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Marketing To Women - UK - March 2011

Consumer behaviour can be complicated and bewildering. What makes women think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, family, media)?

Identifying an individual’s personality type makes it easier to understand the underlying behavioural patterns of that individual. A woman may behave differently depending on situations, even though her personality is relatively stable. However, personality traits and characteristics have a strong influence on her behaviour.

Based on a combination of the ’Big 5 personality factors‘ proposed by researchers Costa and McCrae and Raymond Cattell's 16 Personality Factors, Mintel’s research covers the following five core personality traits that are measured in the marketing to women survey.

  • Personality traits and characteristics have a strong influence on behaviour; based on a combination of the ’Big 5 personality factors‘ proposed by researchers Costa and McCrae and Raymond Cattell's 16 Personality Factors, this report delves deeper into the core personality traits of women.
  • What makes women think, feel and reason in a certain way?
  • How do women choose between different brands, products and retailers?
  • To what extent does culture, family and media influence their purchase decisions?
  • How do women evolve through the age groups and lifestages, and how does this affect their relationships with brands and the choices they make?

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Table of contents

  1. Methodology

    • Ms Britain typology
      • Aspiration
        • Figure 1: Silhouettes of the perfect self
        • Figure 2: The businesswoman
        • Figure 3: The family type
        • Figure 4: The active one
        • Figure 5: The socialiser
        • Figure 6: The wise woman
        • Figure 7: The working woman
      • Research results
          • Figure 8: Research methodology flowchart
      • Personality Profile

          • Figure 9: Ms Britain female groups, December 2010
        • Extraversion
          • Figure 10: Personality factor – Extraversion, December 2010
        • Dominance
          • Figure 11: Personality factor – Dominance, December 2010
        • Agreeableness
          • Figure 12: Personality factor – Agreeableness, December 2010
        • Conscientiousness
          • Figure 13: Personality factor – Conscientiousness, December 2010
        • Neuroticism
          • Figure 14: Personality factor – Neuroticism, December 2010
        • Openness
          • Figure 15: Personality factor – Openness, December 2010
      • Demographic Overview

          • Age profile of the UK’s women
            • Figure 16: Trends in UK female population, by age, 2005-15
          • Women and unemployment
            • Figure 17: UK trends in employment status of women of working age, December 2006-November 2010
          • Trends in household income
            • Figure 18: UK household income trends, 2003-10
          • Marital status
            • Figure 19: Marital status amongst women, 2009
          • Trends in marital status
            • Figure 20: Trends in marital status amongst women, 2001/02-08/09
          • Mean age at marriage and birth of first child
            • Figure 21: Trend data on average age of women when they have their first baby and average age of women at 1st marriage, 1980 -2007
        • Ms Passive

            • Figure 22: Personality profile – Ms Passive
          • What this means
            • Ms Passive overview
              • Overview
                • Figure 23: Summary demographic profile – Ms Passive
              • Personal finance
                  • Figure 24: Ms Passive – financial product ownership, by age, December 2010
                  • Figure 25: Ms Passive – current financial situation, by age, December 2010
                  • Figure 26: Ms Passive – financial outlook, by age, December 2010
                • Media
                  • Magazine readership
                    • Figure 27: Ms Passive – regular magazine readership, by age, December 2010
                  • Radio
                    • Figure 28: Ms Passive – radio listenership, every day/most days, December 2010
                  • TV shows
                    • Figure 29: Ms Passive – TV programmes watched regularly, December 2010
                  • Movies seen and preference
                    • Figure 30: Ms Passive – movies seen and enjoyed or planned to see in the last few years, by age, December 2010
                  • Favourite movies
                    • Leisure
                      • Leisure time activities
                        • Figure 31: Ms Passive – leisure activities done regularly or occasionally, by age, December 2010
                      • Sport and exercise
                        • Figure 32: Ms Passive – sport and exercise activities done in the last 12 months, December 2010
                      • Holidays taken and future preferences
                        • Figure 33: Ms Passive – holidays taken, by age, December 2010
                        • Figure 34: Ms Passive – likely next holiday, by age, December 2010
                      • Fashion and beauty
                        • Preferred clothing labels
                          • Figure 35: Ms Passive – clothing labels owned, by age, December 2010
                        • Personal grooming habits
                          • Figure 36: Ms Passive – personal grooming opinions, by age, December 2010
                        • Deodorant brand selected
                          • Figure 37: Ms Passive – preference in deodorant, December 2010
                        • Technology
                          • Figure 38: Ms Passive – technology product ownership, by age, December 2010
                          • Figure 39: Ms Passive – mobile phone network and TV reception, by age, December 2010
                        • Automotive
                          • Figure 40: Ms Passive – car ownership, by age, December 2010
                          • Figure 41: Ms Passive – car brands currently driven and most likely to buy next, December 2010
                        • Food and drink
                          • Eating out/takeaway
                            • Figure 42: Ms Passive – restaurant types eaten at in the last three months, by age, December 2010
                            • Figure 43: Ms Passive – restaurant types eaten at in the last three months, by affluence, December 2010
                            • Figure 44: Ms Passive – restaurant types ordered from and eaten off premises in the last three months, by age, December 2010
                          • Food and drink selection
                            • Figure 45: Ms Passive – choice of eggs and orange juice, December 2010
                          • Purchase influences
                            • Attitudes towards advertising
                              • Figure 46: Ms Passive – attitudes towards advertising, by age, December 2010
                            • Attitudes towards advertising
                                • Figure 47: Ms Passive – information sources influencing decision process, December 2010
                              • Aspiration – who does Ms Passive want to be?
                                • Figure 48: Ms Passive’s perfect self, by age, December 2010
                            • Ms Cultured

                                • Figure 49: Personality profile – Ms Cultured
                              • What this means
                                • Ms Cultured overview
                                  • Overview
                                    • Figure 50: Summary demographic profile – Ms Cultured
                                  • Personal finance
                                    • Financial product ownership
                                      • Figure 51: Ms Cultured – financial product ownership, by age, December 2010
                                    • Current and future financial situation
                                      • Figure 52: Ms Cultured – current financial situation, by age, December 2010
                                      • Figure 53: Ms Cultured – financial outlook, by age, December 2010
                                    • Media
                                      • Magazine readership
                                        • Figure 54: Ms Cultured – regular magazine readership, by age, December 2010
                                      • Radio
                                        • Figure 55: Ms Cultured – radio listenership, every day/most days, December 2010
                                      • TV shows
                                        • Figure 56: Ms Cultured – TV programmes watched regularly, December 2010
                                      • Movies seen and preference
                                        • Figure 57: Ms Cultured – movies seen and enjoyed or planned to see in the last few years, by age, December
                                      • Favourite movies
                                        • Leisure
                                          • Leisure time activities
                                            • Figure 58: Ms Cultured – leisure activities done regularly or occasionally, by age, December 2010
                                          • Sport and exercise
                                            • Figure 59: Ms Cultured – sport and exercise activities done in the last 12 months, December 2010
                                          • Holidays taken and future preferences
                                            • Figure 60: Ms Cultured – holidays taken, by age, December 2010
                                            • Figure 61: Ms Cultured – likely next holiday, by age, December 2010
                                          • Fashion and beauty
                                            • Preferred clothing labels
                                              • Figure 62: Ms Cultured – clothing labels owned, by age, December 2010
                                            • Personal grooming habits
                                              • Figure 63: Ms Cultured – personal grooming opinions, by age, December 2010
                                            • Deodorant brand selected
                                              • Figure 64: Ms Cultured – deodorant preferences, December 2010
                                            • Technology
                                              • Figure 65: Ms Cultured – technology owned, by age, December 2010
                                              • Figure 66: Ms Cultured – personal mobile phone network provider, by age, December 2010
                                              • Figure 67: Ms Cultured – TV reception, by age, December 2010
                                            • Automotive
                                              • Figure 68: Ms Cultured – current car ownership, by age, December 2010
                                              • Figure 69: Ms Cultured – type of car driven, December 2010
                                              • Figure 70: Ms Cultured – age of car, December 2010
                                              • Figure 71: Ms Cultured – brand of cars driven, December 2010
                                              • Figure 72: Ms Cultured – car price, December 2010
                                            • Food and drink
                                              • Eating out/takeaway
                                                • Figure 73: Ms Cultured – restaurants eaten at in the last three months, by age, December 2010
                                                • Figure 74: Ms Cultured – restaurants ordered from/eaten off premises in the last three months, by age, December 2010
                                              • Premium vs value food and drink
                                                • Figure 75: Ms Cultured – preference for eggs, December 2010
                                                • Figure 76: Ms Cultured – preference for orange juice, by age, December 2010
                                              • Attitudes towards advertising
                                                • Figure 77: Ms Cultured – attitudes towards advertising, by age, December 2010
                                                • Figure 78: Ms Cultured – information sources influencing decision process – pair of jeans, December 2010
                                                • Figure 79: Ms Cultured – information sources influencing decision process – mobile phone handset, December 2010
                                                • Figure 80: Ms Cultured – information sources influencing decision process – summer holiday, December 2010
                                                • Figure 81: Ms Cultured – information sources influencing decision process – personal pension, December 2010
                                                • Figure 82: Ms Cultured – information sources influencing decision process – washing machine, December 2010
                                              • Aspiration – who does Ms Cultured want to be?
                                                • Figure 83: Ms Cultured – the perfect self, by age, December 2010
                                            • Ms Accomplished

                                                • Figure 84: Personality profile – Ms Accomplished
                                              • What this means
                                                • Ms Accomplished overview
                                                  • Overview
                                                    • Figure 85: Summary demographic profile – Ms Accomplished
                                                  • Personal finance
                                                    • Financial product ownership
                                                      • Figure 86: Ms Accomplished – financial product ownership, by age, December 2010
                                                    • Current and future financial situation
                                                      • Figure 87: Ms Accomplished – current financial situation, by age, December 2010
                                                      • Figure 88: Ms Accomplished – financial outlook, by age, December 2010
                                                    • Media
                                                      • Magazine readership
                                                        • Figure 89: Ms Accomplished – regular magazine readership, by age, December 2010
                                                      • Radio
                                                        • Figure 90: Ms Accomplished – radio listenership, every day/most days, December 2010
                                                      • TV shows
                                                        • Figure 91: Ms Accomplished – TV programmes watched regularly, December 2010
                                                      • Movies seen and preference
                                                        • Figure 92: Ms Accomplished – movies seen and enjoyed or planned to see in the last few years, by age, December 2010
                                                      • Favourite movies
                                                        • Leisure
                                                          • Leisure time activities
                                                            • Figure 93: Ms Accomplished – leisure habits, by age, December 2010
                                                          • Sport and exercise
                                                            • Figure 94: Ms Accomplished – sport and exercise habits, December 2010
                                                          • Holidays taken and future preference
                                                            • Figure 95: Ms Accomplished – holidays taken, by age, December 2010
                                                            • Figure 96: Ms Accomplished – likely next holiday, by age, December 2010
                                                          • Fashion and beauty
                                                            • Preferred clothing labels
                                                              • Figure 97: Ms Accomplished – clothing labels owned, by age, December 2010
                                                            • Personal grooming habits
                                                              • Figure 98: Ms Accomplished – personal grooming opinions, by age, December 2010
                                                            • Deodorant brand selected
                                                              • Figure 99: Ms Accomplished – deodorant preferences, December 2010
                                                            • Technology
                                                              • Figure 100: Ms Accomplished – technologies owned, December 2010
                                                              • Figure 101: Ms Accomplished – personal mobile phone network provider, by age, December 2010
                                                              • Figure 102: Ms Accomplished – TV reception, by age, December 2010
                                                            • Automotive
                                                              • Figure 103: Ms Accomplished – current car ownership, by age, December 2010
                                                              • Figure 104: Ms Accomplished – type of car driven, December 2010
                                                              • Figure 105: Ms Accomplished – age of car, December 2010
                                                              • Figure 106: Ms Accomplished – brands of cars driven, December 2010
                                                            • Food and drink
                                                              • Eating out/takeaway
                                                                • Figure 107: Ms Accomplished – restaurants eaten at in the last three months, by age, December 2010
                                                                • Figure 108: Ms Accomplished – restaurants ordered from/eaten off the premises in the last three months, by age, December 2010
                                                              • Premium versus food and drink
                                                                • Figure 109: Ms Accomplished – preferences for eggs, December 2010
                                                                • Figure 110: Ms Accomplished – preferences for orange juice, December 2010
                                                              • Attitudes towards advertising
                                                                • Figure 111: Ms Accomplished – attitudes towards advertising, by age, December 2010
                                                                • Figure 112: Ms Accomplished – information sources influencing decision process, December 2010
                                                                • Figure 113: Ms Accomplished – information sources influencing decision process, December 2010
                                                              • Aspiration – who does Ms Accomplished want to be?
                                                                • Figure 114: Ms Accomplished – the perfect self, by age, December 2010
                                                            • Ms Uncomplicated

                                                                • Figure 115: Personality profile – Ms Uncomplicated
                                                              • What this means
                                                                • Ms Uncomplicated overview
                                                                  • Overview
                                                                    • Figure 116: Summary demographic profile – Ms Uncomplicated
                                                                  • Personal finance
                                                                    • Figure 117: Ms Uncomplicated – financial product ownership, by age, December 2010
                                                                    • Figure 118: Ms Uncomplicated – current financial situation, by age, December 2010
                                                                    • Figure 119: Ms Uncomplicated – financial outlook, by age, December 2010
                                                                  • Media
                                                                    • Magazine readership
                                                                      • Figure 120: Ms Uncomplicated – regular magazine readership, by age, December 2010
                                                                    • Radio
                                                                      • Figure 121: Ms Uncomplicated – radio listenership, every day/most days, December 2010
                                                                    • TV shows
                                                                      • Figure 122: Ms Uncomplicated – TV programmes watched regularly, December 2010
                                                                    • Movies seen and preference
                                                                      • Figure 123: Ms Uncomplicated – movies seen and enjoyed or planned to see in the last few years, by age, December 2010
                                                                    • Favourite movies
                                                                      • Leisure
                                                                        • Leisure time activities
                                                                          • Figure 124: Ms Uncomplicated – leisure activities done regularly or occasionally, by age, December 2010
                                                                        • Sport and exercise
                                                                          • Figure 125: Ms Uncomplicated – top sport and exercise activities done in the last 12 months, December 2010
                                                                        • Holidays taken and future preferences
                                                                          • Figure 126: Ms Uncomplicated – holidays taken, by age, December 2010
                                                                          • Figure 127: Ms Uncomplicated – likely next holiday, by age, December 2010
                                                                        • Fashion and beauty
                                                                          • Preferred clothing labels
                                                                            • Figure 128: Ms Uncomplicated – clothing labels owned, by age, December 2010
                                                                          • Personal grooming habits
                                                                            • Figure 129: Ms Uncomplicated – personal grooming opinions, by age, December 2010
                                                                          • Deodorant brand selected
                                                                            • Figure 130: Ms Uncomplicated – preference in deodorant, December 2010
                                                                          • Technology
                                                                            • Figure 131: Ms Uncomplicated – technology product ownership, by age, December 2010
                                                                            • Figure 132: Ms Uncomplicated – mobile phone network and TV reception, by age, December 2010
                                                                          • Automotive
                                                                            • Figure 133: Ms Uncomplicated – car ownership, by age, December 2010
                                                                            • Figure 134: Ms Uncomplicated – car brands currently driven and most likely to buy next, December 2010
                                                                          • Food and drink
                                                                            • Eating out/takeaway
                                                                              • Figure 135: Ms Uncomplicated – restaurant types eaten at in the last three months, by age, December 2010
                                                                              • Figure 136: Ms Uncomplicated – restaurant types eaten at in the last three months, by affluence, December 2010
                                                                              • Figure 137: Ms Uncomplicated – restaurant types ordered from and eaten off premises in the last three months, by age, December 2010
                                                                            • Food and drink selection
                                                                              • Figure 138: Ms Uncomplicated – choice of eggs and orange juice, December 2010
                                                                            • Purchase influences
                                                                              • Attitudes towards advertising
                                                                                • Figure 139: Ms Uncomplicated – attitudes towards advertising, by age, December 2010
                                                                              • Attitudes towards advertising
                                                                                • Figure 140: Ms Uncomplicated – information sources influencing decision process, December 2010
                                                                              • Aspiration – who does Ms Uncomplicated want to be?
                                                                                • Figure 141: Ms Uncomplicated’s perfect self, by age, December 2010
                                                                            • Ms Exuberant

                                                                                • Figure 142: Personality profile – Ms Exuberant
                                                                              • What this means
                                                                                • Ms Exuberant overview
                                                                                  • Overview
                                                                                    • Figure 143: Summary demographic profile – Ms Exuberant
                                                                                  • Personal finance
                                                                                    • Figure 144: Ms Exuberant – financial product ownership, by age, December 2010
                                                                                    • Figure 145: Ms Exuberant – current financial situation, by age, December 2010
                                                                                    • Figure 146: Ms Exuberant – financial outlook, by age, December 2010
                                                                                  • Media
                                                                                    • Magazine readership
                                                                                      • Figure 147: Ms Exuberant – regular magazine readership, by age, December 2010
                                                                                    • Radio
                                                                                      • Figure 148: Ms Exuberant – radio listenership, every day/most days, December 2010
                                                                                    • TV shows
                                                                                      • Figure 149: Ms Exuberant – TV programmes watched regularly, December 2010
                                                                                    • Movies seen and preference
                                                                                      • Figure 150: Ms Exuberant – movies seen and enjoyed or planned to see in the last few years, by age, December 2010
                                                                                    • Favourite movies
                                                                                      • Leisure
                                                                                        • Leisure time activities
                                                                                          • Figure 151: Ms Exuberant – leisure activities done regularly or occasionally, by age, December 2010
                                                                                        • Sport and exercise
                                                                                          • Figure 152: Ms Exuberant – top sport and exercise activities done in the last 12 months, December 2010
                                                                                        • Holidays taken and future preferences
                                                                                          • Figure 153: Ms Exuberant – holidays taken, by age, December 2010
                                                                                          • Figure 154: Ms Exuberant – likely next holiday, by age, December 2010
                                                                                        • Fashion and beauty
                                                                                          • Preferred clothing labels
                                                                                            • Figure 155: Ms Exuberant – clothing labels owned, by age, December 2010
                                                                                          • Personal grooming habits
                                                                                            • Figure 156: Ms Exuberant – personal grooming opinions, by age, December 2010
                                                                                          • Deodorant brand selected
                                                                                            • Figure 157: Ms Exuberant – preference in deodorant, December 2010
                                                                                          • Technology
                                                                                            • Figure 158: Ms Exuberant – technology product ownership, by age, December 2010
                                                                                            • Figure 159: Ms Exuberant– mobile phone network and TV reception, by age, December 2010
                                                                                          • Automotive
                                                                                            • Figure 160: Ms Exuberant – car ownership, by age, December 2010
                                                                                            • Figure 161: Ms Exuberant – car brands currently driven and most likely to buy next, December 2010
                                                                                          • Food and drink
                                                                                            • Eating out/takeaway
                                                                                              • Figure 162: Ms Exuberant – restaurant types eaten at in the last three months, by age, December 2010
                                                                                              • Figure 163: Ms Exuberant – restaurant types eaten at in the last three months, by affluence, December 2010
                                                                                              • Figure 164: Ms Exuberant – restaurant types ordered from and eaten off premises in the last three months, by age, December 2010
                                                                                            • Food and drink selection
                                                                                              • Figure 165: Ms Exuberant – choice of eggs and orange juice, December 2010
                                                                                            • Purchase influences
                                                                                              • Attitudes towards advertising
                                                                                                • Figure 166: Ms Exuberant – attitudes towards advertising, by age, December 2010
                                                                                              • Word of mouth
                                                                                                • Figure 167: Ms Exuberant – information sources influencing decision process, December 2010
                                                                                              • Aspiration – who does Ms Exuberant want to be?
                                                                                                • Figure 168: Ms Exuberant’s perfect self, by age, December 2010
                                                                                            • Category Analysis

                                                                                              • Personal finance
                                                                                                • Income
                                                                                                  • Figure 169: Gross annual household income, by typologies, December 2010
                                                                                                • Financial product ownership
                                                                                                  • Figure 170: Financial products owned, by typologies, December 2010
                                                                                                • Current financial situation
                                                                                                  • Figure 171: Current financial situation, by typologies, December 2010
                                                                                                • Financial outlook
                                                                                                  • Figure 172: Financial outlook, by typologies, December 2010
                                                                                                • Media
                                                                                                  • Newspaper readership
                                                                                                    • Figure 173: Daily and Sunday newspaper readership, by typologies, December 2010
                                                                                                  • Magazine readership
                                                                                                    • Figure 174: Magazines read regularly, by typologies, December 2010
                                                                                                  • Radio stations
                                                                                                    • Figure 175: Radio stations listened to every day/most days, by typologies, December 2010
                                                                                                  • TV shows
                                                                                                    • Figure 176: TV programmes watched regularly, by typologies, December 2010
                                                                                                  • Movies seen and preference
                                                                                                    • Figure 177: Movies seen or planned to see, by typologies, December 2010
                                                                                                  • Favourite movie
                                                                                                    • Figure 178: Favourite films of all time, December 2010
                                                                                                  • Leisure
                                                                                                    • Sport and exercise regime
                                                                                                      • Figure 179: Sport and exercise habits, by typologies, December 2010
                                                                                                    • Leisure activities
                                                                                                      • Figure 180: Leisure habits, by typologies, December 2010
                                                                                                    • Holidays taken and future preferences
                                                                                                      • Figure 181: Holidays taken, by typologies, December 2010
                                                                                                      • Figure 182: Number of different holidays taken, by typologies, December 2010
                                                                                                    • Fashion and beauty
                                                                                                      • Preferred clothing stores
                                                                                                        • Figure 183: Clothing labels owned, by typologies, December 2010
                                                                                                      • Personal grooming habits
                                                                                                        • Figure 184: Personal grooming opinions, by typologies, December 2010
                                                                                                      • Deodorant brand used
                                                                                                        • Figure 185: Preference for deodorant, by typologies, December 2010
                                                                                                      • Technology
                                                                                                        • Product ownership
                                                                                                          • Figure 186: Technology owned, by typologies, December 2010
                                                                                                        • Mobile phone network provider
                                                                                                          • Figure 187: Personal mobile phone network provider, by typologies, December 2010
                                                                                                        • TV services in household
                                                                                                          • Figure 188: TV services, by typologies, December 2010
                                                                                                        • Automotive
                                                                                                          • Car ownership
                                                                                                            • Figure 189: Current car owned, by typologies, December 2010
                                                                                                            • Figure 190: Type of car driven, by typologies, December 2010
                                                                                                            • Figure 191: Age of car, by typologies, December 2010
                                                                                                            • Figure 192: Brand of cars driven, by typologies, December 2010
                                                                                                          • Future car preference
                                                                                                            • Figure 193: Future car brand, by typologies, December 2010
                                                                                                          • Food and drink
                                                                                                            • Supermarkets
                                                                                                              • Figure 194: Supermarkets shopped at, by typologies, December 2010
                                                                                                            • Eating out/takeaway
                                                                                                              • Figure 195: Restaurants eaten at in the last three months, by typologies, December 2010
                                                                                                            • Premium vs. value food and drink
                                                                                                              • Figure 196: Preference for egg, by typologies, December 2010
                                                                                                              • Figure 197: Preference for orange juice, by typologies, December 2010
                                                                                                          • Appendix

                                                                                                              • Figure 198: Female groups, by demographics, December 2010
                                                                                                            • Ms Passive
                                                                                                              • Figure 199: Ms Passive, by age and affluence, December 2010
                                                                                                              • Figure 200: Ms Passive, by marital status, presence of children and lifestage, December 2010
                                                                                                            • Ms Cultured
                                                                                                              • Figure 201: Ms Cultured, by age and affluence, December 2010
                                                                                                              • Figure 202: Ms Cultured, by marital status, presence of children and lifestage, December 2010
                                                                                                            • Ms Accomplished
                                                                                                              • Figure 203: Ms Accomplished, by age and affluence, December 2010
                                                                                                              • Figure 204: Ms Accomplished, by marital status, presence of children and lifestage, December 2010
                                                                                                            • Ms Uncomplicated
                                                                                                              • Figure 205: Ms Uncomplicated, by age and affluence, December 2010
                                                                                                              • Figure 206: Ms Uncomplicated, by marital status, presence of children and lifestage, December 2010
                                                                                                            • Ms Exuberant
                                                                                                              • Figure 207: Ms Exuberant, by age and affluence, December 2010
                                                                                                              • Figure 208: Ms Exuberant, by marital status, presence of children and lifestage, December 2010
                                                                                                          • Appendix – Category Analysis

                                                                                                            • Entertainment TV Shows
                                                                                                              • Figure 209: Entertainment TV shows watched regularly, by typologies, December 2010
                                                                                                            • Fashion and beauty
                                                                                                              • Figure 210: Clothing labels owned, by typologies, December 2010
                                                                                                            • Car ownership
                                                                                                              • Figure 211: Brand of cars driven, by typologies, December 2010
                                                                                                              • Figure 212: Future car brand, by typologies, December 2010

                                                                                                          Companies Covered

                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                          Marketing To Women - UK - March 2011

                                                                                                          £2,195.00 (Excl.Tax)