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Meat-free and Free-from Foods - UK - September 2011

This report covers the retail market for vegetarian/meat-free foods and free-from foods, that is, specialist dietary foods targeted at intolerance and allergy sufferers. For the purposes of this report, it can be broken down as follows:

Meat-free/vegetarian foods:

  • Meat-free or vegetarian foods for in-home consumption, including ready meals, sausages, burgers, shaped, deli, ingredients (eg vegetarian mince), pastry products and snacks.
  • Within these categories, the market size includes meat substitutes, or dishes made using meat substitutes, as well as vegetable-based dishes, including vegetable-based mainstream dishes suitable for vegetarians or meat avoiders. Meat substitutes are products typically made from textured vegetable protein such as soy that imitate the texture, flavour and appearance of certain types of meat, such as beef, poultry or fish. This includes products like mycoprotein-based Quorn.

‘Free-from’ foods, or foods catering for hypersensitivity, ie food intolerance and allergies:

  • Foods that are manufactured and targeted specifically at consumers who suffer from food intolerance and/or food allergies or who are following avoidance diets. Foods that have been specially manufactured (eg pasta, bread) to cater for a gluten-free diet, for instance, are included within this definition.
  • Foods targeted at intolerance and allergy sufferers include:
  • Wheat-free, gluten-free (WF/GF) – the majority of products are marketed as being both wheat- and gluten-free, as gluten is present in wheat, thus for this report they have been grouped together.
  • Gluten is found in a range of cereals, including wheat, barley, rye and spelt. Oats contain a similar protein and they are also included in the EU list of gluten-containing cereals. As well as gluten intolerance (coeliac disease), people can be allergic to wheat. Wheat-free products could still contain gluten from other cereals such as barley or rye, and gluten-free products could contain other allergenic proteins from wheat.
  • Dairy-free: this category includes all cow’s milk alternative products, including mammalian milk alternatives and non-mammalian milk alternatives, ie not only soya-based (eg rice and others). Most people who are allergic to cow’s milk are also allergic to milk from sheep, goats, buffalo etc and so products sold as milk-free should not contain any animal milk – the EU legislation on the allergens that have to be listed does not just include cow’s milk.
  • However, the proteins in goat’s milk, for example, are different and the fat particles are smaller and form a softer curd in the stomach. This means some people can tolerate goat’s milk much better than cow’s milk and are marketed as suitable for those with a dairy intolerance. Nutritionally, the milks are very similar.
  • Lactose-free: this category includes all cow’s milk-based products from which lactose has been removed, including milk, yogurt, cheese etc.
  • Others: egg-free foods and their derivatives. Egg allergy is not just to hen’s eggs, it can include eggs from duck, geese etc. With the exception of nuts and peanuts, the other common allergens can more easily be avoided; hence foods are not specifically made to be ‘fish-free’ or ‘shellfish-free’, for example. Allergy to peanuts is separate from allergy to tree nuts, although some people can be allergic to both.

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Table of contents

  1. Introduction

      • Definition
        • Excluded
          • Definition of food allergy vs food intolerance
            • Abbreviations
            • Executive Summary

                • The market
                  • Growth of 28% since 2006 set to see the market reach £868 million in 2011
                    • Figure 1: Estimated UK retail sales of meat-free* and free-from** foods, by value, 2006-11
                  • Forecast
                    • Figure 2: Forecast of UK retail sales of meat-free* and free-from foods**, by value, 2006-16
                  • Market factors
                    • Increased awareness of food intolerance and self-diagnosis are driving the market
                      • Cashing in or creating choice?
                        • Austerity measures threaten the variety and quantity of foods allocated on prescription
                          • New legislation on gluten-free labelling
                            • Companies, brands and innovation
                              • Quorn struggles through 2010 but 2011 marks a new beginning
                                • Figure 3: Manufacturers’ shares in meat-free foods, 2010
                              • Own-label free-from ranges expand dramatically during 2010/11
                                • Figure 4: Estimated value of UK brands in the free-from foods sector, 2010
                              • Innovation and new products from new and established brands are driving growth
                                • Figure 5: New product launches in the meat substitute sector, by top five product claims excluding vegetarian, 2007-11
                              • The consumer
                                • Meat-free food has clear selling points despite some negative taste perceptions
                                  • Figure 6: Attitudes towards meat-free food and meat substitutes, July 2011
                                • Understanding the wider context of dietary restrictions
                                  • Figure 7: Food sensitivity and dietary limitations in households, July 2011
                                  • Figure 8: Types of food/ingredients avoided, July 2011
                                • Loyalty for specialist brands is challenged by newcomers
                                  • Figure 9: Attitudes towards specialist dietary food, July 2011
                                • What we think
                                • Issues in the Market

                                    • How can companies overcome negative consumer perceptions about meat-free food?
                                      • How can meat-free brands capitalise on the weaknesses of the meat market?
                                        • What areas hold development potential for free-from foods?
                                          • What factors can manufacturers leverage to attract new users to the free-from market?
                                          • Future Opportunities

                                              • Trend: Fauxthenticity
                                                • Trend: Sense of the Intense
                                                • Internal Market Environment

                                                  • Key points
                                                    • Identifying the target market
                                                      • Vegetarianism
                                                        • Food allergy
                                                          • Food intolerance
                                                            • Health cutbacks will disadvantage coeliac sufferers but benefit retail sales
                                                              • Growing support for food intolerance in foodservice
                                                                • Growth in vegetarian eating out options
                                                                  • New legislation to guide suppliers and caterers of gluten-free food
                                                                    • The healthy ‘lifestyle choice’
                                                                      • Free-from has an opportunity to compete on a mainstream level
                                                                        • Figure 10: Types of bread eaten in the last six months, by gender and age, November 2010
                                                                        • Figure 11: Attitudes towards buying a free-from pizza, by age, May 2010
                                                                    • Broader Market Environment

                                                                      • Key points
                                                                        • Few shoppers are resilient to the prolonged downturn in the economy
                                                                            • Figure 12: Mintel tracker survey extracts: agreement with statements on grocery shopping, August 2010-July 2011
                                                                            • Figure 13: Impact of the economic downturn on consumers, by presence of children, July 2011
                                                                          • Attitudes towards the environment
                                                                              • Figure 14: Attitudes towards environmental issues, 2010
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Challenges facing red meat create opportunities for meat substitutes
                                                                                • Meat in moderation
                                                                                    • Figure 15: Overall usage (eat) of red meat at home, by type of meat, by selected demographics, % point difference from average, July 2010
                                                                                  • Health warnings do not detract from the enjoyment factor
                                                                                    • Meat prices driving households to cut back and switch
                                                                                      • Figure 16: Retail price of beef, lamb and pork, January 2010-May 2011
                                                                                  • Strengths and Weaknesses

                                                                                    • Strengths
                                                                                      • Weaknesses
                                                                                      • Who’s Innovating?

                                                                                        • Key points
                                                                                          • Definition
                                                                                            • New product trends in meat substitutes
                                                                                              • Figure 17: New product launches in the meat substitute sector, by top five product claims excluding vegetarian, 2007-11
                                                                                              • Figure 18: New product launches in the UK meat substitutes market, by storage, 2007-11
                                                                                              • Figure 19: Share of meat-free launches in the UK ready meals market, 2006-11
                                                                                            • Oat cuisine
                                                                                              • New product trends in gluten-free
                                                                                                • Figure 20: Share of free-from products in all new food product launches, 2008-11
                                                                                                • Figure 21: Trends in gluten-free new product launches, by top ten categories, 2007-11
                                                                                              • Trends in lactose-free foods
                                                                                                • Figure 22: Trends in lactose-free new product launches, by top ten categories, 2007-11
                                                                                            • Market Value and Forecast

                                                                                              • Key points
                                                                                                • Meat-free and free-from foods – a market at its peak or poised for growth?
                                                                                                  • Figure 23: Estimated UK retail sales of meat-free* and free-from foods**, by value, 2006-11
                                                                                                  • Figure 24: Estimated UK retail sales of meat-free, and free-from foods, by type, by value, 2009-11
                                                                                                • Meat-free market dynamics
                                                                                                  • Fresh growth potential for the free-from foods market
                                                                                                    • Mainstream customers attract mainstream competitors
                                                                                                      • Ongoing debate over the optimum in-store merchandising of free-from products
                                                                                                        • Dairy alternatives innovate to capitalise on growing demand
                                                                                                          • Forecast
                                                                                                            • Figure 25: Forecast of UK retail sales of meat-free* and free-from foods**, by value, 2006-16
                                                                                                            • Figure 26: Forecast of UK retail sales of meat-free* and free-from foods**, by value, 2006-16
                                                                                                          • Forecast methodology
                                                                                                          • Segment Performance

                                                                                                            • Key points
                                                                                                              • Free-from foods outperform meat-free
                                                                                                                • Figure 27: UK retail sales of meat-free and free-from foods, by segment, indexed, 2006-11
                                                                                                              • Meat-free
                                                                                                                • Figure 28: UK retail sales of meat-free foods, at current and constant prices, 2006-11
                                                                                                                • Figure 29: UK retail value sales of meat-free foods, by type, MAT to July 2010 and 2011
                                                                                                                • Figure 30: UK retail value sales of meat-free foods, by segment, year-on-year change, MAT July 2010-11
                                                                                                              • Free-from
                                                                                                                • Figure 31: Estimated UK retail sales of free-from foods, by value, by type, 2009-11
                                                                                                                • Figure 32: Estimated UK retail sales* of free-from foods, by value, 2006-11
                                                                                                              • Demand for freshness is driving growth in gluten-free bakery
                                                                                                                • Dairy-free milk moves into fresh
                                                                                                                • Market Share

                                                                                                                  • Key points
                                                                                                                    • Meat-free
                                                                                                                      • Figure 33: Manufacturers’ shares in meat-free foods sector, 2009 and 2010
                                                                                                                    • Quorn narrows its target to dieters
                                                                                                                      • Meat-free welcomes newcomers to frozen
                                                                                                                        • Garden Gourmet from Tivall
                                                                                                                          • Amy’s Kitchen
                                                                                                                            • Competition heats up in gluten-free
                                                                                                                              • Figure 34: Estimated value of leading UK brands in the free-from foods sector, 2009 and 2010
                                                                                                                            • Alpro puts ambitious growth plans into action
                                                                                                                              • Fresh impetus from new bread brands
                                                                                                                                • Warburtons and others launch gluten-free breads
                                                                                                                                • Companies and Products

                                                                                                                                  • Manufacturers and brands
                                                                                                                                    • Figure 35: Selected leading companies in the meat-free and free-from market in the UK and their brands, 2011
                                                                                                                                  • Dean Foods
                                                                                                                                    • Company background
                                                                                                                                      • Recent activity
                                                                                                                                        • Product range and innovation
                                                                                                                                          • Marketing and promotion
                                                                                                                                            • Dr Schär UK
                                                                                                                                              • Company background
                                                                                                                                                • Recent activity
                                                                                                                                                  • Product range and innovation
                                                                                                                                                    • Marketing and promotion
                                                                                                                                                      • Exponent Private Equity
                                                                                                                                                        • Company background
                                                                                                                                                          • Recent activity
                                                                                                                                                            • Product range and innovation
                                                                                                                                                              • Marketing and promotion
                                                                                                                                                                • Goodlife Foods
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Recent activity
                                                                                                                                                                      • Product range and innovation
                                                                                                                                                                        • Marketing and promotion
                                                                                                                                                                          • Hain Celestial
                                                                                                                                                                            • Company background
                                                                                                                                                                              • Recent activity
                                                                                                                                                                                • Product range and innovation
                                                                                                                                                                                  • Marketing and promotion
                                                                                                                                                                                    • Irish Food Processors
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Recent activity
                                                                                                                                                                                          • Product range and innovation
                                                                                                                                                                                            • Marketing and promotion
                                                                                                                                                                                              • Kallo Foods
                                                                                                                                                                                                • Company background
                                                                                                                                                                                                  • Recent activity
                                                                                                                                                                                                    • Product range and innovation
                                                                                                                                                                                                      • Marketing and promotion
                                                                                                                                                                                                      • Brand Communication and Promotion

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Meat-free adspend shows a solid recovery in 2011
                                                                                                                                                                                                            • Figure 36: Adspend in the UK meat-free and free-from foods market, 2007-11
                                                                                                                                                                                                            • Figure 37: Adspend in the UK meat-free and free-from foods market, 2007-11
                                                                                                                                                                                                            • Figure 38: Key brands’ adspend in the UK meat-free and free-from foods market, by % of total category spend, 2008-11
                                                                                                                                                                                                          • Emphasis on attracting new users to the market
                                                                                                                                                                                                              • Figure 39: Recent ad campaigns in the UK meat-free and free-from foods markets, June 2010-June 2011
                                                                                                                                                                                                          • Channels to Market

                                                                                                                                                                                                            • Key point
                                                                                                                                                                                                              • Grocery multiples stamp their authority on the meat-free sector
                                                                                                                                                                                                                • Figure 40: Retail distribution of meat-free foods, by outlet type, 2007-11
                                                                                                                                                                                                              • Independents can also capitalise on buoyant demand for free-from
                                                                                                                                                                                                                • Figure 41: Retail channels of distribution for free-from foods sector*, 2007-11
                                                                                                                                                                                                              • Specialists must exploit their strengths
                                                                                                                                                                                                                • New channel opportunities for those squeezed out by own-label
                                                                                                                                                                                                                • The Consumer – Meat Avoidance

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Identifying the target market
                                                                                                                                                                                                                      • Understanding meat avoiders
                                                                                                                                                                                                                          • Figure 42: Consumption of meat, poultry and fish, July 2011
                                                                                                                                                                                                                          • Figure 43: Repertoire of eating different types of meat, poultry and fish at home*, July 2011
                                                                                                                                                                                                                          • Figure 44: Attitudes towards limiting the consumption of meat, poultry and fish, July 2011
                                                                                                                                                                                                                      • Consumer Attitudes towards Meat-free Food and Meat Substitutes

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Quest for variety and excitement are key reasons to consider meat-free
                                                                                                                                                                                                                              • Figure 45: Attitudes towards meat-free food and meat substitutes, July 2011
                                                                                                                                                                                                                            • Embrace positive reasons to eat less meat
                                                                                                                                                                                                                              • Lower fat content attracts families
                                                                                                                                                                                                                                • Convenience options cater for the less adventurous
                                                                                                                                                                                                                                  • Men feel the most strongly about bland and boring meat-free foods
                                                                                                                                                                                                                                      • Figure 46: Attitudes towards meat-free food and meat substitutes, difference from population average, by gender, July 2011
                                                                                                                                                                                                                                      • Figure 47: Attitudes towards meat-free food and meat substitutes, difference from population average, 16-24-year-olds -v- 25-34-year-olds, July 2011
                                                                                                                                                                                                                                  • The Consumer – How Households Respond to Food Sensitivity

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Two in five adults live in households affected by specialist diets
                                                                                                                                                                                                                                          • Figure 48: Consumer reaction towards food sensitivity and specialist diets, July 2011
                                                                                                                                                                                                                                          • Figure 49: Food sensitivity affecting the respondent, by gender, July 2011
                                                                                                                                                                                                                                        • Red meat is the food most commonly avoided
                                                                                                                                                                                                                                            • Figure 50: Types of food/ingredients avoided, July 2011
                                                                                                                                                                                                                                            • Figure 51: Repertoire of types of food/ingredients avoided, July 2011
                                                                                                                                                                                                                                        • The Consumer – Catering for a Specialist Diet

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Convenience plays a part in targeting the whole family
                                                                                                                                                                                                                                                • Figure 52: Attitudes towards specialist dietary food, July 2011
                                                                                                                                                                                                                                              • A lifestyle choice
                                                                                                                                                                                                                                                • Impact of the recession – cutbacks
                                                                                                                                                                                                                                                  • Limited receptiveness towards new large-scale players in the market
                                                                                                                                                                                                                                                    • Figure 53: Attitudes towards specialist dietary brands, July 2011
                                                                                                                                                                                                                                                • Consumer Target Groups

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Four target groups
                                                                                                                                                                                                                                                        • Figure 54: Target groups based on attitudes towards meat-free foods, July 2011
                                                                                                                                                                                                                                                      • Meat-Free Enthusiasts (37%)
                                                                                                                                                                                                                                                        • Open to Persuasion (OPPs) (23%)
                                                                                                                                                                                                                                                          • Disinterested (17%)
                                                                                                                                                                                                                                                            • Turned-off by Tofu (TOTs) (23%)
                                                                                                                                                                                                                                                            • Appendix – Internal Market Environment

                                                                                                                                                                                                                                                                • Figure 55: Trends in agreement with selected lifestyle statements on food and dietary habits, 2006-10
                                                                                                                                                                                                                                                                • Figure 56: Trends in agreement with attitudes on eating habits, 2006-10
                                                                                                                                                                                                                                                                • Figure 57: Agreement with attitudes on eating habits, by demographics, 2010
                                                                                                                                                                                                                                                            • Appendix – Competitive Context

                                                                                                                                                                                                                                                                • Figure 58: Retail Price Index of red meat and competing food items, 2005-09
                                                                                                                                                                                                                                                            • Appendix – Who’s Innovating?

                                                                                                                                                                                                                                                                • Figure 59: New product developments in the UK meat substitutes market, by claims, 2008-11
                                                                                                                                                                                                                                                                • Figure 60: New product developments in the UK meat substitutes market, by launch type, 2008-11
                                                                                                                                                                                                                                                                • Figure 61: New product developments in the UK meat substitutes market, by private label, 2008-11
                                                                                                                                                                                                                                                                • Figure 62: New product developments in the UK market, by free-from claims, 2008-11
                                                                                                                                                                                                                                                            • Appendix – Market Value and Forecast

                                                                                                                                                                                                                                                                • Figure 63: Best and worst case Forecast of UK retail sales of meat-free*, and free-from foods**, by value, 2011-16
                                                                                                                                                                                                                                                                • Figure 64: UK retail sales of free-from foods*, at current and constant prices, 2006-11
                                                                                                                                                                                                                                                                • Figure 65: UK retail sales of free-from foods*, at current and constant prices, 2006-11
                                                                                                                                                                                                                                                                • Figure 66: UK retail sales of free-from foods*, best and worst case forecast, by value, 2006-11
                                                                                                                                                                                                                                                                • Figure 67: Forecast of UK retail sales of meat-free* foods, by value, 2006-16
                                                                                                                                                                                                                                                                • Figure 68: Forecast of UK retail sales of meat-free* foods, by value, 2006-16
                                                                                                                                                                                                                                                                • Figure 69: Best and worst case forecast of UK retail sales of meat-free* foods, by value, 2011-16
                                                                                                                                                                                                                                                            • Appendix – Market Segmentation

                                                                                                                                                                                                                                                                • Figure 70: UK retail value sales of meat-free foods*, MAT to July 2010 and 2011
                                                                                                                                                                                                                                                            • Appendix – Brand Communications

                                                                                                                                                                                                                                                                • Figure 71: Above-the-line expenditure in the UK free-from foods market, by company, 2008-11
                                                                                                                                                                                                                                                                • Figure 72: Adspend in the UK meat-free foods market, by company, 2008-11
                                                                                                                                                                                                                                                                • Figure 73: Adspend in the UK free-from foods market, by brand, 2008-11
                                                                                                                                                                                                                                                                • Figure 74: Adspend in the UK meat-free foods market, by top ten brands, 2008-11
                                                                                                                                                                                                                                                            • Appendix – Meat Avoidance

                                                                                                                                                                                                                                                                • Figure 75: UK households, by size, 2006-16
                                                                                                                                                                                                                                                                • Figure 76: Frequency of eating red meat, poultry and fish at home, July 2011
                                                                                                                                                                                                                                                                • Figure 77: Attitudes towards consumption of meat, by demographics, July 2011
                                                                                                                                                                                                                                                            • Appendix – Consumer Attitudes towards Meat Avoidance

                                                                                                                                                                                                                                                                • Figure 78: Attitudes towards meat-free food and meat substitutes, July 2011
                                                                                                                                                                                                                                                                • Figure 79: Eating red meat, poultry and fish at home, by repertoire of eating red meat, poultry and fish at home, July 2011
                                                                                                                                                                                                                                                                • Figure 80: Attitudes towards meat-free food and meat substitutes, by repertoire of eating red meat, poultry and fish at home, July 2011
                                                                                                                                                                                                                                                                • Figure 81: Agreement with the statements ‘I sometimes eat meat-free foods for variety in my diet’ and ‘I sometimes choose meat-free food if it looks tasty/exciting’, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 82: Agreement with the statements ‘I sometimes choose meat-free food if I want a lighter meal’ and ‘I use meat substitutes because they are lower in fat than eg meat’, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 83: Agreement with the statements ‘I prefer traditional meat-free foods/dishes to meat-style substitutes’ and ‘I'm put off by substitutes imitating meat because they are artificial’, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 84: Agreement with the statements ‘I would like to see more meat-free options in convenience foods’ and ‘Vegetarian/meat-free foods at supermarkets are often bland/boring’, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 85: Agreement with the statements ‘I would like more meat-free convenience foods using eg vegetables instead of meat substitutes’ and ‘I would like to cut back on meat’, by demographics, July 2011
                                                                                                                                                                                                                                                            • Appendix – Food Sensitivity in Households

                                                                                                                                                                                                                                                                • Figure 86: Personal reaction towards food sensitivity and specialist diets, by demographics, July 2011
                                                                                                                                                                                                                                                            • Appendix – Consumer Attitudes towards Catering for a Specialist Diet

                                                                                                                                                                                                                                                                • Figure 87: Attitudes towards specialist dietary food, July 2011
                                                                                                                                                                                                                                                                • Figure 88: Agreement with the statements ‘I trust specialist brands more than supermarket own-label for such foods’ and ‘I trust specialist brands more than mainstream brands for such foods’, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 89: Agreement with the statements ‘I have cut back on my use of such foods during the recession’ and ‘Many family members sometimes eat such foods because one member follows a special diet’, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 90: Agreement with the statement ‘I follow a special diet as part of a healthy lifestyle’, by demographics, July 2011
                                                                                                                                                                                                                                                            • Appendix – Consumer Target Groups

                                                                                                                                                                                                                                                                • Figure 91: Target groups, by demographics, July 2011
                                                                                                                                                                                                                                                                • Figure 92: Consumption of red meat, poultry and fish at home, by target groups, July 2011
                                                                                                                                                                                                                                                                • Figure 93: Personal reaction towards food sensitivity and specialist diets, by target groups, July 2011
                                                                                                                                                                                                                                                                • Figure 94: Household member reaction towards food sensitivity and specialist diets, by target groups, July 2011
                                                                                                                                                                                                                                                                • Figure 95: Attitudes towards meat-free food and meat substitutes, by target groups, July 2011

                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                            • Asda Group Ltd
                                                                                                                                                                                                                                                            • Bank of England
                                                                                                                                                                                                                                                            • British Nutrition Foundation
                                                                                                                                                                                                                                                            • Dalepak Foods
                                                                                                                                                                                                                                                            • Dean Foods Company
                                                                                                                                                                                                                                                            • Dr Schar UK
                                                                                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                                                                                            • Food Standards Agency
                                                                                                                                                                                                                                                            • Goodlife Foods Ltd
                                                                                                                                                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                            • Irish Food Processors Ltd.
                                                                                                                                                                                                                                                            • Kallo Foods Ltd
                                                                                                                                                                                                                                                            • Kantar Media
                                                                                                                                                                                                                                                            • Marine Stewardship Council
                                                                                                                                                                                                                                                            • Marks & Spencer
                                                                                                                                                                                                                                                            • Marlow Foods Ltd (Quorn)
                                                                                                                                                                                                                                                            • Northern Foods Plc
                                                                                                                                                                                                                                                            • Office for National Statistics
                                                                                                                                                                                                                                                            • Premier Foods plc
                                                                                                                                                                                                                                                            • Royal Wessanen nv
                                                                                                                                                                                                                                                            • So Good International Ltd
                                                                                                                                                                                                                                                            • Starbucks Corporation
                                                                                                                                                                                                                                                            • Tesco Plc
                                                                                                                                                                                                                                                            • Tetley Group
                                                                                                                                                                                                                                                            • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                            • Trufree
                                                                                                                                                                                                                                                            • Vandemoortele Group NV
                                                                                                                                                                                                                                                            • World Cancer Research Fund
                                                                                                                                                                                                                                                            • World Wildlife Fund

                                                                                                                                                                                                                                                            Meat-free and Free-from Foods - UK - September 2011

                                                                                                                                                                                                                                                            £1,750.00 (Excl.Tax)