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Medicated Skincare - US - December 2012

“The medicated skincare market can expect to see growth in the coming years due to skin irritations being a common occurrence for many consumers. However, the market faces some challenges: most consumers only purchase products to treat a single occurrence of an irritation, there are growing concerns around the use of chemicals in products, and consumers are still turning to physicians for help in identifying and treating problems. Companies and brands will need to explore ways to evolve the market beyond being driven by occurrence only, incorporate more natural ingredients into offerings, and either partner with physicians or position products as an interim treatment step in order to facilitate increased use and purchase of products in the coming years.”

– Gabriela Mendieta, Home & Personal Care Analyst

Some questions answered in this report include:

  • How can the market evolve beyond single-use purchases?
  • How can medicated skincare product companies assuage growing consumer concern around the chemicals that are currently being used in products?
  • Are there ways for products to compete more effectively with consumers’ reliance on doctors when it comes to treating skin irritations?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. retail sales and fan chart forecast of medicated skincare market, at current prices, 2007-17
                        • Market factors
                          • Cost-conscious consumers have put more stock in private label offerings
                            • Total population growth key market driver, but more susceptible consumer groups could present the market with opportunities
                              • Growing ethnic populations may help market in the future
                                • Retail channels
                                  • Figure 2: Share of U.S. retail sales of medicated skincare products, by channel, at current prices, 2010 and 2012
                                • Key players
                                  • Figure 3: Share of MULO sales of medicated skincare products, by leading companies, 52 weeks ending Sept. 9, 2012
                                • The medicated skincare consumer
                                  • Incidence of skin irritations is high
                                    • Figure 4: Incidence of skin irritations, by personal experience, August 2012
                                  • Consumers rely on past experience and doctors’ expertise to identify skin irritations
                                    • Figure 5: Identification method for skin irritation, August 2012
                                  • Purchasing OTC products or visiting the doctor most common treatment method
                                    • Figure 6: Treatment method for skin irritation, August 2012
                                  • Discomfort and concern over visual appearance two biggest consumer frustrations
                                    • Figure 7: Frustrations with personal skin irritations, August 2012
                                  • Enhanced performance benefits most desired new product attributes, but interest in enhanced beauty benefits presents an opportunity for the market
                                    • Figure 8: Any interest in new product attributes in medicated skincare products, August 2012
                                  • What we think
                                  • Insights and Opportunities

                                    • Focus on preventive maintenance
                                      • Place a greater emphasis on emotional benefits
                                        • Continued delivery system innovation
                                        • Issues in the Market

                                            • How can the market evolve beyond single-use purchases?
                                              • How can medicated skincare product companies assuage growing consumer concern around the chemicals that are currently being used in products?
                                                • Are there ways for products to compete more effectively with consumers’ reliance on doctors when it comes to treating skin irritations?
                                                • Trend Applications

                                                    • Trend: Sense of the Intense
                                                      • Trend: Girly Men
                                                        • 2015 Trend: East Meets West
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Medicated skincare market sales expected to grow at steady rate in the coming years
                                                              • Sales and forecast of medicated skincare market
                                                                • Figure 9: Total U.S. retail sales and forecast of medicated skincare market, at current prices, 2007-17
                                                                • Figure 10: Total U.S. retail sales and forecast of medicated skincare market, at inflation-adjusted prices, 2007-17
                                                              • Fan chart forecast
                                                                  • Figure 11: Total U.S. retail sales and fan chart forecast of medicated skincare market, at current prices, 2007-17
                                                              • Market Drivers

                                                                • Key points
                                                                  • Shaky consumer confidence has caused more consumers to look to private label offerings
                                                                    • Figure 12: University of Michigan’s index of consumer sentiment (ICS), 2007-12
                                                                  • Total population key market driver, but aging Baby Boomers and children present opportunities
                                                                    • Figure 13: Population, by age, 2007-17
                                                                  • Growing ethnic populations may help market in the future
                                                                    • Figure 14: Population, by race and Hispanic origin, 2007-17
                                                                • Competitive Context

                                                                  • Doctors and dermatologists present competition in this category
                                                                    • Figure 15: Treatment method for skin irritation, August 2012
                                                                  • Self-healing or “do nothing” also present competition for the purchase of these products
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Market largely dominated by lip balm/cold sore treatments and anti-itch creams
                                                                        • Sales of medicated skincare products, by segment
                                                                          • Figure 16: Total U.S. retail sales of medicated skincare market, by segment, at current prices, 2010 and 2012
                                                                      • Segment Performance – Lip Balm/Cold Sore Treatments

                                                                        • Key points
                                                                          • Lip balm/cold sore treatments best-performing segment in the market
                                                                            • Figure 17: Personal use of lip care products, by gender and age, April 2011-June 2012
                                                                          • Sales and forecast of lip balm/cold sore treatments
                                                                            • Figure 18: Total U.S. retail sales and forecast of lip balm/cold sore treatments, at current prices, 2007-17
                                                                        • Segment Performance – Anti-Itch Cream

                                                                          • Key points
                                                                            • Anti-itch cream segment growing steadily
                                                                              • Sales and forecast of anti-itch cream
                                                                                • Figure 19: Total U.S. retail sales and forecast of anti-itch cream, at current prices, 2007-17
                                                                            • Segment Performance – Wart Removers

                                                                              • Key points
                                                                                • Wart removers have struggled, but growth expected in the coming years
                                                                                  • Sales and forecast of wart removers
                                                                                    • Figure 20: Total U.S. retail sales and forecast of wart removers, at current prices, 2007-17
                                                                                • Segment Performance – Insect First Aid Products

                                                                                  • Key points
                                                                                    • Insect first aid product segment struggling due to competition posed by anti-itch creams and “do nothing” scenario
                                                                                      • Sales and forecast of insect first aid products
                                                                                        • Figure 21: Total U.S. retail sales and forecast of insect first aid products, at current prices, 2007-17
                                                                                    • Retail Channels

                                                                                      • Key points
                                                                                        • Majority of medicated skincare purchases taking place in mass merchandisers, supercenters, and drug stores
                                                                                          • Sales of medicated skincare products, by channel
                                                                                            • Figure 22: Total U.S. retail sales of medicated skincare products, by channel, at current prices, 2010-12
                                                                                        • Retail Channels – Supermarkets

                                                                                          • Key points
                                                                                            • Supermarket sales experience uneven growth, but there may be opportunities to drive consistent growth
                                                                                              • Supermarket sales of medicated skincare products
                                                                                                • Figure 23: U.S. supermarket sales of medicated skincare products, at current prices, 2007-12
                                                                                            • Retail Channels – Drug Stores

                                                                                              • Key points
                                                                                                • Drug stores have been experiencing growth and will likely continue to do so in the coming years
                                                                                                  • Drug store sales of medicated skincare products
                                                                                                    • Figure 24: U.S. drug store sales of medicated skincare products, at current prices, 2007-12
                                                                                                • Retail Channels – Other Retail Channels

                                                                                                  • Key points
                                                                                                    • Majority of medicated skincare sales taking place through mass merchandisers, club stores, and supercenters
                                                                                                      • Other retail channels sales of medicated skincare products
                                                                                                        • Figure 25: U.S sales of medicated skincare products, through other channels, at current prices, 2007-12
                                                                                                    • Leading Companies

                                                                                                      • Key points
                                                                                                        • Medicated skincare market highly saturated and competitive
                                                                                                          • MULO manufacturer sales of medicated skincare products
                                                                                                            • Figure 26: MULO sales of medicated skincare products, by leading companies, 2011 and 2012
                                                                                                        • Brand Share – Lip Balm/Cold Sore Treatments

                                                                                                          • Key points
                                                                                                            • Abreva boasts growth, ChapStick and Blistex yield sales to smaller lip balm players
                                                                                                                • Figure 27: Brands of lip care products used, by gender and age, April 2011-June 2012
                                                                                                              • MULO sales of lip balm/cold sore treatments
                                                                                                                • Figure 28: MULO sales of lip balm/cold sore treatments by leading companies, 2011 and 2012
                                                                                                            • Brand Share – Anti-Itch Cream

                                                                                                              • Key points
                                                                                                                • Cortizone 10, Gold Bond, and Aveeno all boast growth
                                                                                                                  • Private label offerings maintain strong presence in this segment
                                                                                                                    • MULO sales of anti-itch cream
                                                                                                                      • Figure 29: MULO sales of anti-itch cream by leading companies, 2011 and 2012
                                                                                                                  • Brand Share – Wart Removers

                                                                                                                    • Key points
                                                                                                                      • MULO wart remover sales see some growth, but overall performance indicative of a relatively stagnant category
                                                                                                                        • MULO sales of wart removers
                                                                                                                          • Figure 30: MULO sales of wart removers by leading companies, 2011 and 2012
                                                                                                                      • Brand Share – Insect First Aid Products

                                                                                                                        • Key points
                                                                                                                          • After Bite commands the greatest share of this segment; very little growth seen overall
                                                                                                                            • MULO sales of insect first aid products
                                                                                                                              • Figure 31: MULO sales of insect first aid products by leading companies, 2011 and 2012
                                                                                                                          • Innovations and Innovators

                                                                                                                            • Largest product segment leads with most product launches
                                                                                                                              • Figure 32: Medicated skincare product launches, by product category, 2007-12
                                                                                                                            • Claims associated with lip care products indicative of category evolution
                                                                                                                              • Figure 33: Claim categories associated with new product launches for lip care products, 2007-12
                                                                                                                            • Functional claims most common claim type seen in products designed to treat skin conditions
                                                                                                                              • Figure 34: Claim categories associated with new product launches for skin conditions, 2007-12
                                                                                                                            • Enhanced therapy performance promise and beauty benefits continue to drive category
                                                                                                                              • Anti-aging lip treatments
                                                                                                                                • Anti-itch treatments more commonly available in spray format
                                                                                                                                  • All-natural offerings and inclusion of natural ingredients
                                                                                                                                    • Greater availability in private label offerings
                                                                                                                                    • Marketing Strategies

                                                                                                                                      • Overview of the brand landscape
                                                                                                                                        • Brand analysis: Abreva
                                                                                                                                          • Figure 35: Brand analysis of Abreva, 2012
                                                                                                                                        • Online initiatives
                                                                                                                                          • TV presence
                                                                                                                                            • Figure 36: Abreva television ad, 2012
                                                                                                                                            • Figure 37: Abreva television ad, 2012
                                                                                                                                          • Brand analysis: ChapStick
                                                                                                                                            • Figure 38: Brand analysis of ChapStick, 2012
                                                                                                                                          • Online initiatives
                                                                                                                                            • Brand analysis: Cortizone 10
                                                                                                                                              • Figure 39: Brand analysis of Cortizone 10, 2012
                                                                                                                                            • Online initiatives
                                                                                                                                              • TV presence
                                                                                                                                                • Figure 40: Cortizone 10 Quick Shot television ad, 2012
                                                                                                                                            • Social Media

                                                                                                                                                • Key points
                                                                                                                                                    • Figure 41: Key brand metrics, November 2012
                                                                                                                                                  • Market overview
                                                                                                                                                    • Brand usage and awareness
                                                                                                                                                      • Figure 42: Usage and awareness of selected medicated skincare brands, November 2012
                                                                                                                                                    • Brand satisfaction
                                                                                                                                                      • Figure 43: Satisfaction with selected medicated skincare brands, November 2012
                                                                                                                                                    • Interaction with brands
                                                                                                                                                      • Figure 44: Interaction with brands, November 2012
                                                                                                                                                    • Motivations for interacting with brands
                                                                                                                                                      • Figure 45: Why people interact with medicated skincare brands, November 2012
                                                                                                                                                    • Online conversations
                                                                                                                                                      • Figure 46: Percentage of consumer conversation, by medicated skincare brands, Aug. 1- Nov. 1, 2012
                                                                                                                                                      • Figure 47: Tweet from CVS Beauty Club account, 2012
                                                                                                                                                      • Figure 48: Online mentions, by selected medicated skincare brands, by week, Aug. 1-Nov. 1, 2012
                                                                                                                                                    • Where people are talking about medicated skincare brands
                                                                                                                                                      • Figure 49: Selected medicated skincare brands, mentions by page type, Aug. 1-Nov. 1, 2012
                                                                                                                                                    • What are people talking about?
                                                                                                                                                      • Figure 50: Selected medicated skincare brands, mentions by type of conversation, Aug. 1-Nov. 1, 2012
                                                                                                                                                      • Figure 51: Major areas of discussion surrounding medicated skincare brands, by day, Aug. 1-Nov. 1, 2012
                                                                                                                                                      • Figure 52: Major areas of discussion surrounding medicated skincare brands, by type of website, Aug. 1-Nov. 1, 2012
                                                                                                                                                    • Brand analysis
                                                                                                                                                      • ChapStick
                                                                                                                                                        • Figure 53: ChapStick key social media indicators, November 2012
                                                                                                                                                      • Key online campaigns
                                                                                                                                                        • What we think
                                                                                                                                                          • Burt’s Bees
                                                                                                                                                            • Figure 54: Burt’s Bees key social media indicators, November 2012
                                                                                                                                                          • Key online campaigns
                                                                                                                                                            • What we think
                                                                                                                                                              • Aveeno
                                                                                                                                                                • Figure 55: Aveeno key social media indicators, November 2012
                                                                                                                                                              • Key online campaigns
                                                                                                                                                                • What we think
                                                                                                                                                                  • Lubriderm
                                                                                                                                                                    • Figure 56: Lubriderm key social media indicators, November 2012
                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                    • What we think
                                                                                                                                                                      • Mederma
                                                                                                                                                                        • Figure 57: Mederma key social media indicators, November 2012
                                                                                                                                                                      • Key online campaigns
                                                                                                                                                                        • What we think
                                                                                                                                                                          • Abreva
                                                                                                                                                                            • Figure 58: Abreva key social media indicators, November 2012
                                                                                                                                                                          • Key online campaigns
                                                                                                                                                                            • What we think
                                                                                                                                                                            • Incidence of Skin Irritations

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Skin irritations common across demographics
                                                                                                                                                                                  • Figure 59: Incidence of skin irritations, August 2012
                                                                                                                                                                                • Personal incidence of skin irritations
                                                                                                                                                                                  • Figure 60: Incidence of skin irritations personally experienced, by gender and age, August 2012
                                                                                                                                                                                • Incidence of skin irritations for others in the household
                                                                                                                                                                                  • Figure 61: Incidence of skin irritations experienced by someone else in household, by gender, August 2012
                                                                                                                                                                                  • Figure 62: Incidence of skin irritations, among parents by age of child, August 2012
                                                                                                                                                                              • Initial Identification of Issues

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Doctor identification and prior experience main sources for identifying issues
                                                                                                                                                                                    • Figure 63: Identification method for skin irritation, by gender, August 2012
                                                                                                                                                                                    • Figure 64: Identification method for skin irritation, by age, August 2012
                                                                                                                                                                                  • Parents with young children more likely to utilize a wide array of identification methods
                                                                                                                                                                                    • Figure 65: Identification method for skin irritation, among parents by age of child, August 2012
                                                                                                                                                                                • Treatment Methods

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Medicated skincare products main treatment method for many consumers
                                                                                                                                                                                      • Figure 66: Treatment method for skin irritation, by gender, August 2012
                                                                                                                                                                                    • Older consumers more apt to purchase products, younger consumers more likely to visit the doctor
                                                                                                                                                                                      • Figure 67: Treatment method for skin irritation, by age, August 2012
                                                                                                                                                                                    • Parents with younger children more likely to visit the doctor
                                                                                                                                                                                      • Figure 68: Treatment method for skin irritation, among parents by age of child, August 2012
                                                                                                                                                                                  • Reasons for Seeking Professional Treatment

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Inability to identify or treat issues results in a doctor visit
                                                                                                                                                                                        • Figure 69: Reasons for seeking professional treatment, by gender, August 2012
                                                                                                                                                                                      • Worrying about the unknown decreases with age
                                                                                                                                                                                        • Figure 70: Reasons for seeking professional treatment, by age, August 2012
                                                                                                                                                                                      • A lack of healing drives parents to the doctor’s office
                                                                                                                                                                                        • Figure 71: Reasons for seeking professional treatment, by presence of children in household, August 2012
                                                                                                                                                                                    • Consumer Frustrations

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Discomfort and visual appearance two biggest consumer frustrations
                                                                                                                                                                                            • Figure 72: Frustrations with personal skin irritations, by gender, August 2012
                                                                                                                                                                                          • Frustrations over discomfort and visual appearance decrease with age
                                                                                                                                                                                            • Figure 73: Frustrations with personal skin irritations, by age, August 2012
                                                                                                                                                                                          • Younger women report the greatest number of frustrations
                                                                                                                                                                                              • Figure 74: Frustrations with personal skin irritations, by gender and age, August 2012
                                                                                                                                                                                          • Purchase Drivers

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Doctor recommendations and past experience key purchase drivers
                                                                                                                                                                                                • Figure 75: Purchase factors in purchasing medicated skincare products, by gender, August 2012
                                                                                                                                                                                              • Younger consumer segments look to doctors
                                                                                                                                                                                                • Figure 76: Purchase factors in purchasing medicated skincare products, by age, August 2012
                                                                                                                                                                                              • Parents with younger children more apt to do research prior to purchase
                                                                                                                                                                                                • Figure 77: Purchase factors in purchasing medicated skincare products, among parents by age of child, August 2012
                                                                                                                                                                                              • Lower-income consumers more likely to be impacted by price
                                                                                                                                                                                                • Figure 78: Purchase factors in purchasing medicated skincare products, by household income, August 2012
                                                                                                                                                                                            • Interest in New Product Attributes

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Continuous medicinal delivery and multipurpose products of the greatest interest to consumers
                                                                                                                                                                                                  • Figure 79: Any interest in new product attributes in medicated skincare products, August 2012
                                                                                                                                                                                                • Women more likely than men to be interested in added beauty benefits
                                                                                                                                                                                                  • Figure 80: Any interest in new product attributes in medicated skincare products, by gender, August 2012
                                                                                                                                                                                                • Older consumers more likely to be interested in performance/functional attributes, younger consumers more open to new delivery systems
                                                                                                                                                                                                  • Figure 81: Any interest in new product attributes in medicated skincare products, by age, August 2012
                                                                                                                                                                                                • Middle-income households most likely to report interest in a number of new product attributes
                                                                                                                                                                                                  • Figure 82: Any interest in new product attributes in medicated skincare products, by household income, August 2012
                                                                                                                                                                                              • Attitudes Toward Medicated Skincare Products

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Past experience and doctor recommendations command strongest agreement among consumers
                                                                                                                                                                                                    • Figure 83: Attitudes toward medicated skincare, August 2012
                                                                                                                                                                                                  • Men more likely to prefer sticking with products they know and name brands
                                                                                                                                                                                                    • Figure 84: Attitudes toward medicated skincare, by gender, August 2012
                                                                                                                                                                                                  • Younger consumers display the greatest agreement in their attitudes toward medicated skincare
                                                                                                                                                                                                    • Figure 85: Attitudes toward medicated skincare, by age, August 2012
                                                                                                                                                                                                  • Parents with young children more apt to stick with what they know and display concern over chemicals in medicated skincare products
                                                                                                                                                                                                    • Figure 86: Attitudes toward medicated skincare, among parents by age of child, August 2012
                                                                                                                                                                                                • Race and Hispanic Origin

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Asians/Pacific Islanders most likely to report personal incidence of a number of irritations
                                                                                                                                                                                                      • Figure 87: Incidence of skin irritations, by race/Hispanic origin, August 2012
                                                                                                                                                                                                    • Reliance on doctor for identification is common; white consumers most likely to identify based on past experience
                                                                                                                                                                                                      • Figure 88: Identification method for skin irritation, by race/Hispanic origin, August 2012
                                                                                                                                                                                                    • White consumers most likely to purchase medicated skincare products as treatment method, other segments look to prescription offerings
                                                                                                                                                                                                      • Figure 89: Treatment method for skin irritation, by race/Hispanic origin, August 2012
                                                                                                                                                                                                    • Frustrations around visual appearance of skin irritations most salient for Asians/Pacific Islanders
                                                                                                                                                                                                      • Figure 90: Frustrations with personal skin irritations, by race/Hispanic origin, August 2012
                                                                                                                                                                                                    • Asians and Hispanics demonstrate greatest interest in new product formats and attributes beyond enhanced performance
                                                                                                                                                                                                      • Figure 91: Any interest in new product attributes in medicated skincare products, by race/Hispanic origin, August 2012
                                                                                                                                                                                                    • Asians/Pacific Islanders most likely to have strong agreement with attitudes that center on natural offerings and concern over ingredients
                                                                                                                                                                                                      • Figure 92: Attitudes toward medicated skincare, by race/Hispanic origin, August 2012
                                                                                                                                                                                                  • IRI/Builders – Key Household Purchase Measures

                                                                                                                                                                                                      • Overview of first aid treatment category
                                                                                                                                                                                                        • Anti-itch treatments
                                                                                                                                                                                                          • Consumer insights on key purchase measures
                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                              • Figure 93: Brand map, selected brands of anti-itch treatments buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                • Figure 94: Key purchase measures for the top brands of anti-itch treatments, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                              • Lip care product usage
                                                                                                                                                                                                                • Figure 95: Personal use of lip care products, by gender, April 2011-June 2012
                                                                                                                                                                                                                • Figure 96: Personal use of lip care products, by age, April 2011-June 2012
                                                                                                                                                                                                                • Figure 97: Personal use of lip care products, by race/Hispanic origin, April 2011-June 2012
                                                                                                                                                                                                              • Brands of lip care products used
                                                                                                                                                                                                                • Figure 98: Brands of lip care products used, by gender, April 2011-June 2012
                                                                                                                                                                                                                • Figure 99: Brands of lip care products used, by age, April 2011-June 2012
                                                                                                                                                                                                                • Figure 100: Brands of lip care products used, by race/Hispanic origin, April 2011-June 2012
                                                                                                                                                                                                              • Incidence of skin irritations
                                                                                                                                                                                                                • Figure 101: Incidence of skin irritations—personal experience, by gender, August 2012
                                                                                                                                                                                                                • Figure 102: Incidence of skin irritations—personal experience, by household income, August 2012
                                                                                                                                                                                                                • Figure 103: Incidence of skin irritations—someone else in household, by household income, August 2012
                                                                                                                                                                                                                • Figure 104: Incidence of skin irritations—personal experience, by age, August 2012
                                                                                                                                                                                                                • Figure 105: Incidence of skin irritations—someone else in household, by race/Hispanic origin, August 2012
                                                                                                                                                                                                              • Initial identification of issues
                                                                                                                                                                                                                • Figure 106: Identification method for skin irritation, by household income, August 2012
                                                                                                                                                                                                              • Treatment methods
                                                                                                                                                                                                                • Figure 107: Treatment method for skin irritation, by household income, August 2012
                                                                                                                                                                                                              • Reasons for seeking professional treatment
                                                                                                                                                                                                                • Figure 108: Reasons for seeking professional treatment, by race/Hispanic origin, August 2012
                                                                                                                                                                                                              • Purchase factors
                                                                                                                                                                                                                • Figure 109: Purchase factors in purchasing medicated skincare products, by gender and age, August 2012
                                                                                                                                                                                                                • Figure 110: Purchase factors in purchasing medicated skincare products, by race/Hispanic origin, August 2012
                                                                                                                                                                                                                • Figure 111: Purchase factors in purchasing medicated skincare products, by treatment method for skin irritation, August 2012
                                                                                                                                                                                                                • Figure 112: Purchase factors in purchasing medicated skincare products, by identification method for skin irritation—part one, August 2012
                                                                                                                                                                                                                • Figure 113: Purchase factors in purchasing medicated skincare products, by identification method for skin irritation—part two, August 2012
                                                                                                                                                                                                              • Interest in new product attributes
                                                                                                                                                                                                                • Figure 114: Interest in new product attributes in medicated skincare products, August 2012
                                                                                                                                                                                                                • Figure 115: Any interest in new product attributes in medicated skincare products, by gender and age, August 2012
                                                                                                                                                                                                                • Figure 116: Very interested in new product attributes in medicated skincare products, by gender, August 2012
                                                                                                                                                                                                                • Figure 117: Very interested in new product attributes in medicated skincare products, by age, August 2012
                                                                                                                                                                                                                • Figure 118: Very interested in new product attributes in medicated skincare products, by household income, August 2012
                                                                                                                                                                                                                • Figure 119: Very interested in new product attributes in medicated skincare products, by race/Hispanic origin, August 2012
                                                                                                                                                                                                                • Figure 120: Any interest in new product attributes in medicated skincare products, by frustrations with personal skin irritations—part one, August 2012
                                                                                                                                                                                                                • Figure 121: Any interest in new product attributes in medicated skincare products, by frustrations with personal skin irritations—part two August 2012
                                                                                                                                                                                                              • Attitudes toward medicated skincare products
                                                                                                                                                                                                                • Figure 122: Attitudes toward medicated skincare, August 2012
                                                                                                                                                                                                                • Figure 123: Attitudes toward medicated skincare, by gender and age, August 2012
                                                                                                                                                                                                                • Figure 124: Attitudes toward medicated skincare, by household income, August 2012
                                                                                                                                                                                                            • Appendix – Social Media

                                                                                                                                                                                                              • Brand usage and awareness
                                                                                                                                                                                                                • Figure 125: Brand usage and awareness of ChapStick, November 2012
                                                                                                                                                                                                                • Figure 126: Brand usage and awareness of Abreva, November 2012
                                                                                                                                                                                                                • Figure 127: Brand usage and awareness of Burt’s Bees, November 2012
                                                                                                                                                                                                                • Figure 129: Brand usage and awareness of Mederma, November 2012
                                                                                                                                                                                                              • Brand satisfaction
                                                                                                                                                                                                                • Figure 131: Satisfaction with ChapStick brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 132: Satisfaction with Abreva brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 133: Satisfaction with Burt’s Bees brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 134: Satisfaction with Aveeno brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 135: Satisfaction with Mederma brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 136: Satisfaction with Lubriderm brand, by demographics, November 2012
                                                                                                                                                                                                              • Interaction with brands
                                                                                                                                                                                                                • Figure 137: Interaction with the ChapStick brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 138: Interaction with the Abreva brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 139: Interaction with the Burt’s Bees brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 140: Interaction with the Aveeno brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 141: Interaction with the Mederma brand, by demographics, November 2012
                                                                                                                                                                                                                • Figure 142: Interaction with the Lubriderm brand, by demographics, November 2012
                                                                                                                                                                                                              • Motivations for interaction
                                                                                                                                                                                                                • Figure 143: Reason for interaction with the ChapStick brand, by demographics, November 2012
                                                                                                                                                                                                              • Online conversations
                                                                                                                                                                                                                • Figure 144: Percentage of consumer conversation, by medicated skincare brands, Aug. 1-Nov. 1, 2012
                                                                                                                                                                                                                • Figure 145: Online mentions, by medicated skincare brands, by day, Aug. 1-Nov. 1, 2012
                                                                                                                                                                                                                • Figure 146: Online mentions, by selected medicated skincare brands, by page type, Aug. 1-Nov. 1, 2012
                                                                                                                                                                                                                • Figure 147: Online mentions, by selected medicated skincare brands, by type of conversation, Aug. 1-Nov. 1, 2012
                                                                                                                                                                                                                • Figure 148: Major areas of discussion surrounding medicated skincare brands, by day, Aug. 1-Nov. 1, 2012
                                                                                                                                                                                                                • Figure 149: Major areas of discussion surrounding medicated skincare brands, by type of website, Aug. 1-Nov. 1, 2012
                                                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              • Beiersdorf, Inc. (USA)
                                                                                                                                                                                                              • Blistex Inc.
                                                                                                                                                                                                              • Burt's Bees Inc.
                                                                                                                                                                                                              • Carma Laboratories, Inc.
                                                                                                                                                                                                              • Chattem, Inc.
                                                                                                                                                                                                              • Clorox Company , The
                                                                                                                                                                                                              • GlaxoSmithKline (USA)
                                                                                                                                                                                                              • Johnson & Johnson
                                                                                                                                                                                                              • L'Oréal USA
                                                                                                                                                                                                              • Merck & Co. Inc.
                                                                                                                                                                                                              • Nivea
                                                                                                                                                                                                              • Pfizer Inc
                                                                                                                                                                                                              • Prestige Brands Holdings, Inc.
                                                                                                                                                                                                              • Rohto Pharmaceutical Co
                                                                                                                                                                                                              • Stiefel Laboratories Inc.

                                                                                                                                                                                                              Medicated Skincare - US - December 2012

                                                                                                                                                                                                              £3,199.84 (Excl.Tax)