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Meat, Seafood and Poultry - UK - October 2013

“Ready to cook products with sauces or flavourings have been a key NPD area in chilled fish. Such innovation should be well-placed to help also the other segments to appeal to the majority of users looking for easy to prepare products and tap into popular flavour trends.”

– Kiti Soininen, Head of UK Food, Drink & Foodservice Research

Some questions answered in this report include:

  • How important are healthier options to meat, poultry and seafood consumers?
  • Which segments could further leverage convenience?
  • How can the seafood market support usage through innovation?
  • How can companies continue to drive enthusiasm for red meat?

Sales of meat, poultry and seafood are expected to reach £17.3 billion in 2013, a 20% increase since 2008, while volume sales have grown by nearly 5% to an estimated 2.8 million tonnes. The horsemeat incident has taken its toll on specific sectors in 2013 while others have flourished, with evidence of consumers choosing fresh over frozen cuts, and poultry and chilled fish benefiting. Suppliers also face pressure from government and consumers to offer reduced fat/salt options.

Affordability remains a key measure in this market, as witnessed during 2013 by fridge stalwarts bacon and sausages as pork prices rose. The gradual recovery of consumer spending should therefore boost overall market prospects and encourage take-up of added value options, the choice of which is growing.

Red meat definition

Red meat is defined for the purposes of this report as comprising retail sales of processed and unprocessed beef, pork and lamb (including mutton) for in-home consumption.

Unprocessed/raw meat includes all the major meat cuts of carcass meat, such as roasts, steaks and chops but also mince, diced and stewing meats, as well as offal products, such as liver and kidneys. It also includes red meat which has been marinated or glazed with a sauce.

Processed and cooked red meat includes:
bacon, sausages, burgers
ham, continental and other sliced cooked or cured meats including cooked sausages
canned meats to be served hot or cold (eg canned sausages, burgers, meatballs, pies, meat puddings and pie fillings).

Frozen red meat includes:
either raw/uncooked or processed red meat such as burgers.
Please note: sliced/canned meats includes poultry and game as well as red meat. Burgers includes some overlap with processed poultry.

Meat snacks are excluded from this report but are covered in Mintel’s Crisps, Salty Snacks and Nuts –UK, January 2013 report.

Poultry and game definition

Poultry is defined for the purposes of this report as comprising retail sales of processed and unprocessed chicken, turkey, and other poultry (duck and goose) for in-home consumption.

Unprocessed/raw poultry and game includes:
all primary cuts – fresh or frozen meat in whole-bird or portion format, including poultry which has been marinated or glazed with a sauce

Processed and cooked poultry and game includes:

frozen poultry including coated eg breadcrumbs or battered
chilled added value poultry includes poultry which has been taken a step further than adding a marinade or sauce eg breaded, battered and formed products.

Game meat includes grouse, guinea fowl, venison, pheasant, partridge, wood pigeon, wild duck, wild boar, rabbit and hare.

For the purposes of this report, game may be either quarry or farmed. The essential difference is that the former is indigenous to the UK, lives in the wild and is hunted during specified seasons, while farmed product is available most of the year.

Seafood definition

Seafood is defined for the purposes of this report as comprising retail sales of fish and shellfish for in-home consumption. This includes fish (fin fish) and shellfish (including crustaceans), whether fresh, frozen or ambient, as well as processed and ready-to-cook products.

The word ‘fresh’ is used throughout this report in the context of how the products are offered in retail outlets. Thus ‘fresh’ when applied to species caught far from the UK, such as many Mediterranean fish, actually means freshly defrosted. The term ‘ambient’ is used to refer to the segment traditionally dominated by canned fish, which now also includes ambient fish in cartons, pouches and jars.

Sustainable seafood is broadly defined as coming from a source that can maintain future production without jeopardising the fish stock, or the broader ecosystem, from which it was acquired.

Excluded from this report are red meat, poultry or seafood-based ready meals, sales of red meat, poultry or seafood through the catering sector, eg fish and chip shops, chicken bars, and meat alternatives such as Quorn.

 

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Meat, poultry and seafood market size reaches £17.3 billion
                • Figure 1: UK retail value sales of meat, poultry and seafood, 2008-18
                • Figure 2: UK retail value sales of meat, poultry and seafood, by segment, 2008-18
              • Red meat
                • Poultry and game
                  • Seafood
                    • Market factors
                      • Higher food prices lead to consumer cutbacks
                        • Shrinking households likely to affect consumption
                          • Companies, brands and innovation
                            • Market share
                              • Figure 3: Own-label shares in retail sales of selected processed meat, poultry and seafood, by value and volume, 2012/13*
                            • Ease of use, health, and new flavours are inspiring NPD in 2013
                              • The consumer
                                • High penetration levels among UK households
                                  • Figure 4: Usage of meat, poultry and seafood by frequency, by preparation stage, August 2013
                                • Clear preference for chilled over frozen
                                  • Figure 5: Usage of prepared ready-to-cook meat, poultry and seafood products, by storage type, August 2013
                                • Despite popularity of pre-packed, deli counters play an important role
                                  • Figure 6: Usage of cooked or other ready-to-eat meat, poultry or seafood, by type, August 2013
                                • Changes in buying habits reflect switching between proteins
                                  • Figure 7: Changes in amount spent on meat/fish/poultry in the last 12 months, August 2013
                                • Greater appetite for high quality ingredients
                                  • Figure 8: Important qualities when choosing meat, seafood or poultry products, August 2013
                                • High interest in origin
                                  • Figure 9: Selected attitudes towards meat, seafood or poultry, August 2013
                                • What we think
                                • Issues in the Market

                                    • How important are healthier options to meat, poultry and seafood consumers?
                                      • Which segments could further leverage convenience?
                                        • How can the seafood market support usage through innovation?
                                          • How can companies continue to drive enthusiasm for red meat?
                                          • Trend Application

                                              • Trend: Man in the Mirror
                                                • Trend: Moral Brands
                                                  • Mintel Futures Trend: Generation Next
                                                  • Market Drivers

                                                    • Key points
                                                      • Higher food prices exert pressure on household budgets
                                                        • Mood of austerity takes its toll on consumption levels
                                                          • Health rises on public agenda
                                                            • Government guidance on how to ‘Eatwell’
                                                              • Seafood industry continues to push ‘twice a week’ mantra
                                                                • Responsibility deals urges companies to take initiative on health
                                                                  • Salt reduction targets
                                                                    • Demographic changes
                                                                      • Recovering economy, but stalling growth of ABs
                                                                        • Figure 10: Forecast adult population trends, by socio-economic group, 2008-18
                                                                      • Non-family households rise in importance
                                                                        • Figure 11: Forecast adult population trends, by lifestage, 2008-18
                                                                    • Who’s Innovating?

                                                                      • Key points
                                                                        • New product launch activity in processed meat, poultry and seafood
                                                                          • Figure 12: NPD in processed meat, poultry and fish, by product category, 2009-13*
                                                                          • Figure 13: Brands as % share of NPD in processed meat, poultry and seafood, by product category, 2009-13*
                                                                        • NPD by storage type
                                                                          • Figure 14: NPD in processed meat, poultry and fish, by product category and storage, August 2012-August 2013
                                                                        • ‘Bulk’ packaging enhances frozen’s convenience status
                                                                          • Continental meats give ambient a boost
                                                                            • Flavour enhancement in seafood
                                                                              • New product claims
                                                                                • Figure 15: NPD in processed meat, poultry and fish, by product category and new product claim, August 2012-August 2013
                                                                              • Premium claims rebound slightly during 2013
                                                                                • Pork in the healthy eating spotlight
                                                                                  • UK market lacks low-sodium innovation
                                                                                  • Strengths and Weaknesses

                                                                                    • Strengths
                                                                                      • Weaknesses
                                                                                      • Market Size and Forecast

                                                                                        • Key points
                                                                                          • Meat, poultry and seafood market size reaches £17.3 billion
                                                                                            • Figure 16: UK retail value and volume sales of meat, poultry and seafood, 2008-18
                                                                                          • Segment overview
                                                                                            • Figure 17: UK retail value sales of meat, poultry and seafood, by sector, 2008-18
                                                                                            • Figure 18: UK retail volume sales of meat, poultry and seafood, by sector, 2008-18
                                                                                          • Forecast
                                                                                            • Figure 19: Forecast of UK retail sales of meat, poultry and seafood, by value, 2008-18
                                                                                            • Figure 20: Forecast of UK retail sales of meat, poultry and seafood, by volume, 2008-18
                                                                                            • Figure 21: Forecast of UK retail sales of meat, by value, 2008-18
                                                                                            • Figure 22: Forecast of UK retail sales of poultry and game, by value, 2008-18
                                                                                            • Figure 23: Forecast of UK retail sales of seafood, by value, 2008-18
                                                                                          • Forecast methodology
                                                                                          • Market Segmentation

                                                                                            • Key points
                                                                                              • Fresh cuts of meat benefit from the horsemeat incident
                                                                                                • Figure 24: UK retail value and volume sales of unprocessed/raw meat*, 2008-13
                                                                                              • Challenging times for processed meat
                                                                                                • Figure 25: UK retail value and volume sales of bacon, sausages and burgers, 2008-13
                                                                                              • Ready-to-eat options benefit from packed lunch trend
                                                                                                • Figure 26: UK retail value and volume sales of chilled/sliced cooked meats and cooked sausages, 2008-13
                                                                                              • Canned meats continue downward trend
                                                                                                • Figure 27: UK retail value and volume sales of canned meats*, 2008-13
                                                                                              • Frozen meat hit by horsemeat incident
                                                                                                • Figure 28: Estimated UK retail value and volume sales of frozen meat*, 2009-13
                                                                                              • Fresh chicken extends its lead
                                                                                                • Figure 29: Estimated UK retail value and volume sales of unprocessed/raw poultry, 2008-13
                                                                                              • Turkey slow to recruit new users
                                                                                                • Figure 30: Estimated UK retail value and volume sales of game meat, 2008-13
                                                                                              • Processed poultry posts high growth in 2013
                                                                                                • Figure 31: Estimated UK retail value and volume sales of processed poultry*, 2008-13
                                                                                              • Seafood struggles to grow volume sales
                                                                                                • Figure 32: UK retail value and volume sales of seafood (fish and shellfish), 2008-13
                                                                                                • Figure 33: UK retail sales of seafood (fish and shellfish), by type, by volume and value, 2008-13
                                                                                              • Chilled continues to outperform frozen fish
                                                                                                • Figure 34: Estimated UK retail sales of seafood (fish and shellfish), by storage, by value and volume, 2008-13
                                                                                                • Figure 35: Estimated UK retail sales of unprocessed and processed seafood (chilled and frozen fish and shellfish), by volume and value, 2008-13
                                                                                            • Market Share

                                                                                              • Key points
                                                                                                • Own-label has a dominant presence
                                                                                                  • Birds Eye asserts its dominance over an ailing frozen seafood category
                                                                                                    • Figure 36: Leading manufacturers’ sales and shares in the UK frozen seafood market, by value and volume, 2011/12 and 2012/13
                                                                                                  • Birds Eye bucks the frozen meat downward trend
                                                                                                    • Figure 37: Leading brands’ sales and shares in the UK frozen burgers/grills market, by value and volume, 2011/12 and 2012/13
                                                                                                  • Positive performance by frozen poultry
                                                                                                    • Figure 38: Leading brands’ sales and shares in the UK frozen processed poultry market, by value and volume, 2011/12 and 2012/13
                                                                                                  • Higher retail prices lead to volume declines for John West and Princes
                                                                                                    • Figure 39: Leading brands’ sales and shares in the UK canned tuna, salmon and shellfish market, by value and volume, 2011/12 and 2012/13
                                                                                                  • Princes extends dominance of canned meat
                                                                                                    • Figure 40: Leading brands’ sales and shares in the UK canned meat market, by value and volume, 2011/12 and 2012/13
                                                                                                • Brand Research

                                                                                                  • Brand map
                                                                                                      • Figure 41: Attitudes towards and usage of brands in the meat, poultry and seafood sector, August 2013
                                                                                                    • Correspondence analysis
                                                                                                      • Brand attitudes
                                                                                                        • Figure 42: Attitudes, by meat, poultry and seafood brand, August 2013
                                                                                                      • Brand personality
                                                                                                        • Figure 43: Meat, poultry and seafood brand personality – macro image, August 2013
                                                                                                        • Figure 44: Meat, poultry and seafood brand personality – micro image, August 2013
                                                                                                      • Brand experience
                                                                                                        • Figure 45: Meat, poultry and seafood brand usage, August 2013
                                                                                                        • Figure 46: Satisfaction with various meat, poultry and seafood brands, August 2013
                                                                                                        • Figure 47: Consideration of meat, poultry and seafood brands, August 2013
                                                                                                        • Figure 48: Consumer perceptions of current meat, poultry and seafood brand performance, August 2013
                                                                                                      • Brand index
                                                                                                        • Figure 49: Meat, poultry and seafood brand index, August 2013
                                                                                                      • Target group analysis
                                                                                                        • Figure 50: Target groups, August 2013
                                                                                                        • Figure 51: Meat, poultry and seafood brand usage, by target groups, August 2013
                                                                                                      • Group One – Conformists
                                                                                                        • Group Two – Simply the Best
                                                                                                          • Group Three – Shelf Stalkers
                                                                                                            • Group Four – Habitual Shoppers
                                                                                                              • Group Five – Individualists
                                                                                                              • Companies and Products

                                                                                                                • Bernard Matthews Limited
                                                                                                                  • Findus Group/Young’s
                                                                                                                    • Iglo Group/Birds Eye
                                                                                                                      • John West Foods
                                                                                                                        • Kerry Foods
                                                                                                                          • Moy Park
                                                                                                                            • Princes Food and Drink Group
                                                                                                                              • Tulip Ltd
                                                                                                                                • ABP Food Group
                                                                                                                                  • 2 Sisters Food Group
                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                    • Key points
                                                                                                                                      • Another year of adspend decline
                                                                                                                                        • Figure 52: Above-the-line expenditure in the UK meat, poultry and seafood market, 2009-13*
                                                                                                                                      • Spend in 2012
                                                                                                                                        • Figure 53: Above-the-line expenditure in the UK meat, poultry and fish market, by advertiser, 2009-13*
                                                                                                                                      • John West goes online and interactive to reinforce ethics
                                                                                                                                        • QMS takes to the airwaves with “Wham, Bam, Thank You Lamb”
                                                                                                                                          • Birds Eye assumes the role of educator
                                                                                                                                            • Encouraging people to eat more fish
                                                                                                                                            • Channels to Market

                                                                                                                                              • Key points
                                                                                                                                                • Evidence of growing spend outside the core grocery channels
                                                                                                                                                  • Figure 54: Spending on meat and fish (incl. VAT), by type of retailer, 2012
                                                                                                                                                • Specialists’ time in the spotlight could be short-lived
                                                                                                                                                • The Consumer – Type and Frequency of Use

                                                                                                                                                  • Key points
                                                                                                                                                    • Meat, poultry and seafood enjoys high household penetration
                                                                                                                                                        • Figure 55: Usage of meat, poultry and seafood by frequency, by preparation stage, August 2013
                                                                                                                                                      • Clear preference for chilled over frozen ready-to-cook options
                                                                                                                                                        • Figure 56: Usage of prepared ready-to-cook meat, poultry and seafood products, by storage type, August 2013
                                                                                                                                                      • Chilled burgers gain new users
                                                                                                                                                        • Under-25s most receptive towards frozen food
                                                                                                                                                            • Figure 57: Usage of frozen meat, poultry and seafood, 16-24s vs average, August 2013
                                                                                                                                                          • Seafood in marinade rises in popularity
                                                                                                                                                              • Figure 58: Usage of marinated/glazed seafood, by storage format, July 2012 and August 2013
                                                                                                                                                            • Pre-packed makes ready-to-eat varieties more accessible
                                                                                                                                                              • Figure 59: Usage of cooked or other ready-to-eat meat, poultry or seafood, by type, August 2013
                                                                                                                                                          • The Consumer – Changes in Buying Habits

                                                                                                                                                            • Key points
                                                                                                                                                              • Changes in meat, poultry and seafood purchased for home consumption
                                                                                                                                                                • Figure 60: Changes in amount spent on meat/fish/poultry in the last 12 months, August 2013
                                                                                                                                                              • A third spend more on poultry in 2013
                                                                                                                                                                • Shellfish and turkey continue to lag in usage
                                                                                                                                                                  • Affordability drives switching between proteins
                                                                                                                                                                  • The Consumer – Important Factors Affecting Purchase

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Quality ingredients resonate with the majority of consumers
                                                                                                                                                                        • Figure 61: Important qualities when choosing meat, seafood or poultry products, July 2012 and August 2013
                                                                                                                                                                      • Demand for British and local ingredients has increased since last year
                                                                                                                                                                        • Flavour enhancement appeals to one in four
                                                                                                                                                                          • High quality protein content strikes a chord
                                                                                                                                                                            • Health is an influential concern
                                                                                                                                                                            • The Consumer – Attitudes towards Meat, Seafood and Poultry

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Attitudes towards meat, poultry and seafood
                                                                                                                                                                                  • Figure 62: Attitudes towards meat, seafood or poultry, August 2013
                                                                                                                                                                                • Awareness of provenance top of mind
                                                                                                                                                                                  • Demand for clearer animal welfare labelling
                                                                                                                                                                                    • Demand for transparency drives demand for less processed products
                                                                                                                                                                                      • Figure 63: Selected attitudes towards safety and transparency of meat, seafood or poultry, August 2013
                                                                                                                                                                                    • Higher costs drive change in behaviour
                                                                                                                                                                                      • Figure 64: Selected attitudes towards buying habits of meat, seafood or poultry, August 2013
                                                                                                                                                                                    • Alternative channels gain ground
                                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                                      • Cooking habits
                                                                                                                                                                                        • Figure 65: Cooking habits, August 2013
                                                                                                                                                                                        • Figure 66: Cooking habits – Prepare and eat food at home, by demographics, August 2013
                                                                                                                                                                                        • Figure 67: Cooking habits – Eat takeaway food or get home delivery, by demographics, August 2013
                                                                                                                                                                                        • Figure 68: Cooking habits – Eat outside of home, by demographics, August 2013
                                                                                                                                                                                        • Figure 69: Lunch habits, August 2013
                                                                                                                                                                                        • Figure 70: Lunch habits – Make sandwiches for a packed lunch, by demographics, August 2013
                                                                                                                                                                                        • Figure 71: Lunch habits – Make sandwiches for a packed lunch, by demographics, August 2013 (continued)
                                                                                                                                                                                        • Figure 72: Lunch habits – Make something else for a packed lunch, by demographics, August 2013
                                                                                                                                                                                        • Figure 73: Lunch habits – Make something else for a packed lunch, by demographics, August 2013 (continued)
                                                                                                                                                                                        • Figure 74: Lunch habits – Buy lunch out of home, by demographics, August 2013
                                                                                                                                                                                        • Figure 75: Lunch habits – Buy lunch out of home, by demographics, August 2013 (continued)
                                                                                                                                                                                        • Figure 76: What encourages consumers to try new food products, August 2013
                                                                                                                                                                                        • Figure 77: Most popular influences that encourage consumers to try new food products, by demographics, August 2013
                                                                                                                                                                                        • Figure 78: Next most popular influences that encourage consumers to try new food products, by demographics, August 2013
                                                                                                                                                                                        • Figure 79: Other influences that encourage consumers to try new food products, by demographics, August 2013
                                                                                                                                                                                        • Figure 80: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2007-17
                                                                                                                                                                                        • Figure 81: GDP, PDI, consumer expenditure and savings, at current prices, 2008-18
                                                                                                                                                                                        • Figure 82: UK households, by size, 2008-18
                                                                                                                                                                                    • Appendix – Who’s Innovating?

                                                                                                                                                                                        • Figure 83: NPD activity in processed meat, poultry and fish, by product category, 2009-12
                                                                                                                                                                                        • Figure 84: NPD in processed meat, poultry and fish, own-label vs branded launches, August 2012-August 2013
                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                      • Meat, poultry and seafood
                                                                                                                                                                                        • Figure 85: Forecast of UK retail sales of meat, poultry and seafood, best and worst case forecast, by value, 2013-18
                                                                                                                                                                                        • Figure 86: Forecast of UK retail sales of meat, poultry and seafood, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                      • Red meat
                                                                                                                                                                                        • Figure 87: Forecast of UK retail sales of meat, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                        • Figure 88: Forecast of UK retail sales of meat, best and worst case forecast, by value, 2013-18
                                                                                                                                                                                        • Figure 89: Forecast of UK retail sales of meat, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                      • Poultry and game
                                                                                                                                                                                        • Figure 90: Forecast of UK retail sales of poultry and game, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                        • Figure 91: Forecast of UK retail sales of poultry and game, best and worst case forecast, by value, 2013-18
                                                                                                                                                                                        • Figure 92: Forecast of UK retail sales of poultry and game, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                      • Seafood
                                                                                                                                                                                        • Figure 93: Forecast of UK retail sales of seafood, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                        • Figure 94: Forecast of UK retail sales of seafood, best and worst case forecast, by value, 2013-18
                                                                                                                                                                                        • Figure 95: Forecast of UK retail sales of seafood, best and worst case forecast, by volume, 2013-18
                                                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                                                        • Figure 96: Brand usage, August 2013
                                                                                                                                                                                        • Figure 97: Brand commitment, August 2013
                                                                                                                                                                                        • Figure 98: Brand momentum, August 2013
                                                                                                                                                                                        • Figure 99: Brand diversity, August 2013
                                                                                                                                                                                        • Figure 100: Brand satisfaction, August 2013
                                                                                                                                                                                        • Figure 101: Brand attitude, August 2013
                                                                                                                                                                                        • Figure 102: Brand image – micro image, August 2013
                                                                                                                                                                                        • Figure 103: Brand image – micro image, August 2013
                                                                                                                                                                                        • Figure 104: Profile of target groups, by demographics, August 2013
                                                                                                                                                                                        • Figure 105: Psychographic segmentation, by target groups, August 2013
                                                                                                                                                                                        • Figure 106: Brand usage, by target groups, August 2013
                                                                                                                                                                                      • Brand index
                                                                                                                                                                                        • Figure 107: Brand index, August 2013
                                                                                                                                                                                    • Appendix – Brand Communication and Promotion

                                                                                                                                                                                        • Figure 108: Above-the-line expenditure in the UK meat, poultry and fish market, by top 10 brands, 2012
                                                                                                                                                                                        • Figure 109: Above-the-line expenditure in the UK meat, poultry and fish market, by top 10 brands, 2009-13*
                                                                                                                                                                                        • Figure 110: Above-the-line expenditure in the UK meat, poultry and fish market, by media type, 2009-13*
                                                                                                                                                                                        • Figure 111: Above-the-line expenditure in the UK meat, poultry and fish market, by product category, 2008-13*
                                                                                                                                                                                    • Appendix – The Consumer – Type and Frequency of Use – Level of Preparation

                                                                                                                                                                                        • Figure 112: Usage of meat, poultry and seafood by frequency, by level of preparation, August 2013
                                                                                                                                                                                        • Figure 113: Usage of unprepared meat, poultry and seafood by frequency – Raw, whole or cuts of meat, poultry or seafood, that are cooked at home, by demographics, August 2013
                                                                                                                                                                                        • Figure 114: Usage of prepared ready-to-cook meat, poultry or seafood by frequency – Prepared ready-to-cook chilled or frozen meat, poultry or seafood, by demographics, August 2013
                                                                                                                                                                                        • Figure 115: Usage of cooked or other ready-to-eat meat, poultry or seafood by frequency – Cooked or other ready-to-eat meat, poultry or seafood, by demographics, August 2013
                                                                                                                                                                                        • Figure 116: Usage of tinned or pouched meat, poultry or seafood by frequency – Tinned or pouched meat, poultry or seafood, by demographics, August 2013
                                                                                                                                                                                    • Appendix – The Consumer – Usage of Prepared Ready-to-Cook Meat, Poultry or Seafood by Storage Type, by Product

                                                                                                                                                                                        • Figure 117: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product, August 2013
                                                                                                                                                                                        • Figure 118: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Any, by demographics, August 2013
                                                                                                                                                                                        • Figure 119: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Sausages, by demographics, August 2013
                                                                                                                                                                                        • Figure 120: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Bacon, by demographics, August 2013
                                                                                                                                                                                        • Figure 121: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Burgers, by demographics, August 2013
                                                                                                                                                                                        • Figure 122: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Meatballs, by demographics, August 2013
                                                                                                                                                                                        • Figure 123: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Breaded/battered red meat, by demographics, August 2013
                                                                                                                                                                                        • Figure 124: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Marinated/glazed red meat, by demographics, August 2013
                                                                                                                                                                                        • Figure 125: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Breaded/battered poultry, by demographics, August 2013
                                                                                                                                                                                        • Figure 126: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Marinated/glazed poultry, by demographics, August 2013
                                                                                                                                                                                        • Figure 127: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Breaded/battered fish/shellfish, by demographics, August 2013
                                                                                                                                                                                        • Figure 128: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Marinated/glazed fish/shellfish, by demographics, August 2013
                                                                                                                                                                                        • Figure 129: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – Other, by demographics, August 2013
                                                                                                                                                                                        • Figure 130: Usage of prepared ready-to-cook meat, poultry or seafood by storage type, by product – None of these, by demographics, August 2013
                                                                                                                                                                                    • Appendix – The Consumer – Usage of Cooked or Other Ready-to-Eat Meat, Poultry or Seafood by Type

                                                                                                                                                                                        • Figure 131: Usage of cooked or other ready-to-eat meat, poultry or seafood by type, August 2013
                                                                                                                                                                                        • Figure 132: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Any, by demographics, August 2013
                                                                                                                                                                                        • Figure 133: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Ham slices, by demographics, August 2013
                                                                                                                                                                                        • Figure 134: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Beef slices, by demographics, August 2013
                                                                                                                                                                                        • Figure 135: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Chicken/turkey slices, by demographics, August 2013
                                                                                                                                                                                        • Figure 136: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Other cooked chicken/turkey, by demographics, August 2013
                                                                                                                                                                                        • Figure 137: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Continental meats, by demographics, August 2013
                                                                                                                                                                                        • Figure 138: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Shredded/cubed/batons of ham/bacon, by demographics, August 2013
                                                                                                                                                                                        • Figure 139: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Cooked prawns, by demographics, August 2013
                                                                                                                                                                                        • Figure 140: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Smoked/cured fish/shellfish, by demographics, August 2013
                                                                                                                                                                                        • Figure 141: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Frankfurters, by demographics, August 2013
                                                                                                                                                                                        • Figure 142: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – Other, by demographics, August 2013
                                                                                                                                                                                        • Figure 143: Usage of cooked or other ready-to-eat meat, poultry or seafood by type – None of these, by demographics, August 2013
                                                                                                                                                                                    • Appendix – The Consumer – Changes in Buying Habits

                                                                                                                                                                                        • Figure 144: Types of meat, seafood and poultry bought, August 2013
                                                                                                                                                                                        • Figure 145: Types of meat, seafood and poultry bought, by demographics, August 2013
                                                                                                                                                                                        • Figure 146: Changes in amount spent on meat/fish/poultry in the last 12 months, August 2013
                                                                                                                                                                                        • Figure 147: Changes in amount spent on meat/fish/poultry in the last 12 months – Beef, by demographics, August 2013
                                                                                                                                                                                        • Figure 148: Changes in amount spent on meat/fish/poultry in the last 12 months – Pork, by demographics, August 2013
                                                                                                                                                                                        • Figure 149: Changes in amount spent on meat/fish/poultry in the last 12 months – Lamb, by demographics, August 2013
                                                                                                                                                                                        • Figure 150: Changes in amount spent on meat/fish/poultry in the last 12 months – Other red meat, by demographics, August 2013
                                                                                                                                                                                        • Figure 151: Changes in amount spent on meat/fish/poultry in the last 12 months – Chicken, by demographics, August 2013
                                                                                                                                                                                        • Figure 152: Changes in amount spent on meat/fish/poultry in the last 12 months – Turkey, by demographics, August 2013
                                                                                                                                                                                        • Figure 153: Changes in amount spent on meat/fish/poultry in the last 12 months – Other poultry, by demographics, August 2013
                                                                                                                                                                                        • Figure 154: Changes in amount spent on meat/fish/poultry in the last 12 months – Fish, by demographics, August 2013
                                                                                                                                                                                        • Figure 155: Changes in amount spent on meat/fish/poultry in the last 12 months – Shellfish, by demographics, August 2013
                                                                                                                                                                                    • Appendix – The Consumer – Important Factors Affecting Purchase

                                                                                                                                                                                        • Figure 156: Important qualities when choosing meat, seafood or poultry products, August 2013
                                                                                                                                                                                        • Figure 157: Most popular important qualities when choosing meat, seafood or poultry products (any rank), by demographics, August 2013
                                                                                                                                                                                        • Figure 158: Next most popular important qualities when choosing meat, seafood or poultry products (any rank), by demographics, August 2013
                                                                                                                                                                                        • Figure 159: Important qualities when choosing meat, seafood or poultry products, by usage of unprepared meat, poultry and seafood by frequency, August 2013
                                                                                                                                                                                        • Figure 160: Important qualities when choosing meat, seafood or poultry products, by usage of prepared ready-to-cook meat, poultry or seafood by frequency, August 2013
                                                                                                                                                                                        • Figure 161: Important qualities when choosing meat, seafood or poultry products, by usage of cooked or other ready-to-eat meat, poultry or seafood by frequency, August 2013
                                                                                                                                                                                        • Figure 162: Important qualities when choosing meat, seafood or poultry products, by Usage of tinned or pouched meat, poultry or seafood by frequency, August 2013
                                                                                                                                                                                    • Appendix – The Consumer – Attitudes towards Meat, Seafood and Poultry

                                                                                                                                                                                        • Figure 163: Attitudes towards meat, seafood or poultry products, August 2013
                                                                                                                                                                                        • Figure 164: Most popular attitudes towards meat, seafood or poultry products, by demographics, August 2013
                                                                                                                                                                                        • Figure 165: Next most popular attitudes towards meat, seafood or poultry products, by demographics, August 2013
                                                                                                                                                                                        • Figure 166: Other attitudes towards meat, seafood or poultry products, by demographics, August 2013

                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                    Meat, Seafood and Poultry - UK - October 2013

                                                                                                                                                                                    £1,995.00 (Excl.Tax)