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Medicated Skincare Products - US - May 2009

The market for medicated skincare consistently grew from 2003-07, though it did evidence a slight decline in 2008 as almost all markets did in the face of the economic crisis. While consumers may be reluctant to spend their dwindling earnings on remedies for relatively non-serious ailments, this market could also be helped by the fact that consumers are increasingly turning to DIY methodologies for a whole host of tasks, including health and wellness.

This report provides in-depth information on the above topics as well as:

  • Exploration of the factors driving the market and the impact of the slow economy on the various segments within this category
  • Analysis of product trends in light of consumer attitudes towards brands, marketers, and retailers
  • The exploration of sales performances of the different medicated skincare segments, as well as a look at advertising within the medicated skincare category overall
  • An in-depth look at the current makeup of the core medicated skincare consumers and their needs

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • A slow-growth industry
                      • Paradoxically, a poor economy may be driving growth
                        • Sales of first aid treatments still corner the market, though lip balm/cold sore medications show strongest growth
                          • Retail channel preferences
                            • Facial skincare consumers
                              • Athlete’s foot and antibiotic ointments
                              • Insights and Opportunities

                                • Mimicking physicians’ formulas and their benefits
                                  • Focusing on lesser known problems
                                  • Inspire Insights

                                      • Irritation for the Nation
                                        • What's it about?
                                        • Market Size and Forecast

                                          • Key points
                                            • Consumers looking for DIY remedies
                                              • Figure 1: U.S. FDMx sales of medicated skincare, at current prices, 2003-13
                                              • Figure 2: U.S. FDMx sales of medicated skincare, at inflation-adjusted prices, 2003-13
                                            • Walmart sales
                                            • Competitive Context

                                              • Doctor visits when necessary
                                                • Drop in consumer confidence drives the “do nothing scenario” and private label sales
                                                • Segment Performance

                                                  • Key points
                                                    • Economy clearly having an impact
                                                      • Figure 3: U.S. FDMx sales of medicated skincare, segmented by type, 2006 and 2008
                                                  • Segment Performance—First Aid

                                                    • Key points
                                                      • More consumers taking care of smaller problems at home
                                                        • Figure 4: U.S. FDMx sales of first aid, at current prices, 2003-13
                                                    • Segment Performance—Lip Balm/Cold Sore Medications

                                                      • Key points
                                                        • Consumers willing to self-medicate
                                                          • Figure 5: U.S. FDMx sales of lip balm/cold sore medication, at current prices, 2003-13
                                                      • Segment Performance—Acne Treatments

                                                        • Key point
                                                          • Acne treatments continue to have their audience
                                                            • Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2003-13
                                                        • Segment Performance—Foot Care/Athlete’s Foot Treatments

                                                          • Key points
                                                            • Growth of foot care products stagnating
                                                              • Figure 7: U.S. FDMx sales of foot care products, at current prices, 2003-13
                                                          • Segment Performance—Anti-Itch Treatments

                                                            • Key points
                                                              • A lack of innovation has not hurt sales
                                                                • Figure 8: U.S. FDMx sales of anti-itch treatments, at current prices, 2003-13
                                                            • Segment Performance—Wart Removers

                                                              • Key point
                                                                • Little growth seen in wart removal market
                                                                  • Figure 9: U.S. FDMx sales of wart removers, at current prices, 2003-13
                                                              • Segment Performance—Lice Treatment

                                                                • Key points
                                                                  • The stigma of lice
                                                                    • Figure 10: U.S. FDMx sales of lice treatments, at current prices, 2003-13
                                                                • Market Drivers

                                                                  • Number of teens declining
                                                                    • Figure 11: Teen population, by age, 2008
                                                                  • Rise in incidence of diabetes drives need for foot care
                                                                    • High rate of obesity contributes to demand for foot care products
                                                                      • Total population drives the market; but aging Baby Boomers presents opportunities
                                                                        • Figure 12: Population by age, 2004-14
                                                                    • Leading Companies

                                                                      • Key points
                                                                        • Johnson & Johnson has its footprint visible with regard to many segments
                                                                          • Figure 13: FDMx sales of medicated skincare, by leading manufacturers, 2006 and 2008
                                                                      • Brand Share—First Aid Treatment

                                                                        • Key points
                                                                          • Slight gains by some brands, but private label dominates
                                                                            • Figure 14: FDMx brand sales of first aid treatment in the U.S., 2006 and 2008
                                                                        • Brand Share—Lip balm/cold sore treatment

                                                                          • Key points
                                                                            • Burt’s Bees holding its own despite controversy
                                                                              • Figure 15: FDMx brand sales of lip balm/cold sore treatment in the U.S., 2006 and 2008
                                                                          • Brand Share—Acne Treatment

                                                                            • Key points
                                                                              • Old favorites lose ground
                                                                                • Private label rises as economy sinks
                                                                                  • Figure 16: FDMx brand sales of acne treatments in the U.S., 2006 and 2008
                                                                              • Brand Share—Athlete’s Foot Treatment

                                                                                • Key points
                                                                                  • With private label readily available, brand sales decline
                                                                                    • Figure 17: FDMx brand sales of athlete’s foot treatment in the U.S., 2006 and 2008
                                                                                • Brand Share—Anti-itch treatment

                                                                                  • Key points
                                                                                    • Consumers reach for the familiar, but also try to cut costs
                                                                                      • Figure 18: FDMx brand sales of anti-itch treatment in the U.S., 2006 and 2008
                                                                                  • Brand Share—Wart removal treatment

                                                                                    • Key points
                                                                                      • A stagnant market for wart removal
                                                                                        • Figure 19: FDMx brand sales of wart removal treatment in the U.S., 2006 and 2008
                                                                                    • Brand Share—Lice treatment

                                                                                      • Key points
                                                                                        • A category no one wants to talk about
                                                                                          • Figure 20: FDMx brand sales of lice treatment in the U.S., 2006 and 2008
                                                                                      • Brand Qualities

                                                                                        • ChapStick
                                                                                          • Clearasil
                                                                                            • BENGAY
                                                                                              • Dr. Scholl’s
                                                                                                • Burt’s Bees
                                                                                                • Innovation and Innovators

                                                                                                  • 3M Nexcare Microvex
                                                                                                    • Johnson & Johnson
                                                                                                      • SkiniD
                                                                                                        • Kiss My Face
                                                                                                          • Neutrogena Dermatologics
                                                                                                          • Retail Channels

                                                                                                            • Key point
                                                                                                              • FDMx sales
                                                                                                                • Figure 21: U.S. sales of medicated skincare, by retail channel, 2006 and 2008
                                                                                                            • Retail Channels—Drug Stores

                                                                                                              • Key point
                                                                                                                • Drug stores remain in the lead in medicated skincare
                                                                                                                  • Figure 22: U.S. sales of medicated skincare at drug stores, 2003-08
                                                                                                              • Retail Channels—Mass Merchandisers and Food Stores

                                                                                                                • Key point
                                                                                                                  • Food stores and mass merchandisers try to compete
                                                                                                                    • Figure 23: U.S. sales of medicated skincare at food stores, 2003-08
                                                                                                                • Advertising and Promotion

                                                                                                                    • Figure 24: Television Ad for Activ On, 2008
                                                                                                                    • Figure 25: Television ad for Clearasil Pimple Blocker Pen, 2008
                                                                                                                    • Figure 26: Television ad for Compound W, 2008
                                                                                                                    • Figure 27: Television ad for Gold Bond, 2008
                                                                                                                    • Figure 28: Television ad for Orajel Overnight, 2008
                                                                                                                    • Figure 29: Television ad for Polysporin Complete, 2008
                                                                                                                • Medicated Skincare Usage

                                                                                                                  • Usage of medicated skincare products
                                                                                                                    • Figure 30: Medicated skincare products used, by gender, July 2007-September 2008
                                                                                                                    • Figure 31: Medicated skincare products used, by age, July 2007-September 2008
                                                                                                                  • Usage of different types of products
                                                                                                                    • Figure 32: Form of medicated skincare products used, by gender, July 2007-September 2008
                                                                                                                    • Figure 33: Form of products used, by age, July 2007-September 2008
                                                                                                                • Product Attributes & Brands

                                                                                                                  • Product attributes
                                                                                                                    • Figure 34: Attributes found in medicated skincare products typically used, by gender, July 2007-September 2008
                                                                                                                    • Figure 35: Attributes found in skincare products typically used, by age, July 2007-September 2008
                                                                                                                  • Brands used
                                                                                                                    • Figure 36: Brand of facial cleansing or medicated product used, by gender, July 2007-September 2008
                                                                                                                    • Figure 37: Brand of facial cleansing or medicated product used, by age, July 2007-September 2008
                                                                                                                • Remedy Formats and Condition Incidence

                                                                                                                  • Usage of first aid/antibiotic remedies
                                                                                                                    • Figure 38: First aid used, by gender, July 2007-September 2008
                                                                                                                    • Figure 39: First aid used, by age, July 2007-September 2008
                                                                                                                  • Usage of different types of products
                                                                                                                    • Figure 40: Types of first aid products used, by gender, July 2007-September 2008
                                                                                                                    • Figure 41: Types of first aid products used, by age, July 2007-September 2008
                                                                                                                  • Brand of first aid product used
                                                                                                                    • Figure 42: Brand of first aid product used, by gender, July 2007-September 2008
                                                                                                                • Assorted Ailments/Skincare Issues and Treatment

                                                                                                                  • Prevalence of skincare issues
                                                                                                                    • Figure 43: Prevalence of skincare issues, by gender, July 2007-September 2008
                                                                                                                    • Figure 44: Prevalence of skincare issues, by age, July 2007-September 2008
                                                                                                                  • Treating athlete’s foot—prescription vs. non-prescription products
                                                                                                                    • Figure 45: Usage of prescription products, by gender, July 2007-September 2008
                                                                                                                    • Figure 46: Usage of prescription products, by age, July 2007-September 2008
                                                                                                                  • Treating eczema/psoriasis—prescription vs. non-prescription products
                                                                                                                    • Figure 47: Usage of prescription products, by gender, July 2007-September 2008
                                                                                                                  • Treating nail fungus— prescription vs. non-prescription products
                                                                                                                    • Figure 48: Usage of prescription products, by gender, July 2007-September 2008
                                                                                                                  • Attitudes towards OTC medicated skincare products
                                                                                                                      • Figure 49: Attitudes towards OTC products, by gender, July 2007-September 2008
                                                                                                                      • Figure 50: Attitudes towards OTC products, by age, July 2007-September 2008
                                                                                                                  • Severity of Ailments and Treatment Methodology

                                                                                                                    • Ailment severity
                                                                                                                      • Figure 51: Level of severity by ailment, January 2009
                                                                                                                    • Method of treatment for cuts and scrapes
                                                                                                                        • Figure 52: Preferred method of treatment for minor cuts/scrapes by gender, January 2009
                                                                                                                        • Figure 53: Preferred method of treatment for minor cuts/scrapes by age, January 2009
                                                                                                                      • Preferred method of treatment by ailment
                                                                                                                        • Figure 54: Preferred method of treatment for rashes/cracked skin, January 2009
                                                                                                                        • Figure 55: Preferred method of treatment for cold sores/chapped lips, January 2009
                                                                                                                      • Preferences and purchasing behavior
                                                                                                                        • Figure 56: Attitudes towards product attributes and purchasing behavior, by gender, January 2009
                                                                                                                    • The Teen Consumer—Product Usage

                                                                                                                      • Teens and facial skincare
                                                                                                                          • Figure 57: Types of facial cleansing/medicated products used—teens, by age and gender, May 2007-June 2008
                                                                                                                        • Facial cleansing and medicated products
                                                                                                                            • Figure 58: Forms of facial cleansing/medicated products used—teens, by gender, May 2006-June 2007
                                                                                                                            • Figure 59: Forms of facial cleansing/medicated products used—teens, by gender, May 2006-June 2007
                                                                                                                            • Figure 60: Brands of facial cleansing/medicated products used—teens, by gender, May 2007-June 2008
                                                                                                                        • Race and Hispanic Origin

                                                                                                                          • Usage of medicated skincare products
                                                                                                                            • Figure 61: Medicated skincare products used, by race/Hispanic origin, July 2007-September 2008
                                                                                                                          • Usage of different types of products
                                                                                                                            • Figure 62: Medicated skincare products used, by race/Hispanic origin, July 2007-September 2008
                                                                                                                          • Usage of first aid/antibiotic remedies
                                                                                                                            • Figure 63: First Aid used, by race/Hispanic origin, July 2007-September 2008
                                                                                                                          • Attitudes towards OTC medicated skincare products
                                                                                                                            • Figure 64: Attitudes towards OTC products, by race/Hispanic origin, July 2007-September 2008
                                                                                                                        • Cluster Analysis

                                                                                                                            • Neglecters
                                                                                                                              • Who they are
                                                                                                                                • Opportunity
                                                                                                                                  • Treaters
                                                                                                                                    • Who they are
                                                                                                                                      • Opportunity
                                                                                                                                        • Medicaters
                                                                                                                                          • Who they are
                                                                                                                                            • Opportunity
                                                                                                                                              • Cluster characteristics
                                                                                                                                                • Figure 65: Medicated skin care clusters, January 2009
                                                                                                                                                • Figure 66: Method of treatment for cuts and scrapes by medicated skin care clusters, January 2009
                                                                                                                                                • Figure 67: Preferred method of treatment by ailment by medicated skin care clusters, January 2009
                                                                                                                                                • Figure 68: Prefer to “do nothing” for individual ailemnt by medicated skin care clusters, January 2009
                                                                                                                                                • Figure 69: Products used in facial skincare routine by medicated skin care clusters, January 2009
                                                                                                                                                • Figure 70: Attitudes towards product attributes and purchase behavior by medicated skin care clusters, January 2009
                                                                                                                                              • Cluster demographics
                                                                                                                                                • Figure 71: Medicated skin care clusters by gender, January 2009
                                                                                                                                                • Figure 72: Medicated skin care clusters by age group, January 2009
                                                                                                                                                • Figure 73: Medicated skin care clusters by income group, January 2009
                                                                                                                                                • Figure 74: Medicated skin care clusters by race, January 2009
                                                                                                                                                • Figure 75: Medicated skin care clusters by Hispanic origin, January 2009
                                                                                                                                              • Cluster methodology
                                                                                                                                              • Custom Consumer Groups

                                                                                                                                                • Prevalence of skin issues and treatment of problems
                                                                                                                                                    • Figure 76: Skin irritations, by custom group, January 2009
                                                                                                                                                    • Figure 77: Treatment of minor cuts or scrapes by marital status and presence of children, January 2009
                                                                                                                                                    • Figure 78: Treatment of minor rashes or itches by marital status and presence of children, January 2009
                                                                                                                                                    • Figure 79: Treatment of cold sores by marital status and presence of children, January 2009
                                                                                                                                                    • Figure 80: Treatment of dry or chapped lips by marital status and presence of children, January 2009
                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                    • Figure 81: Brand of first aid product used, by age, July 2007-September 2008
                                                                                                                                                    • Figure 82: Usage of prescription products, by age, July 2007-September 2008
                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                  Companies Covered

                                                                                                                                                  • American Academy of Dermatology
                                                                                                                                                  • American Diabetes Association
                                                                                                                                                  • Avon USA
                                                                                                                                                  • Bayer Corporation
                                                                                                                                                  • Blistex Inc.
                                                                                                                                                  • Carma Laboratories, Inc.
                                                                                                                                                  • Clorox Company , The
                                                                                                                                                  • GlaxoSmithKline (USA)
                                                                                                                                                  • Greenfield Online
                                                                                                                                                  • Johnson & Johnson
                                                                                                                                                  • L'Oréal USA
                                                                                                                                                  • National Association of Chain Drug Stores (NACDS)
                                                                                                                                                  • Novartis Pharmaceuticals Corporation
                                                                                                                                                  • Olay Company, Inc.
                                                                                                                                                  • Personal Care Products Council
                                                                                                                                                  • Pfizer Consumer Health Care Group (US)
                                                                                                                                                  • Procter & Gamble USA
                                                                                                                                                  • Reckitt Benckiser USA
                                                                                                                                                  • Red Bull North America, Inc.
                                                                                                                                                  • Rohto Pharmaceutical Co
                                                                                                                                                  • Schering-Plough Corporation
                                                                                                                                                  • Society of Cosmetic Chemists (SCC)
                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                  • Walmart Stores (USA)

                                                                                                                                                  Medicated Skincare Products - US - May 2009

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