Single houses
                                              • Smaller households
                                                • Figure 2: Households with one person, Brazil, 2011
                                              • Celebrating Dia do Solteiro (Single’s Day)
                                              • Who’s Innovating?

                                                • Key points
                                                  • The Single Flower
                                                    • Single-traveler specialists
                                                      • Products for singles
                                                        • Figure 3: Examples of small/portioned packages
                                                        • Figure 4: Galateo & Friends salt tablets, Italy, June 2011
                                                    • The Consumer – Everyday Habits

                                                      • Key points
                                                        • Health habits
                                                          • Figure 5: Everyday habits, October 2014
                                                          • Figure 6: Everyday habits, October 2014
                                                        • Appearance habits
                                                          • Figure 7: Everyday habits, October 2014
                                                          • Figure 8: Everyday habits, by gender, October 2014
                                                        • Spending habits
                                                          • Figure 9: Everyday habits, October 2014
                                                        • Budgeting habits
                                                          • Figure 10: Everyday habits, by budgeting habits, October 2014
                                                          • Figure 11: Everyday habits, by budgeting habits and by gender, October 2014
                                                        • Leisure habits
                                                          • Figure 12: Everyday habits, October 2014
                                                          • Figure 13: Everyday habits, October 2014
                                                      • The Consumer – Expenditure of Extra Money

                                                        • Key points
                                                          • Spending money with leisure
                                                            • Figure 14: Expenditure of extra money with leisure, October 2014
                                                            • Figure 15: Expenditure of extra money with leisure, by gender October 2014
                                                            • Figure 16: Expenditure of extra money with leisure, by age, October 2014
                                                          • Spending money with beauty and personal care products and services
                                                            • Figure 17: Expenditure of extra money with BPC, October 2014
                                                            • Figure 18: Expenditure of extra money with BPC, by gender, October 2014
                                                          • Spending money going out
                                                            • Figure 19: Expenditure of extra money with going out, October 2014
                                                            • Figure 20: Expenditure of extra money with going out, by gender, October 2014
                                                        • The Consumer – Spending Free Time

                                                          • Key points
                                                            • Spending time with family
                                                              • Figure 21: Spending free time, October 2014
                                                              • Figure 22: Spending free time, by gender, October 2014
                                                            • Spending time with friends
                                                              • Figure 23: Spending free time, October 2014
                                                              • Figure 24: Spending free time, by gender, October 2014
                                                            • Spending time by myself
                                                              • Figure 25: Spending free time, October 2014
                                                              • Figure 26: Spending free time, by gender, October 2014
                                                              • Figure 27: Spending free time, by age, October 2014
                                                          • The Consumer – Attitudes towards Lifestyle

                                                            • Key points
                                                                • Figure 28: Attitudes of singles towards lifestyle, October 2014
                                                              • Free to exercise
                                                                • Free to spend
                                                                  • Free to do whatever comes to mind
                                                                  • Cluster Analysis

                                                                      • Optimistic Singles
                                                                        • Demographics
                                                                          • Characteristics
                                                                            • Opportunity
                                                                              • Unattached Pessimists
                                                                                • Demographics
                                                                                  • Characteristics
                                                                                    • Opportunity
                                                                                      • Pressured Solos
                                                                                        • Demographics
                                                                                          • Characteristics
                                                                                            • Opportunity

                                                                                            Companies Covered

                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                            Marketing to Singles - Brazil - January 2015

                                                                                            US $3,995.00 (Excl.Tax)