Media Consumption - UK - July 2012
When discussing content consumption, almost of more interest than the number of books, CDs
or newspaper subscriptions being purchased is the level of activity seen by digital or traditional methods of content distribution. As the internet becomes ever more present in consumer homes and daily activities, digital content delivery is starting to dominate planning strategies for 2012 and beyond. For some markets, like music, this is an old conversation, and well-established distribution models are now being tweaked to maximise both reach and customer retention. For other markets, like newspapers, and magazines, the danger is less defined and may require a fundamental change in the nature of the product itself.
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