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Meal Occasions - Brazil - June 2017

“Despite being cheaper, consumers also cook at home in order to eat healthier and control what goes into their dishes. Brands could step in and educate Brazilians on how to cook in a healthy and cost-effective way.

On the in-home celebrations side, hosting barbecues is the most popular type done by Brazilians. Young consumers do not feel as comfortable as their older counterparts and brands should help these young Brazilians to organize more in-home events.”

Andre Euphrasio, Research Analyst

This report looks at the following areas:

  • Promoting healthy and energy boosting foods for breakfast
  • Controlling ingredients for healthier meals
  • Helping young consumers to host in-home celebrations

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Table of contents

  1. Overview

    • What you need to know
      • Report definition
      • Executive Summary

          • The market
            • Aging population presents challenges and opportunities
              • The economy is still unstable
                • The consumer
                  • Breakfast is eaten at home every day by 78%
                    • Figure 1: Frequency of eating in-home meals, April 2017
                  • 50% tend to cook meals from scratch
                    • Figure 2: Attitudes toward in-home meal occasions, April 2017
                  • 55% tend to stick to food/drink brands they have tried before
                    • Figure 3: Buying behaviors, April 2017
                  • 66% have hosted an in-home celebration
                    • Figure 4: Special in-home meal occasions, April 2017
                  • 64% are comfortable inviting friends/family into their homes
                    • Figure 5: Attitudes toward entertaining in the home, April 2017
                  • What we think
                  • Issues and Insights

                    • Promoting healthy and energy boosting foods for breakfast
                      • The facts
                        • The implications
                          • Figure 6: Food and drink products containing moringa, worldwide
                          • Figure 7: Food and drink products containing maca, worldwide
                        • Controlling ingredients for healthier meals
                          • The facts
                            • The implications
                              • Helping young consumers to host in-home celebrations
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Aging population can impact future sales
                                      • High unemployment can increase in-home meal occasions
                                      • Market Drivers

                                        • Aging population presents challenges and opportunities
                                          • Seniors are having financial difficulties and keep on working
                                            • The Brazilian economy is still delicate
                                              • Inflation is showing signs of slowing down
                                                  • Figure 8: IPCA monthly change, by percentage, January 2014-April 2017
                                                • Unemployment rate hits a new record high
                                                  • Cuts in the interest rate continue
                                                  • Companies and Brands – What You Need to Know

                                                    • iFood pushes advertising on Twitter
                                                      • Bakery dominates in new product developments
                                                      • Competitive Strategies

                                                        • Marketing and advertising
                                                          • iFood launches campaign on Twitter
                                                            • Nutella gave free breakfast anywhere in the world for consumers
                                                            • Launch Activity and Innovation

                                                              • Innovations in food for in-home meal occasions
                                                                • Figure 9: New launches in the in-home meal occasions market, by categories, Brazil, 2012-17*
                                                              • Bakery products should focus on healthier varieties as well as flavor
                                                                • Figure 10: New launches in the bakery category, by sub-categories, Brazil, 2012-17*
                                                                • Figure 11: New launches in the bread and baked goods subcategory, Brazil
                                                                • Figure 12: New launches in the cookies and crackers subcategory, Brazil
                                                                • Figure 13: New launches in the baking ingredients and mixes subcategory, Brazil
                                                              • Sauces and seasonings
                                                                  • Figure 14: New launches in the cooking and pasta sauces, Brazil
                                                                  • Figure 15: New launches in sauces and seasonings category, by subcategories, Brazil, 2012-17*
                                                              • The Consumer – What You Need to Know

                                                                • Majority eat most meals at home every day
                                                                  • Cooking from scratch is still strong
                                                                    • Consumers are loyal to brands
                                                                      • Barbecues are important for Brazilians
                                                                        • Older consumers are comfortable to host parties
                                                                        • Frequency of Eating In-Home Meals

                                                                          • Eating breakfast at home is a daily routine
                                                                            • Older consumers are more likely to eat breakfast at home every day
                                                                              • Developing convenience products aimed at young consumers
                                                                                • C12 consumers present the highest daily consumption of breakfast
                                                                                  • Innovations in breakfast cereals
                                                                                    • Figure 16: Innovation in breakfast cereals, Brazil
                                                                                  • Unusual packaging: bottles and jars
                                                                                    • Figure 17: Innovation in packaging in breakfast cereals, Brazil
                                                                                  • Targeting breakfast cereals at children
                                                                                    • Figure 18: Innovation in breakfast cereals aimed at children, Brazil
                                                                                    • Figure 19: Frequency of eating in-home meals, by age, April 2017
                                                                                  • The habit of eating lunch and dinner at home every day is less frequent
                                                                                    • Figure 20: Ready meals designed to make cooking easier, worldwide
                                                                                  • AB consumers present the lowest daily routine of eating lunch and dinner at home
                                                                                    • Figure 21: Frequency of eating in-home meals, April 2017
                                                                                • Attitudes toward In-Home Meal Occasions

                                                                                  • Cooking from scratch is still strong
                                                                                    • Brands can promote in-home cooking for younger consumers
                                                                                      • Figure 22: Meal kits featuring international cuisines, worldwide
                                                                                      • Figure 23: Attitudes toward in-home meal occasions, by gender and age, April 2017
                                                                                    • Offering healthy meals to AB consumers
                                                                                      • Figure 24: Healthy meal kits, worldwide
                                                                                    • Providing recipes for in-home cooking
                                                                                      • Beverages and meals
                                                                                          • Figure 25: Attitudes toward in-home meal occasions, April 2017
                                                                                      • Buying Behaviors

                                                                                        • Brand is important in the food and drink categories
                                                                                          • Consumers are turning to cheaper products
                                                                                              • Figure 26: Buying behaviors, April 2017
                                                                                            • Clear label can help boost sales
                                                                                              • Consumers will pay more for healthier products
                                                                                                • Use of green banana for healthier varieties
                                                                                                  • Figure 27: Products made with green banana, Brazil
                                                                                                  • Figure 28: Buying behaviors, April 2017
                                                                                              • Special In-Home Meal Occasions

                                                                                                • Barbecue is the main type of special occasion
                                                                                                  • Figure 29: Seasoning and sauce products for barbecues, Brazil
                                                                                                • Sporting events attract only 14%
                                                                                                  • Figure 30: Food products for sporting events, worldwide
                                                                                                • Non-sporting events can be a bit more popular
                                                                                                  • Figure 31: Special in-home meal occasions, by age, April 2017
                                                                                                • Parties with a main meal are slightly more popular
                                                                                                  • Figure 32: Food products aimed at parties without a main meal, worldwide
                                                                                                  • Figure 33: Restaurant chains branded products, worldwide
                                                                                                  • Figure 34: Pre-mixed spirits, Brazil
                                                                                                • Helping consumers organizing in-home special occasions
                                                                                                  • Providing beverages
                                                                                                      • Figure 35: Special in-home meal occasions, April 2017
                                                                                                  • Attitudes toward Entertaining in the Home

                                                                                                    • Brazilians are comfortable with in-home celebrations
                                                                                                      • Figure 36: Attitudes toward entertaining in the home, April 2017
                                                                                                    • Helping consumers to expand the “menu”
                                                                                                      • Hiring professional help is skewed toward ABs
                                                                                                        • Sharing costs
                                                                                                          • Figure 37: Attitudes toward entertaining in the home, April 2017
                                                                                                      • Appendix – Data, Abbreviations, and Supporting Information

                                                                                                          • Figure 38: New launches in the in-home meal occasions market, by categories, Brazil, 2012-17*
                                                                                                        • Abbreviations

                                                                                                        Companies Covered

                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                        Meal Occasions - Brazil - June 2017

                                                                                                        US $3,995.00 (Excl.Tax)