-
-
lifestages
- Marketing to the Modern Family - UK - July 2011
The trend towards a smaller family size and increasingly more mothers in full-time employment means that parents have more disposable income to spend on their offspring. In this report we examine the relationship between parents and their children and delve deeper into what role pester power plays in each family type. We also examine what effect stricter discipline in the household has on family lifestyle and interactions. We look at what role guilt might play in spending decisions of time-pressed parents and whether or not they substitute material goods for time spent as a family.
"With numbers of single parents on the rise, more children can be expected to be raised in one parent households in the years ahead. Due to the higher financial strain and the need to provide for their families on a single income, lone parents adapt a more hands-off approach, compared with the two-parent families, which means children growing up in a single parent household grow ‘older’ younger, as they are frequently left to their own devices, and have a wider span of influence over their parents’ purchasing decisions."
– Ina Mitskavets, Consumer and Lifestyles Analyst
Definition
Modern family: adults aged 16+ with children or stepchildren aged 0-21 living in their household. Mintel estimates that presently there are 9.8 million such families living in the UK.
Introduction
Definition
Background
Abbreviations
Executive Summary
The modern family
Disciplinarian parents
Involved parents
Lenient parents
Bystander parents
Modern family overview
Division of responsibilities
Attitudes towards family life
Children’s influence & pester power
Demographic Overview
Key points
Trends in marital status and presence of children
Employment
Trends in women’s employment
Mother’s employment
Family type trends
Families with dependent children
Financial status
Modern Family Overview
Demographics
Division of responsibilities
Division of household duties still fairly traditional
Attitudes towards family life
Children’s influence and pester power
Attitudes towards parenting and discipline
Disciplinarian Parents
What this means
Who are they?
Division of responsibilities
Attitudes towards family life
Children’s influence and pester power
Attitudes towards parenting and discipline
Involved Parents
What this means
Who are they?
Division of responsibilities
Attitudes towards family life
Children’s influence and pester power
Attitudes towards parenting and discipline
Lenient Parents
What this means
Who are they?
Division of responsibilities
Attitudes towards family life
Children’s influence and pester power
Attitudes towards parenting and discipline
Bystander Parents
What this means
Who are they?
Division of responsibilities
Attitudes towards family life
Children’s influence and pester power
Attitudes towards parenting and discipline
Appendix – Modern Family Overview
Appendix – Division of Household Responsibilities
Appendix – Attitudes Towards Family Life
Appendix – Children’s Influence
Appendix – Attitudes Towards Children’s Discipline and Lifestyle
Appendix – Attitudes Towards Family Life, By Family Type
Appendix – Attitudes Towards Family Life, By Household Size
Appendix – Attitudes Towards Children’s Discipline and Lifestyle, By Family Type
Appendix – Attitudes Towards Children’s Discipline and Lifestyle, By Household Size
|
Registered office :
Mintel Group Ltd. Geolocation by www.maxmind.com |