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Media Usage and Online Behavior - US - October 2011

In the context of a rapidly changing, fast-evolving digital landscape, media usage is in a period of major transformation. While use of more traditional media (broadcast TV, radio) and communication devices (landlines) remains widespread, a wide range of consumers are embracing new technologies that give them greater access, flexibility and control over their media and communications. This report probes online behavior specifically related to:

  • How internet access and mobile devices underpin this tidal shift in media usage
  • How different consumer groups are accessing the internet
  • Offers insights into their online behavior, attitudes and preferences.
  • How consumers use new and traditional platforms to communicate
  • Patterns for watching TV, movies and shorter video content
  • Listening to traditional radio, internet radio and locally-stored audio
  • Ways in which people play games, garner news and seek information
  • Use of traditional media such as local TV news, newspapers and print magazines

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                  • Increased internet access via mobile changes media landscape
                    • Age and income define digital divide
                      • Rapid adoption of DVR, smartphone, propel media usage
                        • Functionality of internet broadens
                          • Cell phone and email top communication platforms
                            • Young, affluent, large households subscribe to Netflix or Blockbuster
                              • Top websites used most by youngest, wealthiest
                                • Young men, affluent, and families prime gamers
                                  • Local TV news still widespread, especially among older consumers
                                    • PC most commonly used platform for reading
                                      • Use of newspapers and magazines shaped by age, gender, and income
                                        • Traditional radio still widely used, but internet radio on the rise
                                          • Multitasking common when watching TV, gaming, or surfing internet
                                            • Race/Hispanic origin shapes internet and media use, device adoption
                                            • Insights and Opportunities

                                              • Exiting print for 18-24s
                                                • Maximizing entertainment hours for parents
                                                  • Tech education for Baby Boomers and seniors
                                                  • Inspire Insights

                                                      • Trend: Influentials
                                                      • Market Drivers: Mobile and Social Media

                                                        • Key points
                                                          • Internet access fuels streaming video, gaming, internet radio
                                                            • Figure 1: Internet access, 2005-11
                                                            • Figure 2: Internet access at home, 2005-11
                                                          • More time spent online
                                                            • Figure 3: Time spent online in past week, 2005-11
                                                          • Mobile web
                                                            • Figure 4: Internet use by phone, desktop or laptop, 2005-11
                                                          • Tablets offer new, fast-growing portable device
                                                            • Faster networks and GPS expand utility of mobile devices
                                                              • Internet activities increasingly diverse
                                                                • Figure 5: Ways the internet is incorporated into consumers’ lives, 2005-11
                                                              • Social networks make media interactive forum
                                                              • Market Drivers: The Digital Divide

                                                                • Key factors
                                                                  • Youngest adults (18-34) show strong interest in all things digital
                                                                    • Figure 6: Internet access, by age, July 2010-March 2011
                                                                  • Time spent online peaks among 18-24s and drops with age
                                                                    • Figure 7: Time spent online in past week, by age, July 2010-March 2011
                                                                  • Younger consumers visit more websites than those aged 45+
                                                                    • Figure 8: Average number of websites visited in past week, by age, July 2010-March 2011
                                                                  • Younger consumers go mobile
                                                                    • Figure 9: Internet use by phone, desktop, or laptop, by age, July 2010-March 2011
                                                                  • Internet has radically shifted behavior of younger consumers
                                                                    • Figure 10: How internet has changed lifestyles, by age, July 2010-March 2011
                                                                  • Income also shapes digital divide
                                                                    • Income drives internet access
                                                                      • Figure 11: Incidence of internet service at home, work, or elsewhere, by household income, July 2010-March 2011
                                                                    • Upper-income households access internet through range of devices
                                                                      • Figure 12: Internet use by phone, desktop, or laptop, by household income, July 2010-March 2011
                                                                    • Upper-income households report profound changes due to internet
                                                                      • Figure 13: How internet has changed lifestyles, by household income, July 2010-March 2011
                                                                  • Market Drivers: Hardware Adoption

                                                                    • Introduction
                                                                      • Key points
                                                                        • DVRs widely owned, but tablets offer most growth potential
                                                                          • Figure 14: Ownership and intent to buy tech hardware, July 2011
                                                                        • Adoption peaks among 25-34s
                                                                          • Figure 15: Ownership and intent to buy tech hardware, by age, July 2011
                                                                        • Adoption rises above average at $50K household income level
                                                                          • Figure 16: Ownership and intent to buy tech hardware, by household income, July 2011
                                                                        • Household size drives device ownership
                                                                          • Figure 17: Ownership and intent to buy tech hardware, by household size, July 2011
                                                                      • Online Activities and Websites Visited

                                                                        • Key points
                                                                          • Range of online activity increases from 2005-11
                                                                            • Figure 18: Online activities in past 30 days, 2005-11
                                                                          • Gender shapes online activities
                                                                            • Figure 19: Online activities in past 30 days, by gender, July 2010-March 2011
                                                                          • Social/entertainment functions highest for younger users
                                                                            • Figure 20: Online activities in past 30 days, by age, July 2010-March 2011
                                                                          • Income drives internet usage for a wide range of activities
                                                                            • Figure 21: Online activities in past 30 days, by household income, July 2010-March 2011
                                                                          • Websites visited
                                                                            • A tale of three websites: The rise of Google, Facebook, and YouTube
                                                                                • Figure 22: Websites/search engines used in last 30 days, July 2010-March 2011
                                                                              • Opps in interactive marketing remain to be exploited
                                                                                • Figure 23: Search, email, newspaper, and social network sites used in last 30 days, July 2010-March 2011
                                                                                • Figure 24: TV, video, music, and sports websites used in last 30 days, July 2010-March 2011
                                                                              • One in five use Amazon, craigslist, eBay
                                                                                • Figure 25: Commerce, travel, and communication sites used in last 30 days, July 2010-March 2011
                                                                              • 18-24s most important to Google and Facebook
                                                                                • Figure 26: Search, email, information, and networking sites used in last 30 days, by age, July 2010-March 2011
                                                                              • 18-24s show peak use of YouTube, 25-34s carry most weight for sports and TV sites
                                                                                • Figure 27: TV, video, music, and sports sites used in last 30 days, by age, July 2010-March 2011
                                                                              • 25-34s most important to retail sites
                                                                                • Figure 28: Commerce, travel, and communication sites used in last 30 days, by age, July 2010-March 2011
                                                                              • Affluent commanding presence online
                                                                                • Use of search, news, and information sites rises with income
                                                                                  • Figure 29: Search, email, research, and networking sites used in last 30 days, by household income, July 2010-March 2011
                                                                                • Use of video, news, and retail sites rises with income
                                                                                  • Figure 30: TV, video, music, and sports websites used in last 30 days, by household income, July 2010-March 2011
                                                                                • Income drives retail/commerce and travel booking sites
                                                                                  • Figure 31: Commerce, travel, and communication sites used in last 30 days, by household income, July 2010-March 2011
                                                                              • Video

                                                                                • Key points
                                                                                  • The TV screen
                                                                                    • Most mix and match delivery formats
                                                                                      • Figure 32: Frequency of video content usage on a TV screen, by method of delivery, July 2011
                                                                                    • Men use greater range of platforms
                                                                                      • Figure 33: Weekly use of video on a TV, by method of content delivery, by gender, July 2011
                                                                                    • Younger consumers use new technologies for TV viewing
                                                                                      • Figure 34: Weekly use of video on a TV, by method of content delivery, by age, July 2011
                                                                                    • Income drives DVRs and cable, internet video crosses income boundaries
                                                                                      • Figure 35: Weekly use of video on a TV, by method of content delivery, by household income, July 2011
                                                                                    • Families use wider gamut of methods to watch programming
                                                                                      • Figure 36: Weekly use of video on a TV, by method of content delivery, by presence of children in household, July 2011
                                                                                    • Video on PC
                                                                                      • Industry efforts to promote longer-form entertainment effective
                                                                                        • Figure 37: Frequency of watching video content on a PC, by type of content, July 2011
                                                                                      • Men watch more types of video content on PCs
                                                                                        • Figure 38: Weekly use of video on a PC, by type of video content, by gender, July 2011
                                                                                      • Age key driver for PC video
                                                                                        • Figure 39: Weekly use of video on a PC, by type of video content, by age, July 2011
                                                                                      • Households with children more likely to watch video on PC
                                                                                        • Figure 40: Weekly use of video on a PC, by type of content, by presence of children in household, July 2011
                                                                                      • Mobile video
                                                                                        • Phone/tablets widely used for short clips
                                                                                          • Figure 41: Frequency of watching video on a phone or tablet, by type of content, July 2011
                                                                                        • Men watch more video on phones/tablets
                                                                                          • Figure 42: Weekly use of video on a phone or tablet, by type of content, by gender, July 2011
                                                                                        • Use of phones/tablets for video peaks among 25-34s
                                                                                          • Figure 43: Weekly use of video on phone or tablet, by type of content, by age, July 2011
                                                                                        • Income drives video on phones/tablets
                                                                                          • Figure 44: Weekly use of video on phone or tablet, by type of content, by household income, July 2011
                                                                                        • Households with children more likely to watch video on phones/tablets
                                                                                          • Figure 45: Weekly use of video on phone or tablet, by type of content, by presence of children in household, July 2011
                                                                                        • Video subscription services
                                                                                          • Young, affluent, larger households most likely to subscribe
                                                                                            • Figure 46: Subscribes/intent to subscribe to video rental services, by age, household income, and household size, July 2011
                                                                                          • Local TV news
                                                                                            • Viewership in decline 2005-11
                                                                                              • Figure 47: Incidence of watching local TV news in past week, 2005-11
                                                                                            • Those aged 45+ most likely to watch local news
                                                                                              • Figure 48: Incidence of watching local TV news in past week, by age, July 2010-March 2011
                                                                                            • TV program guides
                                                                                              • Traditional print media less widely used for TV program information
                                                                                                • Figure 49: Information sources for TV programming, 2005-11
                                                                                              • Younger consumers channel surf and use internet for TV program info
                                                                                                • Figure 50: Information sources for TV programming, by age, July 2010-March 2011
                                                                                            • Gaming

                                                                                              • Introduction
                                                                                                • Key points
                                                                                                  • Home consoles remain most popular platform
                                                                                                    • Figure 51: Frequency of gameplay, by platform, July 2011
                                                                                                  • Women on par with men for social network and cell phone gaming
                                                                                                    • Figure 52: Weekly gameplay, by type of platform, by gender, July 2011
                                                                                                  • Early acclimation leads to lifelong affair
                                                                                                    • Figure 53: Weekly gameplay, by type of platform, by age, July 2011
                                                                                                  • Income shapes gaming platform use
                                                                                                    • Figure 54: Weekly gameplay, by type of platform, by household income, July 2011
                                                                                                  • Households with kids comprise core gaming community
                                                                                                    • Figure 55: Weekly gameplay, by platform, by presence of children in household, July 2011
                                                                                                • Reading and Browsing

                                                                                                  • Key points
                                                                                                    • Most use variety of platforms for reading and browsing
                                                                                                      • Figure 56: Weekly reading and browsing by platform, July 2011
                                                                                                    • Women more likely to ready hard copy
                                                                                                      • Figure 57: Weekly reading and browsing, by type of media, by gender, July 2011
                                                                                                    • Younger adults embrace digital reading
                                                                                                      • Figure 58: Weekly reading and browsing, by type of media, by age, July 2011
                                                                                                    • Upper-income households use wider range of reading/browsing media
                                                                                                      • Figure 59: Weekly reading and browsing, by type of media, by household income, July 2011
                                                                                                    • Households with kids use range of platforms, embrace eReaders
                                                                                                      • Figure 60: Weekly reading and browsing, by type of media, by presence of children in household, July 2011
                                                                                                    • Digital books
                                                                                                      • About one in 10 now use eBooks
                                                                                                        • Figure 61: Incidence of reading/listening to eBooks, by age, July 2010-March 2011
                                                                                                      • Affluent most likely to use eBooks
                                                                                                        • Figure 62: Incidence of reading/listening to eBooks, by household income, July 2010-March 2011
                                                                                                      • Newsprint
                                                                                                        • Newspapers used for specific sections of interest
                                                                                                          • Figure 63: Reading every page vs. some pages for last newspaper read, by age, July 2010-March 2011
                                                                                                        • Sections read vary with age
                                                                                                          • Figure 64: Sections of paper read, by age, July 2010-March 2011
                                                                                                        • Sports page continues to provide easy means of reaching men
                                                                                                          • Figure 65: Reading the sports section for last newspaper read, by gender, July 2010-March 2011
                                                                                                        • Print magazines
                                                                                                          • Decline in readership continues for most print magazines
                                                                                                            • Figure 66: Magazines read in past six months, 2005-11
                                                                                                          • Gender leading factor shaping choice of magazines
                                                                                                            • Figure 67: Magazines read in past six months, by gender, July 2010-March 2011
                                                                                                          • Age also shapes choice of magazine
                                                                                                            • Figure 68: Magazines read in past six months, by age, July 2010-March 2011
                                                                                                        • Communication Platforms

                                                                                                          • Key points
                                                                                                            • Majority now use wide range of communication platforms
                                                                                                              • Figure 69: Frequency of use of communication platforms, by type of platform, July 2011
                                                                                                            • Gender shapes choice of communication platform
                                                                                                              • Figure 70: Weekly use of communication platforms, by gender, July 2011
                                                                                                            • Those aged 18-34 favor online communication
                                                                                                              • Figure 71: Weekly use of communication platforms, by age, July 2011
                                                                                                            • Income drives ownership of communication devices
                                                                                                              • Figure 72: Weekly use of communication platforms, by household income, July 2011
                                                                                                            • Those with children in household more likely to network, use Twitter and IM
                                                                                                              • Figure 73: Weekly use of communication platforms, by presence of children in household, July 2011
                                                                                                          • Audio

                                                                                                            • Key points
                                                                                                              • While traditional radio still dominates, other platforms on the rise
                                                                                                                • Figure 74: Frequency of use of audio platforms, July 2011
                                                                                                              • Men more likely to turn to platforms beyond traditional radio
                                                                                                                • Figure 75: Weekly use of audio platforms, by gender, July 2011
                                                                                                              • MP3, PC, and cell phone use highest among 18-34s
                                                                                                                • Figure 76: Weekly use of audio platforms, by age, July 2011
                                                                                                              • Upper-income households use greater range of audio platforms
                                                                                                                • Figure 77: Weekly use of audio platforms, by household income, July 2011
                                                                                                              • Those with children use greater range of platforms
                                                                                                                • Figure 78: Weekly use of audio platforms, by presence of children in household, July 2011
                                                                                                            • Multitasking

                                                                                                              • Key points
                                                                                                                • Majority multitask while watching TV or DVDs
                                                                                                                  • Figure 79: Multitasking while watching TV or DVD, by gender, July 2011
                                                                                                                • Younger consumers avid multitaskers
                                                                                                                  • Figure 80: Multitasking while watching TV or DVD, by age, July 2011
                                                                                                                • Those in larger households more likely to multitask when watching TV
                                                                                                                  • Figure 81: Multitasking while watching TV or DVD, by household size, July 2011
                                                                                                                • Gamers most likely to text or surf the internet at the same time
                                                                                                                  • Figure 82: Multitasking while playing video games, by age, July 2011
                                                                                                                • When reading or surfing, most under-35s are multitasking
                                                                                                                  • Figure 83: Multitasking while reading or surfing the internet, by age, July 2011
                                                                                                              • Impact of Race and Hispanic Origin

                                                                                                                • Key points
                                                                                                                  • Hispanics show lowest internet access, Asians highest
                                                                                                                    • Figure 84: Internet access by race/Hispanic origin, July 2010-March 2011
                                                                                                                  • Race a factor shaping how consumers access the internet
                                                                                                                    • Figure 85: Internet access via phone, desktop, or laptop, by race and Hispanic origin, July 2010-March 2011
                                                                                                                  • Asians show the highest use of the internet, Hispanics show the lowest
                                                                                                                    • Figure 86: Time spent online in past week, by race/Hispanic origin, July 2010-March 2011
                                                                                                                  • Asians access greatest range of websites
                                                                                                                    • Figure 87: Average number of websites visited in past week, by race/Hispanic origin, July 2010-March 2011
                                                                                                                  • Planned purchase highest among blacks and those of “other” race
                                                                                                                    • Figure 88: Intent to buy selected tech hardware, by race and Hispanic origin, July 2011
                                                                                                                  • “Other race” show highest interest in Netflix/Blockbuster subscriptions
                                                                                                                    • Figure 89: Intent to subscribe to Netflix or Blockbuster, by race and Hispanic origin, July 2011
                                                                                                                  • Minorities use a greater number and range of gaming platforms
                                                                                                                    • Figure 90: Weekly gameplay, by platform, by race and Hispanic origin, July 2011
                                                                                                                  • Minority respondents watch TV and movies on more platforms
                                                                                                                    • Figure 91: Weekly use of video content on a TV, by method of content delivery, by race and Hispanic origin, July 2011
                                                                                                                    • Figure 92: Weekly use of video content on a PC, by type of content, by race and Hispanic origin, July 2011
                                                                                                                    • Figure 93: Weekly use of video on a phone or tablet, by type of content, by race and Hispanic origin, July 2011
                                                                                                                  • Whites rely on more traditional communication platforms
                                                                                                                    • Figure 94: Weekly use of communication platforms, by race and Hispanic origin, July 2011
                                                                                                                  • Minorities use more digital reading platforms
                                                                                                                    • Figure 95: Weekly reading and browsing, by type of media, by race and Hispanic origin, July 2011
                                                                                                                  • Minorities use greater range of audio platforms
                                                                                                                    • Figure 96: Weekly use of audio platforms, by race and Hispanic origin, July 2011
                                                                                                                • Cluster Analysis

                                                                                                                    • Rapacious Techies
                                                                                                                      • Demographics
                                                                                                                        • Characteristics
                                                                                                                          • Opportunity
                                                                                                                            • Temperates
                                                                                                                              • Demographics
                                                                                                                                • Characteristics
                                                                                                                                  • Opportunity
                                                                                                                                    • Old Schoolers
                                                                                                                                      • Demographics
                                                                                                                                        • Characteristics
                                                                                                                                          • Opportunity
                                                                                                                                            • Cluster characteristic tables
                                                                                                                                              • Figure 97: Media technology user clusters, July 2011
                                                                                                                                              • Figure 98: Frequency of gameplay, by platform, by media technology user clusters, July 2011
                                                                                                                                              • Figure 99: Frequency of video content use on a TV screen, by method of content delivery, by media technology user clusters, July 2011
                                                                                                                                              • Figure 100: Frequency of video content usage on a PC, by type of content, by media technology user clusters, July 2011
                                                                                                                                              • Figure 101: Frequency of video content usage on a phone or tablet, by type of video content, by media technology user clusters, July 2011
                                                                                                                                              • Figure 102: Frequency of use of communication via phone and IM, by media technology user clusters, July 2011
                                                                                                                                              • Figure 103: Frequency of use of text and social media communications, by media technology user clusters, July 2011
                                                                                                                                              • Figure 104: Frequency of hard copy reading and browsing, by type of platform, by media technology user clusters, July 2011
                                                                                                                                              • Figure 105: Frequency of e-reading and browsing, by platform, by media technology user clusters, July 2011
                                                                                                                                              • Figure 106: Frequency of listening to streaming audio platforms, by type of platform, by media technology user clusters, July 2011
                                                                                                                                              • Figure 107: Frequency of listening to recorded audio, by type of platform, by media technology user clusters, July 2011
                                                                                                                                            • Cluster demographic tables
                                                                                                                                              • Figure 108: Media technology user clusters, by gender, July 2011
                                                                                                                                              • Figure 109: Media technology user clusters, by age, July 2011
                                                                                                                                              • Figure 110: Media technology user clusters, by household income, July 2011
                                                                                                                                              • Figure 111: Media technology user clusters, by race, July 2011
                                                                                                                                              • Figure 112: Target clusters, by Hispanic origin, July 2011
                                                                                                                                              • Figure 113: Media technology user clusters, by education, July 2011
                                                                                                                                              • Figure 114: Media technology user clusters, by employment, July 2011
                                                                                                                                              • Figure 115: Media technology user clusters, by presence of children in household, July 2011
                                                                                                                                            • Cluster methodology
                                                                                                                                            • Custom Consumer

                                                                                                                                              • Key points
                                                                                                                                                • Blacks 18-44 show high interest in hardware purchase
                                                                                                                                                  • Figure 116: Intent to buy selected tech hardware, by race and age, July 2011
                                                                                                                                                • Men aged 18-34 comprise core gaming population
                                                                                                                                                    • Figure 117: Gaming platforms played weekly, by gender and age, July 2011
                                                                                                                                                  • Men aged 18-34 key users of internet video on a TV and set-top boxes
                                                                                                                                                    • Figure 118: Weekly use of video on a TV screen, by method of video delivery, by gender and age, July 2011
                                                                                                                                                  • Online video ads effective means of reaching men aged 18-34
                                                                                                                                                    • Figure 119: Weekly use of video on a PC, by type of video content, by gender and age, July 2011
                                                                                                                                                    • Figure 120: Weekly use of video on a phone or tablet, by type of video content, by gender and age, July 2011
                                                                                                                                                  • Women and men aged 18-34 show distinct choices in communication
                                                                                                                                                    • Figure 121: Weekly use of communication platforms, by gender and age, July 2011
                                                                                                                                                  • Men aged 18-34 stand out for high use of eBooks
                                                                                                                                                      • Figure 122: Weekly reading and browsing of print and electronic media, by gender and age, July 2011
                                                                                                                                                    • Men aged 18-34 listen to music on widest range of platforms
                                                                                                                                                      • Figure 123: Weekly use of audio platforms, by gender and age, July 2011
                                                                                                                                                  • Appendix: Additional Useful Tables

                                                                                                                                                    • Games and gaming
                                                                                                                                                      • Figure 124: Video games ownership or play, by gender, July 2010-March 2011
                                                                                                                                                      • Figure 125: Video games ownership or play, by age, July 2010-March 2011
                                                                                                                                                      • Figure 126: Video games ownership or play, by household income, July 2010-March 2011
                                                                                                                                                      • Figure 127: Usage of video-on-demand in last three months, by age, July 2010-March 2011
                                                                                                                                                      • Figure 128: Usage of video-on-demand in last three months, by household income, July 2010-March 2011
                                                                                                                                                    • Music and audio programming
                                                                                                                                                      • Figure 129: Ownership/intent to own Sirius or XM radio, by gender, July 2010-March 2011
                                                                                                                                                      • Figure 130: Ownership of Sirius or XM radio, by age, July 2010-March 2011
                                                                                                                                                      • Figure 131: Ownership of Sirius or XM radio, by household income, July 2010-March 2011
                                                                                                                                                      • Figure 132: Use of Music Choice music channels, by age, July 2010-March 2011
                                                                                                                                                    • VOD usage by race/Hispanic origin
                                                                                                                                                      • Figure 133: Usage of VOD in last three months, by race/Hispanic origin, July 2010-March 2011
                                                                                                                                                    • Multitasking by household size
                                                                                                                                                      • Figure 134: Multitasking while playing video games, by household size, July 2011
                                                                                                                                                      • Figure 135: Multitasking while reading or surfing the internet, by household size, July 2011
                                                                                                                                                    • Online activities by race/Hispanic origin
                                                                                                                                                      • Figure 136: Online activities in last seven days, by race/Hispanic origin, July 2010-March 2011
                                                                                                                                                    • Additional tables by Hispanic language preference
                                                                                                                                                      • Figure 137: Online/internet computer services, by Hispanic origin, July 2010-March 2011
                                                                                                                                                      • Figure 138: Incidence of internet computer service at home, work, or elsewhere, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 139: Average number of unique websites visited in past week, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 140: Websites/search engines used in last 30 days, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 141: Incidence of watching local TV news in past seven days, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 142: Video-On-Demand, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 143: Music Choice, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 144: Video games ownership or play, by Hispanic language preference, July 2010-March 2011
                                                                                                                                                      • Figure 145: Attitudes related to play and purchase of video games, by Hispanic language preference, July 2010-March 2011

                                                                                                                                                  Companies Covered

                                                                                                                                                  • ABC, Inc.
                                                                                                                                                  • Amazon North America
                                                                                                                                                  • Amazon.com Inc
                                                                                                                                                  • American Association of Retired Persons (AARP)
                                                                                                                                                  • AOL
                                                                                                                                                  • Apple, Inc
                                                                                                                                                  • AT&T Inc.
                                                                                                                                                  • Blockbuster USA
                                                                                                                                                  • CBS Corporation
                                                                                                                                                  • Consumer Electronics Association
                                                                                                                                                  • Craigslist
                                                                                                                                                  • ESPN, Inc.
                                                                                                                                                  • Expedia Inc.
                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                  • Federal Communications Commission (FCC)
                                                                                                                                                  • Foursquare
                                                                                                                                                  • FOX Broadcasting Company
                                                                                                                                                  • Google, Inc.
                                                                                                                                                  • Hearst Magazines
                                                                                                                                                  • Home Box Office, Inc.
                                                                                                                                                  • Interactive Advertising Bureau (US)
                                                                                                                                                  • LG Electronics Inc (USA)
                                                                                                                                                  • LinkedIn
                                                                                                                                                  • Martha Stewart Living Omnimedia Inc.
                                                                                                                                                  • MSN (USA)
                                                                                                                                                  • MySpace.com
                                                                                                                                                  • National Broadcasting Company, Inc. (NBC)
                                                                                                                                                  • National Football League Inc.
                                                                                                                                                  • Netflix, Inc.
                                                                                                                                                  • Nintendo of America Inc.
                                                                                                                                                  • Orbitz Inc.
                                                                                                                                                  • Overstock.com Inc.
                                                                                                                                                  • Pandora Media, Inc.
                                                                                                                                                  • PayPal Inc.
                                                                                                                                                  • Philips Consumer Electronics North America
                                                                                                                                                  • Public Broadcasting Service
                                                                                                                                                  • Research In Motion (USA)
                                                                                                                                                  • Samsung Electronics (USA)
                                                                                                                                                  • Sirius Satellite Radio Inc.
                                                                                                                                                  • Sony Pictures Entertainment
                                                                                                                                                  • T-Mobile USA
                                                                                                                                                  • The New York Times Company
                                                                                                                                                  • Travelocity.com L.P.
                                                                                                                                                  • Turner Broadcasting System, Inc.
                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                  • USA Today
                                                                                                                                                  • Verizon Communications Inc.
                                                                                                                                                  • Warner Bros. Entertainment Inc.
                                                                                                                                                  • XM Satellite Radio Holdings Inc.
                                                                                                                                                  • Yahoo! Inc
                                                                                                                                                  • Yellow Pages Association
                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                  Media Usage and Online Behavior - US - October 2011

                                                                                                                                                  £2,684.63 (Excl.Tax)