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Media Consumption Habits - UK - September 2015

The rapid growth of short-form online video is impacting the media landscape; with Millennials in particular increasingly prioritising the mobile friendly content. As YouTube and other short-form platforms look to enter into the subscription sphere, long-form video platforms need to consider ways of adapting content to better suit all occasions and devices.

This report looks at the following issues:

  • The importance of short-form video
  • The impact of new music streaming services

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Relevant Mintel Reports
          • Televisions and Pay-Tv service
            • Digital and physical music and video
              • e-books
              • Executive Summary

                • Video subscription purchases double those of music
                  • Figure 1: Music and video purchased by consumers, June 2015
                • Few express concern regarding fair pay for artists
                  • Figure 2: Audio media preferences, June 2015
                • Price a huge factor for e-book consumers
                  • Figure 3: e-books, June 2015
                • Most people multi-task while watching TV
                  • Figure 4: Attitudes towards TV, June 2015
                • Little willingness to pay to remove ads
                  • Figure 5: Attitudes towards online video adverts, June 2015
              • Issues and Insights

                • The importance of short-form video
                  • The fact
                    • The implications
                      • The impact of new music streaming services
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Television sets market steady
                              • Volume of TV subscriptions will continue to grow
                                • Music and video show positive growth
                                  • Subscription VoD set to become £1 billion industry
                                    • Value of music subscription forecast to increase by 163%
                                      • e-book growth levelling off
                                      • The Markets

                                        • Televisions and pay-TV services
                                          • Volume of TV subscriptions will continue to grow
                                            • Figure 6: Total value of television set sales (current prices) and volume of pay-TV subscriptions, 2009-19
                                          • Music and video
                                            • Music and video show positive growth
                                              • Figure 7: Value of music sales, 2009-19
                                              • Figure 8: Value of video sales, 2009-19
                                            • Subscription VoD set to become £1 billion industry
                                              • Figure 9: Value of subscriptions within the UK video and music streaming markets, 2009-19
                                            • e-book growth levelling off
                                              • Figure 10: Value of consumer print book and e-book market, 2009-19
                                          • Key Players – What You Need to Know

                                            • Tidal and Apple Music take on Spotify
                                              • Spotify moves into video
                                                • Music added to Amazon Prime
                                                  • Comcast to launch YouTube rival
                                                    • Vessel introduces short-form subscription service
                                                      • Harlequin offers e-book rewards programme
                                                        • Audible launches original audiobook series
                                                        • Launch Activity and Innovation

                                                          • Tidal, Apple Music and Prime Music take on Spotify …
                                                            • …while Spotify branches out into video
                                                              • Comcast set to launch YouTube rival
                                                                • Vessel introduces short-form subscription service
                                                                  • Audible launches original audiobook series
                                                                    • Harlequin offers e-book rewards programme
                                                                    • The Consumer – What You Need to Know

                                                                      • A third of people purchased a DVD in the last year
                                                                        • Video streaming subscription purchases double those of music
                                                                          • Mobile devices central to video consumption
                                                                            • Few express concern regarding fair pay for artists
                                                                              • Most people multi-task while watching TV
                                                                                • People give little attention to adverts
                                                                                  • Few willing to pay to remove ads from online videos
                                                                                    • Price of e-books is key
                                                                                    • Music and Video Purchased

                                                                                      • A third of people purchased a DVD in last year
                                                                                        • Figure 11: Music and video purchased by consumers, June 2015
                                                                                      • Video streaming subscription purchases double those of music
                                                                                        • Most people are light media spenders
                                                                                          • Figure 12: Repertoire of music and video products/subscriptions purchased, June 2015
                                                                                      • Activities on Devices

                                                                                        • Mobile devices catching up with laptops
                                                                                          • Figure 13: Activities on devices, June 2015
                                                                                        • Adapting for different devices
                                                                                        • Audio Preferences

                                                                                          • Few express concern regarding fair pay for artists
                                                                                            • Figure 14: Audio media preferences, June 2015
                                                                                          • Getting people to pay for music streaming
                                                                                            • Younger people incorporate audio into their commute
                                                                                              • Figure 15: Audio media preferences, by age, June 2015
                                                                                            • Audiobooks appeal to men
                                                                                            • Attitudes towards TV

                                                                                              • Most people multi-task while watching TV
                                                                                                • Figure 16: Attitudes towards TV, June 2015
                                                                                              • DVD extras are worthwhile
                                                                                                • Subscribers like to binge watch
                                                                                                  • Figure 17: Attitudes towards TV, by video subscription users, June 2015
                                                                                                • Younger people care about having to wait
                                                                                                  • Figure 18: Attitudes towards TV among 16-24 year olds, June 2015
                                                                                              • e-books

                                                                                                • Almost a quarter only buy cheap e-books
                                                                                                  • Figure 19: Attitudes towards e-books, June 2015
                                                                                                • 16-24-year-olds more interested in being connected
                                                                                                  • Enhanced e-books could appeal to younger readers
                                                                                                  • Attitudes towards Online Videos

                                                                                                    • Most are skipping the ad
                                                                                                      • Figure 20: Attitudes towards online video adverts, June 2015
                                                                                                    • Millennials more comfortable with use of browsing data
                                                                                                      • Little willingness to pay to remove ads
                                                                                                      • Appendix

                                                                                                        • Data sources
                                                                                                          • Abbreviations

                                                                                                          Companies Covered

                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                          Media Consumption Habits - UK - September 2015

                                                                                                          £1,995.00 (Excl.Tax)