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Media Consumption Habits - UK - July 2013

“What is required to revitalise CD/DVD sales is to associate hard copy media with the idea of high inherent value, so that consumers who otherwise might think “I do not have the money for this” instead think “this is worth the extra outlay”. If the industry can foster this idea, it may be able to turn hard copy into an aspirational status item. Teenagers grabbing easy to use downloads will look forward to the time they can afford to spend money on more permanent hard copy media that better expresses their affection or regard for the content being purchased.”

– Samuel Gee, Technology Analyst


Some questions answered in this report include:

  • Is small screen estate holding back newspaper and magazine consumption on smartphones?
  • Will consumers return to physical CD/DVD purchases?
  • Will video on demand content in the UK overtake linear TV?
  • How do consumers feel about pervasive online video advertising?

 

Although the growth of smartphones across the UK has stuttered into 2013 as key target markets (such as younger consumers) become saturated, tablets are still on upward ownership curve, with more individuals reporting access to one of the devices in the home each quarter. The devices are changing the way that consumers access and watch, read or listen to media content. Even smartphones, not optimised with their small screens for usage with a newspaper or magazines, are seeing surprising levels of activity by consumers purchasing written content.

This report examines the current state of media consumption in the UK, across TV, radio, music, film, newspapers, magazines and books, along with their digital equivalents. It also will look at what media consumers pay for, what they obtain for free, the devices they use to purchase media and how consumer CD/DVD purchasing habits have changed since they discovered digital music and video. Finally, it examines whether consumers would like to customise online newspaper or magazine content, and what consumers think about video advertisements online.

"Media consumption" refers to (as appropriate) the reading, listening or watching of books and e-books, newspapers or magazines (either in printed form, digitally through a website or digitally through an application downloaded onto and accessed by either a smartphone or tablet), film and television content (delivered through a television set, on DVD or Blu-ray, or through on-demand services over the internet to a variety of devices including but not limited to smartphones, laptops and tablets), music (delivered either through playing a CD or digitally as an MP3 file, and listened to on a variety of devices including but not limited to CD players, portable media players, smartphones or computers), radio (delivered through either a traditional radio, a digital radio, or through a digital radio station carried over the internet and listened to on a variety of potential devices including but not limited to smartphones, tablets and that computers).

‘Digital content’ refers to any media content delivered exclusively over the internet, such as websites for news or magazines, or streamed video-on-demand services. It does not refer to CDs, DVDs or Blu-ray discs, even though the information encoded on these discs is technically digital content.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • New technology ownership
                • Newspapers, magazines and books
                  • Music and video
                    • TV and film
                      • The consumer
                        • What media do consumers pay for?
                          • Figure 1: Media consumers pay for, by category nets, May 2013
                          • Figure 2: Music and video consumers pay for, May 2013
                          • Figure 3: Newspaper, magazine and books pay for, May 2013
                        • What media do consumers obtain for free?
                          • Figure 4: Media consumers have obtained for free, May 2013
                        • What devices do consumers use to purchase media?
                          • Figure 5: Devices used to purchase media by consumers, May 2013
                        • Consumer purchase of hardcopy media after introduction to digital media
                          • Figure 6: Change in consumers’ CD purchasing habits since they started using digital music or video, May 2013
                          • Figure 7: Change in consumers’ DVD purchasing habits since they started using digital music or video, May 2013
                          • Figure 8: Reasons that consumers purchase fewer CDs/DVDs since they started using digital music/video, May 2013
                          • Figure 9: Reasons that consumers purchase more CDs/DVDs since they started using digital music/video, May 2013
                        • Consumer preferences for customising the content of digital newspapers or magazines
                          • Figure 10: Whether consumers would like to be able to customise the content of digital newspapers or magazines, May 2013
                          • Figure 11: Consumer attitudes towards customising the content of digital newspapers or magazines, May 2013
                        • Consumer attitudes towards online video adverts
                          • Figure 12: Consumer attitudes towards online video adverts, May 2013
                        • What we think
                        • Issues in the Market

                            • Is small screen estate holding back newspaper and magazine consumption on smartphones?
                              • Will consumers return to physical CD/DVD purchases?
                                • Will video on demand content in the UK overtake linear TV?
                                  • How do consumers feel about pervasive online video advertising?
                                  • Market Drivers – New Technology Ownership

                                    • Key points
                                      • Access to tablets steadily on the increase
                                        • Figure 13: Trends in tablet ownership* levels, January 2012-July 2012
                                      • Main areas of tablet influence
                                        • Smartphone growth tails off
                                          • Main areas of smartphone influence
                                              • Figure 14: Worldwide sales of Apple iPod and Apple iPhone, Q1 2007 to Q1 2013
                                          • Market Background – Newspapers, Magazines and Books

                                            • Key points
                                              • Newspapers
                                                • Print paper circulation continues to fall
                                                  • Figure 15: Trends in total UK print national newspaper circulation, 2007-17
                                                  • Figure 16: Forecast trends in circulation for national newspapers*, 2007-17
                                                • Qualities suffer the sharpest fall
                                                  • Figure 17: Circulation of national daily papers, 2008, 2010 and 2012
                                                • Digital newspaper usage continues to increase
                                                  • Figure 18: Daily average usage for leading online newspaper websites, 2007-12 (annual average)
                                                • Digital success possibly driven by effective pricing
                                                  • Figure 19: Basic UK cover prices for national dailies, December 2012
                                                • Magazines
                                                  • Like newspapers, print magazine circulation is unlikely to recover
                                                    • Figure 20: Volume forecast of UK magazines distributed, 2007-17
                                                    • Figure 21: Estimated volume of UK magazines distributed, by type of magazines, 2007-12
                                                  • Digital revenue generation doubles in a year
                                                    • Figure 22: Estimated turnover profile for consumer magazines, 2011 and 2012
                                                  • Books
                                                    • Book market on the upswing from 2012
                                                      • Figure 23: UK consumer book and e-book market, 2007-12
                                                    • e-reader variations increase as supermarkets enter the fray
                                                    • Market Background – Music and Radio

                                                      • Key points
                                                        • Music
                                                          • Music market in gentle but persistent historical decline
                                                            • Figure 24: Value of UK music sales, 2007-11
                                                          • Physical music makes up more than half of all music revenue
                                                            • Figure 25: Proportion of music sales revenue contributed by sales of singles, albums, digital music and music videos, 2009-12
                                                          • Q1 2013 sees album sales recovery
                                                            • Radio
                                                              • Radio listening holds the fort
                                                                • Figure 26: Radio listening, 2008-12
                                                              • BBC stations maintain top listening figures
                                                                • Figure 27: Top ten radio stations by total listening hours, Q1 2013
                                                              • Over a third of young adults use mobile phones for radio
                                                                • Figure 28: Percentage of all radio listening taken by digital radio, 2010-12
                                                            • Market Background – TV and Film

                                                              • Key points
                                                                • Film
                                                                  • Video revenue will have fallen in 2012
                                                                      • Figure 29: Value of UK physical and digital video sales, 2007-17
                                                                      • Figure 30: DVD and Blu-ray sales as a proportion of total physical video revenue, 2007-11
                                                                    • Video on demand services proliferated over 2012
                                                                      • Television
                                                                        • TV viewing steady between 2010 and 2011
                                                                          • Figure 31: Average daily hours of television viewing 2001-11
                                                                          • Figure 32: Spend on network TV programmes, 2007-11
                                                                        • Older consumers watch more TV than younger counterparts
                                                                          • Figure 33: Hours of linear TV consumed per day*, by age, 2007-11
                                                                        • Video on demand usage increasing year on year
                                                                          • Figure 34: Total annual long-form (>10 minute) on-demand views for BBC iPlayer (excluding radio), ITV Player and 4oD, 2009-12
                                                                          • Figure 35: Proportion of BBC iPlayer TV requests, by device used, January 2012-December 2012
                                                                          • Figure 36: Virgin Video on Demand metrics, 2008-11
                                                                        • Online revenue for TV broadcasting mostly comes from free viewings
                                                                          • Figure 37: Online TV revenues, 2007-11
                                                                      • Companies and Products

                                                                          • British Broadcasting Corporation
                                                                            • Company overview
                                                                              • Financial performance
                                                                                • Figure 38: Financial performance of BBC, financial years 2010/11 and 2011/12
                                                                              • Services and products
                                                                                • Recent developments and future plans
                                                                                  • British Sky Broadcasting
                                                                                    • Company overview
                                                                                      • Financial performance
                                                                                        • Figure 39: British Sky Broadcasting (BSkyB) continuing operations, 2011 and 2012
                                                                                      • Services and products
                                                                                        • Recent developments and future plans
                                                                                          • The Daily Telegraph
                                                                                            • Company overview
                                                                                              • Financial performance
                                                                                                • Figure 40: Key financial data for Telegraph Media Group Ltd, 2011-12
                                                                                              • Services and products
                                                                                                • Recent developments and future plans
                                                                                                  • Daily Mail
                                                                                                    • Company overview
                                                                                                      • Financial performance
                                                                                                        • Figure 41: Key financial data for Associated Newspapers, 2010-11
                                                                                                        • Figure 42: Key financial data for DMGT, 2011-12
                                                                                                        • Figure 43: Key financial data for A&N Media (now DMG Media), 2011-12
                                                                                                      • Services and products
                                                                                                        • Recent developments and future plans
                                                                                                          • The Sun
                                                                                                            • Company overview
                                                                                                              • Financial performance
                                                                                                                • Figure 44: Key financial data for News Group Newspapers, 2011-12
                                                                                                              • Services and products
                                                                                                                • Recent developments and future plans
                                                                                                                  • Hachette UK
                                                                                                                    • Company overview
                                                                                                                      • Financial performance
                                                                                                                        • Figure 45: Financial performance of Hachette UK, financial years 2010 and 2011
                                                                                                                      • Services and products
                                                                                                                        • Recent developments and future plans
                                                                                                                          • Random House
                                                                                                                            • Company overview
                                                                                                                              • Financial performance
                                                                                                                                • Figure 46: Financial performance of the Random House Group, financial years 2010 and 2011
                                                                                                                                • Figure 47: Financial performance of Random House Inc, financial years 2011 and 2012
                                                                                                                              • Services and products
                                                                                                                                • Recent developments and future plans
                                                                                                                                  • Heart
                                                                                                                                    • Company overview
                                                                                                                                      • Financial performance
                                                                                                                                        • Figure 48: Financial performance of This is Global Ltd*, financial years 2011 and 2012
                                                                                                                                      • Services and products
                                                                                                                                        • BBC Radio
                                                                                                                                          • Company overview
                                                                                                                                            • Services and products
                                                                                                                                              • Recent developments and future plans
                                                                                                                                                • Universal Music
                                                                                                                                                  • Company overview
                                                                                                                                                    • Financial performance
                                                                                                                                                      • Figure 49: Financial performance of Universal Music Group, financial years 2011 and 2012
                                                                                                                                                      • Figure 50: Financial performance of Universal Music Group, financial years 2010 and 2011
                                                                                                                                                    • Services and products
                                                                                                                                                      • Recent developments and future plans
                                                                                                                                                        • Sony Music Entertainment
                                                                                                                                                          • Company overview
                                                                                                                                                            • Financial performance
                                                                                                                                                              • Figure 51: Financial performance of Sony Music Entertainment UK, financial years 2011 and 2012
                                                                                                                                                            • Services and products
                                                                                                                                                              • Recent developments and future plans
                                                                                                                                                              • What Media Do Consumers Pay For?

                                                                                                                                                                • Key points
                                                                                                                                                                  • Physical media remains popular
                                                                                                                                                                    • Figure 52: Media consumers pay for, May 2013
                                                                                                                                                                  • Physical newspaper and magazine readers the least likely to read physical and digital content
                                                                                                                                                                    • Older consumers less likely to buy any music or video products
                                                                                                                                                                      • Figure 53: Purchase of physical or digital music or video in the last three months, by age, May 2013
                                                                                                                                                                      • Figure 54: Purchase of physical and digital newspapers and magazines in the last three months, by age, May 2013
                                                                                                                                                                      • Figure 55: Purchase of any books or e-books in the last three months, by age, May 2013
                                                                                                                                                                    • Women need to be brought up to newer video technologies
                                                                                                                                                                      • Figure 56: Purchase of music or video content in the last three months, where male and female responses were significantly different, May 2013
                                                                                                                                                                    • e-books avoid female digital alienation
                                                                                                                                                                      • Figure 57: Purchase of newspaper, magazine or book content in the last three months, where male and female responses were significantly different, May 2013
                                                                                                                                                                    • Presence of children likely driving subscription model take up
                                                                                                                                                                      • Figure 58: Purchase of a streaming music or video service in the last three months, by whether or not consumers have children or teenagers in the household, May 2013
                                                                                                                                                                  • What Media Do Consumers Obtain For Free?

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Most commonly accessed free media is TV, thanks to catch-up popularity.
                                                                                                                                                                        • Figure 59: Media that consumers have obtained for free, May 2013
                                                                                                                                                                      • Tablets and smartphones areas of poor performance for free publications
                                                                                                                                                                          • Figure 60: Consumer acquisition of newspapers or magazines for free in the last three months, by age and gender, June 2013
                                                                                                                                                                          • Figure 61: Consumer access to free newspaper or magazine websites in the last three months, by age and gender, May 2013
                                                                                                                                                                          • Figure 62: Consumer access of free newspaper and magazines on smartphones or tablets, by gender and age, May 2013
                                                                                                                                                                      • Devices Used to Purchase Digital Content

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Written content more popular on mobile devices
                                                                                                                                                                            • Figure 63: Devices used to purchase digital content, May 2013
                                                                                                                                                                            • Figure 64: Purchase of media on smartphones, May 2013
                                                                                                                                                                            • Figure 65: Purchase of media through smartphones and tablets, May 2013
                                                                                                                                                                            • Figure 66: Purchase of different video types through smartphones and tablets, May 2013
                                                                                                                                                                          • ABC1s prefer tablet usage
                                                                                                                                                                            • PC purchasers least likely to purchase through other channels
                                                                                                                                                                              • Figure 67: Use of technology to purchase music, May 2013
                                                                                                                                                                              • Figure 68: Use of technology to purchase video, May 2013
                                                                                                                                                                              • Figure 69: Use of technology to purchase newspapers, May 2013
                                                                                                                                                                              • Figure 70: Use of technology to purchase magazines, May 2013
                                                                                                                                                                            • High rate of purchase for newspapers and magazines on portable devices
                                                                                                                                                                            • Would Consumers Like To Customise Newspaper and Magazine Content?

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Younger consumers more likely to value customisability
                                                                                                                                                                                  • Figure 71: If consumers would like to customise the content of digital newspapers and magazines, May 2013
                                                                                                                                                                                  • Figure 72: How likely readers of physical newspapers and magazines and digital newspapers and magazines would be to pay to customise the content they read, May 2013
                                                                                                                                                                                • Children’s content might be a good way to appeal to adults
                                                                                                                                                                                  • Tripled interest from the capital in paying for product
                                                                                                                                                                                      • Figure 73: Interest in customising newspaper and magazine content, by region, May 2013
                                                                                                                                                                                    • Is a desire to customise driven by a lack of trust?
                                                                                                                                                                                      • Figure 74: Attitudes towards the customising of digital newspapers or magazines, May 2013
                                                                                                                                                                                    • Fear of missing out stops many paying
                                                                                                                                                                                      • Imposing familiarity may bring more older consumers to digital readership
                                                                                                                                                                                      • What do Consumers Think About Video Advertisements?

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Relatively high proportion of consumers accept necessity of ads
                                                                                                                                                                                            • Figure 75: Consumer attitudes towards watching online video ads, May 2013
                                                                                                                                                                                          • Rural consumers may be driven by practicality
                                                                                                                                                                                            • Slightly older consumers less likely to find targeted ads off-putting
                                                                                                                                                                                              • Figure 76: Proportion of consumers who find video adverts that target you according to your internet activity off-putting, by age, May 2013
                                                                                                                                                                                            • A third of 16-24s are muting adverts they see online
                                                                                                                                                                                              • How much of an opportunity is there for a highly targeted ad platform?
                                                                                                                                                                                                  • Figure 77: Positive consumer attitudes towards online video adverts, by positive consumer attitudes towards online video adverts, May 2013
                                                                                                                                                                                                • Allow the minority to buy into your platform
                                                                                                                                                                                                • Appendix – What Media Do Consumers Pay For?

                                                                                                                                                                                                    • Figure 78: Media consumers have paid for, May 2013
                                                                                                                                                                                                    • Figure 79: Physical media consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 80: Digital media consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 81: Music consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 82: Video consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 83: Newspapers consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 84: Magazines consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 85: Books consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 86: Physical music and video consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 87: Digital music and video consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 88: Physical newspapers and magazines consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 89: Digital newspapers and magazines consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 90: DVDs consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 91: Blu-ray consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 92: DVD/Blu-ray box set consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 93: CD single consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 94: CD albums consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 95: Digital single consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 96: Digital album consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 97: Digital video download to keep on a device consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 98: Rented a digital film that expired that expired after watching consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 99: Subscription to a streaming music service consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 100: Subscription to a video streaming service consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 101: Vinyl record consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 102: Newspapers (single copy) consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 103: Magazines (single copy) consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 104: Newspaper subscription (multiple copies) consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 105: Magazine subscription (multiple copies) consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 106: Access to a newspaper website consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 107: Access to a magazine website consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 108: Access to a newspaper on a smartphone or tablet consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 109: Access to a magazine on a smartphone or tablet consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 110: Books that consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                    • Figure 111: e-books that consumers have purchased, by demographics, May 2013
                                                                                                                                                                                                • Appendix – Media Consumers Obtain for Free

                                                                                                                                                                                                    • Figure 112: Media consumers obtain for free, May 2013
                                                                                                                                                                                                    • Figure 113: Music and video consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 114: Printed newspapers and magazines consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 115: Digital newspapers and magazines consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 116: Digital singles consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 117: Digital album consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 118: Digital video download to keep on a device consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 119: Catch up tv (eg 4od, iplayer) consumers acquire for free by demographics, May 2013
                                                                                                                                                                                                    • Figure 120: Newspaper consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 121: Magazine consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 122: Access to a newspaper website consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 123: Access to a magazine website consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 124: Access to a newspaper on a smartphone or tablet consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 125: Access to a magazine on a smartphone or tablet consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                    • Figure 126: e-book consumers acquire for free, by demographics, May 2013
                                                                                                                                                                                                • Appendix – Devices Used to Purchase Content

                                                                                                                                                                                                    • Figure 127: Devices used to purchase digital content, May 2013
                                                                                                                                                                                                    • Figure 128: Devices used to purchase digital music, by demographics, May 2013
                                                                                                                                                                                                    • Figure 129: Devices used to purchase digital video, by demographics, May 2013
                                                                                                                                                                                                    • Figure 130: Devices used to purchase digital newspapers, by demographics, May 2013
                                                                                                                                                                                                    • Figure 131: Devices used to purchase digital magazines, by demographics, May 2013
                                                                                                                                                                                                    • Figure 132: Devices used to purchase digital single, by demographics, May 2013
                                                                                                                                                                                                    • Figure 133: Devices used to purchase digital digital album, by demographics, May 2013
                                                                                                                                                                                                    • Figure 134: Devices used to purchase digital video download to keep on a device, by demographics, May 2013
                                                                                                                                                                                                    • Figure 135: Devices used to rent a digital film that expired after watching it, by demographics, May 2013
                                                                                                                                                                                                    • Figure 136: Devices used to purchase subscription to a streaming music service, by demographics, May 2013
                                                                                                                                                                                                    • Figure 137: Devices used to purchase subscription to a streaming video service, by demographics, May 2013
                                                                                                                                                                                                    • Figure 138: Devices used to purchase access to a newspaper website, by demographics, May 2013
                                                                                                                                                                                                    • Figure 139: Devices used to purchase access to a magazine website, by demographics, May 2013
                                                                                                                                                                                                    • Figure 140: Devices used to purchase access to a newspaper on a smartphone or tablet, by demographics, May 2013
                                                                                                                                                                                                    • Figure 141: Devices used to purchase access to a magazine on a smartphone or tablet, by demographics, May 2013
                                                                                                                                                                                                    • Figure 142: Devices used to purchase ebook, by demographics, May 2013
                                                                                                                                                                                                • Appendix – What do Consumers Think About Video Advertisements?

                                                                                                                                                                                                    • Figure 143: Whether consumers would pay to customise the content of digital newspapers or magazines, May 2013
                                                                                                                                                                                                    • Figure 144: Media consumers pay for, by whether consumers would pay to customise the content of digital newspapers or magazines, May 2013
                                                                                                                                                                                                    • Figure 145: Whether consumers would pay to customise the content of digital newspapers or magazines, by demographics, May 2013
                                                                                                                                                                                                    • Figure 146: Attitudes towards the customisiation of digital newspapers and magazines, May 2013
                                                                                                                                                                                                    • Figure 147: Attitudes towards the customisiation of digital newspapers and magazines, May 2013
                                                                                                                                                                                                    • Figure 148: Attitudes towards the customisiation of digital newspapers and magazines, May 2013
                                                                                                                                                                                                    • Figure 149: Attitudes towards the customisiation of digital newspapers and magazines, by most popular attitudes towards the customisiation of digital newspapers and magazines, May 2013
                                                                                                                                                                                                    • Figure 150: Attitudes towards the customisiation of digital newspapers and magazines, by next most popular attitudes towards the customisiation of digital newspapers and magazines, May 2013
                                                                                                                                                                                                    • Figure 151: Most popular attitudes towards the customisiation of digital newspapers and magazines, by demographics, May 2013
                                                                                                                                                                                                    • Figure 152: Next most popular attitudes towards the customisiation of digital newspapers and magazines, by demographics, May 2013
                                                                                                                                                                                                    • Figure 153: Consumer attitudes to watching online video ads, May 2013
                                                                                                                                                                                                    • Figure 154: Consumer attitudes to watching online video ads, by most popular consumer attitudes to watching online video ads, May 2013
                                                                                                                                                                                                    • Figure 155: Consumer attitudes to watching online video ads, by next most popular consumer attitudes to watching online video ads, May 2013
                                                                                                                                                                                                    • Figure 156: Consumer attitudes to watching online video ads, by other consumer attitudes to watching online video ads, May 2013
                                                                                                                                                                                                    • Figure 157: Most popular consumer attitudes to watching online video ads, by demographics, May 2013
                                                                                                                                                                                                    • Figure 158: Next most popular consumer attitudes to watching online video ads, by demographics, May 2013
                                                                                                                                                                                                    • Figure 159: Least popular consumer attitudes to watching online video ads, by demographics, May 2013

                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                • A&N Media
                                                                                                                                                                                                • A&R Ltd
                                                                                                                                                                                                • Amazon.com Inc
                                                                                                                                                                                                • Apple, Inc
                                                                                                                                                                                                • Associated Newspapers Ltd
                                                                                                                                                                                                • BMG Entertainment
                                                                                                                                                                                                • British Broadcasting Corporation (BBC)
                                                                                                                                                                                                • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                • CBS Corporation
                                                                                                                                                                                                • Channel 4
                                                                                                                                                                                                • Classic FM plc
                                                                                                                                                                                                • Daily Mail
                                                                                                                                                                                                • Daily Mail and General Trust Group plc
                                                                                                                                                                                                • DMG Broadcasting UK
                                                                                                                                                                                                • EMI Group plc
                                                                                                                                                                                                • ESPN, Inc.
                                                                                                                                                                                                • Fox Entertainment Group Inc.
                                                                                                                                                                                                • Global Radio
                                                                                                                                                                                                • Google UK
                                                                                                                                                                                                • Google, Inc.
                                                                                                                                                                                                • Hachette Filipacchi UK
                                                                                                                                                                                                • Hamlyns of Scotland Ltd
                                                                                                                                                                                                • Heart 106.2
                                                                                                                                                                                                • Hodder Headline
                                                                                                                                                                                                • Lagardère SCA
                                                                                                                                                                                                • Last FM
                                                                                                                                                                                                • Metro (The)
                                                                                                                                                                                                • News Corporation (The)
                                                                                                                                                                                                • News International PLC
                                                                                                                                                                                                • Nielsen Media Research, Inc.
                                                                                                                                                                                                • Octopus Publishing Group
                                                                                                                                                                                                • Pearson plc
                                                                                                                                                                                                • Random House, Inc.
                                                                                                                                                                                                • Research In Motion Limited
                                                                                                                                                                                                • Seagram
                                                                                                                                                                                                • Sony Corporation of America
                                                                                                                                                                                                • Telegraph Group Limited
                                                                                                                                                                                                • Tesco (UK)
                                                                                                                                                                                                • The Penguin Group
                                                                                                                                                                                                • The Sun
                                                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                                                • Universal Music Group
                                                                                                                                                                                                • Universal Pictures
                                                                                                                                                                                                • Virgin Media Ltd
                                                                                                                                                                                                • Vivendi Universal S.A.
                                                                                                                                                                                                • Vodafone Group Plc (UK)
                                                                                                                                                                                                • Xfm
                                                                                                                                                                                                • YouTube, Inc.

                                                                                                                                                                                                Media Consumption Habits - UK - July 2013

                                                                                                                                                                                                £1,995.00 (Excl.Tax)