media, books, stationery

Mintel's Special Report Series are unique research findings that shed essential light on British attitudes, hopes, fears and desires.

By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, television and radio. ...

“Fashion retailers are capitalising on the phenomenal popularity and influence of social networks and sites such as Facebook and Twitter have become prime advertising platforms. With users sharing their opinions, experiences and interests via social networks, this channel also provides valuable ...

“The VoD market is in a spasm of growth, with the BBC’s iPlayer continuing to drive awareness of the market as a whole, and a raft of new commercial services set to launch over 2012. What remains is for the wider transaction- or subscription-based VoD market to capitalise on the awareness ...

“The biggest challenge facing newspaper publishers at present is not just how they can manage the migration of their audience from print to digital but how they do this without ‘leakage’ to other digital media channels, such as other websites and social media services such as Twitter and ...

There has been a seismic shift in consumer attitudes toward traditional advertising and in the way that marketers spend money on traditional ads. The growth of the internet as a substitute/supplement to TV and widespread DVR use has resulted in a viewer that is often distracted and able to skip ...

In the context of a rapidly changing, fast-evolving digital landscape, media usage is in a period of major transformation. While use of more traditional media (broadcast TV, radio) and communication devices (landlines) remains widespread, a wide range of consumers are embracing new technologies ...

Consumers desire to cut costs in a struggling economy, in addition to the expansion of free and lower-cost content options, present challenges to the $100 billion pay TV industry, and fears of cord-cutting abound. As new technologies develop, consumers continue to shift or cancel subscriptions, ...

The performance of the console game market is intrinsically linked to the release of new hardware. Historically, a new generation is released about every five years, with sales rising dramatically in the first two years or so and slowing thereafter. The current generation of video game ...

This report looks at the movie theatre market in the US. Admissions, which have been trending downward since 2002, showed a sharp decline in 2010 (down 8% from 2009). An estimated $600 million in three-dimensional (3D) premiums helped box office revenues to remain nearly flat in 2010, despite ...

Black consumers exhibit lower-than-average consumption rates across all types of media, making them an elusive group. As such, marketers must pay the closest attention to those outlets that are the most likely to engage Black consumers.

By understanding their attitudes and media usage patterns, ...

This report explores the attitudes and desires of Hispanic media consumers and features an extensive analysis of how they view the portrayal of Hispanics in the media, how they identify with Hispanic culture, and what they like, dislike and crave with regard to content across all media.

Some key ...

The unlimited access to aged movie content granted by streaming libraries has created a new de facto system, where consumers are being entrained to expect to pay only for new releases on a per-title basis. Struggling Hollywood studios have chosen to use time-to-release as a means of creating new ...

Despite the popularity of social networks and the availability of other modes of communication that allow people to remain in constant contact, there is still a universal desire to connect on a deeper level, and greeting card manufacturers are cultivating this need. Advances in technology have ...

“There are fewer opportunities for today’s children to enjoy iconic shared TV moments; hence the growing importance of mainstream crossover family TV (and family-oriented gaming such as the Wii) in providing a form of collective cultural bonding between friends and between children and adults.”

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“Some trade sources have noted that whilst sales of MP3 players have dipped over 2010, this has been compensated for by a rise in video player sales. It is likely that, as has been seen with digital music, the proliferation of routes to access digital video and the growing amount of material ...

“Publishers are developing ways in which to potentially increase acceptance of the play pass model (for example through the inclusion of a multiplayer aspect), but consumers will inevitably expect the initial cost of second-hand games to fall to allow for the subsequent expected outlay. So while ...

“There is no doubt that a strong software offering aimed at traditional audiences for the PlayStation 3 and the Xbox 360, utilising the PlayStation Move and the Kinect, will eventually be successful. However as well as producing software aligned to their own demographics, both Sony and Microsoft ...

People have always wanted to consume on the go. Trains, planes and coaches have been popular locations to consume DVDs, books and magazines whilst consumers get from A to B.

Has the digitisation of music, film, newspapers and books changed the way we view that content though? As content becomes ...

Mintel estimates that just under 1.5 billion print magazines were distributed in the UK during 2010. This represents an estimated 14% drop since 2006 as the industry has absorbed the double impact of recession and the underlying shift in reading habits from print towards digital.

Despite the ...

Television sales have been strong in the run up to the World Cup 2010 as consumers upgraded to televisions with bigger screens and better picture quality. Economic uncertainty will continue to dampen sales in the short term, but further sporting events in the form of London Olympics 2012, as well ...