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Meat and Meat Substitutes - Ireland - September 2016

“Growing concern over health is likely to increasingly guide consumers when selecting meat products, and may see consumers limit their weekly usage of processed meats and opt for leaner types of meats in order to maintain a healthy diet. This trend will help to generate greater opportunities for meat substitute products.”
– Brian O’Connor, Senior Consumer Analyst

This report discusses the following key topics:

  • Overall decline in meat consumer prices
  • Consumers feeling slightly uneasy 
  • Discounters continue to improve share of grocery spending 
  • Protein trend continues

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated value of the meat market, by segment, NI and RoI, 2016
          • Forecast
            • Figure 2: Indexed estimated value of the meat market vs the meat substitute market, IoI, 2011-21
          • Market factors
            • Overall decline in meat consumer prices
              • Consumers feeling slightly uneasy
                • Discounters continue to improve share of grocery spending
                  • Protein trend continues
                    • Who’s innovating?
                      • The consumer
                        • Bacon and sausages have strong consumer use
                          • Figure 3: Types of meat that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2016
                        • Growth in meat substitute usage
                          • Figure 4: Types of meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2015 and June 2016
                        • Local sourcing and quality key considerations when buying meat
                          • Figure 5: Qualities ranked as being most important (ranked 1st) when buying meat, NI and RoI, June 2016
                        • Natural ingredients and production important when buying meat substitutes
                          • Figure 6: Qualities ranked as being most important (ranked 1st) when buying meat substitutes, NI and RoI, June 2016
                      • The Market – What You Need to Know

                        • Meat sector value to see limited growth in 2016
                          • NI meat prices decline, while RoI sees beef prices grow
                            • Consumer confidence survives the Brexit
                              • Discounters continue to improve share of grocery spending
                              • Market Size and Forecast

                                  • Value growth slowed somewhat in 2016 over Brexit fears
                                    • Figure 7: Estimated value of the meat market, NI and RoI, 2011-21
                                    • Figure 8: How consumers feel about their future personal situation after the results of the Brexit, by demographics, NI or RoI, August 2016
                                  • Beef continues to be most valuable segment of meat market
                                    • Figure 9: Estimated value of the meat market, by segment, NI and RoI, 2012-16
                                  • Free-from trend helping to drive meat substitute market value
                                    • Figure 10: Estimated value of the meat substitute market, NI and RoI, 2011-21
                                    • Figure 11: Meat substitute products launched to the UK and Irish market, 2011-16*
                                • Market Drivers

                                  • Consumer prices continue to decline in 2016 for NI
                                    • Figure 12: Consumer price index, food and meat, UK/NI, 2011-16
                                  • RoI beef prices buck the downward trend
                                    • Figure 13: Consumer price index, all food and selected types of meat, RoI, 2011-16
                                  • Opportunity for artisan butchers
                                    • Consumer confidence in NI dips slightly in Brexit
                                      • Figure 14: Consumer confidence index, NI, Q1 2012-Q3 2016
                                    • RoI sentiment picking up slightly after Brexit vote
                                      • Figure 15: Consumer sentiment index, RoI, July 2012-16
                                    • Consumers feeling unsure about their future
                                      • Figure 16: How consumers feel about their future personal situation after the results of the Brexit, by demographics, NI or RoI, August 2016
                                      • Figure 17: If consumers feel that the UK/NI leaving the EU will have a positive or negative effect on the cost of living, NI and RoI, August 2016
                                    • Discounters increasingly important channel to market
                                      • Figure 18: Agreement with the statement ‘I do more of my grocery shopping at discount supermarkets than I did 12 months ago’, NI and RoI, 2014 and 2015
                                    • Growing interest in high protein foods
                                      • Figure 19: Number of food products launched claiming to be high in protein, UK and Ireland, 2012-16*
                                      • Figure 20: Number of meat snacks and meat substitute products launched claiming to be high in protein, UK and Ireland, 2012-16*
                                  • Key Players and Innovations –What You Need to Know

                                    • Own-label drives growth in NPD
                                      • Demand for venison meat grows exponentially
                                        • High in protein claims double in meat substitute market
                                          • ABP set to take 50% stake in Slaney Foods
                                            • Denny makes 100% All Natural claim
                                              • Hannan Meats awarded Supreme Champion
                                              • Who’s Innovating?

                                                • Irish meat market experiences strong growth in NPD
                                                  • Figure 21: New product launches in meat category, UK and Ireland, Sept 2011-16
                                                • Ethical environmental dominates claims
                                                  • Figure 22: Top 10 claims on new products launches in meat category, UK and Ireland, Sept 2011-16
                                                • Venison experiences growth
                                                  • Figure 23: Venison products launches, UK and Ireland, Sept 2011-16
                                                • Irish charcuterie on the rise
                                                  • Continued demand for meat substitutes
                                                    • Figure 24: New product launches in meat substitute category, UK and Ireland, Sept 2011-16
                                                  • High-in-protein claims double
                                                    • Figure 25: Top five claims in meat substitute category, UK and Ireland, Sept 2011-16
                                                  • Ethnic flavours inspire meat-free launches
                                                  • Key Players

                                                      • Meat companies
                                                        • ABP Food Group
                                                          • Key facts
                                                            • Product portfolio
                                                              • Latest developments
                                                                • Ballon Meats
                                                                  • Key facts
                                                                    • Product portfolio
                                                                      • Callan Bacon
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Latest developments
                                                                              • Dawn Meats
                                                                                • Key facts
                                                                                  • Product portfolio
                                                                                    • Latest developments
                                                                                      • Dunbia Meats
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Latest developments
                                                                                              • Foyle Food Group
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Hannan Meats
                                                                                                      • Key facts
                                                                                                        • Product portfolio
                                                                                                          • Latest developments
                                                                                                            • Henry Denny & Sons
                                                                                                              • Key facts
                                                                                                                • Product portfolio
                                                                                                                  • Brand NPD
                                                                                                                    • Latest developments
                                                                                                                      • Linden Food Group
                                                                                                                        • Key facts
                                                                                                                          • Product portfolio
                                                                                                                            • Latest developments
                                                                                                                              • Meat substitutes
                                                                                                                                • Amy’s Kitchen
                                                                                                                                  • Key facts
                                                                                                                                    • Product portfolio
                                                                                                                                      • Brand NPD
                                                                                                                                        • Cauldron Foods
                                                                                                                                          • Key facts
                                                                                                                                            • Product portfolio
                                                                                                                                              • Linda McCartney
                                                                                                                                                • Key facts
                                                                                                                                                  • Product portfolio
                                                                                                                                                    • Brand NPD
                                                                                                                                                      • Latest developments
                                                                                                                                                        • Quorn
                                                                                                                                                          • Key facts
                                                                                                                                                            • Product portfolio
                                                                                                                                                              • Brand NPD
                                                                                                                                                                • Latest developments
                                                                                                                                                                  • VBites
                                                                                                                                                                    • Key facts
                                                                                                                                                                      • Product portfolio
                                                                                                                                                                        • Brand NPD
                                                                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                                                                          • NI consumers show higher usage of processed meats
                                                                                                                                                                            • Local sourcing and quality key considerations when buying meat
                                                                                                                                                                            • The Consumer – Types of Meat and Meat Substitutes Used

                                                                                                                                                                                • NI consumers show stronger usage of meat compared to RoI
                                                                                                                                                                                  • Figure 26: Types of meat that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2016
                                                                                                                                                                                • Sausages and bacon see strong usage, particularly among parents
                                                                                                                                                                                  • Figure 27: Consumers that have bought bacon or sausages to eat at home or as part of a packed lunch in the last three months, by presence of children in household, NI and RoI, June 2016
                                                                                                                                                                                • Beef shows highest usage among RoI consumers
                                                                                                                                                                                    • Figure 28: Consumers that have bought beef (eg steak) to eat at home or as part of a packed lunch in the last three months, by gender, NI and RoI, June 2016
                                                                                                                                                                                    • Figure 29: Agreement with the statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by gender, NI and RoI, November 2015
                                                                                                                                                                                  • Minced beef sees slightly higher usage with ABC1 consumers
                                                                                                                                                                                    • Figure 30: Consumers that have bought minced beef to eat at home or as part of a packed lunch in the last three months, by social class, NI and RoI, June 2016
                                                                                                                                                                                  • 25-34-year-olds a key target for burgers
                                                                                                                                                                                    • Figure 31: Consumers that have bought burgers to eat at home or as part of a packed lunch in the last three months, by age group, NI and RoI, June 2016
                                                                                                                                                                                  • Quorn and vegetarian alternatives see increased usage from 2015
                                                                                                                                                                                    • Figure 32: Types of meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2016
                                                                                                                                                                                    • Figure 33: Types of meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, NI and RoI, June 2015 and June 2016
                                                                                                                                                                                • The Consumer – Important Qualities When Buying Meat and Meat Substitutes

                                                                                                                                                                                    • Quality and local sourcing important considerations for meat buyers
                                                                                                                                                                                        • Figure 34: Qualities ranked as being most important when buying meat, NI and RoI, June 2016
                                                                                                                                                                                      • Quality cuts more important to NI consumers
                                                                                                                                                                                        • Figure 35: Consumer who ranked ‘Quality cut of meat stated on-pack’ as most important, by age group, NI and RoI, June 2016
                                                                                                                                                                                      • Reared in NI/RoI appeal to those worried about food safety
                                                                                                                                                                                        • One in 10 ranks low fat content as key
                                                                                                                                                                                          • Figure 36: Consumer who ranked ‘Low fat content’ as most important, by gender, NI and RoI, June 2016
                                                                                                                                                                                        • Naturalness an important consideration when buying meat substitutes
                                                                                                                                                                                          • Figure 37: Qualities ranked as being most important when buying meat substitutes, NI and RoI, June 2016
                                                                                                                                                                                        • RoI consumers more worried about heavy processing in substitutes
                                                                                                                                                                                            • Figure 38: Number of meat substitute products claiming to be natural vs total launches, UK and Ireland, 2011-16*
                                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                          • Market size rationale
                                                                                                                                                                                            • Consumer research
                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                • Appendix – The Consumer

                                                                                                                                                                                                  • NI Toluna data
                                                                                                                                                                                                    • Figure 39: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016
                                                                                                                                                                                                    • Figure 40: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 41: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 42: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, NI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 43: Factors that consumers consider to be important when buying red meat, by demographics, NI, June 2016
                                                                                                                                                                                                    • Figure 44: Factors that consumers consider to be important when buying red meat, by demographics, NI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 45: Factors that consumers consider to be important when buying meat substitute products, by demographics, NI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 46: Factors that consumers consider to be important when buying meat substitute products, by demographics, NI, June 2016 (continued)
                                                                                                                                                                                                  • RoI Toluna data
                                                                                                                                                                                                    • Figure 47: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016
                                                                                                                                                                                                    • Figure 48: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 49: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 50: Types of meat and meat substitutes that consumers have bought to eat at home or as part of a packed lunch in the last three months, by demographics, RoI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 51: Factors that consumers consider to be important when buying red meat, by demographics, RoI, June 2016
                                                                                                                                                                                                    • Figure 52: Factors that consumers consider to be important when buying red meat, by demographics, RoI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 53: Factors that consumers consider to be important when buying meat substitute products, by demographics, RoI, June 2016 (continued)
                                                                                                                                                                                                    • Figure 54: Factors that consumers consider to be important when buying meat substitute products, by demographics, RoI, June 2016 (continued)

                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                Meat and Meat Substitutes - Ireland - September 2016

                                                                                                                                                                                                US $1,466.97 (Excl.Tax)