Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Meat, Fish and Poultry - Ireland - August 2011

rish producers and manufacturers of meat, poultry and fish products have built up an excellent reputation for quality and care. However, despite the positive image held in the consumer’s mind, recession-affected Irish consumers are increasingly more concerned about price, making locally-sourced meat products less of a priority. As the economy continues to see consumers with lower spending power, they are increasingly seeking better value for money when buying meat, fish or poultry.

Some key themes from the report include:

  • Are prices keeping pace with consumer demand? – As consumers see their income dropping, are supermarkets doing enough to drop their prices?
  • How is the health trend affecting meat, fish and poultry? – As consumers become more aware of unhealthy diets, are there any changes in consumption patterns?
  • Is the meat, fish and poultry industry a growth sector in recession? – As the vast majority of meat produced in Ireland is exported, can the meat industry help Ireland survive the economic nightmare?
  • How important are quality marks and new labelling standards when buying meat products? – With consumers concerned about the quality of food they buy, how important are quality marks when buying meat products?
  • Growing importance of the environment? – How concerned are consumers about the environment and is the food industry doing anything to combat environmental issues?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Abbreviations
          • Insights and Opportunities

            • Meat industry cannot become complacent
              • Fish industry needs to branch out more to attract young consumers
                • Lamb market needs to be revived
                  • Buying Irish more prominent
                  • Market in Brief

                    • Consumers looking for better value products
                      • Market value increases, despite shrewder shopping habits
                        • Consumers more concerned about their health
                          • Sustainability and environmental issues becoming increasingly important
                            • Locally-produced products are highly valued in today’s market
                            • Fast Forward Trends

                                • Trend 1: Carnivore, Herbivore...Locavore
                                  • What’s it about?
                                    • What we’ve seen
                                      • What next?
                                        • Trend 2: Free From
                                          • What’s it about?
                                            • What we’ve seen
                                              • What next?
                                              • Internal Market Environment

                                                • Key points
                                                  • Sales for local produce set to increase
                                                    • Figure 1: Agreement with selected statements about country of origin, RoI and NI, 2007-10
                                                  • Food scares
                                                    • Labelling legislation
                                                      • Increase in responsible sourcing
                                                        • Sainsbury’s
                                                          • Tesco
                                                            • The Musgrave Group
                                                              • Dunnes Stores
                                                                • Importance of quality marks and assurance schemes
                                                                  • Demand for organic meat, fish and poultry drops
                                                                      • Figure 2: Agreement with selected statements about food, RoI and NI, 2006-10
                                                                    • Doubts over organic food
                                                                      • Price the overriding factor when consumers shop for meat, fish or poultry
                                                                        • Figure 3: Selected Important factors when grocery shopping, by all demographics, NI and RoI, August 2011
                                                                        • Figure 4: Agreement with selected statements about shopping, RoI and NI, 2006-10
                                                                      • Irish consumers preparing more meals from scratch
                                                                          • Figure 5: Agreement with selected statements about cooking, RoI and NI, 2010
                                                                        • Health concerns
                                                                          • Figure 6: Agreement with selected statements about consumers health and diet, RoI and NI, 2010
                                                                        • Own-brand vs branded
                                                                          • Figure 7: Agreement with the statement “On the whole I think well-known brands are better than a shop’s own brand”, RoI and NI, 2006-10
                                                                        • Irish tastes are becoming more diverse
                                                                          • Figure 8: Agreement with the statement “I enjoy eating foreign food”, RoI and NI, 2006-10
                                                                        • Meat receiving bad press
                                                                          • Health issues
                                                                          • Broader Market Environment

                                                                            • Key points
                                                                              • Economic problems still linger
                                                                                • Figure 9: Economic outlook, RoI and NI, 2008-10
                                                                              • High unemployment
                                                                                • Figure 10: Unemployment rates, RoI and NI, January 2009-Sept 2011
                                                                              • Consumer confidence
                                                                                • Figure 11: Consumer Sentiment/Confidence Index, UK (incl. NI) and RoI, September 2008-September 2011
                                                                              • Aging population in Ireland
                                                                                • Figure 12: Population, by age, RoI, 2006-41
                                                                                • Figure 13: Population, by age, NI, 2008-58
                                                                              • Boost in emigration takes toll on RoI market
                                                                                • Figure 14: Estimated outward migration, classified by nationality, RoI 2006-11
                                                                              • Rising costs of living eat into consumers’ earnings
                                                                              • Competitive Context

                                                                                • Key points
                                                                                  • New consumer types emerging
                                                                                    • Figure 15: Agreement with the statement “I am a vegetarian”, NI and RoI, 2006-10
                                                                                  • Meat substitute offering on the increase
                                                                                    • Figure 16: Meat substitute products, by top 10 product claims, 2005-11
                                                                                  • Encouraging less meat consumption
                                                                                  • Strengths and Weaknesses

                                                                                    • Strengths
                                                                                      • Weaknesses
                                                                                      • Who’s Innovating?

                                                                                        • Key points
                                                                                          • Meat segment sees most new product launches
                                                                                            • Figure 17: New product launches for meat fish and poultry, 2005-11
                                                                                          • No additives or preservatives top claim for meat, fish and poultry
                                                                                            • Figure 18: New product launches for meat fish and poultry, by products that claim to have no additives or preservatives, 2005-11
                                                                                          • Setting new standards in packaging
                                                                                            • Figure 19: Meat, fish and poultry products launched with new packaging, UK and Ireland, 2005-11
                                                                                          • Recyclable packaging of growing importance
                                                                                            • Figure 20: Meat, fish and poultry products launched with environmentally friendly packaging, UK and Ireland, 2007-11
                                                                                          • Convenience most cited claim in NPD
                                                                                            • Figure 21: Meat, fish and poultry products claimed to be microwaveable, UK and Ireland, 2005-11
                                                                                          • The quest for longer shelf life
                                                                                            • Improving the premium offering
                                                                                              • Figure 22: Meat, fish and poultry products claimed to be premium, UK and Ireland, 2005-11
                                                                                            • New innovations in beef breeding
                                                                                            • Market Size and Segmentation

                                                                                              • Key points
                                                                                                • Irish demand for meat, fish and poultry increasing
                                                                                                  • Figure 23: Estimated value of the total meat, fish and poultry market, IoI, RoI and NI, 2005-15
                                                                                                • RoI market value boosted by high prices
                                                                                                  • Figure 24: Estimated value of the meat, fish and poultry market, by segments, RoI, 2005-15
                                                                                                • Fish segment sees highest level of value growth
                                                                                                  • Figure 25: Indexed estimated value of fish segment, NI and RoI, 2005-15
                                                                                                • NI category more subdued
                                                                                                  • Figure 26: Estimated value of the meat, fish and poultry market, by segments, NI, 2005-15
                                                                                                • Poultry used as a loss-leader
                                                                                                • Companies and Products

                                                                                                    • Kepak Group
                                                                                                      • Linden Food Group
                                                                                                        • Moy Park
                                                                                                          • Dunbia
                                                                                                            • Northern Foods
                                                                                                              • Truly Irish Country Foods
                                                                                                                • Callan Bacon
                                                                                                                  • Henry Denny & Sons Ltd
                                                                                                                    • Rosderra Irish Meats Group Ltd.
                                                                                                                    • Channels to Market

                                                                                                                      • Key points
                                                                                                                        • Supermarkets still on top
                                                                                                                          • Figure 27: Type of shop visited for food, drink and household products, NI/RoI, 2010
                                                                                                                        • Popularity of farmers’ markets still growing
                                                                                                                          • Supermarkets still number one purchase destination
                                                                                                                            • Figure 28: Retailers consumers have bought the most groceries from in the last month, NI and RoI, August
                                                                                                                          • Discounters also prove popular channels
                                                                                                                          • The Consumer – Meat, Fish and Poultry Consumption

                                                                                                                            • Key points
                                                                                                                              • Frozen meat sees highest usage
                                                                                                                                  • Figure 29: Purchase of meat, fish or poultry products in the last 12 months, NI and RoI, 2010
                                                                                                                                • Recession sees consumers fill their freezers
                                                                                                                                    • Figure 30: Agreement with the statement “Frozen foods are as good for you as fresh foods”, NI and RoI, 2006-10
                                                                                                                                  • Women are the main purchases of meat, fish and poultry
                                                                                                                                    • Families biggest buyers of all meat products
                                                                                                                                        • Figure 31: Agreement with the statement “I read the labels on food to see what additives are in it”, NI and RoI, 2006-10
                                                                                                                                      • Cooked meats consumption
                                                                                                                                        • Figure 32: Frequency of eating cooked meats, NI and RoI, 2010
                                                                                                                                      • Ham the preferred type of cooked meat
                                                                                                                                        • Figure 33: Types of cooked meats purchased, NI and RoI, 2010
                                                                                                                                      • Fresh poultry preferred to frozen poultry
                                                                                                                                        • Figure 34: Purchase of frozen and fresh poultry, NI and RoI, 2010
                                                                                                                                      • Poultry benefits from association with lower fat diets
                                                                                                                                          • Figure 35: Consumers who agree that they try to avoid fats, by gender, NI and RoI, 2010
                                                                                                                                        • Fresh fish slightly more popular among Irish consumers
                                                                                                                                            • Figure 36: Purchase of fresh or frozen fish, NI and RoI, 2010
                                                                                                                                          • Omega-3 trend helping to boost usage of fresh, oily fish
                                                                                                                                              • Figure 37: Frequency of purchase of food with Food with added health benefits (eg Pro-biotic, Omega 3, cholesterol lowering), NI and RoI, 2010
                                                                                                                                          • The Consumer – Expenditure on Meat, Fish and Poultry

                                                                                                                                            • Key points
                                                                                                                                              • Irish consumers filling their freezers with meat
                                                                                                                                                  • Figure 38: Expenditure on prepacked/prepared, fresh and frozen meat, NI and RoI, 2010
                                                                                                                                                • The need to reduce wastage driving C2DEs to buy frozen meat
                                                                                                                                                  • Fresh poultry preferred by Irish consumers
                                                                                                                                                    • Figure 39: Expenditure on fresh and frozen poultry, NI and RoI, 2010
                                                                                                                                                  • Desire for free-range remains steady in recession
                                                                                                                                                    • Figure 40: Agreement with the statement “I buy free range products whenever I can”, NI and RoI, 2006-10
                                                                                                                                                  • RoI consumers display heavier spending on fresh and frozen fish
                                                                                                                                                    • Figure 41: Expenditure on fresh and frozen fish, NI and RoI, 2010
                                                                                                                                                • Appendix

                                                                                                                                                  • Expenditure on meat, fish and poultry – RoI TGI
                                                                                                                                                    • Figure 42: Expenditure on fresh fish, RoI, 2010
                                                                                                                                                    • Figure 43: Expenditure on fresh poultry, RoI, 2010
                                                                                                                                                    • Figure 44: Expenditure on frozen poultry, RoI, 2010
                                                                                                                                                    • Figure 45: Expenditure on prepacked/prepared meat, RoI, 2010
                                                                                                                                                    • Figure 46: Expenditure on fresh meat, RoI, 2010
                                                                                                                                                    • Figure 47: Expenditure on frozen meat, RoI, 2010
                                                                                                                                                    • Figure 48: Usage of frozen fish products, RoI, 2010
                                                                                                                                                    • Figure 49: Type of frozen fish products used, RoI, 2010
                                                                                                                                                  • Shops visited for food and drink – RoI TGI
                                                                                                                                                    • Figure 50: Type of shop visited for food, drink and household products, RoI, 2010
                                                                                                                                                    • Figure 51: Type of shop visited for food, drink and household products (continued), RoI, 2010
                                                                                                                                                    • Figure 52: Organic meat purchased, RoI, 2010
                                                                                                                                                  • Cooked meats – RoI TGI
                                                                                                                                                    • Figure 53: Frequency of eating cooked meats, RoI, 2010
                                                                                                                                                    • Figure 54: Types of cooked meats bought, RoI, 2010
                                                                                                                                                  • Expenditure on meat, fish and poultry – NI TGI
                                                                                                                                                    • Figure 55: Expenditure on fresh fish, NI, 2010
                                                                                                                                                    • Figure 56: Expenditure on fresh poultry, NI, 2010
                                                                                                                                                    • Figure 57: Expenditure on frozen poultry, NI, 2010
                                                                                                                                                    • Figure 58: Expenditure on prepacked/prepared meat, NI, 2010
                                                                                                                                                    • Figure 59: Expenditure on fresh meat, NI, 2010
                                                                                                                                                    • Figure 60: Expenditure on frozen meat, NI, 2010
                                                                                                                                                    • Figure 61: Usage of frozen fish products, NI, 2010
                                                                                                                                                    • Figure 62: Type of frozen fish products used, NI, 2010
                                                                                                                                                  • Shops visited for food and drink – NI TGI
                                                                                                                                                    • Figure 63: Type of shop visited for food, drink and household products, NI, 2010
                                                                                                                                                    • Figure 64: Type of shop visited for food, drink and household products (continued), NI, 2010
                                                                                                                                                    • Figure 65: Organic meat purchased, NI, 2010
                                                                                                                                                  • Cooked meats – NI TGI
                                                                                                                                                    • Figure 66: Frequency of eating cooked meats, NI, 2010
                                                                                                                                                    • Figure 67: Types of cooked meats bought, NI, 2010
                                                                                                                                                    • Figure 68: Types of cooked meats bought (continued), NI, 2010
                                                                                                                                                  • RoI food statements
                                                                                                                                                    • Figure 69: Agreement with selected statements relating to food, RoI, 2010
                                                                                                                                                    • Figure 70: Agreement with selected statements relating to food (continued), RoI, 2010
                                                                                                                                                    • Figure 71: Agreement with selected statements relating to food (continued), RoI, 2010
                                                                                                                                                  • NI food statements
                                                                                                                                                    • Figure 72: Agreement with selected statements relating to food, NI, 2010
                                                                                                                                                    • Figure 73: Agreement with selected statements relating to food (continued), NI, 2010
                                                                                                                                                    • Figure 74: Agreement with selected statements relating to food (continued), NI, 2010

                                                                                                                                                Companies Covered

                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                Meat, Fish and Poultry - Ireland - August 2011

                                                                                                                                                £1,095.00 (Excl.Tax)