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Meat and Meat Substitutes - Ireland - September 2015

“With prices of meat declining between 2014 and 2015, it has seen a slight decline in the total market value; with discounter retailers increasingly seeing more consumers buying meat from them.”
– Brian O’Connor, Senior Consumer Analyst

This report discusses the following key topics:

  • How important is provenance and traceability in the Irish meat industry? 
  • What opportunities are there for manufacturers to engage in NPD and add value to the category? 
  • How can meat producers enhance the health credentials of products and appeal to health-conscious consumers? 
  • What are important factors for consumers when buying meat products?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Market size rationale
            • Consumer research
              • Data sources
                • Abbreviations
                • Executive Summary

                    • The market
                      • Figure 1: Estimated value of the meat market, by segment, NI and RoI, 2015
                    • Forecast
                      • Figure 2: Indexed estimated value of the meat market, NI and RoI, 2010-20
                    • Market factors
                      • Decline in consumer prices in both NI and RoI
                        • Discounters increasing competition
                          • Protein increasingly seen as important
                            • Companies and innovations
                              • The consumer
                                • Sausages and bacon the most bought types of meat
                                  • Figure 3: Types of meat consumers have bought for home consumption in the last three months, NI and RoI, June 2015
                                • Low engagement with meat substitute products
                                  • Figure 4: Types of meat substitutes consumers have bought for home consumption in the last three months, NI and RoI, June 2015
                                • Freshness and value key deciding factors when buying meat
                                  • Figure 5: Qualities ranked as being most important when buying meat, NI and RoI, June 2015
                                • NI and RoI consumers divided over key considerations for meat substitutes
                                  • Figure 6: Qualities ranked as being most important when buying meat substitutes, NI and RoI, June 2015
                                • Consumers see the meat from discounters as having improved
                                  • Figure 7: Agreement with statements relating to meat, NI and RoI, June 2015
                                • Concerns about being highly processed holding back meat substitutes
                                  • Figure 8: Agreement with statements relating to meat substitutes, NI and RoI, June 2015
                              • Market Overview

                                • Key points
                                  • RoI sees strong increase in beef prices, and drop in pork
                                    • Figure 9: Consumer price index, food and meat, RoI, August 2010-August 2015
                                  • Cost of meat in NI falls between 2014 and 2015
                                    • Figure 10: Consumer price index, food and meat, UK/NI, 2010-15
                                  • RoI pig farmers protesting
                                    • Discounters an increasingly important channel to market
                                      • Figure 11: Stores that consumers do their main grocery shopping with (in-store), NI and RoI, October 2014
                                    • Discounters the gateway to trying more ethnic varieties of meat
                                      • Figure 12: Agreement with selected statements relating to ethnic meats, NI and RoI, June 2015
                                    • Interest in protein growing
                                      • Figure 13: Agreement with selected statements relating to protein in dairy, NI and RoI, 2015
                                      • Figure 14: Agreement with selected statements regarding protein, April 2015
                                    • Protein-rich diet could have benefits for those with diabetes and cardiovascular problems
                                      • Increase in over-55 population could help to boost demand for meat products
                                        • Figure 15: Projected population of RoI, by age, 2011-36
                                        • Figure 16: Projected population of NI, by age, 2012-36
                                        • Figure 17: Selected types of meat consumers have bought for home consumption in the last three months, by age, NI and RoI, June 2015
                                    • Market Size and Forecast

                                      • Key points
                                        • Meat sees slight decline in 2015
                                          • Figure 18: Estimated value of the meat market, NI and RoI, 2010-20
                                        • Market growth set to be slower in RoI
                                          • Figure 19: Indexed estimated value of the meat market, NI and RoI, 2010-20
                                        • Beef continues to account for largest share of meat market
                                          • Figure 20: Estimated value of the meat market, by segment, NI and RoI, 2009-15
                                        • Meat substitutes market
                                          • Figure 21: Estimated value of the meat substitute market, NI and RoI, 2010-20
                                      • Who’s Innovating?

                                        • Key points
                                          • Growth in new product launches for the meat industry
                                            • Figure 22: New product launches in meat category, UK and Ireland, 2010-15
                                          • Consumers are unwilling to compromise on ethical and environmental sustainability
                                            • Figure 23: Top five claims in meat category, UK and Ireland, 2010-15
                                          • Premium positioning brings added value to meat category
                                            • Convenience continues to drive new product development in meat
                                              • Rise of the flexitarian highlights scope for new product development
                                                • Figure 24: New product launches in meat substitute category, UK and Ireland, 2010-15
                                              • Secret Sausages launches new packaging with health and nutrition claims
                                                • Quorn has relaunched product packaging to market brands as ‘Healthy Protein’
                                                • Companies and Brands

                                                    • Meat companies
                                                      • ABP Food Group
                                                        • Key facts
                                                          • Product portfolio
                                                            • Recent developments
                                                              • Ballon Meats
                                                                • Key facts
                                                                  • Product portfolio
                                                                    • Recent developments
                                                                      • Callan Bacon
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Recent developments
                                                                              • Dawn Meats
                                                                                • Key facts
                                                                                  • Product portfolio
                                                                                    • Recent developments
                                                                                      • Dunbia
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Recent developments
                                                                                              • Foyle Food Group
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Recent developments
                                                                                                      • Hannan Meats
                                                                                                        • Key facts
                                                                                                          • Product portfolio
                                                                                                            • Recent developments
                                                                                                              • Henry Denny and Sons
                                                                                                                • Key facts
                                                                                                                  • Product portfolio
                                                                                                                    • Brand NPD
                                                                                                                      • Recent developments
                                                                                                                        • Kepak Group
                                                                                                                          • Key facts
                                                                                                                            • Product portfolio
                                                                                                                              • Brand NPD
                                                                                                                                • Recent developments
                                                                                                                                  • Linden Food Group
                                                                                                                                    • Key facts
                                                                                                                                      • Product portfolio
                                                                                                                                        • Brand NPD
                                                                                                                                          • Recent developments
                                                                                                                                            • Rosderra Irish Meats Group Ltd
                                                                                                                                              • Key facts
                                                                                                                                                • Product portfolio
                                                                                                                                                  • Truly Irish Country Foods
                                                                                                                                                    • Key facts
                                                                                                                                                      • Product portfolio
                                                                                                                                                        • Recent developments
                                                                                                                                                          • Finnebrogue Venison NI
                                                                                                                                                            • Key facts
                                                                                                                                                              • Product portfolio
                                                                                                                                                                • Recent developments
                                                                                                                                                                  • McCarthy’s of Kanturk
                                                                                                                                                                    • Key facts
                                                                                                                                                                      • Product portfolio
                                                                                                                                                                        • Recent developments
                                                                                                                                                                          • Meat substitute companies
                                                                                                                                                                            • Quorn
                                                                                                                                                                              • Key facts
                                                                                                                                                                                • Product portfolio
                                                                                                                                                                                  • Brand NPD
                                                                                                                                                                                    • Recent developments
                                                                                                                                                                                      • Linda McCartney
                                                                                                                                                                                        • Key facts
                                                                                                                                                                                          • Product portfolio
                                                                                                                                                                                            • Brand NPD
                                                                                                                                                                                              • Recent developments
                                                                                                                                                                                                • Meet the alternative
                                                                                                                                                                                                  • Key facts
                                                                                                                                                                                                    • Product portfolio
                                                                                                                                                                                                      • Recent developments
                                                                                                                                                                                                        • VeggieDay
                                                                                                                                                                                                          • Key facts
                                                                                                                                                                                                            • Product portfolio
                                                                                                                                                                                                              • VBites
                                                                                                                                                                                                                • Key facts
                                                                                                                                                                                                                  • Product portfolio
                                                                                                                                                                                                                    • Recent developments
                                                                                                                                                                                                                      • Asda
                                                                                                                                                                                                                        • Key facts
                                                                                                                                                                                                                          • Product portfolio
                                                                                                                                                                                                                            • Brand NPD
                                                                                                                                                                                                                              • Recent developments
                                                                                                                                                                                                                                • Cauldron Foods UK
                                                                                                                                                                                                                                  • Key facts
                                                                                                                                                                                                                                    • Product portfolio
                                                                                                                                                                                                                                      • Brand NPD
                                                                                                                                                                                                                                        • Recent developments
                                                                                                                                                                                                                                          • Amy’s Kitchen
                                                                                                                                                                                                                                            • Key facts
                                                                                                                                                                                                                                              • Product portfolio
                                                                                                                                                                                                                                                • Brand NPD
                                                                                                                                                                                                                                                • The Consumer – Types of Meat and Meat Substitutes Used

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Sausages most bought type of meat product
                                                                                                                                                                                                                                                      • Figure 25: Types of meat consumers have bought for home consumption in the last three months, NI and RoI, June 2015
                                                                                                                                                                                                                                                    • Sausages and bacon more likely to be bought by men
                                                                                                                                                                                                                                                      • Figure 26: Consumers who have bought sausages and bacon for home consumption in the last three months, by gender, NI and RoI, June 2015
                                                                                                                                                                                                                                                      • Figure 27: How frequently consumers watch what they eat, by gender, NI and RoI, July 2013
                                                                                                                                                                                                                                                    • Beef usage strongest among older consumers
                                                                                                                                                                                                                                                      • Figure 28: Consumers who have bought beef (eg steak) for home consumption in the last three months, by gender and age, NI and RoI, June 2015
                                                                                                                                                                                                                                                    • Minced beef benefits from its versatility
                                                                                                                                                                                                                                                      • Figure 29: Consumers who have bought minced beef for home consumption in the last three months, by age of children in household, NI and RoI, June 2015
                                                                                                                                                                                                                                                    • NI consumers more likely to buy burgers and ready-to-cook/eat meats
                                                                                                                                                                                                                                                      • Figure 30: Consumers who have bought burgers for home consumption in the last three months, by age, NI and RoI, June 2015
                                                                                                                                                                                                                                                    • RoI consumers more likely to buy more types of meat
                                                                                                                                                                                                                                                      • Figure 31: Consumers who have bought beef, lamb or ham for home consumption in the last three months, NI and RoI, June 2015
                                                                                                                                                                                                                                                    • One in 10 have bought meat substitute products
                                                                                                                                                                                                                                                      • Figure 32: Types of meat substitutes consumers have bought for home consumption in the last three months, NI and RoI, June 2015
                                                                                                                                                                                                                                                      • Figure 33: Consumers who have bought Quorn-based products or vegetarian options (eg bean burgers) for home consumption in the last three months, by gender and age, RoI, June 2015
                                                                                                                                                                                                                                                  • The Consumer – Important Qualities When Buying Meat and Meat Substitutes

                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                      • Value for money most important for Irish consumers
                                                                                                                                                                                                                                                        • Figure 34: Qualities ranked as being most important when buying meat, NI and RoI, June 2015
                                                                                                                                                                                                                                                      • Freshness important to all
                                                                                                                                                                                                                                                        • Figure 35: Consumers who ranked ‘being fresh’ as the most important factor when buying meat products, by age, NI and RoI, June 2015
                                                                                                                                                                                                                                                      • Value for money most important to less affluent consumers
                                                                                                                                                                                                                                                          • Figure 36: Consumers who ranked ‘value for money’ as the most important factor when buying meat products, by social class, NI and RoI, June 2015
                                                                                                                                                                                                                                                        • Irish sourcing important
                                                                                                                                                                                                                                                          • NI and RoI split on the top consideration when buying meat substitutes
                                                                                                                                                                                                                                                            • Figure 37: Qualities ranked as being most important when buying meat substitutes, NI and RoI, June 2015
                                                                                                                                                                                                                                                        • The Consumer – Attitudes towards Meat

                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                            • RoI consumers show stronger sentiment for discounters than NI consumers
                                                                                                                                                                                                                                                              • Figure 38: Agreement with statements relating to meat, NI and RoI, June 2015
                                                                                                                                                                                                                                                            • Mature consumers more likely to feel discounter meat has improved
                                                                                                                                                                                                                                                              • Figure 39: Agreement with the statement ‘Meat supplied by discounters (eg Lidl, Aldi) has improved in the last 12 months’, by age, NI and RoI, June 2015
                                                                                                                                                                                                                                                            • Strong level of trust in meat certification schemes
                                                                                                                                                                                                                                                              • Figure 40: Agreement with the statement ‘I trust welfare certifications (eg Red Tractor Assurance) to be a good indicator of animal welfare standards’, by gender and social class, NI and RoI, June 2015
                                                                                                                                                                                                                                                              • Figure 41: Consumers who have donated to animal welfare charities in the last 12 months, by gender and marital status, NI and RoI, June 2015
                                                                                                                                                                                                                                                            • Six in 10 more likely to check ingredients on processed meats
                                                                                                                                                                                                                                                              • Figure 42: Agreement with the statement ‘I am more likely to check ingredients on processed meats than I was 12 months ago’, by age of children in household, NI and RoI, June 2015
                                                                                                                                                                                                                                                            • One in three would be interested in trying a ‘half and half’ meat product
                                                                                                                                                                                                                                                              • Figure 43: Agreement with the statement ‘I would be interested in trying half and half products (eg 50% meat and 50% vegetable protein, ie soy)’, NI and RoI, June 2015
                                                                                                                                                                                                                                                              • Figure 44: Agreement with the statement ‘I would be interested in trying half and half products (eg 50% meat and 50% vegetable protein, ie soy)’, by gender, NI and RoI, June 2015
                                                                                                                                                                                                                                                          • The Consumer – Attitudes towards Meat Substitutes

                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • Strong concern that meat substitutes are highly processed
                                                                                                                                                                                                                                                                • Figure 45: Agreement with statements relating to meat substitutes, NI and RoI, June 2015
                                                                                                                                                                                                                                                              • Meat substitutes seen as highly processed
                                                                                                                                                                                                                                                                  • Figure 46: Agreement with the statement ‘I would only eat meat substitutes that have been made with natural ingredients’, by age, NI and RoI, June 2015
                                                                                                                                                                                                                                                                • Texture and flavour are key concerns
                                                                                                                                                                                                                                                                  • Figure 47: Agreement with statements relating to the flavour and texture of meat substitutes, NI and RoI, June 2015
                                                                                                                                                                                                                                                                • Many see meat substitutes as being more expensive than meat
                                                                                                                                                                                                                                                                  • Figure 48: Agreement with the statement ‘Meat substitute foods cost more than normal meat’, NI and RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 49: Financial health of Irish consumers, NI and RoI, June 2015
                                                                                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                                                                                • NI Toluna tables
                                                                                                                                                                                                                                                                  • Figure 50: Types of meat consumers have bought for home consumption in the last three months, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 51: Types of meat consumers have bought for home consumption in the last three months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                                                                  • Figure 52: Types of meat consumers have bought for home consumption in the last three months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                                                                  • Figure 53: Types of meat substitutes consumers have bought for home consumption in the last three months, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 54: How consumers rank high animal welfare certification on-pack (eg Farm Quality Assured) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 55: How consumers rank being healthy (eg low fat/ salt) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 56: How consumers rank being aged for longer (eg 30-day aged) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 57: How consumers rank breed of animal stated on-pack (eg Aberdeen Angus beef) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 58: How consumers rank being premium range (eg Tesco Finest) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 59: How consumers rank being a quality cut of meat stated on-pack (eg fillet steak, meatballs made with pork shoulder) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 60: How consumers rank having a high meat content (eg 97 pork sausages) in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 61: How consumers rank being quick to cook in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 62: How consumers rank being good value for money in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 63: How consumers rank being easy to prepare in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 64: How consumers rank being reared in NI in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 65: How consumers rank being fresh in importance when buying meat products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 66: How consumers rank made using natural ingredients in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 67: How consumers rank having a 'meaty' texture in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 68: How consumers rank having a high protein content in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 69: How consumers rank having a familiar brand name in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 70: How consumers rank not heavily processed in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 71: How consumers rank being healthy (eg low fat/low salt) in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 72: How consumers rank being premium range (eg Tesco Finest) in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 73: How consumers rank being quick to cook in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 74: How consumers rank being good value for money in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 75: How consumers rank being easy to prepare (eg ready to cook) in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 76: How consumers rank being made in NI in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 77: How consumers rank being fresh in importance when buying meat substitute products, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 78: Agreement with the statement ‘I find meat substitutes lack flavour compared to normal meat’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 79: Agreement with the statement ‘I am worried that meat substitutes are highly processed’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 80: Agreement with the statement ‘I would only eat meat substitutes that have been made with natural ingredients’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 81: Agreement with the statement ‘There is not enough variety in meat substitute products’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 82: Agreement with the statement ‘If there were more fresh meat substitutes options instead of frozen options, I would try them’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 83: Agreement with the statement ‘The texture of some meat substitute products is unappealing’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 84: Agreement with the statement ‘I see meat substitute products as just being for vegetarians or vegans’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 85: Agreement with the statement ‘I would like to know more information on how meat substitute products are made’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 86: Agreement with the statement ‘Meat substitute foods cost more than normal meat’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 87: Agreement with the statement ‘I am buying more meat from discounters than I did 12 months ago’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 88: Agreement with the statement ‘I buy meat from the butchers regularly (eg at least once a fortnight)’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 89: Agreement with the statement ‘I am willing to pay more for meat from a butcher rather than buying meat off the shelf in supermarkets’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 90: Agreement with the statement ‘I am more likely to check ingredients on processed meats than I was 12 months ago’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 91: Agreement with the statement ‘I would like to see more meat-free options made available in butchers’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 92: Agreement with the statement ‘I've been spending less on meat products in the last 12 months’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 93: Agreement with the statement ‘I would be interested in buying continental meats (eg Chorizo, Bresaola)’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 94: Agreement with the statement ‘I would be interested in prepared ready-to-cook meat with new ethnic flavours (eg South American/African)’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 95: Agreement with the statement ‘I would be interested in trying half and half products (eg 50% meat and 50% vegetable protein, ie soy)’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 96: Agreement with the statement ‘Gluten-free meat products (ie meatballs, sausages) appeal to me’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 97: Agreement with the statement ‘Meat supplied by discounters (eg Lidl, Aldi) has improved in the last 12 months’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                  • Figure 98: Agreement with the statement ‘I trust welfare certifications (eg Red Tractor Assurance) to be a good indicator of animal welfare standards’, by demographics, NI, June 2015
                                                                                                                                                                                                                                                                • RoI Toluna tables
                                                                                                                                                                                                                                                                  • Figure 99: Types of meat consumers have bought for home consumption in the last three months, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 100: Types of meat consumers have bought for home consumption in the last three months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                                                                  • Figure 101: Types of meat consumers have bought for home consumption in the last three months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                                                                  • Figure 102: Types of meat substitutes consumers have bought for home consumption in the last three months, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 103: How consumers rank high animal welfare certification on-pack (eg Farm Quality Assured) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 104: How consumers rank being healthy (eg low fat/ salt) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 105: How consumers rank being aged for longer (eg 30-day aged) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 106: How consumers rank breed of animal stated on-pack (eg Aberdeen Angus beef) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 107: How consumers rank being premium range (eg Tesco Finest) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 108: How consumers rank being a quality cut of meat stated on-pack (eg fillet steak, meatballs made with pork shoulder) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 109: How consumers rank having a high meat content (eg 97 pork sausages) in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 110: How consumers rank being quick to cook in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 111: How consumers rank being good value for money in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 112: How consumers rank being easy to prepare in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 113: How consumers rank being reared in RoI in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 114: How consumers rank being fresh in importance when buying meat products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 115: How consumers rank made using natural ingredients in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 116: How consumers rank having a 'meaty' texture in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 117: How consumers rank having a high protein content in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 118: How consumers rank having a familiar brand name in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 119: How consumers rank not heavily processed in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 120: How consumers rank being healthy (eg low fat/low salt) in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 121: How consumers rank being premium range (eg Tesco Finest) in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 122: How consumers rank being quick to cook in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 123: How consumers rank being good value for money in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 124: How consumers rank being easy to prepare (eg ready to cook) in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 125: How consumers rank being made in RoI in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 126: How consumers rank being fresh in importance when buying meat substitute products, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 127: Agreement with the statement ‘I find meat substitutes lack flavour compared to normal meat’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 128: Agreement with the statement ‘I am worried that meat substitutes are highly processed’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 129: Agreement with the statement ‘I would only eat meat substitutes that have been made with natural ingredients’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 130: Agreement with the statement ‘There is not enough variety in meat substitute products’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 131: Agreement with the statement ‘If there were more fresh meat substitutes options instead of frozen options, I would try them’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 132: Agreement with the statement ‘The texture of some meat substitute products is unappealing’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 133: Agreement with the statement ‘I see meat substitute products as just being for vegetarians or vegans’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 134: Agreement with the statement ‘I would like to know more information on how meat substitute products are made’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 135: Agreement with the statement ‘Meat substitute foods cost more than normal meat’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 136: Agreement with the statement ‘I am buying more meat from discounters than I did 12 months ago’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 137: Agreement with the statement ‘I buy meat from the butchers regularly (eg at least once a fortnight)’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 138: Agreement with the statement ‘I am willing to pay more for meat from a butcher rather than buying meat off the shelf in supermarkets’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 139: Agreement with the statement ‘I am more likely to check ingredients on processed meats than I was 12 months ago’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 140: Agreement with the statement ‘I would like to see more meat-free options made available in butchers’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 141: Agreement with the statement ‘I've been spending less on meat products in the last 12 months’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 142: Agreement with the statement ‘I would be interested in buying continental meats (eg Chorizo, Bresaola)’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 143: Agreement with the statement ‘I would be interested in prepared ready-to-cook meat with new ethnic flavours (eg South American/African)’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 144: Agreement with the statement ‘I would be interested in trying half and half products (eg 50% meat and 50% vegetable protein, ie soy)’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 145: Agreement with the statement ‘Gluten-free meat products (ie meatballs, sausages) appeal to me’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 146: Agreement with the statement ‘Meat supplied by discounters (eg Lidl, Aldi) has improved in the last 12 months’, by demographics, RoI, June 2015
                                                                                                                                                                                                                                                                  • Figure 147: Agreement with the statement ‘I trust welfare certifications (eg Red Tractor Assurance) to be a good indicator of animal welfare standards’, by demographics, RoI, June 2015

                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                              Meat and Meat Substitutes - Ireland - September 2015

                                                                                                                                                                                                                                                              £1,095.00 (Excl.Tax)