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Men's and Women's Footwear - US - September 2014

“Online shoe retailing is one of the key developments in the footwear marketplace in recent years. The challenge now is how to best integrate, streamline, and develop use of websites as well as other tools such as social media and smartphone apps to maximize turnover and customer satisfaction. Online tools are essential to reaching digital-savvy younger shoe buyers, aged 18-34, as well as young Hispanics and busy parents. However, they can also support outreach to older buyers, including aging Boomers.”
– Ali Lipson, Category Manager – Retail & Apparel, Technology, Automotive

This report answers the following questions:

  • What motivates purchase and what attributes do key buyers seek?
  • How is online shopping changing the retail landscape for footwear?
  • How can retailers best engage with young Hispanics, including families?
This report probes the $42.9 billion men’s and women’s footwear market. It explores key economic and demographic drivers in this highly competitive, diverse marketplace and describes sales and trends in both men’s and women’s footwear segments.
 
It closely examines how the market is transforming with rapid growth in online and mobile retailing and marketing. It profiles major retailers and suppliers, showcasing innovations in marketing, retailing, customization, and the integration of new materials and technologies.
 
It analyzes how effectively they are reaching out to diverse demographics such as 18-34-year-old men and women, Hispanics, women aged 35+, and aging Boomers with both traditional and online marketing and offers insights on how to maximize their appeal to these consumer groups.
 
The purpose of this report is to review the market for men’s and women’s footwear, and to identify the shopping behaviors and preferences among consumers when shopping for footwear. Included in this report is footwear for men and women. Children’s footwear is excluded.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Figure 1: Total US sales and fan chart forecast of adult footwear, at current prices, 2009-19
                      • Market drivers
                        • Macroeconomic indicators support growth in footwear sales
                          • Figure 2: consumer confidence and unemployment, 2000-14
                        • Growing Hispanic population comprises key demographic for market
                          • Figure 3: Population, by race and Hispanic origin, 2009-19
                          • Figure 4: Women's and men's footwear purchases, by race/Hispanic origin, June 2014
                        • Fitness and health concerns drive demand for athletic shoes
                          • Figure 5: Reasons for purchasing athletic footwear, June 2014
                        • Major suppliers and retailers embrace e-commerce and digital tools
                          • The consumer
                            • Women warrant focus as owners and buyers of greater number and range of shoes
                              • Figure 6: Women's and men's footwear purchases, June 2014
                            • In-store shopping leads, but online retail is fast growing
                              • Figure 7: Retailers shopped for footwear, June 2014
                            • Replacement is key driver, although other motivations are many and diverse
                              • Figure 8: Reasons for purchasing footwear, by gender, June 2014
                            • Comfort, durability, and style are top-ranked attributes in new shoes
                              • Figure 9: Important attributes when shopping for footwear (top 3 rank), June 2014
                            • Customers stick with styles they like, seek out sales, and avoid paying full price
                              • Figure 10: Attitudes toward footwear in relation to price, comfort, and style, by gender and age, June 2014
                            • What we think
                            • Issues and Insights

                                • What motivates purchase and what attributes do key buyers seek?
                                  • The issues
                                    • The implications
                                      • How is online shopping changing the retail landscape for footwear?
                                        • The issues
                                          • The implications
                                            • How can retailers best engage with young Hispanics, including families?
                                              • The issues
                                                • The implications
                                                • Trend Applications

                                                    • Trend: Many Mes
                                                      • Trend: Sense of the Intense
                                                        • Trend: Return to the Experts
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Slow but positive growth posted in competitive setting
                                                              • Figure 11: Total US sales and forecast of adult footwear, at current prices, 2009-19
                                                              • Figure 12: Total US sales and forecast of adult footwear, at inflation-adjusted prices, 2009-19
                                                            • Fan chart forecast
                                                                • Figure 13: Total US sales and fan chart forecast of adult footwear, at current prices, 2009-19
                                                            • Market Drivers

                                                              • Key points
                                                                • Macroeconomic indicators support growth in footwear sales
                                                                  • Figure 14: Real gross domestic product and related measures: percent change from previous period, 2007-14
                                                                  • Figure 15: consumer confidence and unemployment, 2000-14
                                                                • Growing Hispanic population comprises key demographic for market
                                                                  • Figure 16: Population, by race and Hispanic origin, 2009-19
                                                                  • Figure 17: Women's and men's footwear purchases, by race/Hispanic origin, June 2014
                                                                  • Figure 18: Women's and men's footwear purchases, by Hispanic origin and age, June 2014
                                                                  • Figure 19: Average household size and average number of adults and children in households, by race and Hispanic origin, 2013
                                                                • Millennials and aging Boomers key demographic groups for footwear market
                                                                  • Figure 20: Women's and men's footwear purchases, by generations, June 2014
                                                                  • Figure 21: population, by generations, 2009-19
                                                                • Fitness and health concerns drive demand for athletic shoes
                                                                  • Figure 22: Prevalence of obesity among adults aged 20 and over, 2011-12
                                                              • Segment Performance

                                                                • Key points
                                                                  • Women’s footwear is largest segment, helping drive growth from 2009-14
                                                                    • Figure 23: Total US retail sales and forecast of adult footwear, by segment, at current prices, 2009-19
                                                                    • Figure 24: US retail sales and market share of adult footwear, by segment, at current prices, 2012 and 2014
                                                                • Segment Performance – Women’s Footwear

                                                                  • Key points
                                                                    • Women’s footwear is largest segment, helping drive growth from 2009-14
                                                                      • Figure 25: Total US Sales and forecast of women’s footwear, at current prices, 2009-19
                                                                      • Figure 26: Total US Sales and forecast of women’s footwear, at inflation-adjusted prices, 2009-19
                                                                  • Segment Performance – Men’s Footwear

                                                                    • Key points
                                                                      • Men’s footwear buoyed by athletics and 18-34-year-old enthusiasts
                                                                        • Figure 27: Total US Sales and forecast of men’s footwear, at current prices, 2009-19
                                                                        • Figure 28: Total US Sales and forecast of men’s footwear, at inflation-adjusted prices, 2009-19
                                                                    • Major Suppliers

                                                                      • Overview of major suppliers of footwear to US market
                                                                        • Figure 29: Company wide sales of major footwear suppliers in US Market, 2012 and 2013
                                                                      • Nike is dominant US supplier of athletic footwear
                                                                        • German footwear giant touts adidas, Reebok, and Rockport brands
                                                                          • Wolverine strengthens portfolio with Sperry Top-Sider’s steady growth
                                                                            • Brown Shoe Company offers Naturalizer and range of other brands
                                                                              • Skechers offers fashionable sneakers and casual shoes
                                                                                • Vans sees sales climb in 2013
                                                                                  • Deckers Outdoor Corporation sells casual and high-performance brands
                                                                                    • Steve Madden sells footwear and other fashion products for women
                                                                                      • Crocs sees US sales slump in 2013 as its clogs slide in popularity
                                                                                      • Retailer Overview

                                                                                        • Introduction
                                                                                          • Overview of retailer websites and other online retailing tools
                                                                                            • Figure 30: number of items sold and shipping services on websites of select footwear retailers, August 2014
                                                                                          • Department stores
                                                                                            • Nordstrom has reputation for wide selection of stylish shoes and great service
                                                                                              • Macy’s invests in “omnichannel” retail and reaches out to Hispanics
                                                                                                • JCPenney makes private label central to “back to basics” strategy
                                                                                                  • Mass merchandisers
                                                                                                    • Walmart maximizes low-price reputation, builds omnichannel presence
                                                                                                      • Target offers budget-conscious chic through collaborations with designers
                                                                                                        • Discount shoe stores
                                                                                                          • DSW develops online presence and launches in-store pick-up for online buyers
                                                                                                            • Payless targets families with wide range of exclusive, affordable brands
                                                                                                              • Online shoe retailers
                                                                                                                • Amazon.com leverages its expertise and clout as dominant online retailer
                                                                                                                  • Zappos.com shines with great customer service and “fun and a little weird” reputation
                                                                                                                  • Innovations and Innovators

                                                                                                                    • New technologies and materials
                                                                                                                      • Major suppliers upgrade shoes with improvements in materials and technology
                                                                                                                          • Figure 31: Nike Free shoes with NIKEiD customization, 2014
                                                                                                                          • Figure 32: adidas Running Energy Boost 2.0 ESM shoes, 2014
                                                                                                                        • Lechal is “smart” shoe with buzzing insoles and Bluetooth technology
                                                                                                                          • Figure 33: Lechal shoe integrating Bluetooth technology, 2014
                                                                                                                        • Other high-tech features and futuristic materials may transform shoes in the future
                                                                                                                          • Figure 34: Social Media Barricade shoe from adidas, 2012
                                                                                                                          • Figure 35: Vibram Smart Concept Sole, 2013
                                                                                                                        • Expansion and innovation in customization, in-store and online
                                                                                                                          • Skateboard shoes and athletic brands at forefront of customization
                                                                                                                            • Higher-end brands offer exclusive, made-in-the-US customized footwear
                                                                                                                              • Customization now found in boots, sandals, and women’s stilettos
                                                                                                                                • Figure 36: Customizable Keen Newport H2 Sandals, 2014
                                                                                                                              • Innovative collaborations with bloggers and vbloggers
                                                                                                                                • Sarah Jessica Parker line leverages TV character’s love of shoes
                                                                                                                                  • Zappos.com develops ongoing innovations in customer service
                                                                                                                                  • Marketing Strategies

                                                                                                                                    • Overview of the brand landscape
                                                                                                                                      • Theme: Attract active youth with power, thrill, and drive of top athletes
                                                                                                                                        • Figure 37: Nike, “just do it – Out Move Yesterday ” ad, 2013
                                                                                                                                      • Nike’s 2014 “Risk Everything” showcases top soccer athletes in edgy campaign
                                                                                                                                        • Figure 38: Nike’s Risk Everything Logo
                                                                                                                                        • Figure 39: screenshot from Nike’s Risk Everything website showcasing soccer app
                                                                                                                                        • Figure 40: Nike, “Risk everything” ad featuring soccer stars, April 2014
                                                                                                                                      • adidas “All In or Nothing” ad evokes high stakes and edgy cool of World Cup
                                                                                                                                        • Figure 41: adidas, “All In Or Nothing” for world cup, May 2014
                                                                                                                                      • Theme: Embracing music, Xtreme sports, popular culture, and creativity
                                                                                                                                        • Vans offers cool surf and skate wear and countercultural edge
                                                                                                                                          • Figure 42: Vans Star Wars Co-Branded collection, 2014
                                                                                                                                        • Theme: Use celebrity endorsements to hone demographic appeal
                                                                                                                                          • Keds uses Taylor Swift to promote colorful sneakers and “Brave Life Project”
                                                                                                                                            • Figure 43: Keds Print ad features Taylor Swift and promotes brave project, 2014
                                                                                                                                          • Steve Madden uses Jenner sisters to promote Madden Girl label
                                                                                                                                            • Figure 44: Madden Girl, “Kendall & Kylie Jenner,” 2014
                                                                                                                                          • Skechers appeals to young women aged 13-24 with endorsements of young pop singers
                                                                                                                                            • Figure 45: Skechers, Danielle Bradbery promotes BOBS shoes, May 2014
                                                                                                                                          • Skechers promotes Relaxed Fit Line with older celebrities
                                                                                                                                            • Figure 46: Skechers, Brooke Burke-Charvet Relaxed Fit, July 2014
                                                                                                                                            • Figure 47: Skechers, Joe Montana and Relaxed Fit, 2014
                                                                                                                                            • Figure 48: Skechers, Mark Cuban and Relaxed Fit, November 2013
                                                                                                                                          • Cole Haan features older celebrities to celebrate 85th anniversary
                                                                                                                                            • Figure 49: Cole Haan print ad, 2014
                                                                                                                                          • Theme: Appeal to tradition and nostalgia, capitalize on classic styles
                                                                                                                                            • Wolverine touts a history of rugged, tough performance extending to 1883
                                                                                                                                              • Figure 50: Print ad for Wolverine, 2013
                                                                                                                                            • Sperry Top-Sider leverages preppy sensibility and nostalgia
                                                                                                                                              • Figure 51: Sperry Top-Sider “Fresh Canvas,” ad info, April 2014
                                                                                                                                            • Frye promotes quality and all-American history
                                                                                                                                              • Figure 52: Frye boot 150 anniversary collection print ad,2013
                                                                                                                                            • Theme: Sustainable products and social responsibility for Millennials
                                                                                                                                              • Toms touts “one for one” commitment to donate shoes to those in need
                                                                                                                                                • Figure 53: Toms Animal Initiative shoes with Virunga National Park logo and gorilla image, 2014
                                                                                                                                            • Purchase of Men’s and Women’s Footwear

                                                                                                                                              • Key points
                                                                                                                                                • Gender is key factor shaping the number and types of footwear purchased
                                                                                                                                                  • Figure 54: Women's and men's footwear purchases, June 2014
                                                                                                                                                • Those aged 18-34 comprise most dynamic consumers of footwear
                                                                                                                                                    • Figure 55: Women's and men's footwear purchases, by gender and age, June 2014
                                                                                                                                                  • Income drives purchasing of greater range of shoes
                                                                                                                                                    • Figure 56: Women's and men's footwear purchases, by household income, June 2014
                                                                                                                                                  • Women’s footwear purchases
                                                                                                                                                    • Women aged 18-34 are top buyers in women’s footwear
                                                                                                                                                      • Figure 57: Women's footwear purchases, by gender and age, June 2014
                                                                                                                                                    • Men’s footwear purchases
                                                                                                                                                      • Men aged 18-34 over index for purchasing of men’s footwear
                                                                                                                                                        • Figure 58: Men's footwear purchases, by gender and age, June 2014
                                                                                                                                                    • Retailers Shopped for Men’s and Women’s Footwear

                                                                                                                                                      • Key points
                                                                                                                                                        • Brick-and-mortar stores still widely used, but online retail growing
                                                                                                                                                          • Figure 59: Retailers shopped for footwear, June 2014
                                                                                                                                                        • Retailers shopped in-store
                                                                                                                                                          • Gender and age shape preferences of in-store footwear retailers
                                                                                                                                                            • Figure 60: In-store retailers shopped for footwear, by gender and age, June 2014
                                                                                                                                                          • Household income shapes choice of in-store retailer
                                                                                                                                                            • Figure 61: In-store retailers shopped for footwear, by household income, June 2014
                                                                                                                                                          • Retailers shopped online
                                                                                                                                                            • Men aged 18-34 stand out as top users of online footwear retailers
                                                                                                                                                              • Figure 62: Online retailers shopped for footwear, by gender and age, June 2014
                                                                                                                                                            • Household income drives use of online footwear retailers
                                                                                                                                                              • Figure 63: Online retailers shopped for footwear, by household income, June 2014
                                                                                                                                                          • Reasons for Purchasing Footwear

                                                                                                                                                            • Key points
                                                                                                                                                              • Replacement is key driver, though other motivations are many and diverse
                                                                                                                                                                • Figure 64: Reasons for purchasing footwear, June 2014
                                                                                                                                                              • Sales, special occasions, and simple impulse motivate female buyers
                                                                                                                                                                • Figure 65: Reasons for purchasing footwear, by gender, June 2014
                                                                                                                                                              • Younger shoppers buy for greater range of reasons
                                                                                                                                                                • Figure 66: Reasons for purchasing footwear, by age, June 2014
                                                                                                                                                              • Replacement is primary reason for purchase, regardless of income
                                                                                                                                                                • Figure 67: Reasons for purchasing footwear, by household income, June 2014
                                                                                                                                                            • Reasons for Purchasing Athletic Footwear

                                                                                                                                                              • Key points
                                                                                                                                                                • Replacement is prime reason, followed by everyday use, fashion, and sports
                                                                                                                                                                  • Figure 68: Reasons for purchasing athletic footwear, June 2014
                                                                                                                                                                • Men aged 18-34 seek athletic shoes for sports and value endorsements
                                                                                                                                                                  • Figure 69: Reasons for purchasing athletic footwear, by gender and age, June 2014
                                                                                                                                                              • Important Attributes When Selecting Footwear

                                                                                                                                                                • Key points
                                                                                                                                                                  • Comfort, durability, and style/fashion are top-ranked factors
                                                                                                                                                                    • Figure 70: Important attributes when shopping for footwear, June 2014
                                                                                                                                                                  • Women place more value on fashion/style, men on durability and fit
                                                                                                                                                                    • Figure 71: Important attributes when shopping for footwear, by gender (top 3 rank), June 2014
                                                                                                                                                                  • Older shoppers prioritize comfort and ease, younger adults seek style and brand name
                                                                                                                                                                    • Figure 72: Important attributes when shopping for footwear, by age (top 3 rank), June 2014
                                                                                                                                                                  • Across all household incomes, comfort is key consideration
                                                                                                                                                                    • Figure 73: Important attributes when shopping for footwear, by household income (top 3 rank), June 2014
                                                                                                                                                                • Attitudes toward Footwear Price, Comfort, and Style

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Customers stick with styles they like, seek out sales
                                                                                                                                                                      • Figure 74: Attitudes toward footwear in relation to price, comfort, and style – Any Agree June 2014
                                                                                                                                                                    • Women aged 35+ seek out sales, men aged 18-34 most willing to pay full price
                                                                                                                                                                      • Figure 75: Attitudes toward footwear in relation to price, comfort, and style, by gender and age, June 2014
                                                                                                                                                                    • Regardless of household income, all shoppers want a great deal on footwear
                                                                                                                                                                      • Figure 76: Attitudes toward footwear in relation to price, comfort, and style, by household income, June 2014
                                                                                                                                                                  • Attitudes toward In-store Shopping for Footwear

                                                                                                                                                                    • Key points
                                                                                                                                                                      • The majority enjoy shopping, but fewer prefer stores with assistants
                                                                                                                                                                        • Figure 77: Attitudes toward in-store shopping for footwear, June 2014
                                                                                                                                                                      • Younger consumers and women find greater pleasure in shopping
                                                                                                                                                                        • Figure 78: Attitudes toward in-store shopping for footwear, by gender and age, June 2014
                                                                                                                                                                    • Attitudes toward Online Activities Regarding Footwear

                                                                                                                                                                      • Key points
                                                                                                                                                                        • One in three prefer online purchasing with free shipping
                                                                                                                                                                          • Figure 79: Attitudes toward online activities regarding footwear, June 2014
                                                                                                                                                                        • Age is key determinant for using online shopping and other resources
                                                                                                                                                                          • Figure 80: Attitudes toward online activities regarding footwear, by gender and age, June 2014
                                                                                                                                                                        • Social media is crucial tool for engaging younger buyers
                                                                                                                                                                          • Figure 81: Attitudes toward online activities regarding footwear, by gender and age, June 2014
                                                                                                                                                                        • Online shopping preference higher for those with household income of $75K+
                                                                                                                                                                          • Figure 82: Attitudes toward online activities regarding footwear, by household income, June 2014
                                                                                                                                                                      • Race and Hispanic Origin

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Hispanics buy more shoes than non-Hispanics
                                                                                                                                                                            • Figure 83: Women's and men's footwear purchases, by race/Hispanic origin, June 2014
                                                                                                                                                                          • Young Hispanics comprise key consumer demographic
                                                                                                                                                                            • Figure 84: Women's and men's footwear purchases, by Hispanic origin and age, June 2014
                                                                                                                                                                          • Hispanics over index for department stores and discount shoe stores
                                                                                                                                                                            • Figure 85: In-store retailers shopped for footwear, by race/Hispanic origin, June 2014
                                                                                                                                                                          • Hispanics show high use of a range of online retailers
                                                                                                                                                                            • Figure 86: Online retailers shopped for footwear, by race/Hispanic origin, June 2014
                                                                                                                                                                          • Blacks and Hispanics place greater importance on brand/designer names
                                                                                                                                                                            • Figure 87: Important attributes when shopping for footwear, by race/Hispanic origin (top 3 rank), June 2014
                                                                                                                                                                          • Hispanics aged 18-44 buy shoes for gamut of reasons beyond replacement
                                                                                                                                                                            • Figure 88: Reasons for purchasing footwear, by Hispanic origin and age, June 2014
                                                                                                                                                                          • Blacks and Hispanics follow trends and are more willing to pay full price
                                                                                                                                                                            • Figure 89: Attitudes toward footwear in relation to price, comfort, and style, by race/Hispanic origin, June 2014
                                                                                                                                                                          • Blacks and Hispanics over index for enjoyment of shopping
                                                                                                                                                                            • Figure 90: Attitudes toward footwear, by race/Hispanic origin, June 2014
                                                                                                                                                                          • Hispanics aged 18-44 show enthusiasm for online shopping and tools
                                                                                                                                                                            • Figure 91: Attitudes toward online activities regarding footwear by Hispanic origin and age, June 2014
                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                            • Basics-only Deal-seekers
                                                                                                                                                                              • Demographics
                                                                                                                                                                                • Characteristics
                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                    • Style-seekers
                                                                                                                                                                                      • Demographics
                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                            • Shoe Enthusiasts
                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                    • Figure 92: Footwear cluster groups, June 2014
                                                                                                                                                                                                    • Figure 93: In-store retailers shopped for footwear, by footwear cluster groups, June 2014
                                                                                                                                                                                                    • Figure 94: Online retailers shopped for footwear, by footwear cluster groups, June 2014
                                                                                                                                                                                                    • Figure 95: Reasons for purchasing footwear, by footwear cluster groups, June 2014
                                                                                                                                                                                                    • Figure 96: Important attributes when shopping for footwear (top 3 rank), by footwear cluster groups, June 2014
                                                                                                                                                                                                    • Figure 97: Attitudes toward footwear by footwear cluster groups, June 2014
                                                                                                                                                                                                    • Figure 98: Attitudes toward online activities regarding footwear by footwear cluster groups, June 2014
                                                                                                                                                                                                  • Cluster demographic tables
                                                                                                                                                                                                    • Figure 99: Footwear cluster groups, by demographics, June 2014
                                                                                                                                                                                                  • Cluster methodology
                                                                                                                                                                                                  • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                    • Women’s and men’s footwear purchases
                                                                                                                                                                                                      • Figure 100: Women's and men's footwear purchases, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 101: Women's and men's footwear purchases, by household size, June 2014
                                                                                                                                                                                                      • Figure 102: Women's and men's footwear purchases, by employment, June 2014
                                                                                                                                                                                                      • Figure 103: Women's and men's footwear purchases, by race and age, June 2014
                                                                                                                                                                                                    • Women’s footwear purchases
                                                                                                                                                                                                      • Figure 104: Women's footwear purchases, by household income, June 2014
                                                                                                                                                                                                      • Figure 105: Women's footwear purchases, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 106: Women's footwear purchases, by household size, June 2014
                                                                                                                                                                                                      • Figure 107: Women's footwear purchases, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 108: Women's footwear purchases, by employment, June 2014
                                                                                                                                                                                                      • Figure 109: Women's footwear purchases, by generations, June 2014
                                                                                                                                                                                                      • Figure 110: Women's footwear purchases, by race and age, June 2014
                                                                                                                                                                                                    • Men’s footwear purchases
                                                                                                                                                                                                      • Figure 111: Men's footwear purchases, by household income, June 2014
                                                                                                                                                                                                      • Figure 112: Men's footwear purchases, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 113: Men's footwear purchases, by household size, June 2014
                                                                                                                                                                                                      • Figure 114: Men's footwear purchases, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 115: Men's footwear purchases, by employment, June 2014
                                                                                                                                                                                                      • Figure 116: Men's footwear purchases, by generations, June 2014
                                                                                                                                                                                                      • Figure 117: Men's footwear purchases, by race and age, June 2014
                                                                                                                                                                                                    • Retailers shopped in-store
                                                                                                                                                                                                      • Figure 118: In-store retailers shopped for footwear, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 119: In-store retailers shopped for footwear, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 120: In-store retailers shopped for footwear, by household size, June 2014
                                                                                                                                                                                                      • Figure 121: In-store retailers shopped for footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 122: In-store retailers shopped for footwear, by race and age, June 2014
                                                                                                                                                                                                      • Figure 123: In-store retailers shopped for footwear, by Hispanic origin and age group, June 2014
                                                                                                                                                                                                    • Retailers shopped online
                                                                                                                                                                                                      • Figure 124: Online retailers shopped for footwear, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 125: Online retailers shopped for footwear, by household size, June 2014
                                                                                                                                                                                                      • Figure 126: Online retailers shopped for footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 127: Online retailers shopped for footwear, by generations, June 2014
                                                                                                                                                                                                      • Figure 128: Online retailers shopped for footwear, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 129: Online retailers shopped for footwear, by Hispanic origin and age, June 2014
                                                                                                                                                                                                      • Figure 130: Retailers shopped in-store or online, by any footwear purchase, part 1, June 2014
                                                                                                                                                                                                      • Figure 131: Retailers shopped in-store or online, by any footwear purchase, part 2, June 2014
                                                                                                                                                                                                    • Reasons for purchasing footwear
                                                                                                                                                                                                      • Figure 132: Reasons for purchasing footwear, by marital status, June 2014
                                                                                                                                                                                                      • Figure 133: Reasons for purchasing footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 134: Reasons for purchasing footwear, by race and age, June 2014
                                                                                                                                                                                                      • Figure 135: Reasons for purchasing footwear, by generations, June 2014
                                                                                                                                                                                                    • Reasons for purchasing athletic footwear
                                                                                                                                                                                                      • Figure 136: Reasons for purchasing athletic footwear, by household income, June 2014
                                                                                                                                                                                                      • Figure 137: Reasons for purchasing athletic footwear, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 138: Reasons for purchasing athletic footwear, by household size, June 2014
                                                                                                                                                                                                      • Figure 139: Reasons for purchasing athletic footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 140: Reasons for purchasing athletic footwear, by generations, June 2014
                                                                                                                                                                                                      • Figure 141: Reasons for purchasing athletic footwear, by presence of children in household, June 2014
                                                                                                                                                                                                    • Important attributes when shopping for footwear
                                                                                                                                                                                                      • Figure 142: Important attributes when shopping for footwear, by marital/relationship status (top 3 rank), June 2014
                                                                                                                                                                                                      • Figure 143: Important attributes when shopping for footwear, by household size (top 3 rank), June 2014
                                                                                                                                                                                                      • Figure 144: Important attributes when shopping for footwear, by presence of children in household (top 3 rank), June 2014
                                                                                                                                                                                                      • Figure 145: Important attributes when shopping for footwear, by generations (top 3 rank), June 2014
                                                                                                                                                                                                      • Figure 146: Important attributes when shopping for footwear, by race and age (top 3 rank), June 2014
                                                                                                                                                                                                      • Figure 147: Important attributes when shopping for footwear, by Hispanic origin and age (top 3 rank), June 2014
                                                                                                                                                                                                    • Attitudes toward footwear
                                                                                                                                                                                                      • Figure 148: Attitudes toward footwear in relation to price, comfort, and style, by Hispanic origin and age, June 2014
                                                                                                                                                                                                      • Figure 149: Attitudes toward footwear, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 150: Attitudes toward footwear, by household size, June 2014
                                                                                                                                                                                                      • Figure 151: Attitudes toward footwear, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 152: Attitudes toward footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 153: Attitudes toward footwear, by generations, June 2014
                                                                                                                                                                                                      • Figure 154: Attitudes toward in-store shopping for footwear, by household income, June 2014
                                                                                                                                                                                                      • Figure 155: Attitudes toward in-store shopping for footwear, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 156: Attitudes toward in-store shopping for footwear, by race and age, June 2014
                                                                                                                                                                                                      • Figure 157: Attitudes toward in-store shopping for footwear, by Hispanic origin and age, June 2014
                                                                                                                                                                                                      • Figure 158: Attitudes toward online activities regarding footwear, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 159: Attitudes toward online activities regarding footwear, by household size, June 2014
                                                                                                                                                                                                      • Figure 160: Attitudes toward online activities regarding footwear, by race and age, June 2014
                                                                                                                                                                                                      • Figure 161: Attitudes toward online activities regarding footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 162: Attitudes toward online activities regarding footwear, by household income, June 2014
                                                                                                                                                                                                      • Figure 163: Attitudes toward online activities regarding footwear, by marital/relationship status, June 2014
                                                                                                                                                                                                      • Figure 164: Attitudes toward online activities regarding footwear, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 165: Attitudes toward online activities regarding footwear, by household size, June 2014
                                                                                                                                                                                                      • Figure 166: Attitudes toward online activities regarding footwear, by presence of children in household, June 2014
                                                                                                                                                                                                      • Figure 167: Attitudes toward online activities regarding footwear, by employment, June 2014
                                                                                                                                                                                                      • Figure 168: Attitudes toward online activities regarding footwear, by race/Hispanic origin, June 2014
                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                    • Amazon.com Inc
                                                                                                                                                                                                    • American Eagle Outfitters Inc
                                                                                                                                                                                                    • Bloomingdale's
                                                                                                                                                                                                    • DSW Inc.
                                                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                                                    • Google, Inc.
                                                                                                                                                                                                    • J C Penney Company, Inc
                                                                                                                                                                                                    • Kohl's Corporation
                                                                                                                                                                                                    • Macy's, Inc.
                                                                                                                                                                                                    • Mossimo, Inc.
                                                                                                                                                                                                    • Nike
                                                                                                                                                                                                    • Nordstrom
                                                                                                                                                                                                    • Payless ShoeSource Inc
                                                                                                                                                                                                    • Prada USA Corp.
                                                                                                                                                                                                    • Saks Incorporated
                                                                                                                                                                                                    • SMS
                                                                                                                                                                                                    • Target Corporation
                                                                                                                                                                                                    • Twitter, Inc.
                                                                                                                                                                                                    • Vans, Inc
                                                                                                                                                                                                    • Walmart Stores (USA)
                                                                                                                                                                                                    • Zappos.com Inc.

                                                                                                                                                                                                    Men's and Women's Footwear - US - September 2014

                                                                                                                                                                                                    £3,277.28 (Excl.Tax)