Media Consumption Habits - UK - September 2017
“As streaming markets become more congested, services are giving greater priority and promotion to content discovery features. People have a growing expectation that streaming services should be able to find them the most suitable new content amongst their vast libraries. Successfully helping people discover new content that they enjoy will boost loyalty and the value that a user assigns to one service over another.”
– Rebecca McGrath, Senior Media Analyst
This Report discusses the following areas:
- Discovery features become a key differentiator for streaming services
- Print revival boosts role of high-street bookstore
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